Abstract: A commercially-supported social network has become an emerging channel for an organization to communicate with and provide services to customers. The success of the commercially-supported social network depends on the ability of the organization to keep the customers in participating in the network. Drawing from the theories of information adoption, information systems continuance, and web usability, the author develops a model to explore how a commercially-supported social network can encourage customers to continue participating and using the information in the network. The theoretical model will be proved through an online survey of customers using the commercially-supported social networking sites of several high technology companies operating in the same sector. The result will be compared with previous studies to learn about the explanatory power of the research model, and to identify the main factors determining users’ intention to continue using a commercially-supported social network. Theoretical and practical implications and limitations are discussed.
Abstract: This paper describes the development of a Vegetation Searching System based on Web Application in case of Suan Sunandha Rajabhat University. The model was developed by PHP, JavaScript and MySQL database system and it was designed to support searching for endemic and rare species of trees on Web site. We describe the design methods and functional components of this prototype. To evaluate the system performance, questionnaires for the system usability and Black Box Testing were used to measure expert and user satisfaction. The results were satisfactory as followed: Means for experts and users were 4.30 and 4.50, and standard deviation for experts and users were 0.61and 0.73 respectively. Further analysis showed that the quality of the plant searching Website was also at a good level as well.
Abstract: A proper house is a suitable residential area which provides comfort, proper accessibility, security, stability and permanence of structure, enough lighting, proper initial infrastructures and ventilation for its inhabitants and the most important of all, it should be proportional to the family’s financial power .
Saving energy and making optimal usage of it and also taking advantage of stable energies are the bases of green buildings. Making green building will help the health of a person living in it and in its surrounding. It will support the people and provoke their satisfaction. Not only it will bring about the raise of level of the quality of life for building inhabitants, but it will cause the promotion of quality level of life of the people living in the surrounding area and in general the society.
Abstract: Thailand has evolved many unique culture and knowledge, and the leading is the Thai traditional medicine (TTM). Recently, a number of researchers have tried to save this indigenous knowledge. However, the system to do so has still been scant. To preserve this ancient knowledge, we therefore invented and integrated multi-linguistic techniques to create the system of the collected all of recipes. This application extracted the medical recipes from antique scriptures then normalized antiquarian words, primitive grammar and antiquated measurement of them to the modern ones. Then, we applied ingredient-duplication-calculation, proportion-similarity-calculation and score-ranking to examine duplicate recipes. We collected the questionnaires from registrants and people to investigate the users’ satisfaction. The satisfactory results were found. This application assists not only registrants to validating the copyright violation in TTM registration process but also people to cure their illness that aids both Thai people and all mankind to fight for intractable diseases.
Abstract: The evolution of customer behavior in purchasing
products or services through the Internet leads to airline companies
engaging in the e-ticketing process in order to maintain their
business. A well-designed website is vitally significant for the airline
companies to provide effective communication, support, and
competitive advantage. This study was conducted to identify the
dimensions of website quality for low cost airline and to investigate
the relationship between the website quality and customer esatisfaction
at low cost airline. A total of 381 responses were
conveniently collected among local passengers at Low Cost Carrier
Terminal, Kuala Lumpur via questionnaire distribution. This study
found that the five determinant factors of website quality for AirAsia
were Information Content, Navigation, Responsiveness,
Personalization, and Security and Privacy. The results of this study
revealed that there is a positive relationship between the five
dimensions of website quality and customer e-satisfaction, and also
information content was the most significant contributor to customer
e-satisfaction.
Abstract: The objectives of this research paper were to study the expectation and satisfaction of tourists in five tourism service quality dimensions, namely, website quality, service ability, trust ability, customer empathy, and responsiveness to customer and also to study the influences of satisfaction affecting loyalty toward quality service of the online tourism enterprises located in Bangkok Thailand. This research utilized both quantitative and qualitative research methods. In terms of quantitative method, a questionnaire was used as a tool to collect data from 400 tourists who were using in online travel services. Statistics analysis included descriptive statistics, t-test and Multiple Regression Analysis. In terms of qualitative analysis, an in-depth interview and content analysis were used along with 10 individual management levels of e-commerce enterprises.
The results revealed that the respondents had higher expectations than their level of satisfaction in all five categories. However, the respondents were more satisfied with online travel services than without online service. The demographic factors such as gender and age had no influence on the level of satisfaction whereas the demographic factors of education, occupation, and income had influenced the level of satisfaction. The test results also indicated that the level of satisfaction from responsiveness to customer had the highest influence on the loyalty of tourists who used online travel. The level of satisfaction from customer empathy had the highest influence on the tourists to recommend others to use online travel services. Also, the level of satisfaction from service ability had the highest influence on tourists to take an actual trip.
Abstract: The research on ARCS for critical information retrieval development aimed to (1) investigate conditions of critical information retrieval skill of the Mathematics pre-service teachers before applying ARCS model in learning activities, (2) study and analyze the development of critical information retrieval skill of the Mathematics pre-service teachers after utilizing ARCS model in learning activities, and (3) evaluate the Mathematics pre-service teachers’ satisfaction on using ARCS model in learning activities as a tool to development critical information retrieval skill. Forty-one of 4th year Mathematics pre-service teachers who have enrolled in the subject of Research for Learning Development of semester 2 in 2012 were purposively selected as the research cohort. The research tools were self-report and interview questionnaire that was approved as content validity and reliability (IOC=.66-1.00, α =.834). The research found that critical information retrieval skill of the research samples before using ARCS model in learning activities was in the normal high level. According to the in-depth interview and focus group, the result however showed that the pre-service teachers still lack inadequate and effective knowledge in information retrieval. Additionally, critical information retrieval skill of the research cohort after applying ARCS model in learning activities appeared to be high level. The result revealed that the pre-service teachers are able to explain the method of searching, extraction, and selecting information as well as evaluating quality of information, and effectively making decision in accepting information. Moreover, the research discovered that the pre-service teachers showed normal high to highest level of satisfaction on using ARCS model in learning activities as a tool to development their critical information retrieval skill.
Abstract: Total weighted tardiness is a measure of customer
satisfaction. Minimizing it represents satisfying the general
requirement of on-time delivery. In this research, we consider an ant
colony optimization (ACO) algorithm to solve the problem of
scheduling unrelated parallel machines to minimize total weighted
tardiness. The problem is NP-hard in the strong sense. Computational
results show that the proposed ACO algorithm is giving promising
results compared to other existing algorithms.
Abstract: The main objectives of this study were to identify
attributes that influence customer satisfaction and determine their
relationships with customer satisfaction. The variables included in
this research are place/ambience, food quality and service quality as
independent variables and customer satisfaction as the dependent
variable. A survey questionnaire which consisted of three parts to
measure demographic factors, independent variables, and dependent
variables was constructed based on items determined by past
research. 149 respondents from one of the well known hotel in Kuala
Lumpur, MALAYSIA were selected as a sample. Psychometric
testing was conducted to determine the reliability and validity of the
questionnaire. From the findings, there were positive significant
relationship between place/ambience (r=0.563**, p=0.000) and
service quality (r=0.544**, p=0.000) with customer satisfaction.
However, although relationship between food quality and customer
satisfaction was significant, it was in the negative direction (r=-
0.268**, p=0.001). New findings were discovered after conducting
this research and previous research findings were strengthened by the
results of this research. Future researchers could concentrate on
determining attributes that influence customer satisfaction when
cost/price is not a factor and reasons for place/ambience is currently
becoming the leading factor in determining customer satisfaction.
Abstract: The future of Higher Education Institutions (HEI) depend on their ability to attract and retain students, increase recognition and prestige. In order to respond to the 'customers' increasingly demanding, HEI need to identify the key factors that influence the satisfaction of a 'customers', thereby creating competitive advantages. These determinants of satisfaction are important elements that guide the strategy of an institution and allow the successful achievement of strategic plans, both teaching and administrative, to offer their ‘costumers’ services and products with higher quality. Following this way of thinking, the purpose of this study was to evaluate the satisfaction with the service quality of the School of Technology and Management of Bragança (ESTiG), of the Polytechnic Institute of Bragança, identifying, thus, the dimensions related to the quality of services that might influence students' satisfaction. The results showed that, in general, the students are satisfied with the performance of ESTiG.
Abstract: There has been considerable growth in the issue of
food & beverage safety in Thailand. This is important because the
level of satisfaction in food & beverage safety has impacts on travel
decision made by foreign tourists. Therefore, this paper was aimed to
test if there is any significant gender effect in the level of satisfaction
of food & beverage safety made by foreign tourists in Thailand. In
addition, this paper utilized the Chi Square test of independent to test
if there was an association between gender and sickness because of
food and if there was an association between gender and the
perception of food safety standard. During January to June, 2012, a
total of 400 foreign tourist respondents, 200 male as well as 200
female foreign tourists, were interviewed at the departure lounge at
Suvarnabhumi airport, Thailand. The findings revealed the
astonishing result that there was no significant effect of gender. Also,
there was no significant difference in the association between gender
and being sick because of food as well as the association between
gender and the perception on the standard of food safety during their
trip in Thailand.
Abstract: The paper describes ergonomics problems trend of
student at B5101 classroom building 2, Suranaree University of
Technology. The objective to survey ergonomics problems and effect
from use chairs for sitting in class room. The result from survey
method 100 student they use lecture chair for sitting in classroom
more than 2 hours/ day by RULA[1]. and Body discomfort survey[2].
The result from Body discomfort survey contribute fatigue problems
at neck, lower back, upper back and right shoulder 2.93, 2.91, 2.33,
1.75 respectively and result from RULA contribute fatigue problems
at neck, body and right upper arm 4.00, 3.75 and 3.00 respectively
are consistent. After that the researcher provide improvement plan
for design new chair support student fatigue reduction by prepare
data of sample anthropometry and design ergonomics chair prototype
3 unit. Then sample 100 student trial to use new chair and evaluate
again by RULA, Body discomfort and satisfaction. The result from
trial new chair after improvement by RULA present fatigue reduction
average of head and neck from 4.00 to 2.25 , body and trunk from
3.75 to 2.00 and arm force from 1.00 to 0.25 respectively. The result
from trial new chair after improvement by Body discomfort present
fatigue reduction average of lower back from 2.91 to 0.87, neck from
2.93 to 1.24, upper back 2.33 to 0.84 and right upper arm from 1.75
to 0.74. That statistical of RULA and Body discomfort survey
present fatigue reduction after improvement significance with a
confidence level of 95% (p-value 0.05). When analyzing the
relationship of fatigue as part of the body by Chi – square test during
RULA and Body discomfort that before and after improvements were
consistent with the significant level of confidence 95% (p-value 0.05)
. Moreover the students satisfaction result from trial with a new chair
for 30 minutes [3]. 72 percent very satisfied of the folding of the
secondary writing simple 66% the width of the writing plate, 64% the
suitability of the writing plate, 62% of soft seat cushion and 61%
easy to seat the chair.
Abstract: Today-s healthcare industries had become more
patient-centric than profession-centric, from which the issues of quality of healthcare and the patient safety are the major concerns in the modern healthcare facilities. An unplanned extubation (UE) may
be detrimental to the patient-s life, and thus is one of the major indexes
of patient safety and healthcare quality. A high UE rate not only
defeated the healthcare quality as well as the patient safety policy but
also the nurses- morality, and job satisfaction. The UE problem in a psychiatric hospital is unique and may be a tough challenge for the
healthcare professionals for the patients were mostly lacking communication capabilities. We reported with this essay a particular
project that was organized to reduce the UE rate from the current 2.3%
to a lower and satisfactory level in the long-term care units of a psychiatric hospital. The project was conducted between March 1st,
2011 and August 31st, 2011. Based on the error information gathered
from varied units of the hospital, the team analyzed the root causes
with possible solutions proposed to the meetings. Four solutions were
then concluded with consensus and launched to the units in question.
The UE rate was now reduced to a level of 0.17%. Experience from
this project, the procedure and the tools adopted would be good reference to other hospitals.
Abstract: The efficient knowledge management system (KMS)
is one of the important strategies to help firms to achieve sustainable
competitive advantages, but little research has been conducted to
understand what contributes to the KMS success. This study thus set
to investigate the determinants of KMS success in the context of Thai
banking industry. A questionnaire survey was conducted in four
major Thai Banks to test the proposed KMS Success model.
The result of this study shows that KMS use and user satisfaction
relate significantly to the success of KMS, and knowledge quality,
service quality and trust lead to system use, and knowledge quality,
system quality and trust lead to user satisfaction. However, this
research focuses only on system and user-related factors. Future
research thus can extend to study factors such as management support
and organization readiness.
Abstract: User satisfaction is one of the most used success
indicators in the research of information system (IS). Literature
shows user expectations have great influence on user satisfaction.
Both expectation and satisfaction of users are important for Hospital
Information Systems (HIS). Education, IS experience, age, attitude
towards change, business title, sex and working unit of the hospital,
are examined as the potential determinant of the medical users’
expectations. Data about medical user expectations are collected by
the “Expectation Questionnaire” developed for this study.
Expectation data are used for calculating the Expectation Meeting
Ratio (EMR) with the evaluation framework also developed for this
study. The internal consistencies of the answers to the questionnaire
are measured by Cronbach´s Alpha coefficient. The multivariate
analysis of medical user’s EMRs of HIS is performed by forward
stepwise binary logistic regression analysis. Education and business
title is appeared to be the determinants of expectations from HIS.
Abstract: As a result of traffic congestion caused by sightseeing
and shuttle buses using park-and-ride parking lot near sightseeing spot,
the waiting time for tourist increases. In this paper, when bus parking
lot near sightseeing spot are overcrowded and full, a model for tourists
getting off a bus on a congested road and transfer to the sightseeing
spot by foot is proposed and verified. A model of getting off a bus on a
congested road when the sightseeing parking lot is overcrowded was
considered by the case analysis. As a result, effectiveness of the model
of getting off a bus on a congested road could be quantitatively
verified for times when parking capacity is exceeded and the bus
parking lot next to the sightseeing spot is overcrowded.
Abstract: The objective of this research was to study the career
success and the satisfaction of female executives working for schools
in Bangkok, Thailand. This paper drew upon the survey data
collected from 68 female executives. The survey conducted in on
Bangkok schools. The statistics utilized in this paper included
percentage, mean, standard deviation as well as t-test. The findings
revealed that the majority of samples had more than 30 years of
experience, held a master degree, and had an average income of less
than 40,000 baht. The majority of respondents worked not more than
50 hours per week. In addition, the mean score revealed career
development was ranked as their number one career satisfaction and
having a job related to education was ranked as their number one job
satisfaction. Also, the mean score of all categories of satisfaction was
4.61 with standard deviation of 1.677 which indicated that female
executive level of satisfaction was high. In terms of the subjectivity
career success, the hypothesis testing’s result disclosed that female
executives with different married status had a difference in their job
satisfaction which was significant at the 0.05 confidence level.
Abstract: We report in this paper the procedure of a system of
automatic speech recognition based on techniques of the dynamic
programming. The technique of temporal retiming is a technique
used to synchronize between two forms to compare. We will see how
this technique is adapted to the field of the automatic speech
recognition. We will expose, in a first place, the theory of the
function of retiming which is used to compare and to adjust an
unknown form with a whole of forms of reference constituting the
vocabulary of the application. Then we will give, in the second place,
the various algorithms necessary to their implementation on machine.
The algorithms which we will present were tested on part of the
corpus of words in Arab language Arabdic-10 [4] and gave whole
satisfaction. These algorithms are effective insofar as we apply them
to the small ones or average vocabularies.
Abstract: The next generation wireless systems, especially the
cognitive radio networks aim at utilizing network resources more
efficiently. They share a wide range of available spectrum in an
opportunistic manner. In this paper, we propose a quality
management model for short-term sub-lease of unutilized spectrum
bands to different service providers. We built our model on
competitive secondary market architecture. To establish the
necessary conditions for convergent behavior, we utilize techniques
from game theory. Our proposed model is based on potential game
approach that is suitable for systems with dynamic decision making.
The Nash equilibrium point tells the spectrum holders the ideal price
values where profit is maximized at the highest level of customer
satisfaction. Our numerical results show that the price decisions of
the network providers depend on the price and QoS of their own
bands as well as the prices and QoS levels of their opponents- bands.
Abstract: It is important to retain customer satisfaction in
information technology services. When a service failure occurs,
companies need to take service recovery action to recover their
customer satisfaction. Although companies cannot avoid all problems
and complaints, they should try to make up. Therefore, service failure
and service recovery have become an important and challenging issue
for companies. In this paper, the literature and the problems in the
information technology services were reviewed. An integrated model
of profit driven for the service failure and service recovery was
established in view of the benefit of customer and enterprise.
Moreover, the interaction between service failure and service recovery
strategy was studied, the result of which verified the matching
principles of the service recovery strategy and the type of service
failure. In addition, the relationship between the cost of service
recovery and customer-s cumulative value of service after recovery
was analyzed with the model. The result attributes to managers in
deciding on appropriate resource allocations for recovery strategies.