Food Safety Management: Concerns from EU Tourists in Thailand
Culinary culture differences can cause health
problems for international tourists in Thailand. This paper drew upon
data collected from an international tourist survey conducted in
Bangkok, Thailand during summer of 2012. Summer is the period
that a variety food safety issues and incidents are often publicized in
Thailand. The survey targeted European Union tourists- concerns
toward a variety of food safety issues that they encountered during
their trip in Thailand. A total of 400 respondents were elicited as data
input for t-test, and one way ANOVA test. The findings revealed an
astonishing result that up to 46.5 percent of respondents were sick at
least one time or more in Thailand. However, the majority of
respondents trusted that the Thai hotel and Thai restaurants would
ensure food safety, but they did not trust street vendors to ensure food
safety. The level of food safety concern can be ranked from most
concern to least concern by using the value of mean scores as
follows: 1) artificial coloring, 2) use of preservatives, 3) antibiotics,
4) growth hormones, 5) chemical residues, and 6) bacterial
contamination. The overall mean score for level of concerns was
3.493 with standard deviation of 1.677 which did not indicate a very
high level of concern. In addition, the result for t-test and one way
ANOVA test revealed that there was not much effect from the
demographic differences to level of food safety concerns.
[1] COHEN, E. AND N. AVIELI, "FOOD IN TOURISM," ANNUAL OF
TOURISM Research, Vol.31, No. 4, 2004, pp. 755-778.
[2] Savodori, L., Savio, S.,Nicotra, E.,Rumiati, R.,Finucan, M.,& Slovid,
P."Expert and public perception of risk of biotechnology," RiskAnalysis,
24(5), 2004, pp.1289-1299.
[3] M. Siegrist, G. Cvetkovich, and C. Roth, "Salient value similarity, social
Trust and risk/benefit perception," Risk analysis, Vol.20, No.3,
2000,pp.353-362.
[4] M.F. Chen, "Segmentation of Taiwanese consumers based on trust in the
Food supply system," British Food Journal, Vol. 114, Iss:1, 2012, pp.
70-84.
[5] S.J. Page, "Current issue in tourism: the evolution of travel medicine
Research: a new research agenda for tourism?," Tourism
Management.Volume 30, 2009, pp.149-157.
[6] M. T. Takeuchi and K. Boonprab, "Food safety situations in Thailand
With Regard to their Thai-s food safety knowledge an behaviors,"
Kasetsart Jornal, 2006, 40: pp.222-228.
[7] R. M.W. Yeung and J. Morris, "Food safety risk consumer perception
and Purchase behavior," British Food Journal, 2001, Vol.103, pp.170-
186.
[8] J. Kennedy, M. Worosz, E.C. Todd, and M.K.lapinski, "Segmentation of
US Based on food safety." British Food Journal, 2008. Vol.110, pp. 691-
705.
[9] T. Yamane, "Statistics: An introductory analysis," 3rd editon, 1973,
New York, Harper and Row.
[10] S. Leikas, M. Lindeman, K. Roininen, and L. Lahteenmaki, "Food risk
Perspective, gender, and individual differences in avoidance and
Motivation, intuitive and analytic thinking styles, and anxity," 2007,
Appetite, 48, pp.232-240.
[1] COHEN, E. AND N. AVIELI, "FOOD IN TOURISM," ANNUAL OF
TOURISM Research, Vol.31, No. 4, 2004, pp. 755-778.
[2] Savodori, L., Savio, S.,Nicotra, E.,Rumiati, R.,Finucan, M.,& Slovid,
P."Expert and public perception of risk of biotechnology," RiskAnalysis,
24(5), 2004, pp.1289-1299.
[3] M. Siegrist, G. Cvetkovich, and C. Roth, "Salient value similarity, social
Trust and risk/benefit perception," Risk analysis, Vol.20, No.3,
2000,pp.353-362.
[4] M.F. Chen, "Segmentation of Taiwanese consumers based on trust in the
Food supply system," British Food Journal, Vol. 114, Iss:1, 2012, pp.
70-84.
[5] S.J. Page, "Current issue in tourism: the evolution of travel medicine
Research: a new research agenda for tourism?," Tourism
Management.Volume 30, 2009, pp.149-157.
[6] M. T. Takeuchi and K. Boonprab, "Food safety situations in Thailand
With Regard to their Thai-s food safety knowledge an behaviors,"
Kasetsart Jornal, 2006, 40: pp.222-228.
[7] R. M.W. Yeung and J. Morris, "Food safety risk consumer perception
and Purchase behavior," British Food Journal, 2001, Vol.103, pp.170-
186.
[8] J. Kennedy, M. Worosz, E.C. Todd, and M.K.lapinski, "Segmentation of
US Based on food safety." British Food Journal, 2008. Vol.110, pp. 691-
705.
[9] T. Yamane, "Statistics: An introductory analysis," 3rd editon, 1973,
New York, Harper and Row.
[10] S. Leikas, M. Lindeman, K. Roininen, and L. Lahteenmaki, "Food risk
Perspective, gender, and individual differences in avoidance and
Motivation, intuitive and analytic thinking styles, and anxity," 2007,
Appetite, 48, pp.232-240.
@article{"International Journal of Business, Human and Social Sciences:50820", author = "Kevin Wongleedee", title = "Food Safety Management: Concerns from EU Tourists in Thailand", abstract = "Culinary culture differences can cause health
problems for international tourists in Thailand. This paper drew upon
data collected from an international tourist survey conducted in
Bangkok, Thailand during summer of 2012. Summer is the period
that a variety food safety issues and incidents are often publicized in
Thailand. The survey targeted European Union tourists- concerns
toward a variety of food safety issues that they encountered during
their trip in Thailand. A total of 400 respondents were elicited as data
input for t-test, and one way ANOVA test. The findings revealed an
astonishing result that up to 46.5 percent of respondents were sick at
least one time or more in Thailand. However, the majority of
respondents trusted that the Thai hotel and Thai restaurants would
ensure food safety, but they did not trust street vendors to ensure food
safety. The level of food safety concern can be ranked from most
concern to least concern by using the value of mean scores as
follows: 1) artificial coloring, 2) use of preservatives, 3) antibiotics,
4) growth hormones, 5) chemical residues, and 6) bacterial
contamination. The overall mean score for level of concerns was
3.493 with standard deviation of 1.677 which did not indicate a very
high level of concern. In addition, the result for t-test and one way
ANOVA test revealed that there was not much effect from the
demographic differences to level of food safety concerns.", keywords = "Concerns, European Union Tourists, Food Safety
Management.", volume = "7", number = "1", pages = "26-4", }