Development of Lodging Business Management Standards of Bang Khonthi Community in Samut Songkram Province

This research aims to develop ways of lodging
business management of Bang Khonthi community in Samut
Songkram province that are appropriate with the cultural context of
the Bang Khonthi community.
Eight lodging business owners were interviewed. It was found that
lodging business that are family business must be done with passion,
correct understanding of self, culture, nature, Thai way of life,
thorough, professional development, environmentally concerned,
building partnerships with various networks both community level,
and public sector and business cohorts. Public relations should be
done through media both traditional and modern outlets, such as
websites and social networks to provide customers convenience,
security, happiness, knowledge, love and value when travel to Bang
Khonthi. This will also help them achieve sustainability in business,
in line with the 10 Home Stay Standard Thailand.
Suggestions for operators are as follows: Operators need to
improve their public relations work. They need to use technology in
public relations such as the internet. Management standards must be
improved. Souvenir and local products shops should be arranged in
the compound. Product pricing must be set accordingly. They need to
join hands to help each other. Quality of the business operation
should be raised to meet the standards. Educational measures to
reduce the impact caused by tourism on the community such as
efforts to reduce energy consumption.

Authors:

• Poramet Saeng-On

Keywords:

• Homestay
• lodging business
• management
• standard.

References:

[1] Wuttichai Soontornsamai et al. (2000) The transfer of knowledge for the
development of potential, strength and sustainability of eco-tourism and
One Tambon Tours One product home stay operation. Acase study of
Tapong sub-district, Rayong province. Research report.
BuraphaUniversity.
[2] Supol Chaithorn. (2002). Developing a Home Stay Cultural Tourism
Model of Lao Wiang and Lao Song Ethnic Groups. Ph.D. Dissertation,
Department of Cultural Science, Mahasarakham University.
[3] Terdchai Chuaybumrung. (2002). (online:
http://tourisbehaviour.wordpress.com/1) retrieved on 15 March 2012.
[4] Sudarat Saengchamnong & Somdech Rungsrisawat (2005). The
Potential Development of Rural Tourism Destination at Bang Khonthi
District for the Sustainable Tourism, Suan Sunandha Rajabhat
University Fund, Thailand.
[5] Samaporn Klaiwichian et al. (2000) Development of tourism sites of the
Elephant Village in Southern Isaan region.Research report. Thailand
Research Fund.