Abstract: Small and medium enterprises (SMEs) are regarded as the engine for economic development, notwithstanding their continuous financing conundrum. In the case of developing countries, access to finance is a reflection of the effectiveness of government policy. The widely accepted perspective to assess small businesses’ access to finance is that of economic view. The existing body of literature presents access to finance in three dimensions; they are accessibility, eligibility and affordability. Within this perspective, the role of socio-cultural has not explored. This study is aimed at investigating the existence of any socio-cultural factors within access to finance issue in Asian countries where governance is enriched by countries’ values and beliefs. The significance of this study is the instigation of supplementary dimension to assess access to finance that eventually contributes to the development of micro-finance policy. Indonesia and Thailand are selected as cases in point, where distinction is drawn on the level of cultural diversity and micro-finance policy in respective country. A questionnaire is used to collect information related to the three dimensions of access to finance as well as to explore alternative financing reasoning to elaborate the issue from the demand side. Questionnaires are distributed to 60 small business owners operating in Indonesia and the same number in Thailand. In order to present a complete understanding on the matter at hand, interviews with banks are conducted to capture the perspective as presented by the supply side. Research findings show that small business owners and banks in Indonesia and Thailand are in agreement that access to finance is not deemed as an issue. However, trust issue that exists mutually between financing users and providers leads small business owners in Indonesia to look for alternative financing other than banks. The findings contribute to the refinement of micro-financing policy in Indonesia and Thailand.
Abstract: This study aims to explore and compare the current
condition of community radio stations in Phutthamonthon district,
Nakhon Pathom province, Thailand, as well as the challenges they
are facing. Qualitative research tools including in-depth interviews;
documentary analysis; focus group interviews; and observation, are
used to examine the content, programming, and management
structure of three community radio stations currently in operation
within the district. Research findings indicate that the management
and operational approaches adopted by the two non-profit stations
included in the study, Salaya Pattana and Voice of Dhamma, are
more structured and effective than that of the for-profit Tune Radio.
Salaya Pattana – backed by the Faculty of Engineering, Mahidol
University, and the charity-funded Voice of Dhamma, are
comparatively free from political and commercial influence, and able
to provide more relevant and consistent community-oriented content
to meet the real demand of the audience. Tune Radio, on the other
hand, has to rely solely on financial support from political factions
and business groups, which heavily influence its content.
Abstract: This research aims to develop ways of lodging
business management of Bang Khonthi community in Samut
Songkram province that are appropriate with the cultural context of
the Bang Khonthi community.
Eight lodging business owners were interviewed. It was found that
lodging business that are family business must be done with passion,
correct understanding of self, culture, nature, Thai way of life,
thorough, professional development, environmentally concerned,
building partnerships with various networks both community level,
and public sector and business cohorts. Public relations should be
done through media both traditional and modern outlets, such as
websites and social networks to provide customers convenience,
security, happiness, knowledge, love and value when travel to Bang
Khonthi. This will also help them achieve sustainability in business,
in line with the 10 Home Stay Standard Thailand.
Suggestions for operators are as follows: Operators need to
improve their public relations work. They need to use technology in
public relations such as the internet. Management standards must be
improved. Souvenir and local products shops should be arranged in
the compound. Product pricing must be set accordingly. They need to
join hands to help each other. Quality of the business operation
should be raised to meet the standards. Educational measures to
reduce the impact caused by tourism on the community such as
efforts to reduce energy consumption.
Abstract: Debts reconstruction under some of moratorium
projects is one of important method that highly benefits to both the
Banks and farmers. The method can reduce probabilities for nonprofits
loan. This paper discuss about debts reconstruction and career
development training for farmers in Thailand between 2011 and
2013. The research designed is mix-method between quantitative
survey and qualitative survey. Sample size for quantitative method is
1003 cases. Data gathering procedure is between October and
December 2013. Main results affirmed that debts reconstruction is
needed. And there are numerous benefits from farmers’ career
development training. Many of farmers who attend field school
activities able to bring knowledge learned to apply for the farms’
work. They can reduce production costs. Framers’ quality of life and
their household well-being also improve. This program should apply
in any countries where farmers have highly debts and highly risks for
not return the debts.
Abstract: This paper presents the development of a mobile
application for students at the Faculty of Information Technology,
Rangsit University (RSU), Thailand. RSU upgrades an enrollment
process by improving its information systems. Students can
download the RSU APP easily in order to access the RSU substantial
information. The reason of having a mobile application is to help
students to access the system regardless of time and place. The objectives of this paper include: 1. To develop an application
on iOS platform for those students at the Faculty of Information
Technology, Rangsit University, Thailand. 2. To obtain the students’
perception towards the new mobile app. The target group is those
from the freshman year till the senior year of the faculty of
Information Technology, Rangsit University. The new mobile application, called as RSU APP, is developed by
the department of Information Technology, Rangsit University. It
contains useful features and various functionalities particularly on
those that can give support to students. The core contents of the app
consist of RSU’s announcement, calendar, events, activities, and ebook.
The mobile app is developed on the iOS platform. The user
satisfaction is analyzed from the interview data from 81 interviewees
as well as a Google application like a Google form which 122
interviewees are involved. The result shows that users are satisfied
with the application as they score it the most satisfaction level at 4.67
SD 0.52. The score for the question if users can learn and use the
application quickly is high which is 4.82 SD 0.71. On the other hand,
the lowest satisfaction rating is in the app’s form, apps lists, with the
satisfaction level as 4.01 SD 0.45.
Abstract: Frozen shrimp industry plays an important role in the
development of production industry of the country. There has been a
continuing development to response the increasing demand; however,
there have been some problems in running the enterprises. The
purposes of this study are to: 1) investigate problems related to basic
factors in operating frozen shrimp industry based on the
entrepreneurs’ points of view. The enterprises involved in this study
were small and medium industry receiving Thai Frozen Foods
Association. 2) Compare the problems of the frozen shrimp industry
according to their sizes of operation in 3 provinces of the central
region Thailand. Population in this study consisted of 148 managers
from 148 frozen shrimp enterprises Thai Frozen Foods Association
which 77 were small size and 71 were medium size. The data were
analyzed to find percentage, arithmetic mean, standard deviation, and
independent sample T-test with the significant hypothesis at .05. The
results revealed that the problems of the frozen shrimp industries of
both size were in high level. The needs for government supporting
were in high level. The comparison of the problems and the basic
factors between the small and medium size enterprises showed no
statistically significant level. The problems that they mentioned
included raw materials, labors, production, marketing, and the need
for academic supporting from the government sector.
Abstract: Agricultural machinery industry plays an important
role in the industrial development especially the production industry
of the country. There has been continuing development responding to
the higher demand of the production. However, the problem in
agricultural machinery production still exists. Thus, the purpose of
this research is to investigate problems on fundamental factors of
industry based on the entrepreneurs’ point of view. The focus was on
the small and medium size industry receiving factory license type
number 0660 from the Department of Industrial Works. The
investigation was on the comparison between the management of the
small and medium size agricultural industry in 3 provinces in the
central region of Thailand. Population in this study consisted of 189
company managers or managing directors, of which 101 were from
the small size and 88 were from the medium size industry. The data
were analyzed to find percentage, arithmetic mean, and standard
deviation with independent sample T-test at the statistical
significance .05. The results showed that the small and medium size
agricultural machinery manufacturers in the central region of
Thailand reported high problems in every aspect. When compared the
problems on basic factors in running the business, it was found that
there was no statistically difference at .05 in managing of the small
and medium size agricultural machinery manufacturers. However,
there was a statistically significant difference between the small and
medium size agricultural machinery manufacturers on the aspect of
policy and services of the government. The problems reported by the
small and medium size agricultural machinery manufacturers were
the services on public tap water and the problem on politic and
stability of the country.
Abstract: This research aimed to investigate the relationship
between attitude towards marketing mix, brand image and consumer
behavior of the passengers of low-cost airlines service. This study
employed by quantitative research and the questionnaire was used to
collect the data from 400 sampled of the passengers who have ever
used the low-cost airline services based in Bangkok, Thailand. The
descriptive statistics and Pearson’s correlation analysis were used to
analyze data. The research results revealed that the attitude of the marketing mix
of the low-cost airline services including product, price, place,
promotion and process had related to the consumer behavior on the
aspects of duration of service and frequency of service. While, the
brand image of the low cost airline including the characteristics of
organization, service quality and company identity had related to the
consumer behavior on duration of service, frequency of service and
cost of service at the significant statistically acceptable levels.
Abstract: This study aims to investigate the relationships
between human resource management and entrepreneurship in the
view of owner-managers and employees, and among employees with
in the SME in Thailand. The research method used qualitative
method to confirm the phenomenology interest with top management
position which women are regarding their career path by using
purposive sampling method. The results showed that human
resources management has positive relate with the corporate
entrepreneurship are including the recruitment process, training
worker, professional career development and reward system impact
to entrepreneur’s knowledge and innovation of corporate
entrepreneurship in respectively to bring a very reliable way. Then,
the key informant suggested that women’s career experiences
predisposed them to find an alternative route for entrepreneurship,
despite having achieved top management. The understanding factors
that successfully contribute to the development of women
entrepreneurs from career development perspective are critical
endeavour for any type of organization as well.
Abstract: The ultimate purpose of this investigation was to
determine the teachers’ opinions as well as students’ opinions
towards the Adapted English Lessons. The subjects of the study were
5 Thai teachers, who teach English, and 85 Grade 10 mixed-ability
students at Triamudom Suksa Pattanakarn Ratchada School,
Bangkok, Thailand. The research instruments included questionnaires
and the informal interview. The data from the research instruments
was collected and analyzed concerning linguistic principles of
minimal pair and articulatory phonetics as well as teaching
techniques of mimicry-memorization; vocabulary substitution drills,
language pattern drills, reading comprehension exercise, practicing
listening, speaking and writing skill and communicative activities;
informal talk and free writing. The data was statistically compiled
according to an arithmetic percentage. The results showed that the
teachers and students have very highly positive opinions towards
adapting linguistic principles for teaching and learning phonological
accuracy. Teaching techniques provided in the Adapted English
Lessons can be used efficiently in the classroom. The teachers and
students have positive opinions towards them too.
Abstract: This paper describes the development of a boundary
fitted nested grid (BFNG) model to compute tsunami propagation of
2004 Indonesian tsunami in Southern Thailand coastal waters. We
develop a numerical model employing the shallow water nested
model and an orthogonal boundary fitted grid to investigate the
tsunami impact on the Southern Thailand due to the Indonesian
tsunami of 2004. Comparisons of water surface elevation obtained
from numerical simulations and field measurements are made.
Abstract: The influence of physicochemical water quality
parameters on the abundance and diversity of caddisfly larvae was
studied in seven sampling stations in Mae Tao and Mae Ku
watersheds, Mae Sot District, Tak Province, northern Thailand. The
streams: MK2 and MK8 as reference site, and impacted streams
(MT1-MT5) were sampled bi-monthly during July 2011 to May
2012. A total of 4,584 individual of caddisfly larvae belonging to 10
family and 17 genera were found. The larvae of family
Hydropsychidae were the most abundance, followed by
Philopotamidae, Odontoceridae, and Leptoceridae, respectively. The
genus Cheumatopsyche, Hydropsyche, and Chimarra were the most
abundance genera in this study. Results of CCA ordination showed
the total dissolved solids, sulfate, water temperature, dissolved
oxygen and pH were the most important physicochemical factors to
affect distribution of caddisflies communities. Changes in the
caddisfly fauna may indicate changes in physicochemical factors
owing to agricultural pollution, urbanization, or other human
activities. Results revealed that the order Trichoptera, identified to
species or genus, can be potentially used to assess environmental
water quality status in freshwater ecosystems.
Abstract: This research aims to identify traditional Mon cuisines
as well as gather and classify traditional cuisines of Mon
communities in Bangkok. The studying of this research is used by
methodology of the quantitative research. Using the questionnaire as
the method in collecting information from sampling totally amount of
450 persons analyzed via frequency, percentage and mean value. The
results showed that a variety of traditional Mon cuisines of Bangkok
could split into 6 categories of meat diet with 54 items and 6
categories of desserts with 19 items.
Abstract: The separation of Hg (II) from produced water by
hollow fiber contactors (HFC) was investigation. This system
included of two hollow fiber modules in the series connecting. The
first module used for the extraction reaction and the second module
for stripping reaction. Aliquat336 extractant was fed from the organic
reservoirs into the shell side of the first hollow fiber module and
continuous to the shell side of the second module. The organic liquid
was continuously feed recirculate and back to the reservoirs. The feed
solution was pumped into the lumen (tube side) of the first hollow
fiber module. Simultaneously, the stripping solution was pumped in
the same way in tube side of the second module. The feed and
stripping solution was fed which had a countercurrent flow. Samples
were kept in the outlet of feed and stripping solution at 1 hour and
characterized concentration of Hg (II) by Inductively Couple Plasma
Atomic Emission Spectroscopy (ICP-AES). Feed solution was
produced water from natural gulf of Thailand. The extractant was
Aliquat336 dissolved in kerosene diluent. Stripping solution used was
nitric acid (HNO3) and thiourea (NH2CSNH2). The effect of carrier
concentration and type of stripping solution were investigated.
Results showed that the best condition were 10 % (v/v) Aliquat336
and 1.0 M NH2CSNH2. At the optimum condition, the extraction and
stripping of Hg (II) were 98% and 44.2%, respectively.
Abstract: The past two decades, Thailand faced the natural
disasters, for instance, Gay typhoon in 1989, tsunami in 2004, and
huge flood in 2011. The disaster management in Thailand was
improved both structure and mechanism for cope with the natural
disaster since 2007. However, the natural disaster management in
Thailand has various problems, for examples, cooperation between
related an organizations have not unity, inadequate resources, the
natural disaster management of public sectors not proactive, people
has not awareness the risk of the natural disaster, and communities
did not participate in the natural disaster management.
Objective of this study is to find the methods for capacity building
in the natural disaster management of Thailand. The concept and
information about the capacity building and the natural disaster
management of Thailand were reviewed and analyzed by classifying
and organizing data. The result found that the methods for capacity
building in the natural disaster management of Thailand should be
consist of 1) link operation and information in the natural disaster
management between nation, province, local and community levels,
2) enhance competency and resources of public sectors which relate
to the natural disaster management, 3) establish proactive natural
disaster management both planning and implementation, 4)
decentralize the natural disaster management to local government
organizations, 5) construct public awareness in the natural disaster
management to community, 6) support Community Based Disaster
Risk Management (CBDRM) seriously, and 7) emphasis on
participation in the natural disaster management of all stakeholders.
Abstract: Nowadays, it is a globalization era which social media
plays an important role to the lifestyle as an information source, tools
to connect people together and etc. This research is object to find out
about the significant level of the social media as a distribution
channel to the agriculture product of Thailand. In this research, the
agriculture product is the Rice Berry which is the cross-bred unmilled
rice producing dark violet grain, is a combination of Hom Nin Rice
and Thai Jasmine/ Fragrant Rice 105. Rice Berry has a very high
nutrition and nice aroma so the product is in the growth stage of the
product cycle. The problem for the Rice Berry product in Thailand is
the production and the distribution channel. This study is to confirm
that the social media is another option as the distribution channel for
the product which is not a mass production product. This will be the
role model for the other niche market product to select the
distribution channel.
Abstract: The objectives of study are the following: To study
the way of life in terms of one hundred years co-existence of the
Muslim and local community in this area 2) To analyze factors affect
to this community with happy co-existence. The study requires
quantitative research to study a history together with the study of
humanity. The result of this study showed that the area of Petchburi
7 community is an ancient area which has owned by the Muslim for
almost 100 years. There is a sanctuary as & center of unity. Later
Bangkok becomes developed and provides more infrastructures like
motorway and other transportation: however, the owners of lands in
this community still keep their lands and build many buildings to run
business. With this purpose, there are many non-Muslim people come
to live here with co-existence. Not only are they convenient to work
but also easy to transport by sky train. There are factors that make
them live harmonious as following: 1) All Muslims in this area are
strict to follow their rules and allocate their community for business.
2) All people, who come and live here, are middle-aged and working
men and women. They, rent rooms closed to their work. 3) There are
Muslim food and desserts, especially Roti, the popular fried flour,
and local Chachak, tea originated from the south of Thailand. All
these food and desserts are famous for working men and women to
home and join after work 4) All Muslim in this area are independent
to lead their own lives although a society changes rapidly.
Abstract: The aim of research was to define the relations
between volatile compounds, some parameters (pH, titratable acidity
(TA), total soluble solid (TSS), lactic acid bacteria count) and
consumer preference of commercial fermented milks. These relations
tend to be used for controlling and developing new fermented milk
product. Three leading commercial brands of fermented milks in
Thailand were evaluated by consumers (n=71) using hedonic scale
for four attributes (sweetness, sourness, flavour, and overall liking),
volatile compounds using headspace-solid phase microextraction
(HS-SPME) GC-MS, pH, TA, TSS and LAB count. Then the
relations were analyzed by principal component analysis (PCA). The
PCA data showed that all of four attributes liking scores were related
to each other. They were also related to TA, TSS and volatile
compounds. The related volatile compounds were mainly on
fermented produced compounds including acetic acid, furanmethanol,
furfural, octanoic acid and the volatiles known as artificial fruit
flavour (beta pinene, limonene, vanillin, and ethyl vanillin). These
compounds were provided the information about flavour addition in
commercial fermented milk in Thailand.
Abstract: Effect of biopesticide from wood vinegar and
extracted substances from 3 medicinal plants such as: non taai yak
(Stemona tuberosa Lour), boraphet (Tinospora crispa Mier) and
derris (Derris elliptica Roxb) were tested on the age five years of
pomelo. The selected pomelo was carried out for insects’ pest control
and its quality. The experimental site was located at farmer’s orchard
in Phichit Province, Thailand. This study was undertaken during the
drought season (December to March). The extracted from plants and
wood vinegar were evaluated in 6 treatments: 1) water as control; 2)
wood vinegar; 3) S. tuberosa Lour; 4) T. crispa Mier; 5) D. elliptica
Roxb; 6) mixed (wood vinegar + S. tuberosa Lour + T. crispa Mier +
D. elliptica Roxb). The experiment was RCB with 6 treatments and 3
replications per treatment. The results showed that T. crispa Mier was
the highest effectiveness for reduction population of thrips
(Scirtothrips dorsalis Hood) and citrus leaf miner (Phyllocnistis
citrella Stainton) at 14.10 and 15.37 respectively, followed by
treatment of mixed, D. elliptica Roxb, S. tuberosa Lour and wood
vinegar with significance different. Additionally, T. crispa Mier
promoted the high quality of harvested pomelo in term of thickness
of skin at 12.45 mm and S. tuberosa Lour gave the high quality of the
pomelo in term of firmness (276.5 kg/cm2) and brix (11.0%).
Abstract: This research was conducted in the Mae Sot
Watershed where located in the Moei River Basin at the Upper
Salween River Basin in Tak Province, Thailand. The Mae Sot
Municipality is the largest urban area in Tak Province and situated in
the midstream of the Mae Sot Watershed. It usually faces flash flood
problem after heavy rain due to poor flood management has been
reported since economic rapidly bloom up in recent years. Its
catchment can be classified as ungauged basin with lack of rainfall
data and no any stream gaging station was reported. It was attached
by most severely flood events in 2013 as the worst studied case for
all those communities in this municipality. Moreover, other problems
are also faced in this watershed, such shortage water supply for
domestic consumption and agriculture utilizations including a
deterioration of water quality and landslide as well. The research
aimed to increase capability building and strengthening the
participation of those local community leaders and related agencies to
conduct better water management in urban area was started by mean
of the data collection and illustration of the appropriated application
of some short period rainfall forecasting model as they aim for better
flood relief plan and management through the hydrologic model
system and river analysis system programs. The authors intended to
apply the global rainfall data via the integrated data viewer (IDV)
program from the Unidata with the aim for rainfall forecasting in a
short period of 7-10 days in advance during rainy season instead of
real time record. The IDV product can be present in an advance
period of rainfall with time step of 3-6 hours was introduced to the
communities. The result can be used as input data to the hydrologic
modeling system model (HEC-HMS) for synthesizing flood
hydrographs and use for flood forecasting as well. The authors
applied the river analysis system model (HEC-RAS) to present flood
flow behaviors in the reach of the Mae Sot stream via the downtown
of the Mae Sot City as flood extents as the water surface level at
every cross-sectional profiles of the stream. Both models of HMS and
RAS were tested in 2013 with observed rainfall and inflow-outflow
data from the Mae Sot Dam. The result of HMS showed fit to the
observed data at the dam and applied at upstream boundary discharge
to RAS in order to simulate flood extents and tested in the field, and
the result found satisfying. The product of rainfall from IDV was fair
while compared with observed data. However, it is an appropriate
tool to use in the ungauged catchment to use with flood hydrograph
and river analysis models for future efficient flood relief plan and
management.