Abstract: This research explores visitor-s expectations of service
quality in intelligent living space showroom – Living 3.0 in Taiwan.
Based on the five dimensions of PZB service quality, a specialist
questionnaire is utilized to establish a complete service quality
evaluation framework for Living 3.0. In this research, analysis
hierarchy process (AHP) is applied to find the relative weights among
the criteria. Finally, the service quality evaluation framework and
evaluation results can be used as a guide for Living 3.0 proprietors to
review, improve, and enhance service planning and service qualities in
the future.
Abstract: Website plays a significant role in success of an e-business. It is the main start point of any organization and corporation for its customers, so it's important to customize and design it according to the visitors' preferences. Also, websites are a place to introduce services of an organization and highlight new service to the visitors and audiences. In this paper, we will use web usage mining techniques, as a new field of research in data mining and knowledge discovery, in an Iranian government website. Using the results, a framework for web content layour is proposed. An agent is designed to dynamically update and improve web links locations and layout. Then, we will explain how it is used to directly enable top managers of the organization to influence on the arrangement of web contents and also to enhance customization of web site navigation due to online users' behaviors.
Abstract: Massive use of places with strong tourist attraction
with the consequent possibility of losing place-identity produces
harmful effects on cities and their users. In order to mitigate this risk,
areas close to such places can be identified so as to widen the
visitor-s range of action and offer alternative activities integrated
with the main site. The cultural places and appropriate activities can
be identified using a method of analysis and design able to trace the
identity of the places, their characteristics and potential, and to
provide a sustainable improvement. The aim of this work is to
propose PlaceMaker as a method of urban analysis and design which
both detects elements that do not feature in traditional mapping and
which constitute the contemporary identity of the places, and
identifies appropriate project interventions. Two final complex maps
– the first of analysis and the second of design – respectively
represent the identity of places and project interventions. In order to
illustrate the method-s potential; the results of the experimentation
carried out in the Trevi-Pantheon route in Rome and the appropriate
interventions to decongest the area are illustrated.
Abstract: Background, measuring an individual-s Health
Literacy is gaining attention, yet no appropriate instrument is available
in Taiwan. Measurement tools that were developed and used in
western countries may not be appropriate for use in Taiwan due to a
different language system. Purpose of this research was to develop a
Health Literacy measurement instrument specific for Taiwan adults.
Methods, several experts of clinic physicians; healthcare
administrators and scholars identified 125 common used health related
Chinese phrases from major medical knowledge sources that easy
accessible to the public. A five-point Likert scale is used to measure
the understanding level of the target population. Such measurement is
then used to compare with the correctness of their answers to a health
knowledge test for validation. Samples, samples under study were
purposefully taken from four groups of people in the northern
Pingtung, OPD patients, university students, community residents,
and casual visitors to the central park. A set of health knowledge index
with 10 questions is used to screen those false responses. A sample
size of 686 valid cases out of 776 was then included to construct this
scale. An independent t-test was used to examine each individual
phrase. The phrases with the highest significance are then identified
and retained to compose this scale. Result, a Taiwan Health Literacy
Scale (THLS) was finalized with 66 health-related phrases under nine
divisions. Cronbach-s alpha of each division is at a satisfactory level
of 89% and above. Conclusions, factors significantly differentiate the
levels of health literacy are education, female gender, age, family
members of stroke victims, experience with patient care, and
healthcare professionals in the initial application in this study..
Abstract: Studying literature theme in the fields of tourism and
sustainable development and its importance in today world and their
criteria in architecture, here in this article we will also study the area
where the selected site is located; beside the Aab-Ask Village located
in Larijan region in Mazandaran province on the way to Haraz – one
of the tourism routes of Iran. After these studies by analyzing the
site, its strong potentials – such as mineral water springs (hot
springs), geothermal, landscapes and ideal climate - as a tourist
attraction spot in the region, and considering sustainable
development criteria – with regard to limits and available facilities –
a plan was offered that could change the region to provide the needs
of local people and in addition change it to a place where tourism
services is offered to the visitors and make it an acceptable sample of
stable building in Iran. Finally the reason to make design for this
complex is recovery of natural and historical values of Aab-Ask area
regarding development and sustainable architecture criteria in the
form of a functional sample which can be a suitable place to fulfill
this goal for having lots of strong points in attracting cultural and
sustainable tourist.
Abstract: The aim of this study is to discuss the relationship between tourist awareness of environmental issues and their own recreational behaviors in the Taipei Guandu Wetland. A total of 392 questionnaires were gathered for data analysis using descriptive statistics, t-testing, one-way analysis of variance (ANOVA) and least significant difference (LSD) post hoc comparisons. The results showed that most of the visitors there enjoying the beautiful scenery are 21 to 30 years old with a college education. The means and standard deviations indicate that tourists express a positive degree of cognition of environmental issues and recreational behaviors. They suggest that polluting the environment is harmful to the natural ecosystem and that the natural resources of ecotourism are fragile, as well as expressing a high degree of recognition of the need to protect wetlands. Most of respondents are cognizant of the regulations proposed by the Guandu Wetland administration which asks that users exercise self-control and follow recommended guidelines when traveling the wetland. There were significant differences in the degree of cognition related to the variables of age, number of visits and reasons for visiting. We found that most respondents with relatively high levels of education would like to learn more about the wetland and are supportive of its conservation.
Abstract: The private theme parks are gradually surpassing
public-owned scenic areas after many years of development and have
become a mainstream choice for domestic tourists. Previous studies
show that visitors from different backgrounds differ in consumer
behavior and satisfaction factors. An understanding of visitor
satisfaction is therefore of extreme importance to operators of
privately-owned theme parks. Importance-Performance Analysis (IPA)
is used to measure consumer's potential satisfaction with services and
has become a widely used management tool for strength and weakness
analysis for brands, products, services and point of sales. As IPA has
so far not been used to evaluate the visitor satisfaction with
privately-owned theme parks, in this study the IPA method is used to
analyze visitor satisfaction with Janfusun Fancyworld (one of the most
popular private theme parks in Taiwan) and to rank visitor focus and
satisfaction on/in theme park facilities and services. Results of the
analysis provide private theme park operators with an understanding
of user or consumer demands as well as an assessment of the quality of
services currently offered.
Abstract: The main purpose of this study is to analyze the
feelings of tourists for the service quality of the bikeway. In addition,
this study also analyzed the causal relationship between service
quality and satisfaction to visitor-s lane loyalty. In this study, the Ya
Tam San bikeway visitor-s subjects, using the designated convenience
sampling carried out the survey, a total of 651 questionnaires were
validly. Valid questionnaires after statistical analysis, the following
findings: 1. Visitor-s lane highest quality of service project: the routes
through the region weather pleasant. Lane "with health and sports," the
highest satisfaction various factors of service quality and satisfaction,
loyal between correlations exist. 4. Guided tours of bikeways, the
quality of the environment, and modeling imagery can effectively
predict visitor satisfaction. 5. Quality of bikeway, public facilities,
guided tours, and modeling imagery can effectively predict visitor
loyalty. According to the above results, the study not only makes
recommendations to the government units and the bicycle industry,
also asked the research direction for future researchers.
Abstract: This paper describes an enhanced cookie-based
method for counting the visitors of web sites by using a web log
processing system that aims to cope with the ambitious goal of
creating countrywide statistics about the browsing practices of real
human individuals. The focus is put on describing a new more
efficient way of detecting human beings behind web users by placing
different identifiers on the client computers. We briefly introduce our
processing system designed to handle the massive amount of data
records continuously gathered from the most important content
providers of the Hungary. We conclude by showing statistics of
different time spans comparing the efficiency of multiple visitor
counting methods to the one presented here, and some interesting
charts about content providers and web usage based on real data
recorded in 2007 will also be presented.
Abstract: The purpose of this study was to explore the
demographic differences of international tourists according to three
main factors, including the value of time, shopping behavior and
shopping motivation. The Chatuchak Weekend Market is known as
one of the biggest weekend markets in the world. Too little academic
studies had been conducted in this area of weekend market, despite its
growth and continuous development. In general, both domestic
visitors and international tourists are attracted to the perception of
cheap and bargaining prices the weekend market. However, systematic
research study can provide reliable understanding of the perception of
the visitors.
This study focused on the group of international tourists who visited
the market and aimed to provide better insights based on the
differences in their demographic factors. Findings indicated that
several differences in value of time, shopping behavior, and shopping
motivation were identified by gender, income and age. Research
implications and directions for further studies were discussed.
Abstract: In order to explore the relationship of promotion activities, destination attribute and destination image of Vietnam and find possible solutions, this study uses decision system analysis (DSA) method to develop flowcharts based on three rounds of expert interviews. The interviews were conducted with the experts who were confirmed to directly participate or influence on the decision making that drives the promotion of Vietnam tourism process. This study identifies three models and describes specific decisions on promotion activities, destination attributes and destination images. This study finally derives a general model for promoting the Tourism Industrial Service Network (TISN) in Vietnam. This study finds that the coordination with all sectors and industries of tourism to facilitate favorable condition and improving destination attributes in linking with the efficient promotion activities is highly recommended in order to make visitors satisfied and improve the destination image.
Abstract: The main purpose of this study is to analyze the
relationship of leisure agriculture park visitors on tourist destination
image, environmental perception, travel experiences and revisiting
willingness. This study used questionnaires to Xinshe leisure
agriculture park visitors- targeted convenience sampling manner total
of 636 valid questionnaires. Valid questionnaires by descriptive
statistics, correlation analysis and multiple regression analysis, the
study found that: 1. The agricultural park visitors- correlations exist
between the destination image, perception of the environment, tourism
experience and revisiting willingness. 2."Excellent facilities and
services", "space atmosphere comfortable" and "the spacious paternity
outdoor space" imagery, of visitors- "revisiting willingness predict. 3.
Visitors- in leisure agriculture park "environmental perception" and
"travel experience, future revisiting willingness predict. According to
the analysis of the results, the study not only operate on the
recommendations of the leisure farm owners also provide follow-up
study direction for future researchers.
Abstract: The purposes of this study were as follows to evaluate
the economic value of Phu Kradueng National Park by the travel cost
method (TCM) and the contingent valuation method (CVM) and to
estimate the demand for traveling and the willingness to pay. The
data for this study were collected by conducting two large scale
surveys on users and non-users. A total of 1,016 users and 1,034
non-users were interviewed. The data were analyzed using multiple
linear regression analysis, logistic regression model and the
consumer surplus (CS) was the integral of demand function for trips.
The survey found, were as follows:
1)Using the travel cost method which provides an estimate of direct
benefits to park users, we found that visitors- total willingness to pay
per visit was 2,284.57 bath, of which 958.29 bath was travel cost,
1,129.82 bath was expenditure for accommodation, food, and
services, and 166.66 bath was consumer surplus or the visitors -net
gain or satisfaction from the visit (the integral of demand function for
trips).
2) Thai visitors to Phu Kradueng National Park were further willing
to pay an average of 646.84 bath per head per year to ensure the
continued existence of Phu Kradueng National Park and to preserve
their option to use it in the future.
3) Thai non-visitors, on the other hand, are willing to pay an average
of 212.61 bath per head per year for the option and existence value
provided by the Park.
4) The total economic value of Phu Kradueng National Park to Thai
visitors and non-visitors taken together stands today at 9,249.55
million bath per year.
5) The users- average willingness to pay for access to Phu Kradueng
National Park rises
from 40 bath to 84.66 bath per head per trip for improved services
such as road improvement, increased cleanliness, and upgraded
information.
This paper was needed to investigate of the potential market
demand for bio prospecting in Phu Kradueng national Park and to
investigate how a larger share of the economic benefits of tourism
could be distributed income to the local residents.
Abstract: Saudi Arabia is an arid country which depends on
costly desalination plants to satisfy the growing residential water
demand. Prediction of water demand is usually a challenging task
because the forecast model should consider variations in economic
progress, climate conditions and population growth. The task is
further complicated knowing that Mecca city is visited regularly by
large numbers during specific months in the year due to religious
occasions. In this paper, a neural networks model is proposed to
handle the prediction of the monthly and yearly water demand for
Mecca city, Saudi Arabia. The proposed model will be developed
based on historic records of water production and estimated visitors-
distribution. The driving variables for the model include annuallyvarying
variables such as household income, household density, and
city population, and monthly-varying variables such as expected
number of visitors each month and maximum monthly temperature.
Abstract: In our modern world, more physical transactions are being substituted by electronic transactions (i.e. banking, shopping, and payments), many businesses and companies are performing most of their operations through the internet. Instead of having a physical commerce, internet visitors are now adapting to electronic commerce (e-Commerce). The ability of web users to reach products worldwide can be greatly benefited by creating friendly and personalized online business portals. Internet visitors will return to a particular website when they can find the information they need or want easily. Dealing with this human conceptualization brings the incorporation of Artificial/Computational Intelligence techniques in the creation of customized portals. From these techniques, Fuzzy-Set technologies can make many useful contributions to the development of such a human-centered endeavor as e-Commerce. The main objective of this paper is the implementation of a Paradigm for the Intelligent Design and Operation of Human-Computer interfaces. In particular, the paradigm is quite appropriate for the intelligent design and operation of software modules that display information (such Web Pages, graphic user interfaces GUIs, Multimedia modules) on a computer screen. The human conceptualization of the user personal information is analyzed throughout a Cascaded Fuzzy Inference (decision-making) System to generate the User Ascribe Qualities, which identify the user and that can be used to customize portals with proper Web links.
Abstract: Due to the emergence of “Humanized Healthcare"
introduced by Professor Dr. Prawase Wasi in 2003[1], the
development of this paradigm tends to be widely implemented. The
organizations included Healthcare Accreditation Institute (public
organization), National Health Foundation, Mahidol University in
cooperation with Thai Health Promotion Foundation, and National
Health Security Office (Thailand) have selected the hospitals or
infirmaries that are qualified for humanized healthcare since 2008-
2010 and 35 of them are chosen to be the outstandingly navigating
organizations for the development of humanized healthcare,
humanized healthcare award [2].
The research aims to study the current issue, characteristics and
patterns of hospital administration contributing to humanized
healthcare system in Thailand. The selected case studies are from
four hospitals including Dansai Crown Prince Hospital, Leoi;
Ubolrattana Hospital, Khon Kaen; Kapho Hospital, Pattani; and
Prathai Hospital, Nakhonrachasima. The methodology is in-depth
interviewing with 10 staffs working as hospital executive directors,
and representatives from leader groups including directors,
multidisciplinary hospital committees, personnel development
committees, physicians and nurses in each hospital. (Total=40) In
addition, focus group discussions between hospital staffs and general
people (including patients and their relatives, the community leader,
and other people) are held by means of setting 4 groups including 8
people within each group. (Total=128) The observation on the
working in each hospital is also implemented. The findings of the
study reveal that there are five important aspects found in each
hospital including (1) the quality improvement under the mental and
spiritual development policy from the chief executives and lead
teams, leaders as Role model and they have visionary leadership; (2)
the participation hospital administration system focusing on learning
process and stakeholder- needs, spiritual human resource
management and development; (3) the relationship among people
especially staffs, team work skills, mutual understanding, effective
communication and personal inner-development; (4) organization
culture relevant to the awareness of patients- rights as well as the
participation policy including spiritual growth achieving to the same
goals, sharing vision, developing public mind, and caring; and (5)
healing structures or environment providing warmth and convenience
for hospital staffs, patients and their relatives and visitors.
Abstract: After allowing direct flights from Mainland China to
Taiwan, Chinese tourists increased according to Tourism
Bureaustatistics. There are from 0.19 to 2 million tourists from 2008 to
2011. Mainland China has become the main source of Taiwan
developing tourism industry. Taiwanese government should know
more about comments from Chinese tourists to Taiwan in order
toproperly market Taiwan tourism and enhance the overall quality of
tourism. In order to understand Chinese visitors’ comments, this study
adopts content analysis to analyze electronic word-of-mouth on Web.
This study collects 375 blog articles of Chinese tourists from
Ctrip.com as a database during 2009 to 2011. Through the qualitative
data analysis the traveling destination imagesis divided into seven
dimensions, such as senic spots, shopping, food and beverages,
accommodations, transportation, festivals and recreation activities.
Finally, this study proposes some practical managerial implication to
know both positive and negative images of the seven dimensions from
Chinese tourists, providing marketing strategies and suggestions to
traveling agency industry.
Abstract: Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions.
Abstract: The advancement of smartphones, wireless
networking and Near Field Communication (NFC) technology have
opened up a new approach to indoor navigation. Although NFC
technology has been used to support electronic commerce, access
control, and ticketing, there is a lack of research work on building
NFC-based indoor navigation system for smartphone users. This
paper presents an indoor interactive navigation system (named
I2Navi) based on NFC technology for users to navigate within a
building with ease using their smartphones. The I2Navi system has
been implemented at the Faculty of Engineering (FOE), Multimedia
University (MMU) to enable students, parents, visitors who own
NFC-enabled Android smartphones to navigate themselves within the
faculty. An evaluation is carried out and the results show positive
response to the proposed indoor navigation system using NFC and
smartphone technologies.
Abstract: This study proposes a conceptual model and
empirically tests the relationships between customers and librarians
(i.e. tangibles, responsiveness, assurance, reliability and empathy)
with a dependent variable (customer satisfaction) regarding library
services. The SERVQUAL instrument was administered to 100
respondents which comprises of staff and students at a public higher
learning institution in the Federal Territory of Labuan, Malaysia.
They were public university library users. Results revealed that all
service quality dimensions tested were significant and influenced
customer satisfaction of visitors to a public university library.
Assurance is the most important factor that influences customer
satisfaction with the services rendered by the librarian. It is
imperative for the library management to take note that the top five
service attributes that gained greatest attention from library visitors-
perspective includes employee willingness to help customers,
availability of customer representatives online for response to
queries, library staff actively and promptly provide services, signs in
the building are clear and library staff are friendly and courteous.
This study provides valuable results concerning the determinants of
the service quality and customer satisfaction of public university
library services from the users' perspective.