Abstract: The purpose of this research was to study five vital
factors related to employees’ job performance. A total of 250
respondents were sampled from employees who worked at a public
warehouse organization, Bangkok, Thailand. Samples were divided
into two groups according to their work experience. The average
working experience was about 9 years for group one and 28 years for
group two. A questionnaire was utilized as a tool to collect data.
Statistics utilized in this research included frequency, percentage,
mean, standard deviation, t-test analysis, one way ANOVA, and
Pearson Product-moment correlation coefficient. Data were analyzed
by using Statistical Package for the Social Sciences. The findings
disclosed that the majority of respondents were female between 23-
31 years old, single, and hold an undergraduate degree. The average
income of respondents was less than 30,900 baht. The findings also
revealed that the factors of organization chart awareness, job process
and technology, internal environment, employee loyalty, and policy
and management were ranked as medium level. The hypotheses
testing revealed that difference in gender, age, and position had
differences in terms of the awareness of organization chart, job
process and technology, internal environment, employee loyalty, and
policy and management in the same direction with low level.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.
Abstract: This research aims to study the preferable tourism and
the elements of choosing tourist destination from domestic tourist in
Bangkok and the nearby areas in Thailand.The data were collected by
using 1249 set of questionnaires, in mid-August 2012. The result
illustrates that religious destinations are the most preferable places
for the tourist. The average expense per travel is approximately 47
USD a time. Travellers travel based on the advertisement in the
television and internet and their decisions is based on the reputation
of the destinations.
The result on a place dimension demonstrates the neatness and
well managed location play a crucial role on tourist destination.
Gender, age, marriage status and their origins are affecting their
spending and travelling behaviour. The researcher reckon that
providing the area of arcade, selling the souvenir and promoting
tourism among a young professional group would be an important
key follow the income distribution policy, including managing the
destination to welcome the family group, which the result is to
identified as the highest spending.
Abstract: The main purpose of this research aimed to create tactile texture designed media for the blind used for extra learning outside classrooms in order to enhance imagination of the blind about Himmapan creatures, furthermore, the main objective of the research focused on improving the visual disabled perception to be equal to normal people. The target group of the research is blinded students studying in The Bangkok school for the blind between grade 4-6 in the second semester of 2011 who are able to read the braille language. The research methodology consisted of the field study and the documentary study related to the blind, tactile texture designed media and Himmapan creatures. 10 pictures of tactile texture designed media were created in the designing process which began after the analysis had conducted based the primary and secondary data. The works had presented to experts in the visual disabled field who evaluated the works. After approval, the works used as prototype to teach the blind. KeywordsBlind, Himmapan Creatures, Tactile Texture.
Abstract: The purposes of this research are 1) to study English language learning strategies used by the fourth-year students majoring in English and Business English, 2) to study the English language learning strategies which have an affect on English learning achievement, and 3) to compare the English language learning strategies used by the students majoring in English and Business English. The population and sampling comprise of 139 university students of the Suan Sunandha Rajabhat University. Research instruments are language learning strategies questionnaire which was constructed by the researcher and improved on by three experts and the transcripts that show the results of English learning achievement. The questionnaire includes 1) Language Practice Strategy 2)Memory Strategy 3) Communication Strategy 4)Making an Intelligent Guess or Compensation Strategy 5) Self-discipline in Learning Management Strategy 6) Affective Strategy 7)Self-Monitoring Strategy 8) Self-studySkill Strategy. Statistics used in the study are mean, standard deviation, T-test and One Way ANOVA, Pearson product moment correlation coefficient and Regression Analysis. The results of the findings reveal that the English language learning strategies most frequently used by the students are affective strategy, making an intelligent guess or compensation strategy, self-studyskill strategy and self-monitoring strategy respectively. The aspect of making an intelligent guess or compensation strategy had the most significant affect on English learning achievement. It is found that the English language learning strategies mostly used by the Business English major students and moderately used by the English major students. Their language practice strategies uses were significantly different at the 0.05 level and their communication strategies uses were significantly different at the 0.01 level. In addition, it is found that the poor students and the fair ones most frequently used affective strategy while the good ones most frequently used making an intelligent guess or compensation strategy. KeywordsEnglish language, language learning strategies, English learning achievement, and students majoring in English, Business English. Pranee Pathomchaiwat is an Assistant Professor in Business English Program, Suan Sunandha Rajabhat University, Bangkok, Thailand (e-mail: [email protected]).
Abstract: This research aimed to study employees- perceptions and expectations toward their organization-s corporate social responsibility (CSR), to study the differences between employees- personal factors and level of perceptions and expectations toward CSR, and to study the relationship between employees- perceptions and expectations toward CSR. Purposive sampling and questionnaire were applied to collect information from 400 private company employees in Bangkok metropolitan area. The results revealed that employees had “high" level of perceptions and expectations toward CSR, of which the highest level were given on the area of “corporate governance and transparency". It was found that there was different level of expectations of employees with different period of employment, position and employment (by listed and non-listed companies). Employees of different age and period of employment also had different level of expectations. Employees- perceptions were correlated with their expectations toward CSR.
Abstract: The purposes of the study are to study and to
investigate the relationship among exposure, uses and gratifications
of television morning news among undergraduate students in
Bangkok. This study also compares differences in information
exposure, uses and gratifications of television morning news among
these students.
The research methodology employed a questionnaire as a
quantitative method. The respondents were undergraduate students at
public and private universities in Bangkok. Totally, 400 usable
questionnaires were received. Descriptive and inferential statistics
were used in data analysis.
The results indicated that information exposure of undergraduate
students in Bangkok was at a high level. Students’ uses and
gratifications were also at high level. Information exposure was
positively correlated with uses and gratifications. Uses of information
were positively correlated with satisfaction with information. The
results also showed that students with differences in sex and type of
university were not significantly different in information exposure,
and uses and gratifications.
Abstract: This research is designed for helping a WAPbased mobile phone-s user in order to analyze of logistics in the traffic area by applying and designing the accessible processes from mobile user to server databases. The research-s design comprises Mysql 4.1.8-nt database system for being the server which there are three sub-databases, traffic light – times of intersections in periods of the day, distances on the road of area-blocks where are divided from the main sample-area and speeds of sample vehicles (motorcycle, personal car and truck) in periods of the day. For interconnections between the server and user, PHP is used to calculate distances and travelling times from the beginning point to destination, meanwhile XHTML applied for receiving, sending and displaying data from PHP to user-s mobile. In this research, the main sample-area is focused at the Huakwang-Ratchada-s area, Bangkok, Thailand where usually the congested point and 6.25 km2 surrounding area which are split into 25 blocks, 0.25 km2 for each. For simulating the results, the designed server-database and all communicating models of this research have been uploaded to www.utccengineering.com/m4tg and used the mobile phone which supports WAP 2.0 XHTML/HTML multimode browser for observing values and displayed pictures. According to simulated results, user can check the route-s pictures from the requiring point to destination along with analyzed consuming times when sample vehicles travel in various periods of the day.
Abstract: Water quality is a subject of ongoing concern.
Deterioration of water quality has initiated serious management
efforts in many countries. This study endeavors to automatically
classify water quality. The water quality classes are evaluated using 6
factor indices. These factors are pH value (pH), Dissolved Oxygen
(DO), Biochemical Oxygen Demand (BOD), Nitrate Nitrogen
(NO3N), Ammonia Nitrogen (NH3N) and Total Coliform (TColiform).
The methodology involves applying data mining
techniques using multilayer perceptron (MLP) neural network
models. The data consisted of 11 sites of canals in Dusit district in
Bangkok, Thailand. The data is obtained from the Department of
Drainage and Sewerage Bangkok Metropolitan Administration
during 2007-2011. The results of multilayer perceptron neural
network exhibit a high accuracy multilayer perception rate at 96.52%
in classifying the water quality of Dusit district canal in Bangkok
Subsequently, this encouraging result could be applied with plan and
management source of water quality.
Abstract: Decision support based upon risk analysis into
comparison of the electricity generation from different renewable
energy technologies can provide information about their effects on
the environment and society. The aim of this paper is to develop the
assessment framework regarding risks to health and environment,
and the society-s benefits of the electric power plant generation from
different renewable sources. The multicriteria framework to
multiattribute risk analysis technique and the decision analysis
interview technique are applied in order to support the decisionmaking
process for the implementing renewable energy projects to
the Bangkok case study. Having analyses the local conditions and
appropriate technologies, five renewable power plants are postulated
as options. As this work demonstrates, the analysis can provide a tool
to aid decision-makers for achieving targets related to promote
sustainable energy system.
Abstract: Nowadays, the increase of human population every
year results in increasing of water usage and demand. Saen Saep
canal is important canal in Bangkok. The main objective of this study
is using Artificial Neural Network (ANN) model to estimate the
Chemical Oxygen Demand (COD) on data from 11 sampling sites.
The data is obtained from the Department of Drainage and Sewerage,
Bangkok Metropolitan Administration, during 2007-2011. The
twelve parameters of water quality are used as the input of the
models. These water quality indices affect the COD. The
experimental results indicate that the ANN model provides a high
correlation coefficient (R=0.89).
Abstract: Food safety is an important concern for holiday
makers in foreign and unfamiliar tourist destinations. In fact, risk
from food in these tourist destinations has an influence on tourist
perception. This risk can potentially affect physical health and lead to
an inability to pursue planned activities. The objective of this paper
was to compare foreign tourists- demographics including gender, age
and education level, with the level of perceived risk towards food
safety. A total of 222 foreign tourists during their stay at Khao San
Road in Bangkok were used as the sample. Independent- samples ttest,
analysis of variance, and Least Significant Difference or LSD
post hoc test were utilized. The findings revealed that there were few
demographic differences in level of perceived risk among the foreign
tourists. The post hoc test indicated a significant difference among
the old and the young tourists, and between the higher and lower
level of education. Ranks of tourists- perceived risk towards food
safety unveiled some interesting results. Tourists- perceived risk of
food safety in established restaurants can be ranked as i) cleanliness
of dining utensils, ii) sanitation of food preparation area, and iii)
cleanliness of food seasoning and ingredients. Whereas, the tourists-
perceived risk of food safety in street food and drink can be ranked
as i) cleanliness of stalls and pushcarts, ii) cleanliness of food sold,
and iii) personal hygiene of street food hawkers or vendors.
Abstract: The purposes of this research are: 1) to study the media
literacy of early teenagers, and 2) to study the interaction between
gender and timing of media exposure that affects the media literacy
of teenagers. The sample of the study included 400 young people
aged between 11 to 17 and who were living in Bangkok. The data
was collected using questionnaires. Two-way ANOVA was used in
analyzing the collected data. The result revealed that gender and
timing of media exposure affected the media literacy of early
teenagers with statistical significance at the level of 0.05.
Abstract: Amarindra-vinitchai-mahaisuraya Bhiman throne hall
is one of the most significant throne halls in the grand palace in the
Ratthanakosin city situated in Bangkok, Thailand. This is the first
group of throne halls built in order to serve as a place for meetings,
performing state affairs and royal duties until the present time. The
structure and pattern of architectural design including the decoration
and interior design of the throne hall obviously exhibits and convey
the status of the king under the context of Thai society in the early
period of Ratthanakosin era. According to the tradition of ruling the
kingdom in absolute monarchy which had been in place since
Ayutthaya era (A.D.1350-1767), the king was deemed as Deva Raja,
the highest power and authority over the kingdom and as the greatest
emperor of the universe (Chakkravatin). The architectural design
adopted the concept of “Prasada" or Viman which served as the
dwelling place of the gods and was presented in the form of “Thai
traditional architecture" For the interior design of the throne hall, it
had been adopted to be the heaven and the centre of the Universe in
line with the cosmological beliefs of ancient people described in
scripture Tribhumikatha (Tri Bhumi) written by Phra Maha Thamma
Raja (Phraya Lithai) of the Sukhothai era (A.D.1347-1368).
According to this belief, the throne hall had been designed to represent
mount Meru, the central of the universe. On the top end of Mount
Meru is situated the Viman and dwelling place of Indra who is the king
of gods according to the idea of Deva Raja (the king god Avatar). At
the same time, Indra also existed as the king of the universe
simultaneously.
Abstract: This questionnaire-based study, aimed to measure and
compare the awareness of English reading strategies among EFL
learners at Bangkok University (BU) classified by their gender, field
of study, and English learning experience. Proportional stratified
random sampling was employed to formulate a sample of 380 BU
students. The data were statistically analyzed in terms of the mean
and standard deviation. t-Test analysis was used to find differences in
awareness of reading strategies between two groups (-male and
female- /-science and social-science students). In addition, one-way
analysis of variance (ANOVA) was used to compare reading strategy
awareness among BU students with different lengths of English
learning experience. The results of this study indicated that the
overall awareness of reading strategies of EFL learners at BU was at
a high level (ðÑ = 3.60) and that there was no statistically significant
difference between males and females, and among students who have
different lengths of English learning experience at the significance
level of 0.05. However, significant differences among students
coming from different fields of study were found at the same level of
significance.
Abstract: The National Blood Center, Thai Red Cross Society is
responsible for providing blood to hospitals all over the country.
When any hospital needs blood, it will have to send the vehicle to
pick up at the NBC. There are a lot of vehicles to pick up blood at the
NBC every day. Each vehicle is usually empty for inbound trip and a
little loaded for outbound. The NBC realized such waste or loss and
there have been the third party offered to distribute blood and charge
for fee. This paper proposes to apply the vehicle routing problem
(VRP) for estimating the fair price. The idea is tested with the real
data during seven-day period of 6 – 12 July 2010 to estimate the fair
price for transporting blood in Bangkok Metropolitan Region.
Abstract: The objectives of this research paper were to study the
influencing factors that contributed to the success of electronic
commerce (e-commerce) and to study the approach to enhance the
standard of e-commerce for small and medium enterprises (SME).
The research paper focused the study on only sole proprietorship
SMEs in Bangkok, Thailand. The factors contributed to the success
of SME included business management, learning in the organization,
business collaboration, and the quality of website. A quantitative and
qualitative mixed research methodology was used. In terms of
quantitative method, a questionnaire was used to collect data from
251 sole proprietorships. The System Equation Model (SEM) was
utilized as the tool for data analysis. In terms of qualitative method,
an in-depth interview, a dialogue with experts in the field of ecommerce
for SMEs, and content analysis were used.
By using the adjusted causal relationship structure model, it was
revealed that the factors affecting the success of e-commerce for
SMEs were found to be congruent with the empirical data. The
hypothesis testing indicated that business management influenced the
learning in the organization, the learning in the organization
influenced business collaboration and the quality of the website, and
these factors, in turn, influenced the success of SMEs. Moreover, the
approach to enhance the standard of SMEs revealed that the majority
of respondents wanted to enhance the standard of SMEs to a high
level in the category of safety of e-commerce system, basic structure
of e-commerce, development of staff potentials, assistance of budget
and tax reduction, and law improvement regarding the e-commerce
respectively.
Abstract: The purposes of this study are 1) to study the over 20-year attempt of Mahakan fort community to negotiate with Bangkok Metropolitan Administration (BMA) to remain in their residential area belonging to the state, and 2) to apply the new social and cultural dimension between the state and the community as an alternative for local participation in keeping their residential area. This is a qualitative research, and the findings reveal that the community claimed their ancestors’ right as owners of this piece of land for over 200 years. The community, therefore, requested to take part in the preservation of land, culture and local intellect and the area management in terms of being a learning resource on the cultural road in Rattanakosin Island. However, BMA imposed the law concerning the community area relocation in Rattanakosin Island. The result of law enforcement led to the failure of the area relocation, and the hard hit on physical structure of the area including the overall deterioration of the cultural road renovated in the year 1982, the 200 years’ celebration of Bangkok. The enforcement of law by the state required the move of the community, and the landscape improvement based on the capital city plan. However, this enforcement resulted in the unending conflicts between the community and the state, and the solution of this problem was unclear. At the same time the community has spent a long time opposing the state’s action, and preparing themselves by administrating the community behind Mahakan fortress with community administrative committee under the suggestion of external organization by registering all community members, providing funds for community administration. At the meantime the state lacked the continuation of the enforcement due to political problem and BMA’s administration problem. It is, therefore, suggested that an alternative solution to this problem lie at the negotiation between the state and the community with the purpose of the collaboration between the two to develop the area under the protective law of each side.
Abstract: The purpose of this study is to examine employee assessments of the usefulness/value of different types of information available to those employees during the process of organizational assimilation. Participants in the study were 247 “new" employees at Bangkok Bank. Bangkok Bank considers employees whose length of stay with the bank has been less than 18 months as new employees. Questionnaires were administered to all of the Bank-s new employees to obtain the data for this study. Repeated measures analysis was used to analyze the data. The data were summed and coded by using Statistical Package for Social Science. Newcomers indicate that social information is the most useful information, followed by job (technical, referent, and appraisal information), political, normative, and organizational information. Essentially, social, job, and political information are evaluated by newcomers as highly useful, while normative and organizational information are rated as moderately useful.
Abstract: The objective of this research is to study the people’s level of participation in activities of the community, their satisfaction towards the community, the attachment they have to the community, factors that influence the attachment, as well as the characteristics of the relationships of military families’ of the Royal Guards community of Dusit District. The method used was non-probability sampling by quota sampling according to people’s age. The determined age group was 18 years or older.
One set of a sample group was done per family. The questionnaires were conducted by 287 people. Snowball sampling was also used by interviewing people of the community, starting from the Royal Guards Community’s leader, then by 20 of the community’s well-respected persons. The data was analyzed by using descriptive statistics, such as arithmetic mean and standard deviation, as well as by inferential statistics, such as Independent - Samples T test (T-test), One-Way ANOVA (F-test), Chi-Square. Descriptive analysis according to the structure of the interview content was also used. The results of the research is that the participation of the population in the Royal Guards Community in various activities is at a medium level, with the average participation level during Mother’s and Father’s Days. The people’s general level of satisfaction towards the premises of the Royal Guards Community is at the highest level.
The people were most satisfied with the transportation within the community and in contacting with people from outside the premises. The access to the community is convenient and there are various entrances. The attachment of the people to the Royal Guards Community in general and by each category is at a high level. The feeling that the community is their home rated the highest average. Factors that influence the attachment of the people of the Royal Guards Community are age, status, profession, income, length of stay in the community, membership of social groups, having neighbors they feel close and familiar with, and as well as the benefits they receive from the community. In addition, it was found that people that participate in activities have a high level of positive relationship towards the attachment of the people to the Royal Guards Community. The satisfaction of the community has a very high level of positive relationship with the attachment of the people to the Royal Guards Community.
The characteristics of the attachment of military families’ is that they live in big houses that everyone has to protect and care for, starting from the leader of the family as well as all members. Therefore, they all love the community they live in. The characteristics that show the participation of activities within the community and the high level of satisfaction towards the premises of the community will enable the people to be more attached to the community. The people feel that everyone is close neighbors within the community, as if they are one big family.