Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: Aerobic dance has becoming a popular mode of
exercise especially among women due to its fun nature. With a catchy
music background and joyful dance steps, aerobic dancers would be
able to have fun while sweating out. Depending on its level of
aggressiveness, aerobic may also improve and maintain
cardiorespiratory fitness other than being a great tool for weight loss.
This study intends to prove that aerobic dance activity can bring the
same, if not better impacts on health than other types of
cardiovascular exercise such as jogging and cycling. The objective of
this study was to evaluate and identify the effect of six weeks aerobic
dance on cardiovascular fitness and weight loss among women. This
study, which was held in Seremban Fit Challenge, used a quasiexperimental
design. The subjects selected include a total of 14
women (n = 14) with age (32.4 years old ± 9.1), weight (65.93 kg ±
11.24) and height (165.36 ± 3.46) who joined the Seremban Fit
Challenge Season 13. The subjects were asked to join an aerobic
dance class with a duration of one hour for six weeks in a row. As for
the outcome, cardiovascular fitness was measured with a 1-mile run
test while any changes on weight were measured using the weighing
scale. The result showed that there was a significant difference
between pre and post-test for cardiovascular fitness when p = 0.02
Abstract: At the Savonia University of Applied Sciences (UAS),
curriculum and studies have been improved by applying an Open
Innovation Space approach (OIS). It is based on multidisciplinary
action learning. The key elements of OIS-ideology are work-life
orientation, and student-centric communal learning. In this approach,
every participant can learn from each other and innovations will be
created. In this social innovation educational approach, all practices
are carried out in close collaboration with enterprises in real-life
settings, not in classrooms. As an example, in this paper, Savonia
UAS’s Future Food RDI hub (FF) shows how OIS practices are
implemented by providing food product development and consumer
research services for enterprises in close collaboration with
academicians, students and consumers. In particular one example of
OIS experimentation in the field is provided by a consumer research
carried out utilizing verbal analysis protocol combined with audiovisual
observation (VAP-WAVO). In this case, all co-learners were
acting together in supermarket settings to collect the relevant data for
a product development and the marketing department of a company.
The company benefitted from the results obtained, students were
more satisfied with their studies, educators and academicians were
able to obtain good evidence for further collaboration as well as
renewing curriculum contents based on the requirements of working
life. In addition, society will benefit over time as young university
adults find careers more easily through their OIS related food science
studies. Also this knowledge interaction model re-news education
practices and brings working-life closer to educational research
institutes.
Abstract: With the advancement of knowledge about the utility
and impact of sustainability, its feasibility has been explored into
different walks of life. Scientists, however; have established their
knowledge in four areas viz environmental, economic, social and
cultural, popularly termed as four pillars of sustainability. Aspects of
environmental and economic sustainability have been rigorously
researched and practiced and huge volume of strong evidence of
effectiveness has been founded for these two sub-areas. For the social
and cultural aspects of sustainability, dependable evidence of
effectiveness is still to be instituted as the researchers and
practitioners are developing and experimenting methods across the
globe. Therefore, the present research aimed to identify globally used
practices of social and cultural sustainability and through evidence
synthesis assess their outcomes to determine the effectiveness of
those practices. A PICO format steered the methodology which
included all populations, popular sustainability practices including
walkability/cycle tracks, social/recreational spaces, privacy, health &
human services and barrier free built environment, comparators
included ‘Before’ and ‘After’, ‘With’ and ‘Without’, ‘More’ and
‘Less’ and outcomes included Social well-being, cultural coexistence,
quality of life, ethics and morality, social capital, sense of
place, education, health, recreation and leisure, and holistic
development. Search of literature included major electronic
databases, search websites, organizational resources, directory of
open access journals and subscribed journals. Grey literature,
however, was not included. Inclusion criteria filtered studies on the
basis of research designs such as total randomization, quasirandomization,
cluster randomization, observational or single studies
and certain types of analysis. Studies with combined outcomes were
considered but studies focusing only on environmental and/or
economic outcomes were rejected. Data extraction, critical appraisal
and evidence synthesis was carried out using customized tabulation,
reference manager and CASP tool. Partial meta-analysis was carried
out and calculation of pooled effects and forest plotting were done.
As many as 13 studies finally included for final synthesis explained
the impact of targeted practices on health, behavioural and social
dimensions. Objectivity in the measurement of health outcomes
facilitated quantitative synthesis of studies which highlighted the
impact of sustainability methods on physical activity, Body Mass
Index, perinatal outcomes and child health. Studies synthesized
qualitatively (and also quantitatively) showed outcomes such as
routines, family relations, citizenship, trust in relationships, social
inclusion, neighbourhood social capital, wellbeing, habitability and
family’s social processes. The synthesized evidence indicates slight
effectiveness and efficacy of social and cultural sustainability on the
targeted outcomes. Further synthesis revealed that such results of this
study are due weak research designs and disintegrated implementations. If architects and other practitioners deliver their
interventions in collaboration with research bodies and policy
makers, a stronger evidence-base in this area could be generated.
Abstract: The research explored the effect of morphemic analysis
awareness on ESL secondary school students’ vocabulary acquisition.
The quasi-experimental study was conducted with 100 ESL
secondary school students in two experimental groups (inflectional
and derivational) and one control group. The students’ vocabulary
acquisition was assessed through two measures: Morph-Analysis Test
and Morph-Vocabulary Test in the pretest and posttest before and
after an intervention programme. Results of ANCOVA revealed that
both the experimental groups achieved a significant score in Morph-
Analysis Test and Vocabulary-Morphemic Test. However, the
inflectional group obtained a fairly higher score than the derivational
group. Thus, the findings of the research are discussed in two main
areas. First, individual instructions of two types of morphemic
awareness have contributed significant results on inflectional and
derivational awareness among the ESL secondary school students.
Nevertheless, derivational morphology achieved a significant but
relatively smaller amount of effect on secondary school students’
morphological awareness compared to inflectional morphology in
this research. Second finding showed that the awareness of
inflectional and derivational morphology was found significantly
related to vocabulary achievement of ESL secondary school students.
Nevertheless, inflectional morphemic awareness had higher
significant effect on ESL secondary school students’ vocabulary
acquisition. Despite these findings, the study implies that morphemic
analysis awareness can serve as an alternative strategy for ESL
secondary school students in acquiring English vocabulary.
Abstract: The Com-Poisson (CMP) model is one of the most
popular discrete generalized linear models (GLMS) that handles
both equi-, over- and under-dispersed data. In longitudinal context,
an integer-valued autoregressive (INAR(1)) process that incorporates
covariate specification has been developed to model longitudinal
CMP counts. However, the joint likelihood CMP function is
difficult to specify and thus restricts the likelihood-based estimating
methodology. The joint generalized quasi-likelihood approach
(GQL-I) was instead considered but is rather computationally
intensive and may not even estimate the regression effects due
to a complex and frequently ill-conditioned covariance structure.
This paper proposes a new GQL approach for estimating the
regression parameters (GQL-III) that is based on a single score vector
representation. The performance of GQL-III is compared with GQL-I
and separate marginal GQLs (GQL-II) through some simulation
experiments and is proved to yield equally efficient estimates as
GQL-I and is far more computationally stable.
Abstract: Electrical Muscle Stimulation (EMS) has been
introduced and globally gained increasing attention on its usefulness.
Continuous application of EMS may lead to the increment of muscle
mass and indirectly will increase the strength. This study can be used
as an alternative to help people especially those living a sedentary
lifestyle to improve their muscle activity without having to go
through a heavy workout session. Therefore, this study intended to
investigate the effectiveness of EMS training program in 5 weeks
interventions towards male body composition. It was a quasiexperimental
design, held at the Impulse Studio Bangsar, which
examined the effects of EMS training towards skeletal muscle mass
among the subjects. Fifteen subjects (n = 15) were selected to assist
in this study. The demographic data showed that, the average age of
the subjects was 43.07 years old ± 9.90, height (173.4 cm ± 9.09) and
weight was (85.79 kg ± 18.07). Results showed that there was a
significant difference on the skeletal muscle mass (p = 0.01 < 0.05),
upper body (p = 0.01 < 0.05) and lower body (p = 0.00 < 0.05).
Therefore, the null hypothesis has been rejected in this study. As a
conclusion, the application of EMS towards body composition can
increase the muscle size and strength. This method has been proven
to be able to improve athlete strength and thus, may be implemented
in the sports science area of knowledge.
Abstract: This paper presents the design and implementation
details of a complete unmanned aerial system (UAS) based
on commercial-off-the-shelf (COTS) components, focusing on
safety, security, search and rescue scenarios in GPS-denied
environments. In particular, The aerial platform is capable
of semi-autonomously navigating through extremely low-light,
GPS-denied indoor environments based on onboard sensors only,
including a downward-facing optical flow camera. Besides, an
additional low-cost payload camera system is developed to stream
both infra-red video and visible light video to a ground station in
real-time, for the purpose of detecting sign of life and hidden humans.
The total cost of the complete system is estimated to be $1150,
and the effectiveness of the system has been tested and validated
in practical scenarios.
Abstract: At the present work, highly transparent strip type
quasi-solid state dye-sensitized solar cells (DSSCs) were fabricated
through inkjet printing using nanocomposite TiO2 inks as raw
materials and tested under outdoor illumination conditions. The cells,
which can be considered as the structural units of large area modules,
were fully characterized electrically and electrochemically and after
the evaluation of the received results a large area DSSC module was
manufactured. The module design was a sandwich Z-interconnection
where the working electrode is deposited on one conductive glass and
the counter electrode on a second glass. Silver current collective
fingers were printed on the conductive glasses to make the internal
electrical connections and the adjacent cells were connected in series
and finally insulated using a UV curing resin to protect them from the
corrosive (I-/I3-) redox couple of the electrolyte. Finally, outdoor tests
were carried out to the fabricated dye-sensitized solar module and its
performance data were collected and assessed.
Abstract: We report the design and characterization of ultra high
quality factor filter based on one-dimensional photonic-crystal Thue-
Morse sequence structure. The behavior of aperiodic array of
photonic crystal structure is numerically investigated and we show
that by changing the angle of incident wave, desired wavelengths
could be tuned and a tunable filter is realized. Also it is shown that
high quality factor filter be achieved in the telecommunication
window around 1550 nm, with a device based on Thue-Morse
structure. Simulation results show that the proposed structure has a
quality factor more than 100000 and it is suitable for DWDM
communication applications.
Abstract: This study investigated the impact of inflectional and derivational morphemic analysis awareness on ESL secondary school students’ vocabulary learning strategy. The quasi-experimental study was conducted with 106 low proficiency secondary school students in two experimental groups (inflectional and derivational) and one control group. The students’ vocabulary acquisition was assessed through two measures: Morphemic Analysis Test and Vocabulary- Morphemic Test in the pretest and posttest before and after an intervention programme. Results of ANCOVA revealed that both the experimental groups achieved a significant score in Morphemic Analysis Test and Vocabulary-Morphemic Test. However, the inflectional group obtained a fairly higher score than the derivational group. Thus, the results indicated that ESL low proficiency secondary school students performed better on inflectional morphemic awareness as compared to derivatives. The results also showed that the awareness of inflectional morphology contributed more on the vocabulary acquisition. Importantly, learning inflectional morphology can help ESL low proficiency secondary school students to develop both morphemic awareness and vocabulary gain. Theoretically, these findings show that not all morphemes are equally useful to students for their language development. Practically, these findings indicate that morphological instruction should at least be included in remediation and instructional efforts with struggling learners across all grade levels, allowing them to focus on meaning within the word before they attempt the text in large for better comprehension. Also, by methodologically, by conducting individualized intervention and assessment this study provided fresh empirical evidence to support the existing literature on morphemic analysis awareness and vocabulary learning strategy. Thus, a major pedagogical implication of the study is that morphemic analysis awareness strategy is a definite boon for ESL secondary school students in learning English vocabulary.
Abstract: The objective of this paper is to evaluate the effects of
soil-structure interaction (SSI) on the modal characteristics and on
the dynamic response of current structures. The objective is on the
overall behaviour of a real structure of five storeys reinforced
concrete (R/C) building typically encountered in Algeria. Sensitivity
studies are undertaken in order to study the effects of frequency
content of the input motion, frequency of the soil-structure system,
rigidity and depth of the soil layer on the dynamic response of such
structures. This investigation indicated that the rigidity of the soil
layer is the predominant factor in soil-structure interaction and its
increases would definitely reduce the deformation in the R/C
structure. On the other hand, increasing the period of the underlying
soil will cause an increase in the lateral displacements at story levels
and create irregularity in the distribution of story shears. Possible
resonance between the frequency content of the input motion and soil
could also play an important role in increasing the structural
response.
Abstract: Conductivity properties of DNA molecule is
investigated in a simple, but chemically specific approach that is
intimately related to the Su-Schrieffer-Heeger (SSH) model. This
model is a tight-binding linear nanoscale chain. We have tried to
study the electrical current flowing in DNA and investigated the
characteristic I-V diagram. As a result, It is shown that there are the
(quasi-) ohmic areas in I-V diagram. On the other hand, the regions
with a negative differential resistance (NDR) are detectable in
diagram.
Abstract: Work presented is interested in the characterization of
the quasistatic mechanical properties and in fatigue of a composite
laminated in jute/epoxy. The natural fibers offer promising prospects
thanks to their interesting specific properties, because of their low
density, but also with their bio-deterioration. Several scientific
studies highlighted the good mechanical resistance of the vegetable
fiber composites reinforced, even after several recycling. Because of
the environmental standards that become increasingly severe, one
attends the emergence of eco-materials at the base of natural fibers
such as flax, bamboo, hemp, sisal, jute. The fatigue tests on
elementary vegetable fibers show an increase of about 60% of the
rigidity of elementary fibers of hemp subjected to cyclic loadings. In
this study, the test-tubes manufactured by the method infusion have
sequences of stacking of 0/90° and ± 45° for the shearing and tensile
tests. The quasistatic tests reveal a variability of the mechanical
properties of about 8%. The tensile fatigue tests were carried out for
levels of constraints equivalent to half of the ultimate values of the
composite. Once the fatigue tests carried out for well-defined values
of cycles, a series of static tests of traction type highlights the
influence of the number of cycles on the quasi-static mechanical
behavior of the laminate jute/epoxy.
Abstract: In the present study, the properties of Al-Al2O3
nanocomposite hollow sphere structures were investigated. For this
reason, the Al-based nanocomposite hollow spheres with different
amounts of nano-alumina reinforcement (0-10wt %) and different
ratio of thickness to diameter (t/D: 0.06-0.3) were prepared via a
powder metallurgy method. Then, the effect of mentioned parameters
was studied on physical and quasi static mechanical properties of
their related prepared structures (open/closed cell) such as density,
hardness, strength, and energy absorption. It was found that, as the
t/D ratio increases the relative density, compressive strength and
energy absorption increase. The highest values of strength and energy
absorption were obtained from the specimen with 5 wt. % of
nanoparticle reinforcement, t/D of 0.3 (t=1 mm, D=400μm) as 22.88
MPa and 13.24 MJ/m3, respectively. The moderate specific strength
of prepared composites in the present study showed the good
consistency with the properties of others low carbon steel composite
with similar structure.
Abstract: Nowadays, several research studies point up that an
active lifestyle is essential for physical and mental health benefits.
Mobile phones have greatly influenced people’s habits and attitudes
also in the way they exercise. Our research work is mainly focused on
investigating how to exploit mobile technologies to favour people’s
exertion experience. To this end, we developed an exertion framework
users can exploit through a real world mobile application, called
EverywhereSport Run (EWRun), designed to act as a virtual personal
trainer to support runners during their trainings. In this work, inspired
by both previous findings in the field of interaction design for people
with visual impairments, feedback gathered from real users of our
framework, and positive results obtained from two experimentations,
we present some new interaction facilities we designed to enhance
the interaction experience during a training. The positive obtained
results helped us to derive some interaction design recommendations
we believe will be a valid support for designers of future mobile
systems conceived to be used in circumstances where there are limited
possibilities of interaction.
Abstract: Transparent nickel doped cobalt sulfide was fabricated
on a SnO2:F electrode and tested as an efficient electrocatalyst and as
an alternative to the expensive platinum counter electrode. In order to
investigate how this electrode could affect the electrical
characteristics of a dye-sensitized solar cell, we manufactured cells
with the same TiO2 photoanode sensitized with dye (N719) and
employing the same quasi-solid electrolyte, altering only the counter
electrode used. The cells were electrically and electrochemically
characterized and it was observed that the ones with the Ni doped
CoS2 outperformed the efficiency of the cells with the Pt counter
electrode (3.76% and 3.44% respectively). Particularly, the higher
efficiency of the cells with the Ni doped CoS2 counter electrode (CE)
is mainly because of the enhanced photocurrent density which is
attributed to the enhanced electrocatalytic ability of the CE and the
low charge transfer resistance at the CE/electrolyte interface.
Abstract: There have been rigorous research and development
of unmanned aerial vehicles in the field of search and rescue (SAR)
operation recently. UAVs reduce unnecessary human risks while
assisting rescue efforts through aerial imagery, topographic mapping
and emergency delivery. The application of UAVs in offshore and
nearshore marine SAR missions is discussed in this paper. Projects
that integrate UAV technology into their systems are introduced to
highlight the great advantages and capabilities of UAVs. Scenarios
where UAVs could provide invaluable assistance are also suggested.
Abstract: Masonry infill walls are inevitable in the selfsupporting
structures, but their contribution in the resistance to
earthquake loads is generally neglected in the structural analyses. The
principal aim of this work through a numerical study of masonry
infill walls behavior in structures subjected to horizontal load is to
propose by finite elements numerical modeling, a more reliable
approach, faster and close to reality. In this study, 3D Finite Element
Analysis was developed to study the behavior of masonry infill walls
in structures subjected to horizontal load; the finite element software
being used was ABAQUS, it is observed that more rigidity of the
masonry filling is significant, more the structure is rigid, we can so
conclude that the filling brings an additional rigidity to the structure
not to be neglected; it is also observed that when the framework is
subjected to horizontal loads, the framework separates from the
filling on the level of the tended diagonal.
Abstract: This paper deals with the study of reflection and
transmission characteristics of acoustic waves at the interface of a
semiconductor half-space and elastic solid. The amplitude ratios
(reflection and transmission coefficients) of reflected and transmitted
waves to that of incident wave varying with the incident angles have
been examined for the case of quasi-longitudinal wave. The special
cases of normal and grazing incidence have also been derived with
the help of Gauss elimination method. The mathematical model
consisting of governing partial differential equations of motion and
charge carriers’ diffusion of n-type semiconductors and elastic solid
has been solved both analytically and numerically in the study. The
numerical computations of reflection and transmission coefficients
has been carried out by using MATLAB programming software for
silicon (Si) semiconductor and copper elastic solid. The computer
simulated results have been plotted graphically for Si
semiconductors. The study may be useful in semiconductors,
geology, and seismology in addition to surface acoustic wave (SAW)
devices.