Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.
Abstract: Due to the emergence of “Humanized Healthcare"
introduced by Professor Dr. Prawase Wasi in 2003[1], the
development of this paradigm tends to be widely implemented. The
organizations included Healthcare Accreditation Institute (public
organization), National Health Foundation, Mahidol University in
cooperation with Thai Health Promotion Foundation, and National
Health Security Office (Thailand) have selected the hospitals or
infirmaries that are qualified for humanized healthcare since 2008-
2010 and 35 of them are chosen to be the outstandingly navigating
organizations for the development of humanized healthcare,
humanized healthcare award [2].
The research aims to study the current issue, characteristics and
patterns of hospital administration contributing to humanized
healthcare system in Thailand. The selected case studies are from
four hospitals including Dansai Crown Prince Hospital, Leoi;
Ubolrattana Hospital, Khon Kaen; Kapho Hospital, Pattani; and
Prathai Hospital, Nakhonrachasima. The methodology is in-depth
interviewing with 10 staffs working as hospital executive directors,
and representatives from leader groups including directors,
multidisciplinary hospital committees, personnel development
committees, physicians and nurses in each hospital. (Total=40) In
addition, focus group discussions between hospital staffs and general
people (including patients and their relatives, the community leader,
and other people) are held by means of setting 4 groups including 8
people within each group. (Total=128) The observation on the
working in each hospital is also implemented. The findings of the
study reveal that there are five important aspects found in each
hospital including (1) the quality improvement under the mental and
spiritual development policy from the chief executives and lead
teams, leaders as Role model and they have visionary leadership; (2)
the participation hospital administration system focusing on learning
process and stakeholder- needs, spiritual human resource
management and development; (3) the relationship among people
especially staffs, team work skills, mutual understanding, effective
communication and personal inner-development; (4) organization
culture relevant to the awareness of patients- rights as well as the
participation policy including spiritual growth achieving to the same
goals, sharing vision, developing public mind, and caring; and (5)
healing structures or environment providing warmth and convenience
for hospital staffs, patients and their relatives and visitors.
Abstract: Nowadays, the earth is countered with serious problem
of air pollution. This problem has been started from the industrial
revolution and has been faster in recent years, so that leads the earth
to ecological and environmental disaster. One of its results is the
global warming problem and its related increase in global
temperature. The most important factors in air pollution especially in
urban environments are Automobiles and residential buildings that are
the biggest consumers of the fossil energies, so that if the residential
buildings as a big part of the consumers of such energies reduce their
consumption rate, the air pollution will be decreased. Since
Metropolises are the main centers of air pollution in the world,
assessment and analysis of efficient strategies in decreasing air
pollution in such cities, can lead to the desirable and suitable results
and can solve the problem at least in critical level. Tabriz city is one
of the most important metropolises in North west of Iran that about
two million people are living there. for its situation in cold dry
climate, has a high rate of fossil energies consumption that make air
pollution in its urban environment. These two factors, being both
metropolis and in cold dry climate, make this article try to analyze the
strategies of climatic design in old districts of the city and use them in
new districts of the future. These strategies can be used in this city
and other similar cities and pave the way to reduce energy
consumption and related air pollution to save whole world.
Abstract: This paper aims to argue that religion and Faith-based
Organizations (FBOs) contribute to building democratic process
through the provision of education in Sierra Leone. Sierra Leone
experienced a civil war from 1991 to 2002 and about 70 percent of the
population lives in poverty. While the government has been in the
process of rebuilding the nation, many forms of Civil Society
Organizations (CSOs), including FBOs, have played a significant role
in promoting social development. Education plays an important role in
supporting people-s democratic movements through knowledge
acquisition, spiritual enlightenment and empowerment. This paper
discusses religious tolerance in Sierra Leone and how FBOs have
contributed to the provision of primary education in Sierra Leone. This
study is based on the author-s field research, which involved
interviews with teachers and development stakeholders, notably
government officials, Non-governmental Organizations (NGOs) and
FBOs, as well as questionnaires completed by pupils, parents and
teachers.
Abstract: Nowadays over-consumption of fossil energy in
buildings especially in residential buildings and also considering the
increase in populations, the crisis of energy shortage in a near future
is predictable. The recent performance of developed countries in
construction with the aim of decreasing fossil energies shows that
these countries have understood the incoming crisis and has taken
reasonable and basic actions in this regard. However, Iranian
architecture, with several thousands years of history, has acquired
and executed invaluable experiences in designing, adapting and
coordinating with the nature.
Architectural studies during the recent decades show that imitating
modern western architecture results in high energy wastage beside
the fact that it not reasonably adaptable and corresponded with the
habits and customs of people unlike the architecture in the past which
was compatible and adaptable with the climatic conditions and this
necessitates optimal using of renewable energies more than ever. This
paper studies problems of design, execution and living in today's
houses and reviews the characteristics of climatic elements paying
special attention to the performance of trombe wall and solar
greenhouse in traditional houses and offers some suggestions for
combining these two elements and a climatic strategy.
Abstract: With the increasing complexity of engineering
problems, the traditional, single-objective and deterministic
optimization method can not meet people-s requirements. A
multi-objective fuzzy optimization model of resource input is built for
M chlor-alkali chemical eco-industrial park in this paper. First, the
model is changed into the form that can be solved by genetic algorithm
using fuzzy theory. And then, a fitness function is constructed for
genetic algorithm. Finally, a numerical example is presented to show
that the method compared with traditional single-objective
optimization method is more practical and efficient.
Abstract: Sensory input plays an important role to human
posture control system to initiate strategy in order to counterpart any
unbalance condition and thus, prevent fall. In previous study, joint
stiffness was observed able to describe certain issues regarding to
movement performance. But, correlation between balance ability and
joint stiffness is still remains unknown. In this study, joint stiffening
strategy at ankle and hip were observed under different sensory
manipulations and its correlation with conventional clinical test
(Functional Reach Test) for balance ability was investigated. In order
to create unstable condition, two different surface perturbations (tilt
up-tilt (TT) down and forward-backward (FB)) at four different
frequencies (0.2, 0.4, 0.6 and 0.8 Hz) were introduced. Furthermore,
four different sensory manipulation conditions (include vision and
vestibular system) were applied to the subject and they were asked to
maintain their position as possible. The results suggested that joint
stiffness were high during difficult balance situation. Less balance
people generated high average joint stiffness compared to balance
people. Besides, adaptation of posture control system under repetitive
external perturbation also suggested less during sensory limited
condition. Overall, analysis of joint stiffening response possible to
predict unbalance situation faced by human
Abstract: Collective action can be an effective means for local development as well as important strategy to enhance livelihoods especially among rural people. This article explores the level of collective action among members of Fishermen-s Wives Group (KUNITA) in Malaysia. KUNITA was established by the Malaysian Fishery Development Authority (LKIM) with an objective to increase the socio-economic status of fishermen-s families. The members who are mostly the wives and daughters of fishermen are strongly encouraged by LKIM to venture into entrepreneurship activities. The objective of this research was to see the level of collective action among members in KUNITA groups in the state of Selangor. The finding shows that high level of collective action among KUNITA members is strongly based on volunteerism. However, the level of cooperation among members in the group is relatively low. The findings present significant challenges for the group in maintaining the sustainability of KUNITA organization.
Abstract: Integrative teaching methodology is based on
connecting and summarizing knowledge from different subjects in
order to create better understanding of different disciplines and
improvement of competences in general. Integrative teaching
methodology was implemented and realised during one academic
year in 17 Latvian schools according with specially worked out
programme by specialists of different fields for adaptation in social
environment of children and young people with learning, cognitive
functions and motor disorders. Implemented integrative teaching
methodology consisted from three subsections which were
specialised for adaptation in social environment, improvement of
cognitive functions and improvement and harmonization of
personality. The results of investigation showed that the use of
integrative teaching methodology is an effective way for
improvement of learning motivation and negotiation of learning
disorders of different age schoolchildren.
Abstract: Buildings are considered as significant part in the
cities, which plays main role in organization and arrangement of city
appearance, which is affects image of that building facades, as an
connective between inner and outer space, have a main role in city
image and they are classified as rich image and poor image by people
evaluation which related to visual architectural and urban elements in
building facades. the buildings in Karimi street , in Lahijan city
where, lies in north of Iran, contain the variety of building's facade
types which, have made a city image in Historical part of Lahijan
city, while reflected the Iranian cities identity. The study attempt to
identify the architectural and urban elements that impression the
image of building facades in historical area, based on public
evaluation. Quantitative method were used and the data was collected
through questionnaire survey, the result presented architectural style,
color, shape, and design evaluated by people as most important factor
which should be understate in future development. in fact, the rich
architectural style with strong design make strong city image as weak
design make poor city image.
Abstract: The nexus between language and culture is so
intertwined and very significant that language is largely seen as a
vehicle for cultural transmission. Culture itself refers to the aggregate
belief system of a people, embellishing its corporate national image
or brand. If we conceive national rebranding as a campaign to
rekindle the patriotic flame in the consciousness of a people towards
its sociocultural imperatives and values, then, Nigerian indigenous
linguistic flame has not been ignited. Consequently, the paper
contends that the current national rebranding policy remains a myth
in the confines of the elitists' intellectual squabble. It however
recommends that the use of our indigenous languages should be
supported by adequate legislation and also propagated by Nollywood
in order to revamp and sustain the people’s interest in their local
languages. Finally, the use of the indigenous Nigerian languages
demonstrates patriotism, an important ingredient for actualizing a
genuine national rebranding.
Abstract: E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to 'humanistic' qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their impact on consumers- initial trust towards the sites. A total of 239 Internet users participated in this field experiment study which utilized 6 online book retailers- websites that the participants had not previously visited before. Analysis revealed that out of four website personalities (sincerity, competence, excitement and sophistication) only sincerity and competence are able to exert an influence in building consumers- trust upon their first visit to the website. The implications of the findings are further elaborated in this paper.
Abstract: Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions.
Abstract: Unlike Christianity and Buddhism, Islam, being one
of the three universal world religions, actively penetrates into
people-s everyday life. The main reason for this is that in Islam the
religion and ideology, philosophy, religious organizations and state
bodies are closely interrelated. In order to analyze the state of being
of interrelations of religion and civil society in Kazakhstan, it is
necessary to study Islam and its relations with spiritual culture of the
society. According to the Constitution of the Republic of Kazakhstan
the religion is separated from the state, i.e. each performs its own
function without interfering into each other-s affairs. The right of the
citizens of our republic to freedom of thinking and faith is based on
the Constitution of the RK, Civil Code, Law “On freedom of faith
and religious unions in the Republic of Kazakhstan".
Legislatively secured separation of the mosque and church from
the state does not mean that religion has no influence on the latter.
The state, consisting of citizens with their own beliefs, including
religious ones, cannot be isolated from the influence of religion.
Nowadays it is commonly accepted that it is not possible to
understand and forecast key social processes without taking into
account the religious factor.
Abstract: In this paper, a heuristic method for simultaneous
rescue robot path-planning and mission scheduling is introduced
based on project management techniques, multi criteria decision
making and artificial potential fields path-planning. Groups of
injured people are trapped in a disastrous situation. These people are
categorized into several groups based on the severity of their
situation. A rescue robot, whose ultimate objective is reaching
injured groups and providing preliminary aid for them through a path
with minimum risk, has to perform certain tasks on its way towards
targets before the arrival of rescue team. A decision value is assigned
to each target based on the whole degree of satisfaction of the criteria
and duties of the robot toward the target and the importance of
rescuing each target based on their category and the number of
injured people. The resulted decision value defines the strength of the
attractive potential field of each target. Dangerous environmental
parameters are defined as obstacles whose risk determines the
strength of the repulsive potential field of each obstacle. Moreover,
negative and positive energies are assigned to the targets and
obstacles, which are variable with respects to the factors involved.
The simulation results show that the generated path for two cases
studies with certain differences in environmental conditions and
other risk factors differ considerably.
Abstract: India is currently the second most populous nation in
the world with over 1.2 billion people, growing annually at the rate of
1.5%. It is experiencing a surge in energy demands, expected to grow
more than three to four times in 25 years. Most of the energy
requirements are currently satisfied by the import of fossil fuels –
coal, petroleum-based products and natural gas. Biofuels can satisfy
these energy needs in an environmentally benign and cost effective
manner while reducing dependence on import of fossil fuels, thus
providing National Energy Security. Among various forms of
bioenergy, bioethanol is one of the major options for India because of
availability of feed stock crops.
This paper presents an overview on bioethanol production and
technology, steps taken by the Indian government to facilitate and
bring about optimal development and utilization of indigenous
biomass feedstocks for production of this biofuel.
Abstract: Housing is a basic human right. The provision of new
house shall be free from any defects, even for the defects that people
do normally considered as 'cosmetic defects'. This paper studies
about the building defects of newly completed house of 72 unit of
double-storey terraced located in Bangi, Selangor. The building
survey implemented using protocol 1 (visual inspection). As for new
house, the survey work is very stringent in determining the defects
condition and priority. Survey and reporting procedure is carried out
based on CSP1 Matrix that involved scoring system, photographs and
plan tagging. The analysis is done using Statistical Package for Social
Sciences (SPSS). The finding reveals that there are 2119 defects
recorded in 72 terraced houses. The cumulative score obtained was
27644 while the overall rating is 13.05. These results indicate that the
construction quality of the newly terraced houses is low and not up to
an acceptable standard as the new house should be.
Abstract: The ever growing sentiment of environmentalism across the globe has made many people think on the green lines. But most of such ideas halt short of implementation because of the short term economic viability issues with the concept of going green. In this paper we have tried to amalgamate the green concept with social entrepreneurship for solving a variety of issues faced by the society today. In addition the paper also tries to ensure that the short term economic viability does not act as a deterrent. The paper comes up three sustainable models of social entrepreneurship which tackle a wide assortment of issues such as nutrition problem, land problems, pollution problems and employment problems. The models described fall under the following heads: - Spirulina cultivation: The model addresses nutrition, land and employment issues. It deals with cultivation of a blue green alga called Spirulina which can be used as a very nutritious food. Also, the implementation of this model would bring forth employment to the poor people of the area. - Biocomposites: The model comes up with various avenues in which biocomposites can be used in an economically sustainable manner. This model deals with the environmental concerns and addresses the depletion of natural resources. - Packaging material from empty fruit bunches (EFB) of oil palm: This one deals with air and land pollution. It is intended to be a substitute for packaging materials made from Styrofoam and plastics which are non-biodegradable. It takes care of the biodegradability and land pollution issues. It also reduces air pollution as the empty fruit bunches are not incinerated. All the three models are sustainable and do not deplete the natural resources any further. This paper explains each of the models in detail and deals with the operational/manufacturing procedures and cost analysis while also throwing light on the benefits derived and sustainability aspects.