Abstract: Truly successful bloggers, navigating the public to know them, often use their blogs as a way to better communicate with customers. Integrating with marketing tools, storytelling can be regarded as one of the most effective ways that businesses can follow to gain competitive edge. Even though the literature on marketing contains much discussion of traditional vehicles, the issue of business blogs applying storytelling has, as yet, received little attention. In the exploration stage, this paper identifies four storytelling disciplines and then presents a road map to business blogging. This paper also provides a two-path framework for blog storytelling and initiates an issue for further study.
Abstract: The aim of this work is to investigate on the internalflow
patterns in a plate heat exchanger channel, which affect the
rate of sedimentation fouling on the heat transfer surface of the
plate heat exchanger. The research methodologies were the
computer simulation using Computational Fluid Dynamics (CFD)
and the experimental works. COMSOL MULTIPHYSICS™
Version 3.3 was used to simulate the velocity flow fields to verify
the low and high flow regions. The results from the CFD technique
were then compared with the images obtained from the
experiments in which the fouling test rig was set up with a singlechannel
plate heat exchanger to monitor the fouling of calcium
carbonate. Two parameters were varied i.e., the crossing angle of
the two plate: 55/55, 10/10, and 55/10 degree, and the fluid flow
rate at the inlet: 0.0566, 0.1132 and 0.1698 m/s. The type of plate
“GX-12" (the surface area 0.12 m2, the depth 2.9 mm, the width of
fluid flow 215 mm and the thickness of stainless plate of 0.5 mm)
was used in this study. The results indicated that the velocity
distribution for the case of 55/55 degree seems to be very well
organized when compared with the others. Also, an increase in the
inlet velocity resulted in the reduction of fouling rate on the surface
of plate heat exchangers.
Abstract: Multidrug resistant organisms have been taunting the
medical world for the last few decades. Even with new antibiotics
developed, resistant strains have emerged soon after. With the
advancement of nanotechnology, we investigated colloidal silver
nanoparticles for its antimicrobial activity against Pseudomonas
aeruginosa. This organism is a multidrug resistant which contributes
to the high morbidity and mortality in immunocompromised patients.
Five multidrug resistant strains were used in this study. The
antimicrobial effect was studied using the disc diffusion and broth
dilution techniques. An inhibition zone of 11 mm was observed with
10 μg dose of the nanoparticles. The nanoparticles exhibited MIC of
50 μg/ml when added at the lag phase and the subinhibitory
concentration was measured as 100 μg/ml. The MIC50 value showed
to be 15 μg/ml. This study suggests that silver nanoparticles can be
further developed as an antimicrobial agent, hence decreasing the
burden of the multidrug resistance phenomena.
Abstract: Two-dimensional finite element model was created in this work to investigate the stresses distribution within rock-like samples with offset open non-persistent joints under biaxial loading. The results of this study have explained the fracture mechanisms observed in tests on rock-like material with open non-persistent offset joints [1]. Finite element code SAP2000 was used to study the stresses distribution within the specimens. Four-nodded isoperimetric plain strain element with two degree of freedom per node, and the three-nodded constant strain triangular element with two degree of freedom per node were used in the present study.The results of the present study explained the formation of wing cracks at the tip of the joints for low confining stress as well as the formation of wing cracks at the middle of the joint for the higher confining stress. High shear stresses found in the numerical study at the tip of the joints explained the formation of secondary cracks at the tip of the joints in the experimental study. The study results coincide with the experimental observations which showed that for bridge inclination of 0o, the coalescence occurred due to shear failure and for bridge inclination of 90o the coalescence occurred due to tensile failure while for the other bridge inclinations coalescence occurred due to mixed tensile and shear failure.
Abstract: International literature emphasizes on the concern regarding the phenomenon of aggression in hospital. This paper focuses on the reality of aggressive interactions reigning within an emergency triage involving three chaps of protagonists: the professionals, the patients and their carers. The data collection was made from a grid of observation, in which the various variables exposed in the literature were integrated. They observations took place around the clock, for three weeks, at the rate of one week a month. In this research 331 aggressive interactions have been listed and analyzed by means of the software SPSS. This research is one of the very few continuous observation surveys in the literature. It shows the various human factors at play in the emergence of aggressive interaction. The data may be used both for taking steps in primary prevention, thanks to the analysis of interaction modes, and in secondary prevention by integrating the useful results in situational prevention.
Abstract: This study systemizes processes and methods in
wooden furniture design that contains uniqueness in function and
aesthetics. The study was done by research and analysis for
designer-s consideration factors that affect function and production.
Therefore, the study result indicates that such factors are design
process (planning for design, product specifications, concept design,
product architecture, industrial design, production), design evaluation
as well as wooden furniture design dependent factors i.e. art (art
style; furniture history, form), functionality (the strength and
durability, area place, using), material (appropriate to function, wood
mechanical properties), joints, cost, safety, and social responsibility.
Specifically, all aforementioned factors affect good design. Resulting
from direct experience gained through user-s usage, the designer
must design the wooden furniture systemically and effectively. As a
result, this study selected dinning armchair as a case study with all
involving factors and all design process stated in this study.
Abstract: Road industry has challenged the prospect of ecoconstruction. Pavements may fit within the framework of sustainable development. Hence, research implements assessments of conventional pavements impacts on environment in use of life cycle approach. To meet global, and often national, targets on pollution control, newly introduced pavement designs are under study. This is the case of Cyprus demonstration, which occurred within EcoLanes project work. This alternative pavement differs on concrete layer reinforced with tire recycling product. Processing of post-consumer tires produces steel fibers improving strength capacity against cracking. Thus maintenance works are relevantly limited in comparison to flexible pavement. This enables to be more ecofriendly, referenced to current study outputs. More specific, proposed concrete pavement life cycle processes emits 15 % less air pollutants and consumes 28 % less embodied energy than those of the asphalt pavement. In addition there is also a reduction on costs by 0.06 %.
Abstract: Consumer demand for products with low fat or sugar content and low levels of food additives, as well as cost factors, make exopolysaccharides (EPS) a viable alternative. EPS remain an interesting tool to modulate the sensory properties of yoghurt. This study was designed to evaluate EPS production potential of commercial yoghurt starter cultures (Yo-Flex starters: Harmony 1.0, TWIST 1.0 and YF-L902, Chr.Hansen, Denmark) and their influence on an apparent viscosity of yoghurt samples. The production of intracellularly synthesized EPS by different commercial yoghurt starters varies roughly from 144,08 to 440,81 mg/l. Analysing starters’ producing EPS, they showed large variations in concentration and supposedly composition. TWIST 1.0 had produced greater amounts of EPS in MRS medium and in yoghurt samples but there wasn’t determined significant contribution to development of texture as well as an apparent viscosity of the final product. YF-L902 and Harmony 1.0 starters differed considerably in EPS yields, but not in apparent viscosities (p>0.05) of the final yoghurts. Correlation between EPS concentration and viscosity of yoghurt samples was not established in the study.
Abstract: This paper illustrates the use of a combined neural
network model for classification of electrocardiogram (ECG) beats.
We present a trainable neural network ensemble approach to develop
customized electrocardiogram beat classifier in an effort to further
improve the performance of ECG processing and to offer
individualized health care.
We process a three stage technique for detection of premature
ventricular contraction (PVC) from normal beats and other heart
diseases. This method includes a denoising, a feature extraction and a
classification. At first we investigate the application of stationary
wavelet transform (SWT) for noise reduction of the
electrocardiogram (ECG) signals. Then feature extraction module
extracts 10 ECG morphological features and one timing interval
feature. Then a number of multilayer perceptrons (MLPs) neural
networks with different topologies are designed.
The performance of the different combination methods as well as
the efficiency of the whole system is presented. Among them,
Stacked Generalization as a proposed trainable combined neural
network model possesses the highest recognition rate of around 95%.
Therefore, this network proves to be a suitable candidate in ECG
signal diagnosis systems. ECG samples attributing to the different
ECG beat types were extracted from the MIT-BIH arrhythmia
database for the study.
Abstract: A mathematical model of the respiratory system is
introduced in this study. Geometrical dimensions of the respiratory
system were used to compute the acoustic properties of the
respiratory system using the electro-acoustic analogy. The effect of
the geometrical proportions of the respiratory system is observed in
the paper.
Abstract: To compare Healing Effects of an
Ayurvedic Preparation and Silver Sulfadiazine on burn wounds in
Albino Rats.
Methods: Albino rats– 30 male / female rats weighing between
150-200 g were used in the study. They were individually housed and
maintained on normal diet and water ad libitum. Partial thickness
burn wounds were inflicted, on overnight-starved animals under
pentobarbitone (30mg/kg, i.p.) anaesthesia, by pouring hot molten
wax at 80oC into a plastic cylinder of 300 mm2 circular openings
placed on the shaven back of the animal. Apart from the drugs under
investigation no local/ systemic chemotherapeutic cover will be
provided to animals. All the animals were assessed for the percentage
of wound contraction, signs of infection, scab formation and
histopathological examination.
Results: Percentage of wound healing was significantly better in
the test ointment group compared to the standard. Signs of infection
were observed in more animals in the test ointment group compared
to the standard. Scab formation also took place earlier in the test
ointment group compared to standard. Epithelial regeneration and
healing profile was better in the test ointment compared to the
standard. Moreover the test ointment group did not show any raised
margins in the wound or blackish discoloration as was observed in
silver sulfadiazine group.
Conclusion: The burn wound healing effect of the ayurvedic
ointment under study is better in comparison to standard therapy of
silver sulfadiazine. The problem of infection encountered with the
test ointment can be overcome by changing the concentrations and
proportions of the ingredients in the test ointment which constitutes
the further plan of the study.
Abstract: This study investigated the relationship between
exercise imagery use and level of physical activity within a wide
range of exercisers in Klang valley, Malaysia. One hundred and
twenty four respondents (Mage = 28.92, SD = 9.34) completed two
sets of questionnaires (Exercise Imagery Inventory and Leisure-Time
Exercise Questionnaire) that measure the use of imagery and exercise
frequency of participants. From the result obtained, exercise imagery
is found to be significantly correlated to level of physical activity.
Besides that, variables such as gender, age and ethnicity that may
affect the use of imagery and exercise frequency were also being
assessed in this study. Among all variables, only ethnicity showed
significant difference in level of physical activity (p < 0.05). Findings
in this study suggest that further investigation should be done on
other variables such as socioeconomic, educational level, and selfefficacy
that may affect the imagery use and frequency of physical
activity among exercisers.
Abstract: Cameron Highlands is a mountainous area subjected
to torrential tropical showers. It extracts 5.8 million liters of water
per day for drinking supply from its rivers at several intake points.
The water quality of rivers in Cameron Highlands, however, has
deteriorated significantly due to land clearing for agriculture,
excessive usage of pesticides and fertilizers as well as construction
activities in rapidly developing urban areas. On the other hand, these
pollution sources known as non-point pollution sources are diverse
and hard to identify and therefore they are difficult to estimate.
Hence, Geographical Information Systems (GIS) was used to provide
an extensive approach to evaluate landuse and other mapping
characteristics to explain the spatial distribution of non-point sources
of contamination in Cameron Highlands. The method to assess
pollution sources has been developed by using Cameron Highlands
Master Plan (2006-2010) for integrating GIS, databases, as well as
pollution loads in the area of study. The results show highest annual
runoff is created by forest, 3.56 × 108 m3/yr followed by urban
development, 1.46 × 108 m3/yr. Furthermore, urban development
causes highest BOD load (1.31 × 106 kgBOD/yr) while agricultural
activities and forest contribute the highest annual loads for
phosphorus (6.91 × 104 kgP/yr) and nitrogen (2.50 × 105 kgN/yr),
respectively. Therefore, best management practices (BMPs) are
suggested to be applied to reduce pollution level in the area.
Abstract: Hexavalent chromium is highly toxic to most living organisms and a known human carcinogen by the inhalation route of exposure. Therefore, treatment of Cr(VI) contaminated wastewater is essential before their discharge to the natural water bodies. Cr(VI) reduction to Cr(III) can be beneficial because a more mobile and more toxic chromium species is converted to a less mobile and less toxic form. Zero-valence-state metals, such as scrap iron, can serve as electron donors for reducing Cr(VI) to Cr(III). The influence of pH on scrap iron capacity to reduce Cr(VI) was investigated in this study. Maximum reduction capacity of scrap iron was observed at the beginning of the column experiments; the lower the pH, the greater the experiment duration with maximum scrap iron reduction capacity. The experimental results showed that highest maximum reduction capacity of scrap iron was 12.5 mg Cr(VI)/g scrap iron, at pH 2.0, and decreased with increasing pH up to 1.9 mg Cr(VI)/g scrap iron at pH = 7.3.
Abstract: In this research it is aimed that the effect of some demographic factors on Turkish Adolescents' subjective well being is investigated. 432 adolescents who are 247 girls and 185 boys are participated in this study. They are ages 15-17, and also are high school students. The Positive and Negative Affect Scale and Life Satisfaction Scale are used for measuring adolescents' subjective well being. The ANOVA method is used in order to examine the effect of ages. For gender differences, independent t-test method is used, and finally the Pearson Correlation method is used so as to examine the effect of socio economic statues of adolescents' parents. According to results, there is no gender difference on adolescents' subjective well being. On the other hand, SES and age are effect significantly lover level on adolescents' subjective well being.
Abstract: The effects of down slope steepness on soil splash distribution under a water drop impact have been investigated in this study. The equipment used are the burette to simulate a water drop, a splash cup filled with sandy soil which forms the source area and a splash board to collect the ejected particles. The results found in this study have shown that the apparent mass increased with increasing downslope angle following a linear regression equation with high coefficient of determination. In the same way, the radial soil splash distribution over the distance has been analyzed statistically, and an exponential function was the best fit of the relationship for the different slope angles. The curves and the regressions equations validate the well known FSDF and extend the theory of Van Dijk.
Abstract: As nanotechnology advances, the use of nanotechnology for medical purposes in the field of nanomedicine seems more promising; the rise of nanorobots for medical diagnostics and treatments could be arriving in the near future. This study proposes a swarm intelligence based control mechanism for swarm nanorobots that operate as artificial platelets to search for wounds. The canonical particle swarm optimization algorithm is employed in this study. A simulation in the circulatory system is constructed and used for demonstrating the movement of nanorobots with essential characteristics to examine the performance of proposed control mechanism. The effects of three nanorobot capabilities including their perception range, maximum velocity and respond time are investigated. The results show that canonical particle swarm optimization can be used to control the early version nanorobots with simple behaviors and actions.
Abstract: Environmental factors affect agriculture production
productivity and efficiency resulted in changing of profit efficiency.
This paper attempts to estimate the impacts of environmental factors
to profitability of rice farmers in the Red River Delta of Vietnam. The
dataset was extracted from 349 rice farmers using personal
interviews. Both OLS and MLE trans-log profit functions were used
in this study. Five production inputs and four environmental factors
were included in these functions. The estimation of the stochastic
profit frontier with a two-stage approach was used to measure
profitability. The results showed that the profit efficiency was about
75% on the average and environmental factors change profit
efficiency significantly beside farm specific characteristics. Plant
disease, soil fertility, irrigation apply and water pollution were the
four environmental factors cause profit loss in rice production. The
result indicated that farmers should reduce household size, farm
plots, apply row seeding technique and improve environmental
factors to obtain high profit efficiency with special consideration is
given for irrigation water quality improvement.
Abstract: The coalescer process is one of the methods for oily water treatment by increasing the oil droplet size in order to enhance the separating velocity and thus effective separation. However, the presence of surfactants in an oily emulsion can limit the obtained mechanisms due to the small oil size related with stabilized emulsion. In this regard, the purpose of this research is to improve the efficiency of the coalescer process for treating the stabilized emulsion. The effects of bed types, bed height, liquid flow rate and stage coalescer (step-bed) on the treatment efficiencies in term of COD values were studied. Note that the treatment efficiency obtained experimentally was estimated by using the COD values and oil droplet size distribution. The study has shown that the plastic media has more effective to attach with oil particles than the stainless one due to their hydrophobic properties. Furthermore, the suitable bed height (3.5 cm) and step bed (3.5 cm with 2 steps) were necessary in order to well obtain the coalescer performance. The application of step bed coalescer process in reactor has provided the higher treatment efficiencies in term of COD removal than those obtained with classical process. The proposed model for predicting the area under curve and thus treatment efficiency, based on the single collector efficiency (ηT) and the attachment efficiency (α), provides relatively a good coincidence between the experimental and predicted values of treatment efficiencies in this study.
Abstract: Fuzzy logic control (FLC) systems have been tested in
many technical and industrial applications as a useful modeling tool
that can handle the uncertainties and nonlinearities of modern control
systems. The main drawback of the FLC methodologies in the
industrial environment is challenging for selecting the number of
optimum tuning parameters.
In this paper, a method has been proposed for finding the optimum
membership functions of a fuzzy system using particle swarm
optimization (PSO) algorithm. A synthetic algorithm combined from
fuzzy logic control and PSO algorithm is used to design a controller
for a continuous stirred tank reactor (CSTR) with the aim of
achieving the accurate and acceptable desired results. To exhibit the
effectiveness of proposed algorithm, it is used to optimize the
Gaussian membership functions of the fuzzy model of a nonlinear
CSTR system as a case study. It is clearly proved that the optimized
membership functions (MFs) provided better performance than a
fuzzy model for the same system, when the MFs were heuristically
defined.