Exploring Value of Time, Shopping Behavior and Shopping Motivation of International Tourists in the Chatuchak Weekend Market
The purpose of this study was to explore the
demographic differences of international tourists according to three
main factors, including the value of time, shopping behavior and
shopping motivation. The Chatuchak Weekend Market is known as
one of the biggest weekend markets in the world. Too little academic
studies had been conducted in this area of weekend market, despite its
growth and continuous development. In general, both domestic
visitors and international tourists are attracted to the perception of
cheap and bargaining prices the weekend market. However, systematic
research study can provide reliable understanding of the perception of
the visitors.
This study focused on the group of international tourists who visited
the market and aimed to provide better insights based on the
differences in their demographic factors. Findings indicated that
several differences in value of time, shopping behavior, and shopping
motivation were identified by gender, income and age. Research
implications and directions for further studies were discussed.
[1] M. Eroglu, "Shopping Experiences and Marketing of Culture to
Tourists," Journal of Tourism Management," vol. 1, pp. 57-66, 2000.
[2] T. Sherman, "Information for Strategy Management," American Journal
of Marketing, vol. 28, no. 3, pp. 16-28, 1999.
[3] D. Getz, "Tourist Shopping Villages: Development and Planning
Strategies," Journal of Tourism Management, vol. 14, pp. 15-26, 1993.
[4] Lonely Planet, "Chatuchak Weekend Market," BBC Worldwide,
http://www.lonelyplanet.com/thailand/bangkok/shopping/market/chatuc
hak-weekend-market, last accessed 05.10.12.
[5] Sawasdee, "Chatuchak Weekend Market," Bangkok Tourist Board,
www.sawasdee-thailand.com/bkk/chatuchak, last accessed 05.10.12.
[6] Bangkok Tourist, "Chatuchak Weekend Market," Bangkok Tourism
Division, www.bangkok.com/recreational-tours/chatujak.htm, last
accessed 05.10.12.
[7] E. Peterson and Y. Robert, "Consumer Brand Choice and Purchase
Quantity Decisions," Journal of Consumer Research, vol. 31, no. 3, pp.
32-43, 1997.
[8] J. D. Lindquist, "Meaning of Image," Journal of Retailing, vol. 16, pp.
50-62, 1974.
[9] A. Mehrabian and J. A. Russell, "The Basic Emotional Impact of
Environments," Perceptual and Motor Skills, vol. 38, no. 1, pp. 283-301,
1974.
[10] R. J. Donovan and J. R. Rossiter, Store atmosphere: An Environmental
Psychology Approach, Graduate School of Business, Columbia
University, 1981.
[11] D. J. Timothy and R. W. Butler, "Cross-Border-Shopping," International
Journal of Tourism Research, vol. 7, no. 2, pp. 16-29, 2005.
[12] C. Mok and T. J. Iverson, "Expenditure-bases segmentation: Tourism
Management," Journal of Tourism Management, vol. 21, pp. 299-305,
2000.
[13] M. Jansen-Verbeke, "Leisure and Shopping-Tourism Product Mix,"
Journal of Tourism Research, vol. 10, no. 4, pp. 128-137, 1990.
[14] M. Anderson and M. K. Littrell, "Shopping Experiences and Marketing of
Culture to Tourists," Journal of Business Management, vol. 12, no.4, pp.
57-69, 2004.
[15] T. A. Koyer,"Time Pressure: Customer Behavior," Journal of Marketing
Planning, pp. 32-41, vol. 23, no. 8, 1999.
[16] P. William, "Customer Consumption," Management Science, pp. 13-24,
vol. 22, 1996.
[17] K. Rittenburg, "Shopping Orientation Segmentation," International
Journal of Retail and Distribution Management, pp. 34-39, vol. 12, no. 5,
2000.
[18] R. Inman and Y. N. Winer, "Inside the Fashion Business," Journal of
Economics Psychology, pp. 175-183, vol. 23, no. 4, 1998.
[19] L. Krishnamurthi, T. Mazumdar and S. P. Raj, "Asymmetric Response to
Price in Consumer Brand Choice and Purchase Quantity Decisions,"
Journal of Consumer research, vol. 19, no. 2, pp. 387-400, 1992.
[20] A. R. Rao and M. E. Bergen, "Price Premium Variations as a
Consequence of Buyers' Lack of Information," Journal of Consumer
research, vol. 19, no. 4, pp. 412-423, 1992.
[21] D. W. Crawford and G. Godbey, "Reconceptualising Barriers to Family
Leisure," Leisure Sciences: An Interdisciplinary Journal, vol. 9, pp.
119-127, 2009.
[22] X. Y. Lehto, L. A. Cai, J. T. O-Leary and T. C. Huan, "Leisure and
Shopping-Tourism Product Mix," Journal of Vacation Maketing, vol. 10,
no. 5, pp. 320-332, 2004.
[23] B. T. Ratchaford, "Cost Benefit Models for Explaining Consumer Choice
and Information Seeking Behavior," Management Science, vol. 28, no. 7,
pp. 197-212, 1982.
[24] F. Selnes, "An Examination of the Effect of Product Performance on
Brand Reputation, Satisfaction and Loyalty," European Journal of
Marketing, vol. 27, no. 3, pp. 19-35, 1993.
[1] M. Eroglu, "Shopping Experiences and Marketing of Culture to
Tourists," Journal of Tourism Management," vol. 1, pp. 57-66, 2000.
[2] T. Sherman, "Information for Strategy Management," American Journal
of Marketing, vol. 28, no. 3, pp. 16-28, 1999.
[3] D. Getz, "Tourist Shopping Villages: Development and Planning
Strategies," Journal of Tourism Management, vol. 14, pp. 15-26, 1993.
[4] Lonely Planet, "Chatuchak Weekend Market," BBC Worldwide,
http://www.lonelyplanet.com/thailand/bangkok/shopping/market/chatuc
hak-weekend-market, last accessed 05.10.12.
[5] Sawasdee, "Chatuchak Weekend Market," Bangkok Tourist Board,
www.sawasdee-thailand.com/bkk/chatuchak, last accessed 05.10.12.
[6] Bangkok Tourist, "Chatuchak Weekend Market," Bangkok Tourism
Division, www.bangkok.com/recreational-tours/chatujak.htm, last
accessed 05.10.12.
[7] E. Peterson and Y. Robert, "Consumer Brand Choice and Purchase
Quantity Decisions," Journal of Consumer Research, vol. 31, no. 3, pp.
32-43, 1997.
[8] J. D. Lindquist, "Meaning of Image," Journal of Retailing, vol. 16, pp.
50-62, 1974.
[9] A. Mehrabian and J. A. Russell, "The Basic Emotional Impact of
Environments," Perceptual and Motor Skills, vol. 38, no. 1, pp. 283-301,
1974.
[10] R. J. Donovan and J. R. Rossiter, Store atmosphere: An Environmental
Psychology Approach, Graduate School of Business, Columbia
University, 1981.
[11] D. J. Timothy and R. W. Butler, "Cross-Border-Shopping," International
Journal of Tourism Research, vol. 7, no. 2, pp. 16-29, 2005.
[12] C. Mok and T. J. Iverson, "Expenditure-bases segmentation: Tourism
Management," Journal of Tourism Management, vol. 21, pp. 299-305,
2000.
[13] M. Jansen-Verbeke, "Leisure and Shopping-Tourism Product Mix,"
Journal of Tourism Research, vol. 10, no. 4, pp. 128-137, 1990.
[14] M. Anderson and M. K. Littrell, "Shopping Experiences and Marketing of
Culture to Tourists," Journal of Business Management, vol. 12, no.4, pp.
57-69, 2004.
[15] T. A. Koyer,"Time Pressure: Customer Behavior," Journal of Marketing
Planning, pp. 32-41, vol. 23, no. 8, 1999.
[16] P. William, "Customer Consumption," Management Science, pp. 13-24,
vol. 22, 1996.
[17] K. Rittenburg, "Shopping Orientation Segmentation," International
Journal of Retail and Distribution Management, pp. 34-39, vol. 12, no. 5,
2000.
[18] R. Inman and Y. N. Winer, "Inside the Fashion Business," Journal of
Economics Psychology, pp. 175-183, vol. 23, no. 4, 1998.
[19] L. Krishnamurthi, T. Mazumdar and S. P. Raj, "Asymmetric Response to
Price in Consumer Brand Choice and Purchase Quantity Decisions,"
Journal of Consumer research, vol. 19, no. 2, pp. 387-400, 1992.
[20] A. R. Rao and M. E. Bergen, "Price Premium Variations as a
Consequence of Buyers' Lack of Information," Journal of Consumer
research, vol. 19, no. 4, pp. 412-423, 1992.
[21] D. W. Crawford and G. Godbey, "Reconceptualising Barriers to Family
Leisure," Leisure Sciences: An Interdisciplinary Journal, vol. 9, pp.
119-127, 2009.
[22] X. Y. Lehto, L. A. Cai, J. T. O-Leary and T. C. Huan, "Leisure and
Shopping-Tourism Product Mix," Journal of Vacation Maketing, vol. 10,
no. 5, pp. 320-332, 2004.
[23] B. T. Ratchaford, "Cost Benefit Models for Explaining Consumer Choice
and Information Seeking Behavior," Management Science, vol. 28, no. 7,
pp. 197-212, 1982.
[24] F. Selnes, "An Examination of the Effect of Product Performance on
Brand Reputation, Satisfaction and Loyalty," European Journal of
Marketing, vol. 27, no. 3, pp. 19-35, 1993.
@article{"International Journal of Business, Human and Social Sciences:57255", author = "Chanin Yoopetch and Natcha Toemtemsab", title = "Exploring Value of Time, Shopping Behavior and Shopping Motivation of International Tourists in the Chatuchak Weekend Market", abstract = "The purpose of this study was to explore the
demographic differences of international tourists according to three
main factors, including the value of time, shopping behavior and
shopping motivation. The Chatuchak Weekend Market is known as
one of the biggest weekend markets in the world. Too little academic
studies had been conducted in this area of weekend market, despite its
growth and continuous development. In general, both domestic
visitors and international tourists are attracted to the perception of
cheap and bargaining prices the weekend market. However, systematic
research study can provide reliable understanding of the perception of
the visitors.
This study focused on the group of international tourists who visited
the market and aimed to provide better insights based on the
differences in their demographic factors. Findings indicated that
several differences in value of time, shopping behavior, and shopping
motivation were identified by gender, income and age. Research
implications and directions for further studies were discussed.", keywords = "Value of Time, Shopping Behavior, Shopping
Motivation, Chatuchak Weekend Market.", volume = "7", number = "1", pages = "131-6", }
