Abstract: The objectives of this research paper were to study the
influencing factors that contributed to the success of electronic
commerce (e-commerce) and to study the approach to enhance the
standard of e-commerce for small and medium enterprises (SME).
The research paper focused the study on only sole proprietorship
SMEs in Bangkok, Thailand. The factors contributed to the success
of SME included business management, learning in the organization,
business collaboration, and the quality of website. A quantitative and
qualitative mixed research methodology was used. In terms of
quantitative method, a questionnaire was used to collect data from
251 sole proprietorships. The System Equation Model (SEM) was
utilized as the tool for data analysis. In terms of qualitative method,
an in-depth interview, a dialogue with experts in the field of ecommerce
for SMEs, and content analysis were used.
By using the adjusted causal relationship structure model, it was
revealed that the factors affecting the success of e-commerce for
SMEs were found to be congruent with the empirical data. The
hypothesis testing indicated that business management influenced the
learning in the organization, the learning in the organization
influenced business collaboration and the quality of the website, and
these factors, in turn, influenced the success of SMEs. Moreover, the
approach to enhance the standard of SMEs revealed that the majority
of respondents wanted to enhance the standard of SMEs to a high
level in the category of safety of e-commerce system, basic structure
of e-commerce, development of staff potentials, assistance of budget
and tax reduction, and law improvement regarding the e-commerce
respectively.