Abstract: The purposes of this study are to study political
information exposure, politicians- perceptions, political attitudes and
political participations among people in Bangkok Metropolitan Area.
The sample consisted of 420 which were selected by using accidental sampling method. Questionnaires were administered to all of the
respondents to obtain the data for this research. T-test, one-way ANOVA and Pearson-s correlation coefficient were used to analyze the data. The findings are as follows: The difference in gender,
education, income and occupation has significantly effect upon political information exposures. The difference in age, income has
significantly effect upon politicians- perceptions. The difference in income has significantly effect upon political attitudes. The
difference in gender, income and occupation has significantly effect
upon political participations. There were a significantly relations between political information exposures, political attitudes, political
participations and between politicians- perceptions, political attitudes and political participations.
Abstract: This study describes analysis of tower grounding
resistance effected the back flashover voltage across insulator string
in a transmission system. This paper studies the 500 kV transmission
lines from Mae Moh, Lampang to Nong Chok, Bangkok, Thailand,
which is double circuit in the same steel tower with two overhead
ground wires. The factor of this study includes magnitude of
lightning stroke, and front time of lightning stroke. Steel tower uses
multistory tower model. The assumption of studies based on the
return stroke current ranged 1-200 kA, front time of lightning stroke
between 1 μs to 3 μs. The simulations study the effect of varying
tower grounding resistance that affect the lightning current.
Simulation results are analyzed lightning over voltage that causes
back flashover at insulator strings. This study helps to know causes
of problems of back flashover the transmission line system, and also
be as a guideline solving the problem for 500 kV transmission line
systems, as well.
Abstract: Nowadays, several techniques such as; Fuzzy
Inference System (FIS) and Neural Network (NN) are employed for
developing of the predictive models to estimate parameters of water
quality. The main objective of this study is to compare between the
predictive ability of the Adaptive Neuro-Fuzzy Inference System
(ANFIS) model and Artificial Neural Network (ANN) model to
estimate the Biochemical Oxygen Demand (BOD) on data from 11
sampling sites of Saen Saep canal in Bangkok, Thailand. The data is
obtained from the Department of Drainage and Sewerage, Bangkok
Metropolitan Administration, during 2004-2011. The five parameters
of water quality namely Dissolved Oxygen (DO), Chemical Oxygen
Demand (COD), Ammonia Nitrogen (NH3N), Nitrate Nitrogen
(NO3N), and Total Coliform bacteria (T-coliform) are used as the
input of the models. These water quality indices affect the
biochemical oxygen demand. The experimental results indicate that
the ANN model provides a higher correlation coefficient (R=0.73)
and a lower root mean square error (RMSE=4.53) than the
corresponding ANFIS model.
Abstract: This research aims to study employment trends in
printing industry for prepress support by Suan Sunandha University
Fund. The objectives of this research are to explain the trends of the
employment in Thai Printing Industry for prepress in Bangkok and
the description of different personnel that prepress entrepreneur need
and also the problems of employment.
The population of prepress entrepreneurs is about 100
organizations in the area of Bangkok. The questionnaires has been
taken and analyzed with SPSS program by using the average
percentage and standard deviation.
This research is multiple case studies. The conceptual framework
is developed on the basis of the open systems theory.
The research result show that
1. The most of prepress entrepreneur have trend to choose the
employee by any sex, the age 25-29 years old, bachelor degree
and have 1-2 years experience.
2. The most problems are the understanding in job,
communication/relation and the understanding in new
technology.
3. The trends aims to employment in 1-3 years have 57.8% for
prepress industry in Bangkok.
This research suggests that:
1. Thai printing industry for prepress in Bangkok need quality
employee that expert in printing technology.
2. Prepress entrepreneur should have agreement to development
with university for practice the employee.
3. Prepress entrepreneur should support personal to fulfill the
knowledge.
Abstract: The purposes of this research were 1) to survey the
number of drugstores that unlawful dispense of asthma prescription
drugs, in form of drug combinations in the Phaya Thai district of
Bangkok, 2) to find the steroids contained in that drug combinations,
3) to find a means for informing general public about the dangers of
drugs and for a campaign to stop dispensing them.
Researcher collected drug combinations from 69 drugstores in
Phaya Thai district from Feb 15, 2012 to Mar 15, 2012. The survey
found 30.43%, 21, drug stores, sold asthma drug combinations to
customers without a prescription. These collected samples were
tested for steroid contamination by using Immunochromatography
kits. Eleven samples, 52.38%, were found contaminated with
steroids. In short, there should be control and inspection of
drugstores in the distribution of steroid medications. To improve the
knowledge of self health maintenance and drug usage among public,
Thai Government and Department of Public Health should educate
people about the side effects of using drug combinations and steroids.
Abstract: The objective of this research was to find the
relationship between auspicious meaning in eastern wisdom and the
interpretation as a guideline for the design and development of
community souvenirs. The sample group included 400 customers in
Bangkok who used to buy community souvenir products. The
information was applied to design the souvenirs which were
considered for the appropriateness by 5 design specialists. The data
were analyzed to find frequency, percentage, and SD with the results
as follows. 1) The best factor referring to the auspicious meaning is
color. The application of auspicious meaning can make the value
added to the product and bring the fortune to the receivers. 2) The
effectiveness of the auspicious meaning integration on the design of
community souvenir product was in high level. When considering in
each aspect, it was found that the interpretation aspect was in high
level, the congruency of the auspicious meaning and the utility of the
product was in high level. The attractiveness and the good design
were in very high level while the potential of the value added in the
product design was in high level. The suitable application to the
design of community souvenir product was in high level.
Abstract: This research focuses on the use of a recommender
system in decision support by means of a used car dealer case study
in Bangkok Metropolitan. The goal is to develop an effective used car
purchasing system for dealers based on the above premise. The
underlying principle rests on content-based recommendation from a
set of usability surveys. A prototype was developed to conduct
buyers- survey selected from 5 experts and 95 general public. The
responses were analyzed to determine the mean and standard
deviation of buyers- preference. The results revealed that both groups
were in favor of using the proposed system to assist their buying
decision. This indicates that the proposed system is meritorious to
used car dealers.
Abstract: This study investigated students- perception of self
efficacy and anxiety in acquiring English language, and consequently
examined the relationship existing among the independent variables,
confounding variables and students- performances in the English
language. The researcher tested the research hypotheses using a
sample group of 318 respondents out of the population size of 400
students. The results obtained revealed that there was a significant
moderate negative relationship between English language anxiety
and performance in English language, but no significant relationship
between self-efficacy and English language performance, among the
middle-school students. There was a significant moderate negative
relationship between English language anxiety and self-efficacy. It
was discovered that general self-efficacy and English language
anxiety represented a significantly more powerful set of predictors
than the set of confounding variables. Thus, the study concluded that
English language anxiety and general self-efficacy were significant
predictors of English language performance among middle-school
students in Satri Si Suriyothai School.
Abstract: Culinary culture differences can cause health
problems for international tourists in Thailand. This paper drew upon
data collected from an international tourist survey conducted in
Bangkok, Thailand during summer of 2012. Summer is the period
that a variety food safety issues and incidents are often publicized in
Thailand. The survey targeted European Union tourists- concerns
toward a variety of food safety issues that they encountered during
their trip in Thailand. A total of 400 respondents were elicited as data
input for t-test, and one way ANOVA test. The findings revealed an
astonishing result that up to 46.5 percent of respondents were sick at
least one time or more in Thailand. However, the majority of
respondents trusted that the Thai hotel and Thai restaurants would
ensure food safety, but they did not trust street vendors to ensure food
safety. The level of food safety concern can be ranked from most
concern to least concern by using the value of mean scores as
follows: 1) artificial coloring, 2) use of preservatives, 3) antibiotics,
4) growth hormones, 5) chemical residues, and 6) bacterial
contamination. The overall mean score for level of concerns was
3.493 with standard deviation of 1.677 which did not indicate a very
high level of concern. In addition, the result for t-test and one way
ANOVA test revealed that there was not much effect from the
demographic differences to level of food safety concerns.
Abstract: Facing the concern of the population to its environment and to climatic change, city planners are now considering the urban climate in their choices of planning. The urban climate, representing different urban morphologies across central Bangkok metropolitan area (BMA), are used to investigates the effects of both the composition and configuration of variables of urban morphology indicators on the summer diurnal range of urban climate, using correlation analyses and multiple linear regressions. Results show first indicate that approximately 92.6% of the variation in the average maximum daytime near-surface air temperature (Ta) was explained jointly by the two composition variables of urban morphology indicators including open space ratio (OSR) and floor area ratio (FAR). It has been possible to determine the membership of sample areas to the local climate zones (LCZs) using these urban morphology descriptors automatically computed with GIS and remote sensed data. Finally result found the temperature differences among zones of large separation, such as the city center could be respectively from 35.48±1.04ºC (Mean±S.D.) warmer than the outskirt of Bangkok on average for maximum daytime near surface temperature to 28.27±0.21ºC for extreme event and, can exceed as 8ºC. A spatially disaggregation of urban thermal responsiveness map would be helpful for several reasons. First, it would localize urban areas concerned by different climate behavior over summer daytime and be a good indicator of urban climate variability. Second, when overlaid with a land cover map, this map may contribute to identify possible urban management strategies to reduce heat wave effects in BMA.
Abstract: The objectives of this research were 1) to study the
opinions of newspaper journalists about their trustworthiness in the
National Press Council of Thailand (NPCT) and the NPCT-s success
in regulating the professional ethics; and 2) to study the differences
among mean vectors of the variables of trustworthiness in the NPCT
and opinions on the NPCT-s success in regulating professional ethics
among samples working at different work positions and from
different affiliation of newspaper organizations. The results showed
that 1) Interaction effects between the variables of work positions and
affiliation were not statistically significant at the confidence level of
0.05. 2) There was a statistically significant difference (p
Abstract: Chakri Maha Prasart Throne Hall is the important
Audience hall in Grand Palace, Bangkok, Thailand which was
established in the early reign of King Chulalongkorn (King Rama V)
in 1882. The Throne was designed with the distinguished architecture
by significant blending of Western and Thai Traditional styles under
the Thai Social changing in Colony Era and Thai traditional culture.
The western style was represented of modernization and civilization as
the other European countries. In the other hand, Thai traditional
architecture style with national emblem or Royal emblem was shown
the status and power of Thai King as the Thai believes and culture.