Abstract: Massive use of places with strong tourist attraction
with the consequent possibility of losing place-identity produces
harmful effects on cities and their users. In order to mitigate this risk,
areas close to such places can be identified so as to widen the
visitor-s range of action and offer alternative activities integrated
with the main site. The cultural places and appropriate activities can
be identified using a method of analysis and design able to trace the
identity of the places, their characteristics and potential, and to
provide a sustainable improvement. The aim of this work is to
propose PlaceMaker as a method of urban analysis and design which
both detects elements that do not feature in traditional mapping and
which constitute the contemporary identity of the places, and
identifies appropriate project interventions. Two final complex maps
– the first of analysis and the second of design – respectively
represent the identity of places and project interventions. In order to
illustrate the method-s potential; the results of the experimentation
carried out in the Trevi-Pantheon route in Rome and the appropriate
interventions to decongest the area are illustrated.
Abstract: The sustainability of a place depends on a series of factors which contribute to the quality of life, sense of place and recognition of identity. An activity like walking, which in itself is obviously ''sustainable'', can become non sustainable if the context in which it is carried out does not meet the conditions for an adequate quality of life. This work is aimed at proposing the analytical method of Place Maker to identify the elements that do not feature in traditional mapping and which constitute the contemporary identity of the places, and the relative complex map to represent those elements and support sustainable urban identity design. The method's potential for areas with a predominantly pedestrian vocation is illustrated by means of the case study of the Ramblas in Barcelona.