Entrepreneurial Characteristics and Attitude of Pineapple Growers
Nagaland, the 16th state of India in order of
statehood, is situated between 25° 6' and 27° 4' latitude north and
between 93º 20' E and 95º 15' E longitude of equator in the North
Eastern part of the India. Endowed with varied topography, soil and
agro climatic conditions it is known for its potentiality to grow all
most all kinds of horticultural crops. Pineapple being grown since
long organically by default is one of the most promising crops of the
state with emphasis being laid for commercialization by the
government of Nagaland. In light of commercialization, globalization
and scope of setting small-scale industries, a research study was
undertaken to examine the socio-economic and personal
characteristics, entrepreneurial characteristics and attitude of the
pineapple growers towards improved package of practices of
pineapple cultivation. The study was conducted in Medziphema
block of Dimapur district of the Nagaland state of India following ex
post facto research design. Ninety pineapple growers were selected
from four different villages of Medziphema block based on
proportionate random selection procedure. Findings of the study
revealed that majority of the respondents had medium level of
entrepreneurial characteristics in terms of knowledge level, risk
orientation, self confidence, management orientation, farm decision
making ability and leadership ability and most of them had
favourable attitude towards improved package of practices of
pineapple cultivation. The variables age, education, farm size, risk
orientation, management orientation and sources of information
utilized were found important to influence the attitude of the
respondents. The study revealed that favourable attitude and
entrepreneurial characteristics of the pineapple cultivators might be
harnessed for increased production of pineapple in the state thereby
bringing socio economic upliftment of the marginal and small-scale
farmers.
[1] "Annual report," Anonymous, North East Council, Shillong,
Meghalaya, India, 2004.
[2] "Annual report," Anonymous, Directorate of Horticulture, Govt of
Nagaland, India, 2007.
[3] Batra.G.S, Development of Entrepreneurship, Deep and Deep
Publications Pvt Ltd, New Delhi, India, pp. 23-25, 2002.
[4] M. Nazar, "Women entrepreneurship and small scale industries,"
Himalaya Publishing House, New Delhi, India, pp.6-9, 2005.
[5] S.V. Supe, "Factors related to different degree of rationality in decision
making among farmers," Unpublished PhD Thesis, IARI, New Delhi,
India, 1969.
[6] M. Basavanna, "A study of self confidence as an attitude of self
concept," Unpublished PhD Thesis, APAU, Hyderabad, India, 1971.
[7] R. K. Samantha, "A study of some agro- economic socio-psychological
and communication variables associated with repayment behaviour of
agricultural credit user of national bank," Unpublished PhD Thesis,
Department of Agricultural Extension, BCKV, Nadia, West Bengal,
1977.
[8] G. G. Nanda Purkar, "Small farmers: A Study on their entrepreneurial
behaviour," Metropolitan Book Co. Pvt.Ltd, New Delhi, India, 1980.
[9] Rongsentemjen, and K. K. Jha, " Farm level constraints faced by the
farmers and their attitude in respect of pineapple cultivation in Dimapur
district of Nagaland, M.Sc (Ag) Thesis, Unpublished, SASRD,
Medziphema, Nagaland University, India, 2001.
[10] D.S. Landes, "French entrepreneurship and industrial growth in 19th
century," Journal of Economic History, vol.9, pp. 12, 1949.
[11] L.A. Devi, "Time utilization pattern of rural farm women, "Indian
Journal of Adult Education, vol.38, no.1, pp. 13,1986.
[12] K. Murali, and A. Jhamtani, "Entrepreneurial characteristics of
floriculture farmers," Indian Journal of Extension Education, vol. 39, no.
1&2, pp.19-25, 2003.
[13] K. Loyi, and K. K. Jha, "Entrepreneurship characteristics of orange
growers: An analysis," Nagaland University Research Journal, vol.5,
pp.55-62, 2008.
[14] S. Bhatnagar, and A. Singhal, "Attitude of women participants towards
integrated child development services (ICDS)," Indian Journal of
Extension Education, vol.20, no. (3&4), pp.67-68, 1984.
[1] "Annual report," Anonymous, North East Council, Shillong,
Meghalaya, India, 2004.
[2] "Annual report," Anonymous, Directorate of Horticulture, Govt of
Nagaland, India, 2007.
[3] Batra.G.S, Development of Entrepreneurship, Deep and Deep
Publications Pvt Ltd, New Delhi, India, pp. 23-25, 2002.
[4] M. Nazar, "Women entrepreneurship and small scale industries,"
Himalaya Publishing House, New Delhi, India, pp.6-9, 2005.
[5] S.V. Supe, "Factors related to different degree of rationality in decision
making among farmers," Unpublished PhD Thesis, IARI, New Delhi,
India, 1969.
[6] M. Basavanna, "A study of self confidence as an attitude of self
concept," Unpublished PhD Thesis, APAU, Hyderabad, India, 1971.
[7] R. K. Samantha, "A study of some agro- economic socio-psychological
and communication variables associated with repayment behaviour of
agricultural credit user of national bank," Unpublished PhD Thesis,
Department of Agricultural Extension, BCKV, Nadia, West Bengal,
1977.
[8] G. G. Nanda Purkar, "Small farmers: A Study on their entrepreneurial
behaviour," Metropolitan Book Co. Pvt.Ltd, New Delhi, India, 1980.
[9] Rongsentemjen, and K. K. Jha, " Farm level constraints faced by the
farmers and their attitude in respect of pineapple cultivation in Dimapur
district of Nagaland, M.Sc (Ag) Thesis, Unpublished, SASRD,
Medziphema, Nagaland University, India, 2001.
[10] D.S. Landes, "French entrepreneurship and industrial growth in 19th
century," Journal of Economic History, vol.9, pp. 12, 1949.
[11] L.A. Devi, "Time utilization pattern of rural farm women, "Indian
Journal of Adult Education, vol.38, no.1, pp. 13,1986.
[12] K. Murali, and A. Jhamtani, "Entrepreneurial characteristics of
floriculture farmers," Indian Journal of Extension Education, vol. 39, no.
1&2, pp.19-25, 2003.
[13] K. Loyi, and K. K. Jha, "Entrepreneurship characteristics of orange
growers: An analysis," Nagaland University Research Journal, vol.5,
pp.55-62, 2008.
[14] S. Bhatnagar, and A. Singhal, "Attitude of women participants towards
integrated child development services (ICDS)," Indian Journal of
Extension Education, vol.20, no. (3&4), pp.67-68, 1984.
@article{"International Journal of Biological, Life and Agricultural Sciences:57659", author = "Kaushal Kumar Jha", title = "Entrepreneurial Characteristics and Attitude of Pineapple Growers", abstract = "Nagaland, the 16th state of India in order of
statehood, is situated between 25° 6' and 27° 4' latitude north and
between 93º 20' E and 95º 15' E longitude of equator in the North
Eastern part of the India. Endowed with varied topography, soil and
agro climatic conditions it is known for its potentiality to grow all
most all kinds of horticultural crops. Pineapple being grown since
long organically by default is one of the most promising crops of the
state with emphasis being laid for commercialization by the
government of Nagaland. In light of commercialization, globalization
and scope of setting small-scale industries, a research study was
undertaken to examine the socio-economic and personal
characteristics, entrepreneurial characteristics and attitude of the
pineapple growers towards improved package of practices of
pineapple cultivation. The study was conducted in Medziphema
block of Dimapur district of the Nagaland state of India following ex
post facto research design. Ninety pineapple growers were selected
from four different villages of Medziphema block based on
proportionate random selection procedure. Findings of the study
revealed that majority of the respondents had medium level of
entrepreneurial characteristics in terms of knowledge level, risk
orientation, self confidence, management orientation, farm decision
making ability and leadership ability and most of them had
favourable attitude towards improved package of practices of
pineapple cultivation. The variables age, education, farm size, risk
orientation, management orientation and sources of information
utilized were found important to influence the attitude of the
respondents. The study revealed that favourable attitude and
entrepreneurial characteristics of the pineapple cultivators might be
harnessed for increased production of pineapple in the state thereby
bringing socio economic upliftment of the marginal and small-scale
farmers.", keywords = "Attitude, Entrepreneurial characteristics, Pineapple,Socio economic upliftment.", volume = "2", number = "10", pages = "197-5", }