Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: This paper introduces an isolated and unique ancient language Burushaski, spoken in Hunza, Nagar, Yasin and parts of Gilgit in the Northern Areas of Pakistan. It explains the working mechanism of Multi Language Text Editor for Urdu and Burushaski. It is developed under the use of ISO/IEC 10646 Unicode standards for Urdu and Burushaski open-type fonts. It gives an ample opportunity to this regional ancient language to have a modern Information technology for its promotion and preservation. The main objective of this research paper is to help preserve the heritage of such rare languages and give smart way of automation. It also facilitates to those who are interested in undertaking research on Burushaski or keen to trace fonatic relationship between the national Urdu language and Burushaski. Since this editor covers both Burushaski and Urdu so it can play an important role to introduce Burusho linguistic culture to the world at large. Precisely, as a result of this research paper, Burushaski publication through IT means would be possible.
Abstract: Securing instream flows for aquatic ecosystems is
critical for sustainable water management and the promotion of
human and environmental health. Using a case study from the semiarid
region of southern Alberta (Canada) this paper considers how
the determination of instream flow standards requires judgments with
respect to: (1) The relationship between instream flow indicators and
assessments of overall environmental health; (2) The indicators used
to determine adequate instream flows, and; (3) The assumptions
underlying efforts to model instream flows given data constraints. It
argues that judgments in each of these areas have an inherently
ethical component because instream flows have direct effects on the
water(s) available to meet obligations to humans and non-humans.
The conclusion expands from the case study to generic issues
regarding instream flows, the growing water ethics literature and
prospects for linking science to policy.
Abstract: After the terrorist attack on September 11, 2001 in
U.S., the container security issue got high attention, especially by U.S.
government, which deployed a lot of measures to promote or improve
security systems. U.S. government not only enhances its national
security system, but allies with other countries against the potential
terrorist attacks in the future. For example CSI (Container Security
Initiative), it encourages foreign ports outside U.S. to become CSI
ports as a part of U.S. anti-terrorism network. Although promotion of
the security could partly reach the goal of anti-terrorism, that will
influence the efficiency of container supply chain, which is the main
concern when implementing the inspection measurements. This paper
proposes a quick estimation methodology for an inspection service
rate by a berth allocation heuristic such that the inspection activities
will not affect the original container supply chain. Theoretical and
simulation results show this approach is effective.
Abstract: This study is a descriptive-normative research. It
attempted to investigate the restaurants’ firm performance in terms of
the customers and restaurant personnel’s degree of satisfaction. A
total of 12 restaurants in Bangkok, Thailand that offer Thai cuisine
were included in this study. It involved 24 stockholders/managers,
120 subordinates and 360 customers. General Managers and
restaurants’ stockholders, 10 staffs, and 30 costumers for each
restaurant were chosen for random sampling. This study found that
respondents are slightly satisfied with their work environment but are
generally satisfied with the accessibility to transportation, to malls,
convenience, safety, recreation, noise-free, and attraction; customers
find the Quality of Food in most Thai Cuisines like services, prices of
food, sales promotion, and capital and length of service satisfactory.
Therefore, both stockholder-related and personnel-related factors
which are influenced by restaurant, personnel, and customer-related
factors are partially accepted whereas; customer-related factors which
are influenced by restaurant, personnel and customer-related factors
are rejected.
Abstract: The research is to minimize environmental damage
pertinent to maritime activities about the operation of lighter boat
anchorage and its tugboat. The guidance on upgrading current
harbor service and infrastructure has been provided to Kho Sichang
Municpality. This will involve a study of the maritime logistics of
the water area under jurisdiction of the Sichang island Municipality
and possible recommendations may involve charging taxes,
regulations and fees. With implementing these recommendations will
help in protection of the marine environment and in increasing
operator functionality. Additionally, our recommendation is to
generate a consistent revenue stream to the municipality. The action
items contained in this research are feasible and effective, the success
of these initiatives are heavily dependent upon successful promotion
and enforcement. Promoting new rules and regulations effectively
and peacefully can be done through theories and techniques used in
the psychology of persuasion. In order to assure compliance with the
regulations, the municipality must maintain stringent patrols and
fines for violators. In order to become success, the Municipality
must preserve a consistent, transparent and significant enforcement
system. Considering potential opportunities outside of the current
state of the municipality, the authors recommend that Koh Sichang be
given additional jurisdiction to capture value from the master vessels,
as well as to confront the more significant environmental challenges
these vessels pose. Finally, the authors recommend that the Port of
Koh Sichang Island obtain a free port status in order to increase
economic viability and overall sustainability.
Abstract: Thepurpose of the research is to characterize the levels
of satisfaction of the students in e-learning post-graduate courses,
taking into account specific dimensions of the course which were
considered as benchmarks for the quality of this type of online
learning initiative, as well as the levels of satisfaction towards each
specific indicator identified in each dimension. It was also an aim of
this study to understand how thesedimensions relate to one another.
Using a quantitative research approach in the collection and analysis
of the data, the study involves the participation of the students who
attended on e-learning course in 2010/2011. The conclusions of this
study suggest that online students present relatively high levels of
satisfaction, which points towards a positive experience during the
course. It is possible to note that there is a correlation between the
different dimensions studied, consequently leading to different
improvement strategies. Ultimately, this investigation aims to
contribute to the promotion of quality and the success of e-learning
initiatives in Higher Education.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.
Abstract: Open and distance learning is a fairly new concept in
Malawi. The major public provider, the Malawi College of Distance
Education, rolled out its activities only about 40 years ago. Over the
years, the demand for distance education has tremendously increased.
The present government has displayed positive political will to uplift
ODL as outlined in the Malawi Growth and Development Strategy as
well as the National Education Sector Plan. A growing national
interest in education coupled with political stability and a booming
ICT industry also raise hope for success. However, a fragile economy
with a GNI per capita of -US$ 200 over the last decade, poor public
funding, erratic power supply and lack of expertise put strain on
efforts towards the promotion of ODL initiatives. Despite the
challenges, the nation appears determined to go flat out and explore
all possible avenues that could revolutionise education access and
equity through ODL.
Abstract: This study aims to analyze the effect of e-learning on
photonics technology and daily livings among college students. The
course contents of photonics technology and daily livings are first
drafted based on research discussions and expert interviews. Having
expert questionnaires with Delphi Technique for three times, the
knowledge units and items for the course of photonics technology and
daily livings are established. The e-learning materials and the drafts of
instructional strategies, academic achievement, and learning attitude
scales are then developed. With expert inspection, reliability and
validity test, and experimental instructions, the scales and the material
are further revised. Finally, the formal instructions are implemented to
test the effect of different instructional methods on the academic
achievement of photonics technology and daily livings among students
in universities of technology. The research results show that e-learning
could effectively promote academic achievement and learning
attitude, and the students with e-learning obviously outperform the
ones with trandition instructions.
Abstract: Enterprises need a strategic plan to retain their skillful employees and provide their career management, sustain their existence, to have growth and leadership qualities, to reach the objectives to increase the value of the enterprise and to not to be affected from changing demographic structure. In the cases when the long term career expectations of skillful employees are in integrity with the enterprise’s interests, skill management process is directly related to the career management. With a long term plan, the enterprises should cover the labor force need that may arise in the future by using systematic career development programs and be prepared against developments for all times. Skill management is considered as a practice with which career mobility is planned for the skillful employee to be prepared for high level positions. Career planning is the planning of an employee’s progress or promotion within an organization for which he works by developing his knowledge, skills, abilities and motives. Career planning is considered as an individual’s planning his future and the position which he wants to have, the area which he want to work in, the objectives which he want to reach. With the aim of contributing the abovementioned discussion process, career management concept and its perception manner are examined in this study in a comparative manner.
Abstract: Development of knowledge based society carries multiple challenges to the higher education system. Some of the challenges laid before the higher education sector of countries which aspire to become knowledge based societies are: the entrepreneurial leadership of the higher education institutions, finding new sources of financing in order to minimize dependence on public resources, creating connections with the labor market, commercial utilization of R&D results, promotion of innovations as well as the overall promotion of science excellence relevant to the economic sector. Within a framework of this paper and its main subject of research, the challenge which is being put before the higher education institutions is an effort of establishing regional mission of higher education through the open collaboration with regional key factors, both private and public. Development of the mentioned collaboration and its contribution to the overall regional development in Croatia is the main subject of empirical research in this paper.
Abstract: The purpose of this research is to study motivation
factors and also to study factors relation to job performance to
compare motivation factors under the personal factor classification
such as gender, age, income, educational level, marital status, and
working duration; and to study the relationship between Motivation
Factors and Job Performance with job satisfactions. The sample
groups utilized in this research were 400 Suan Sunandha Rajabhat
University employees. This research is a quantitative research using
questionnaires as research instrument. The statistics applied for data
analysis including percentage, mean, and standard deviation. In
addition, the difference analysis was conducted by t value computing,
one-way analysis of variance and Pearson’s correlation coefficient
computing. The findings of the study results were as follows the
findings showed that the aspects of job promotion and salary were at
the moderate levels. Additionally, the findings also showed that the
motivations that affected the revenue branch chiefs’ job performance
were job security, job accomplishment, policy and management, job
promotion, and interpersonal relation.
Abstract: As the latest advancement and trend in IT field, Green
& Smart IT has attracted more and more attentions from researchers.
This study focuses on the development of assessing tools which can be
used for evaluating Green & Smart IT level within an organization. In
order to achieve meaningful results, a comprehensive review of
relevant literature was performed in advance, then, Delphi survey and
other processes were also employed to develop the assessment tools
for Green & Smart IT level. Two rounds of Delphi questionnaire
survey were conducted with 20 IT experts in public sector. The results
reveal that the top five weighted KPIs to evaluate maturity of Green &
Smart IT were: (1) electronic execution of business process; (2)
shutdown of unused IT devices; (3) virtualization of severs; (4)
automation of constant temperature and humidity; and (5) introduction
of smart-work system. Finally, these tools were applied to case study
of a public research institute in Korea. The findings presented in this
study provide organizations with useful implications for the
introduction and promotion of Green & Smart IT in the future
Abstract: The goal of this paper is to segment the countries
based on the value of export from Iran during 14 years ending at 2005. To measure the dissimilarity among export baskets of different countries, we define Dissimilarity Export Basket (DEB) function and
use this distance function in K-means algorithm. The DEB function
is defined based on the concepts of the association rules and the
value of export group-commodities. In this paper, clustering quality
function and clusters intraclass inertia are defined to, respectively,
calculate the optimum number of clusters and to compare the
functionality of DEB versus Euclidean distance. We have also study
the effects of importance weight in DEB function to improve
clustering quality. Lastly when segmentation is completed, a
designated RFM model is used to analyze the relative profitability of
each cluster.
Abstract: A personal estimate of a health risk may not
correspond to a scientific assessment of the health risk. Hence, there
is a need to investigate perceived health risks in the public. In this
study, a young, educated and healthy group of people from a tertiary
institute were questioned about their health concerns. Ethics
clearance was obtained and data was collected by means of a
questionnaire. 362 students participated in the study. Tobacco use,
heavy alcohol drinking, illicit drugs, unsafe sex and potential
carcinogens were perceived to be the five greatest threats to health in
this cohort. On the other hand natural health products,
unemployment, unmet contraceptive needs, family violence and
homelessness were felt to be the least perceived health risks.
Nutrition-related health risks as well as health risks due to physical
inactivity and obesity were not perceived as major health threats.
Such a study of health perceptions may guide health promotion
campaigns.
Abstract: In Mauritius, much emphasis is put on measures to
combat the high prevalence of non-communicable diseases (NCDs).
Health promotion campaigns for the adoption of healthy behaviors
and screening programs are done regularly by local authorities and
NCD surveys are carried out at intervals. However, the health
behaviors of the poor have not been investigated so far. This study
aims to give an insight on the perceptions of health status and
lifestyle health behaviors of poor people in Mauritius. A crosssectional
study among 83 persons benefiting from social aid in a
selected urban district was carried out. Results showed that 51.8% of
respondents perceived that they had good health status. 57.8% had no
known NCD whilst 25.3% had hypertension, followed by diabetes
(16.9%), asthma (9.6%) and heart disease (7.2%).They had low
smoking (10.8%) and alcohol consumption (6.0%) as well as high
physical activity prevalence (54.2%). These results were significantly
different from the NCD survey carried out in the general population.
Consumption of vegetables in the study was high. Overweight and
obesity trends were however similar to the NCD survey report 2009.
These findings contrast with other international studies showing poor
people having poor perceptions of health status and unhealthy
behavioral choices. Whether these positive health behaviors of poor
people in Mauritius arise out of choice or whether it is because the
alternative behavior is too costly remains to be investigated further.
Abstract: While service quality is acceptably most valued in the tourism industry, the issue of safety and security plays a key role in sustaining the industry success. Such an issue has been part of Thailand-s tourism development and promotion for several years. Evidently, the Tourist Police Department was set up for this purpose. Its main responsibility is to deal with international tourists- safety and confidence in travelling within Thai territory. However, to strengthen the tourism safety of the country, it is important to better understand international tourists- safety concerns about Thailand. This article seeks to compare international tourists- safety needs and Thai tourist polices- perception towards the tourists- safety concern to determine what measure should be taken to assure the tourist of Thailand-s secure environment. Through the employment of quantitative and qualitative methodological approaches, the tourism safety need of international tourists from Europe, North America and Asia was excavated, how Thai tourist polices and local polices perceived the international tourist-s safety concern was investigated, and opinion and experiences about how the police deal with international tourists- problems in eight touristic areas were also explored. A comparative result reveals a certain degrees of differences in international tourists- safety needs and Thai polices- perception towards their needs. The tourism safety prevention and protection measure and practice are also suggested.
Abstract: Understanding the number of people and the flow of
the persons is useful for efficient promotion of the institution
managements and company-s sales improvements. This paper
introduces an automated method for counting passerby using virtualvertical
measurement lines. The process of recognizing a passerby is
carried out using an image sequence obtained from the USB camera.
Space-time image is representing the human regions which are
treated using the segmentation process. To handle the problem of
mismatching, different color space are used to perform the template
matching which chose automatically the best matching to determine
passerby direction and speed. A relation between passerby speed and
the human-pixel area is used to distinguish one or two passersby. In
the experiment, the camera is fixed at the entrance door of the hall in
a side viewing position. Finally, experimental results verify the
effectiveness of the presented method by correctly detecting and
successfully counting them in order to direction with accuracy of
97%.
Abstract: Walking as a type of non-motorized transportation has
various social, economical and environmental privileges. Also, today
different aspects of sustainable development have been emphasized
and promotion of sustainable transportation modes has been
considered according to this approach. Therefore, the objective of
this research is exploring the circumstance of relationship between
walking and sustainable urban transportation.For writing this article,
the most important resources related to the traits of walking have
been surveyed via a documentary method and after explaining the
concept of sustainable transportation and its indicators, benefiting
from the viewpoints of transportation experts of Tehran, as the capital
and greatest city of Iran, different modes of urban transportation have
been compared in proportion to each criterion and to each other and
have been analyzed according to AHP method. The results of this
study indicate that walking is the most sustainable mode of inner city
transportation.