Abstract: No matter how much perfect we become in our
practical skills regarding the implementation of learned ideas, the
need of technical writing capability cannot be neglected being a
professional. Technical writing is a way of communicating the ideas
in written which otherwise need to be presented orally. Technical
writing skills have always been the need of the time, as they are
required for internal as well as external official communication in
both formal and informal manner. Moreover, they are the best way to
capture the attention of your customers by presenting information in
effective manner. This paper aims to analyze the importance of
technical writing skills in professional industries of Pakistan by
conducting a survey. Survey results presented in this paper clearly
depicts the importance of formal and informal written communication
media used in different professional industries in Pakistan. Analysis
and discussion of the extent to which the alternative ways of
communication besides technical writing have got importance in
Pakistan is also an important aspect of this survey.
Abstract: Recently GPS data is used in a lot of studies to
automatically reconstruct travel patterns for trip survey. The aim is to
minimize the use of questionnaire surveys and travel diaries so as to
reduce their negative effects. In this paper data acquired from GPS and
accelerometer embedded in smart phones is utilized to predict the
mode of transportation used by the phone carrier. For prediction,
Support Vector Machine (SVM) and Adaptive boosting (AdaBoost)
are employed. Moreover a unique method to improve the prediction
results from these algorithms is also proposed. Results suggest that the
prediction accuracy of AdaBoost after improvement is relatively better
than the rest.
Abstract: High resolution seismic reflection has recently been carried out on Zaria batholith, with the aim of characterizing the granitic Zaria batholiths in terms of its lithology. The geology of the area has revealed that the older granite outcrops in the vicinity of Zaria are exposures of a syntectonics to late-tectonic granite batholiths which intruded a crystalline gneissic basement during the Pan-African Orogeny. During the data acquisition the geophone were placed at interval of 1 m, variable offset of 1 and 10 m was used. The common midpoint (CMP) method with 12 fold coverage was employed for the survey. Analysis of the generated 3D surface of the p wave velocities from different profiles for densities and bulk modulus revealed that the rock material is more consolidated in South East part of the batholith and less consolidated in the North Western part. This was in conformity with earlier identified geology of the area, with the South Eastern part majorly of granitic outcrop, while the North Western part is characterized with the exposure of gneisses and thick overburden cover. The difference in lithology was also confirmed by the difference in seismic sections and Arial satellite photograph. Hence two major lithologies were identified, the granitic and gneisses complex which are characterized by gradational boundaries.
Abstract: Chittagong is the commercial capital of Bangladesh.
Here Agrabad is one of the most commercial activity centers of
Chittagong. Due to many light industry and commercial land use,
Agrabad to CEPZ road at Agrabad is the only major road of
Chittagong port city which encompasses a huge number of vehicles
every day. It has many junctions which distribute traffic flow in
different roads. In these junctions vehicles gather at some conflict
point to create traffic jam and make the performance of the road
downward. This study is parallel focused on the existing level of
service with traffic volume, capacity, and speed by traffic survey.
After all of these analyses the performance of the road is determined
with finding the factors that influences the performance.
Abstract: Using the technology acceptance model (TAM), this
study examined the external variables of technological complexity
(TC) to acquire a better understanding of the factors that influence the
acceptance of computer application courses by learners at Active
Aging Universities. After the learners in this study had completed a
27-hour Facebook course, 44 learners responded to a modified TAM
survey. Data were collected to examine the path relationships among
the variables that influence the acceptance of Facebook-mediated
community learning. The partial least squares (PLS) method was used
to test the measurement and the structural model. The study results
demonstrated that attitudes toward Facebook use directly influence
behavioral intentions (BI) with respect to Facebook use, evincing a
high prediction rate of 58.3%. In addition to the perceived usefulness
(PU) and perceived ease of use (PEOU) measures that are proposed in
the TAM, other external variables, such as TC, also indirectly
influence BI. These four variables can explain 88% of the variance in
BI and demonstrate a high level of predictive ability. Finally,
limitations of this investigation and implications for further research
are discussed.
Abstract: Celiac disease is a permanent enteropathy caused by the ingestion of gluten, a protein occurring in wheat, rye and barley. The only way of the effective daily treatment is a strict gluten-free diet. From the investigation of products available in the local market, it was found that Latvian producers do not offer gluten-free products. The aim of this research was to study and analyze changes of celiac patient’s attitude to gluten-free product quality and availability in the Latvian market and purchasing habits. The survey was designed using website www.visidati.lv, and a questionnaire was sent to people suffering from celiac disease. The first time the respondents were asked to fill in the questionnaire in 2011, but now repeatedly from the beginning of September 2013 till the end of January 2014. The questionnaire was performed with 75 celiac patients, respondents were from all Latvian regions and they answered 16 questions. One of the most important questions was aimed to find out consumers’ opinion about quality of gluten-free products, consumption patterns of gluten-free products, and, moreover, their interest in products made in Latvia. Respondents were asked to name gluten-free products they mainly buy and give specific purchase locations, evaluate the quality of products and necessity for products produced in Latvia. The results of questionnaire show that the consumers are satisfied with the quality of gluten-free flour, flour blends, sweets and pasta, but are not satisfied with the quality of bread and confectionery available in the Latvian markets.
Abstract: Undoubtedly one of the most far-reaching and
controversial topics considered in the past few decades, has been
globalization. Globalization lies in the essence of the modern culture.
It is a complex and rapidly expanding network of links and mutual
interdependence that is an aspect of modern life; though some argue
that this link existed since the beginning of human history. If we
consider globalization as a dynamic social process in which the
geographical constraints governing the political, economic, social and
cultural relationships have been undermined, it might not be possible
to simply describe its impact on the urban fabric. But since in this
phenomenon the increase in communications of societies (while
preserving the main cultural - regional characteristics) with one
another and the increase in the possibility of influencing other
societies are discussed, the need for more studies will be felt. The
main objective of this study is to grade based on some globalization
factors on urban fabric applying the TOPSIS model. The research
method is descriptive - analytical and survey. For data analysis, the
TOPSIS model and SPSS software were used and the results of GIS
software with fourteen cities are shown on the map. The results show
that the process of being influenced by the globalization of the urban
fabric of fourteen zones of Isfahan was not similar and there have
been large differences in this respect between city zones; the most
affected areas are zones 5, 6 and 9 of the municipality and the least
impact has been on the zones 4 and 3 and 2.
Abstract: Celebrities are admired, appreciated and imitated all over the world. As a natural result of this, today many brands choose to work with celebrities for their advertisements. It can be said that the more the brands include celebrities in their marketing communication strategies, the tougher the competition in this field becomes and they allocate a large portion of their marketing budget to this. Brands invest in celebrities who will represent them in order to build the image they want to create.
This study aimed to bring under spotlight the perceptions of Turkish customers regarding the use of celebrities in advertisements and marketing communication and try to understand their possible effects on subsequent purchasing decisions. In addition, consumers’ reactions and perceptions were investigated in the context of the product-celebrity match, to what extent the celebrity conforms to the concept of the advertisement and the celebrity-target audience match.
In order to achieve this purpose, a quantitative research was conducted as a case study concerning Mavi Jeans (textile company). Information was obtained through survey. The results from this case study are supported by relevant theories concerning the main subject. The most valuable result would be that instead of creating an advertisement around a celebrity in demand at the time, using a celebrity that fits the concept of the advertisement and feeds the concept rather than replaces it, that is celebrity endorsement, will lead to more striking and positive results.
Abstract: The construction sector constitutes one of the most important sectors in the economy of any country. Contractor selection is a critical decision that is undertaken by client organizations and is central to the success of any construction project. Contractor selection (CS) is a process which involves investigating, screening and determining whether candidate contractors have the technical and financial capability to be accepted to formally tender for construction work. The process should be conducted prior to the award of contract, characterized by many factors such as: contactor’s skills, experience on similar projects, track- record in the industry, and financial stability. However, this paper evaluates the current state of knowledge in relation to contractor selection process and demonstrates the findings from the analysis of the data collected from the Delphi questionnaire survey. The survey was conducted with a group of 12 experts working in the Libyan construction industry (LCI). The paper starts by briefly explaining the general outline of the questionnaire including the survey participation rate, the different fields the experts came from, and the business titles of the participants. Then the paper describes the tests used to determine when the experts had reached consensus. The paper is based on research which aims to develop rank contractor selection criteria with specific application to make construction projects in the Libyan context. The findings of this study will be utilized to establish the scope of work that will be used as part of a PhD research.
Abstract: The authors of this paper compared ratings for leadership competences of managers in the healthcare sector and professional managers in Slovenia. Managers’ competence scores were analyzed for Slovenia and compared with some other EU countries. Comparisons of correlations yielded significant differences in leader/non-leader healthcare professionals in their relational competences. Cross-cultural comparisons also point to these differences in many countries included in the survey. Comparing these managers with the professional managers, one of the relational competences significantly distinguishes the two groups, namely the competence of taking initiative in establishing contacts with experts outside the organization. What is surprising from our analysis is the high number of competences that significantly differentiate leaders in healthcare from professional managers. Empirically based assessment provided a robust method for assessing and comparing leadership competences and point out significant results for leadership development.
Abstract: The aim of this study is to survey the incidence, prevalence, types and associated impairments of CP in children at the Tripoli children hospital (T.C.H). The study covered all the cases the hospital had diagnosed in the period between (1.1.2009) and (31.12.2010), during which 38 cases of ages between 2 months to 3 years were diagnosed in the mentioned period. The incidence of CP was (17.42 per one thousand) out of (2143) of different neurological cases and came with a result of 23 cases of spastic CP which represented about (60.53%) out of the total number of cases, and the most associated impairment is convulsion. Medical information was collected from the patients’ files at the registration department from the neurology department. The data has been collected by a questionnaire, which had been set to finely organize the patient’s files.
Abstract: Numbers of software quality measurement system have been implemented over the past few years, but none of them focuses on telecommunication industry. Software quality measurement system for telecommunication industry was a system that could calculate the quality value of the measured software that totally focused in telecommunication industry. Before designing a system, quality factors, quality attributes and quality metrics were identified based on literature review and survey. Then, using the identified quality factors, quality attributes and quality metrics, quality model for telecommunication industry was constructed. Each identified quality metrics had its own formula. Quality value for the system was measured based on the quality metrics and aggregated by referring to the quality model. It would classify the quality level of the software based on Net Satisfaction Index (NSI). The system was designed using object-oriented approach in web-based environment. Thus, existing of software quality measurement system was important to both developers and users in order to produce high quality software product for telecommunication industry.
Abstract: The aim of this article was to analyze the relationship between the loyalty of banks´ employees and the acceptance of clients’ needs and to analyze the relationship between the loyalty of banks’ employees and the lack of their productivity in the Czech and Slovak banking sector. Our research has been realized through a questionnaire survey.
The loyalty of banks’ employees was higher in the Czech Republic than in Slovak Republic which has been transformed into a higher acceptance rate of customers’ needs and lower lack of employees’ productivity. Within both countries, it has been found that the approach of loyal employees to the acceptance of clients’ needs is not statistically significantly different from the approach of other employees. It has been also discovered that loyal employees did not work more intensively and did not feel statistically significant lower lack of their own productivity.
Abstract: Job stress is one of the most important concepts for
the today-s corporate as well as institutional world. The current study
is conducted to identify the causes of faculty stress at Higher
Education in Pakistan. For the purpose, Public & Private Business
Schools of Punjab is selected as representative of Pakistan. A sample
of 300 faculty members (214 males, 86 females) responded to the
survey. Regression analysis shows that the Workload, Student
Related issues and Role Conflicts are the major sources contributing
significantly towards producing stress. The study also revealed that
Private sector faculty members experienced more stress as compared
to faculty in Public sector Business Schools. Moreover, females,
younger ages, lower designation & low qualification faculty
members experience more stress as compared to males, older ages,
higher designation and high qualification. The study yield many
significant results for the policy makers of Business Institutions.
Abstract: Persuasive technology has been applied in marketing,
health, environmental conservation, safety and other domains and is
found to be quite effective in changing people-s attitude and
behaviours. This research extends the application domains of
persuasive technology to information security awareness and uses a
theory-driven approach to evaluate the effectiveness of a web-based
program developed based on the principles of persuasive technology
to improve the information security awareness of end users. The
findings confirm the existence of a very strong effect of the webbased
program in raising users- attitude towards information security
aware behavior. This finding is useful to the IT researchers and
practitioners in developing appropriate and effective education
strategies for improving the information security attitudes for endusers.
Abstract: Social-economic variables influence transportation
demand largely. Analyses of discrete choice model consider
social-economic variables to study traveler-s mode choice and
demand. However, to calibrate the discrete choice model needs to have
plenty of questionnaire survey. Also, an aggregative model is
proposed. The historical data of passenger volumes for high speed rail
and domestic civil aviation are employed to calibrate and validate the
model. In this study, models with different social-economic variables,
which are oil price, GDP per capita, CPI and economic growth rate,
are compared. From the results, the model with the oil price is better
than models with the other social-economic variables.
Abstract: The adoption of e-learning in Hong Kong has been
increasing rapidly in the past decade. To understand the e-learning
experiences of the students, the School of Professional and Continuing
Education of The University of Hong Kong conducted a survey. The
survey aimed to collect students- experiences in using learning
management system, their perceived e-learning advantages, barriers in
e-learning and preferences in new e-learning development. A
questionnaire with 84 questions was distributed in mid 2012 and 608
valid responds were received. The analysis results showed that the
students found e-learning helpful to their study. They preferred
interactive functions and mobile features. Blended learning mode,
both face-to-face learning mode integrated with online learning and
face-to-face learning mode supplemented with online resources, were
preferred by the students. The results of experiences of Hong Kong
students in e-learning provided a contemporary reference to the
e-learning practitioners to understand the e-learning situation in Asia.
Abstract: Today the intangible assets are the capital of knowledge and are the most important and the most valuable resource for organizations. All employees have knowledge independently of the kind of jobs they do. Knowledge is thus an asset, which influences business operations. The objective of this article is to identify knowledge continuity as an objective of business continuity management. The article has been prepared based on the analysis of secondary sources and the evaluation of primary sources of data by means of a quantitative survey conducted in the Czech Republic. The conclusion of the article is that organizations that apply business continuity management do not focus on the preservation of the knowledge of key employees. Organizations ensure knowledge continuity only intuitively, on a random basis, non-systematically and discontinuously. The non-ensuring of knowledge continuity represents a threat of loss of key knowledge for organizations and can also negatively affect business continuity.
Abstract: This paper presents an analytical framework for an
effective online personal knowledge management (PKM) of
knowledge workers. The development of this framework is prompted
by our qualitative research on the PKM processes and cognitive
enablers of knowledge workers in eight organisations selected from
three main industries in Malaysia. This multiple-case research
identifies the relationships between the effectiveness of four online
PKM processes: get/retrieve, understand/analyse, share, and connect.
It also establishes the importance of cognitive enablers that mediate
this relationship, namely, method, identify, decide and drive.
Qualitative analysis is presented as the findings, supported by the
preceded quantitative analysis on an exploratory questionnaire
survey.
Abstract: This paper examines the students’ self-concept among 16- and 17- year- old adolescents in Malaysian secondary schools. Previous studies have shown that positive self-concept played an important role in student adjustment and academic performance during schooling. This study attempts to investigate the factors influencing students’ perceptions toward their own self-concept. A total of 1168 students participated in the survey. This study utilized the CoPs (UM) instrument to measure self-concept. Principal Component Analysis (PCA) revealed three factors: academic selfconcept, physical self-concept and social self-concept. This study confirmed that students perceived certain internal context factors, and revealed that external context factor also have an impact on their self-concept.