Abstract: Background: Regular physical activity contributes
positively to physical and psychological health. In the present study,
the stages of change of physical activity and the total physical
Aims: The aim of this study was to investigate the proportion of
adolescent girls in each stages of change and the causative factors
associated with physical activity such as the related social support
and self efficacy in a sample of the high school students.
Methods: In this study, Social Cognitive Theory (SCT) and the
Transtheorical Model (TTM) guided instrument development. The
data regarding the demographics, psychosocial determinants of
physical activity, stage of change and physical activity was gathered
by questionnaires. Several measures of psychosocial determinants of
physical activity were translated from English into Persian using the
back-translation technique. These translated measures were
administered to 512 ninth and tenth-grade Iranian high school
students for factor analysis.
Results: The distribution of the stage of change for physical activity
was as follow: 18/5% in precontemplation, 23.4% in contemplation,
38.2% in preparation, 4.6% in action and 15.3% in maintenance.
They were in 80.1% pre-adoption stages (precontemplation stage,
contemplation stage and preparation stage) and 19.9% post-adoption
stages (action stage and maintenance stage) of physical activity.
There was a significant relate between age and physical activity in
adolescent girls (age-related decline of physical activity) p
Abstract: High employee turnover rate in Malaysia-s retail industry has become a major issue that needs to be addressed. This study determines the levels of job satisfaction, organizational commitment, and turnover intention of employees in a retail company in Malaysia. The relationships between job satisfaction and organizational commitment on turnover intention are also investigated. A questionnaire was developed using Job Descriptive Index, Organizational Commitment Questionnaire, and Lee and Mowday-s turnover intention items and data were collected from 62 respondents. The findings suggested that the respondents were moderately satisfied with job satisfaction facets such as promotion, work itself, co-workers, and supervisors but were unsatisfied with salary. They also had moderate commitment level with considerably high intention to leave the organization. All satisfaction facets (except for co-workers) and organizational commitment were significantly and negatively related to turnover intention. Based on the findings, retention strategies of retail employees were proposed.
Abstract: As a multicultural country, Indonesia has many subcultures
with unique performing arts. Some of them are well-known
to international tourists, such as music ensemble (known as gamelan)
in Bali and Java, shadow puppet play (wayang) in Java, and martial
arts (known as pencak silat) in Sumatra. Some examples of famous
traditional dances in Indonesia are Srimpi from Yogyakarta and Solo,
Legong from Bali, and Gong dance from Kalimantan. Performing arts
show the identity of a nation. However, they are a complex subject,
especially when they are addressed to children. The performing arts,
e.g. music, dance theatre, and opera are experiential, experimental,
and emotionally charged. Therefore, the right strategy and promotion
need to be developed to engage children to appreciate and preserve
traditional dances. This study aims to explore and identify
possibilities of internet usage as a medium to promote traditional
dances, especially to children in Indonesia.
Abstract: Optimal cultural site selection is one of the ways that
can lead to the promotion of citizenship culture in addition to
ensuring the health and leisure of city residents. This study examines
the social and cultural needs of the community and optimal cultural
site allocation and after identifying the problems and shortcomings,
provides a suitable model for finding the best location for these
centers where there is the greatest impact on the promotion of
citizenship culture. On the other hand, non-scientific methods cause
irreversible impacts to the urban environment and citizens. But
modern efficient methods can reduce these impacts. One of these
methods is using geographical information systems (GIS). In this
study, Analytical Hierarchy Process (AHP) method was used to
locate the optimal cultural site. In AHP, three principles
(decomposition), (comparative analysis), and (combining
preferences) are used. The objectives of this research include
providing optimal contexts for passing time and performing cultural
activities by Shiraz residents and also proposing construction of some
cultural sites in different areas of the city. The results of this study
show the correct positioning of cultural sites based on social needs of
citizens. Thus, considering the population parameters and radii
access, GIS and AHP model for locating cultural centers can meet
social needs of citizens.
Abstract: In order to explore the relationship of promotion activities, destination attribute and destination image of Vietnam and find possible solutions, this study uses decision system analysis (DSA) method to develop flowcharts based on three rounds of expert interviews. The interviews were conducted with the experts who were confirmed to directly participate or influence on the decision making that drives the promotion of Vietnam tourism process. This study identifies three models and describes specific decisions on promotion activities, destination attributes and destination images. This study finally derives a general model for promoting the Tourism Industrial Service Network (TISN) in Vietnam. This study finds that the coordination with all sectors and industries of tourism to facilitate favorable condition and improving destination attributes in linking with the efficient promotion activities is highly recommended in order to make visitors satisfied and improve the destination image.
Abstract: A numerical investigation of the effects of nanosecond
barrier discharge on the stability of a two-dimensional free shear layer
is performed. The computations are carried out using a compressible
Navier-Stokes algorithm coupled with a thermodynamic model of the
discharge. The results show that significant increases in the shear
layer-s momentum thickness and Reynolds stresses occur due to
actuation. Dependence on both frequency and amplitude of actuation
are considered, and a comparison is made of the computed growth
rates with those predicted by linear stability theory. Amplitude and
frequency ranges for the efficient promotion of shear-layer instabilities
are identified.
Abstract: The goal of this paper is to develop a model to
integrate “pricing" and “advertisement" for short life cycle products,
such as branded fashion clothing products. To achieve this goal, we
apply the concept of “Dynamic Pricing". There are two classes of
advertisements, for the brand (regardless of product) and for a
particular product. Advertising the brand affects the demand and
price of all the products. Thus, the model considers all these products
in relation with each other. We develop two different methods to
integrate both types of advertisement and pricing. The first model is
developed within the framework of dynamic programming. However,
due to the complexity of the model, this method cannot be applicable
for large size problems. Therefore, we develop another method,
called hieratical approach, which is capable of handling the real
world problems. Finally, we show the accuracy of this method, both
theoretically and also by simulation.
Abstract: The purpose of this study is to understand how
consumers react to a company's promotional offers with mobile
applications (APP) as premiums. This paper presents the results of an
experimental study where five features of APP were involved: the
cost (free/discounted) for earning APP, the relationship between APP
and the promoted product, the perceived usefulness, the perceived
ease of use, and the perceived playfulness of APP in the context of
light foods purchase. The results support that the above features,
except perceived ease of use, have substantial influences on
consumers' intention to adopt the APP. Among the five features, the
cost for earning APP has the most impact on the adopting intention
of APP. The study also found a positive influence of adopting
intention of APP on the consumer's purchase intention of the
promoted product. Thus, APP-based premiums may enhance the
consumer's purchase intention of a company's promoted products.
Abstract: The development of entrepreneurial competences of
farmers has been pointed out as a necessary condition for the
modernization of land in facing the phenomenon of globalization.
However, the educational processes involved in such a development
have been studied little, especially in emerging economies. This
research aims to enlighten some of the critical issues behind the early
stages of the transformation of farmers into entrepreneurs, through in
depth interviews with farmers, entrepreneurial promoters and public
officials participating in a public pilot project in Mexico. Although
major impacts were expected only in the long run, important positive
changes in the mind set of farmers and other participants were found
in early stages of the intervention. Apparently, the farmers started a
process of becoming more conscious about the importance of
preserving the aquiferous resources, as well as more market and
entrepreneurial oriented.
Abstract: Boon Rawd Brewery is a beer company based in
Thailand that has an exemplary image, both as a good employer and a
well-managed company with a strong record of social responsibility.
The most famous of the company’s products is Singha beer. To study
the company’s marketing strategy, a case study analysis was
conducted together with qualitative research methods. The study
analyzed the marketing strategy of Boon Rawd Brewery before the
liberalization of the liquor market in 2000. The company’s marketing
strategies consisted of the following: product line strategy, product
development strategy, block channel strategy, media strategy, trade
strategy, and consumer incentive strategy. Additionally, the company
employed marketing mix strategy based on the 4Ps: product, price,
promotion and place (of distribution).
Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.
Abstract: The purpose of this study was to study postpartum breastfeeding mothers to determine the impact their psychosocial and spiritual dimensions play in promoting full-term (6 month duration) breastfeeding of their infants. Purposive and snowball sampling methods were used to identify and recruit the study's participants. A total of 23 postpartum mothers, who were breastfeeding within 6 weeks after giving birth, participated in this study. In-depth interviews combined with observations, participant focus groups, and ethnographic records were used for data collection. The Data were then analyzed using content analysis and typology. The results of this study illustrated that postpartum mothers experienced fear and worry that they would lack support from their spouse, family and peers, and that their infant would not get enough milk It was found that the main barrier mothers faced in breastfeeding to full-term was the difficulty of continuing to breastfeed when returning to work. 81.82% of the primiparous mothers and 91.67% of the non-primiparous mothers were able to breastfeed for the desired full-term of 6 months. Factors found to be related to breastfeeding for six months included 1) belief and faith in breastfeeding, 2) support from spouse and family members, 3) counseling from public health nurses and friends. The sample also provided evidence that religious principles such as tolerance, effort, love, and compassion to their infant, and positive thinking, were used in solving their physical, mental and spiritual problems.
Abstract: The validity of Herzberg-s Two-Factor Theory of
Motivation was tested empirically by surveying 2372 chemical fiber
employees in 2012. In the valid sample of 1875 respondents, the
degree of overall job satisfaction was more than moderate. The most
highly valued components of job satisfaction were: “corporate image,"
“collaborative working atmosphere," and “supervisor-s expertise";
whereas the lowest mean score was 34.65 for “job rotation and
promotion." The top three job retention options rated by the
participants were “good image of the enterprise," “good
compensation," and “workplace is close to my residence." The overall
evaluation of the level of thriving facilitation workplace reached
almost to “mostly agree." For those participants who chose at least
one motivator as their job retention options had significantly greater
job satisfaction than those who chose only hygiene factors as their
retention options. Therefore, Herzberg-s Two-Factor Theory of
Motivation was proven valid in this study.
Abstract: Vermiculite was used to develop inorganic
carrier-based formulations of fluorescent pseudomonad strains
R62 and R81. The effect of bio-inoculation of fluorescent
pseudomonad strains R62 and R81 (plant growth promoting
and biocontrol agent) on growth responses of Vigna-mungo
under field condition was enumerated. The combined bioinoculation
of these two organisms in a formuation increased
the pods yield by 300% in comparison to the control crop.
There was also significant increment in the other plant growth
responses such as dry root weight, dry shoot weight, shoot
length and number of branches per plant.
Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
Abstract: Today the social marketing was constituted as a tool
of significant value in what he refers to the promotion of changes of
behaviors, attitudes end practices. With the objective of analyzing the
benefits that the social marketing can bring for the organizations that
use it the research was of the exploratory and descriptive. In the
present study the comparative method was used, through a qualitative
approach, to analyze the activities developed by three institutions:
the Recovery Center Rosa de Saron, the House of Recovery for
addicts and Teen Challenge Institute Children's Cancer of the
Wasteland (ICIA), kindred of pointing out the benefits of the social
marketing in organizations that don-t seek the profit.
Abstract: The aim of the study was to investigate whether there
is the promotion of product ecodesign measures as a result of
adopting ISO 14001 certification in manufacturing companies in the
Republic of Slovenia. Companies gave the most of their product
development attention to waste and energy reduction during
manufacturing process and reduction of material consumption per
unit of product. Regarding the importance of different ecodesign
criteria reduction of material consumption per unit of product was
reported as the most important criterion. Less attention is paid to endof-
life issues considering recycling or packaging. Most
manufacturing enterprises considered ISO 14001 standard as a very
useful tool or at least a useful tool helping them to accelerate and
establish product ecodesign activities. Two most frequently
considered ecodesign drivers are increased competitive advantage
and legal requirements and two most important barriers are high
development costs and insufficient market demand.
Abstract: Green Forestation Plan (GFP) was expected to promote the reforestation of plains totaling 60,000 has within the first 8 years. Annual subsidies were budgeted at $120,000 per ha, and $2.4 million for 20 years. In this research we have surveyed landlords- opinions toward the GFP in an attempt to understand landlords- incentives for participating in the GFP and their levels of concern and agreement toward the policy design. Based our analysis of landlords- opinions on the policy design, we expect to derive appropriate complementary measures, establish effective promotional schemes, and raise the policy effectiveness of the GFP. According to the results of this research, there was still a relatively high proportion of population who were not aware of GFP; more than 50% of landlords were neutral or willing to participate given high reforestation subsidies; approximately 30% of landlords were unwilling to participate. In terms of the designs of GFP, more than 50% of respondents were concerned and agreed with the policy design. In terms of the period of this policy, 52.7% of respondents indicated that it should be shortened to 15 years or lower. In terms of the amount of the subsidy, 41.7% of respondents showed that it should be raised to approximately $250,000/ha. In terms of land area restrictions, 88.0% of respondents believed that the minimum should be lowered to 0.4 ha. More than 70% of respondents owned less than 0.4 has of land, and since they do not own enough land to be eligible for the program, more than 80% of landlords wished to lower the minimum requirements of land area. In addition, 59.3% of respondents were reluctant to participate in reforestation because their lands were too small to be eligible; 15.0% of respondents were reluctant because the duration was too long. Responses to the question about “how the policy can be adjusted to provide incentives for landlords- participation" revealed that almost 40% of respondents desired higher subsidies. Some policy suggestions are provided as follows: (1) many landlords are still unaware of the GFP so the government should enhance the promotion of the policy; (2) many landlords are unwilling to participate in GFP mainly because they do not own enough lands to be eligible, hence the government should consider adjusting its requirements for minimum agricultural land area; (3) for subsequent promotions on GFP, the government may consider targeting on the landlords with high income and high level of education; (4) because the subsidy of this policy alone provides limited help to landlords, the government should help the landlords to explore other revenue possibilities from afforestation in addition to the existing subsidies and raise the participation incentives.
Abstract: Webcam systems now function as the new privileged
vantage points from which to view the city. This transformation of
CCTV technology from surveillance to promotional tool is significant
because its'scopic regime' presents, back to the public, a new virtual
'site' that sits alongside its real-time counterpart. Significantly,
thisraw 'image' data can, in fact,be co-optedand processed so as to
disrupt their original purpose. This paper will demonstrate this
disruptive capacity through an architectural project. It will reveal how
the adaption the webcam image offers a technical springboard by
which to initiate alternate urban form making decisions and subvert
the disciplinary reliance on the 'flat' orthographic plan. In so doing,
the paper will show how this 'digital material' exceeds the imagistic
function of the image; shiftingit from being a vehicle of signification
to a site of affect.