Food and Beverage Safety and Satisfaction: A Gender Effect

There has been considerable growth in the issue of food & beverage safety in Thailand. This is important because the level of satisfaction in food & beverage safety has impacts on travel decision made by foreign tourists. Therefore, this paper was aimed to test if there is any significant gender effect in the level of satisfaction of food & beverage safety made by foreign tourists in Thailand. In addition, this paper utilized the Chi Square test of independent to test if there was an association between gender and sickness because of food and if there was an association between gender and the perception of food safety standard. During January to June, 2012, a total of 400 foreign tourist respondents, 200 male as well as 200 female foreign tourists, were interviewed at the departure lounge at Suvarnabhumi airport, Thailand. The findings revealed the astonishing result that there was no significant effect of gender. Also, there was no significant difference in the association between gender and being sick because of food as well as the association between gender and the perception on the standard of food safety during their trip in Thailand.

Authors:

• Sakul Jariyachamsit
• Kevin Wongleedee

Keywords:

• Food & Beverage
• Gender Effect
• Safety Standard
• Satisfaction.

References:

[1] K. Wonleedee, "Satisfaction, global senior citizen in Thailand, ICEMT
Conference. 2012.pp.7-11.
[2] H. H. Tuu and S. O. Olsen, "Food risk and knowledge in the satisfaction
Repurchase loyalty relationship. Emerald, Vol. 21. No. 4 2009, pp521-
536.
[3] R. A. Fagerli, and M. Wandel, "Gender differences in opinions and
practices with regard to a healthy diet," Appetite, 32, 1999. 171-190.
[4] P. R. D.,Williams, and K.K. Hammitt, K. K. "Perceived risk of
conventional and organic produce: pesticides,pathogens, and natural
toxins," Risk analysis, 21, 2001.319-330.
[5] M. Webster-Herber, and L. E Warg,"Gender and regional differences in
Risk perception: results from implementing the Seveso," Journal of risk
Research, 5, 2002. 69-81.
[6] Leikas, S., Lindeman, M., Roininen, K., and Lahteenmaki,L., "Food risk
Perception, gender, and individual differences in avoidance and
approach Motivation, intuitive and analytic thinking styles, and anxiety,"
Appetite. 48, 2007, 232-240.
[7] J. Kennedy, V. Jackson, C. Cowan, I. Blair, and D.McDowell,
"Consumer Food safety knowledge: Segmentation of Irish home food
preparers basedOn food safety knowledge and practice. Emerald, 2005.
Vol. 107 Issu.7 pp. 441-452.
[8] S.P. Douglas, "Cross-national comparison and consumer stereotypes: a
case Study of working and non-working wives in the US and France.
Journal Of Consumer Research, 1976, Vol.3. PP.12-22.