Abstract: This research focuses on the use of a recommender
system in decision support by means of a used car dealer case study
in Bangkok Metropolitan. The goal is to develop an effective used car
purchasing system for dealers based on the above premise. The
underlying principle rests on content-based recommendation from a
set of usability surveys. A prototype was developed to conduct
buyers- survey selected from 5 experts and 95 general public. The
responses were analyzed to determine the mean and standard
deviation of buyers- preference. The results revealed that both groups
were in favor of using the proposed system to assist their buying
decision. This indicates that the proposed system is meritorious to
used car dealers.