Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.
Abstract: This study extends research on the relationship
between marketing strategy and market segmentation by
investigating on market segments in the cement industry.
Competitive strength and rivals distance from the factory were used
as business environment. A three segment (positive, neutral or
indifferent and zero zones) were identified as strategic segments. For
each segment a marketing strategy (aggressive, defensive and
decline) were developed. This study employed data from cement
industry to fulfill two objectives, the first is to give a framework to
the segmentation of cement industry and the second is developing
marketing strategy with varying competitive strength. Fifty six
questionnaires containing close-and open-ended questions were
collected and analyzed. Results supported the theory that segments
tend to be more aggressive than defensive when competitive strength
increases. It is concluded that high strength segments follow total
market coverage, concentric diversification and frontal attack to their
competitors. With decreased competitive strength, Business tends to
follow multi-market strategy, product modification/improvement and
flank attack to direct competitors for this kind of segments. Segments
with weak competitive strength followed focus strategy and decline
strategy.
Abstract: If organizations like Mellat Bank want to identify its
customer market completely to reach its specified goals, it can
segment the market to offer the product package to the right segment.
Our objective is to offer a segmentation model for Iran banking
market in Mellat bank view. The methodology of this project is
combined by “segmentation on the basis of four part-quality
variables" and “segmentation on the basis of different in means".
Required data are gathered from E-Systems and researcher personal
observation. Finally, the research offers the organization that at first
step form a four dimensional matrix with 756 segments using four
variables named value-based, behavioral, activity style, and activity
level, and at the second step calculate the means of profit for every
cell of matrix in two distinguished work level (levels α1:normal
condition and α2: high pressure condition) and compare the segments
by checking two conditions that are 1- homogeneity every segment
with its sub segment and 2- heterogeneity with other segments, and
so it can do the necessary segmentation process. After all, the last
offer (more explained by an operational example and feedback
algorithm) is to test and update the model because of dynamic
environment, technology, and banking system.