Abstract: The objectives of this research paper were to study the
influencing factors that contributed to the success of electronic
commerce (e-commerce) and to study the approach to enhance the
standard of e-commerce for small and medium enterprises (SME).
The research paper focused the study on only sole proprietorship
SMEs in Bangkok, Thailand. The factors contributed to the success
of SME included business management, learning in the organization,
business collaboration, and the quality of website. A quantitative and
qualitative mixed research methodology was used. In terms of
quantitative method, a questionnaire was used to collect data from
251 sole proprietorships. The System Equation Model (SEM) was
utilized as the tool for data analysis. In terms of qualitative method,
an in-depth interview, a dialogue with experts in the field of ecommerce
for SMEs, and content analysis were used.
By using the adjusted causal relationship structure model, it was
revealed that the factors affecting the success of e-commerce for
SMEs were found to be congruent with the empirical data. The
hypothesis testing indicated that business management influenced the
learning in the organization, the learning in the organization
influenced business collaboration and the quality of the website, and
these factors, in turn, influenced the success of SMEs. Moreover, the
approach to enhance the standard of SMEs revealed that the majority
of respondents wanted to enhance the standard of SMEs to a high
level in the category of safety of e-commerce system, basic structure
of e-commerce, development of staff potentials, assistance of budget
and tax reduction, and law improvement regarding the e-commerce
respectively.
Abstract: The improvement of a filer case utilized to purify the
let-out smoke and smell in the production of Benjarong Ceramic is
studied through Participatory Action Research (PAR). This research
is aimed to protect smell, dirty smoke, and air pollution which are
effects of incomplete combustion in the production of Benjarong
ceramic. This research was conducted at Jongjint Benjarong Ceramic
Factory in Plai Bang, Bang Kruai, Nonthaburi Province,Thailand,
also 12 employees were interviewed for data collection. All collected
data were analyzed to develop and create solution to protect smoke
and smell pollution from Benjarong ceramic production.
The results revealed that the employees who have used the
developed filer cases are moderately satisfied. In addition to the
efficiency of developed smoke-and-smell filer cases, it was found
that Overall, the respondents were satisfied moderately with
efficiency of modified smoke and smell filter cases.
Abstract: General as well as the MSW management in Thailand is reviewed in this paper. Topics include the MSW generation, sources, composition, and trends. The review, then, moves to sustainable solutions for MSW management, sustainable alternative approaches with an emphasis on an integrated MSW management. Information of waste in Thailand is also given at the beginning of this paper for better understanding of later contents. It is clear that no one single method of MSW disposal can deal with all materials in an environmentally sustainable way. As such, a suitable approach in MSW management should be an integrated approach that could deliver both environmental and economic sustainability. With increasing environmental concerns, the integrated MSW management system has a potential to maximize the useable waste materials as well as produce energy as a by-product. In Thailand, the compositions of waste (86%) are mainly organic waste, paper, plastic, glass, and metal. As a result, the waste in Thailand is suitable for an integrated MSW management. Currently, the Thai national waste management policy starts to encourage the local administrations to gather into clusters to establish central MSW disposal facilities with suitable technologies and reducing the disposal cost based on the amount of MSW generated.
Abstract: Rural villagers in Thailand have unique skill for producing craft using local materials. However, the appearance and function of their products are not suited to the demand of international market. The Thai government policy on sustainable economy emphasises the necessity to incorporate a design strategy that will draw out the unique qualities and add value to the products, while raising the satisfaction of international consumer. As an industrial designer, the author sees opportunities that design can enhance sustainability of Thai local products through the potentials that available in village-based enterprises. This research attempts to address, how best use design to practically solve the problems in the development of Thais product in. The privilege solution is expressed through the design of design strategy that supports sustain economic development of microenterprise in Thailand in the way that aligns with product design development. This consideration integrates together with global business outlook in the development of products from rural communities.
Abstract: The mathematical modeling of storm surge in sea and
coastal regions such as the South China Sea (SCS) and the Gulf of
Thailand (GoT) are important to study the typhoon characteristics.
The storm surge causes an inundation at a lateral boundary exhibiting
in the coastal zones particularly in the GoT and some part of the SCS.
The model simulations in the three dimensional primitive equations
with a high resolution model are important to protect local properties
and human life from the typhoon surges. In the present study, the
mathematical modeling is used to simulate the typhoon–induced
surges in three case studies of Typhoon Linda 1997. The results
of model simulations at the tide gauge stations can describe the
characteristics of storm surges at the coastal zones.
Abstract: The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.
Abstract: The impact of a proposed pier on tidal current
alteration was evaluated. The proposed pier location was in Salad
Bay on Koa Kood Island, Trat province, Thailand, and was designed
to accommodate passenger ships with a draft of less than 2 m. The
study began with collecting necessary data, including bathymetric,
water elevation and tidal current characteristics. The impact was
assessed using a software package (MIKE21). Although the results
showed that the pier would affect the existing current pattern, the
change was determined to be insignificant, as the design of the piles
for the pier provided sufficient spacing to let the current flow as
freely as possible. Consequences of the altered current, such as
seabed erosion, water stagnation, sediment deposition and
navigational risk were assessed. Environmental mitigation measures
might be necessary if the impacts were considered unacceptable.
Abstract: The use of e-business in small and medium-sized
enterprises (SMEs) has been recently received an enormous attention
in information systems research by both academic and practitioners.
With the adoption of new and efficient technologies to enhance
businesses, Thai SMEs should be able to compete worldwide.
Unfortunately, most of the owners are not used to new technologies.
It is clear that most Thai SMEs prefer to work manually rather than
electronically. This paper aims to provide a fundamental conceptual
framework for E-business adoption by Thai SMEs. Rooted in
Knowledge transfer model, several factors are identified, which drive
and enable e-business adoption. By overlooking the benefits
associated with implementing new technologies, it is difficult for
Thai SMEs to perform well enough to compete globally. The paper
also helps Thai SMEs to understand factors related to E-business
adoption.
Abstract: The objectives of this research are to search the
management pattern of Nakhon Pathom lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Nakhon Pathom style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and
information are collected by informal discussions with 12 managers
and 400 questionnaires. A mixed method of both qualitative research
and quantitative research are used. Bent Flyvbjerg’s phronesis is
utilized for this analysis. Our research will prove that sufficient
economy can help small business firms to solve their problems. We
think that the results of our research will be a financial model to
solve many problems of the entrepreneurs and this way will can be a
model for other provinces of Thailand.
Abstract: The White Kwao (Pueraria mirifica), a potent phytoestrogenic medicinal plant, has long been use in Thailand as a traditional folkmedicine. However, no scientific information of the direct effect of White Kwao on the development of mammalian embryo was available. Therefore, the purpose of this study was to investigate the effect of White Kwao extract on the in vitro development and implantation rate of mouse embryos. This study was designed into two experiments. In the first experiment, the two-cell stage mouse embryos were collected from the oviduct of superovulated mature female mice, and randomly cultured in three different media, the M16, M16 supplemented with 0.52μg esthinylestradiol-17β, and M16 supplemented with 10 mg/ml White Kwao extract. The culture was incubated in CO2 incubator at 37 oC . After the embryos were cultivated, the developments of embryos were observed every 24 hours for 5 days. The development rate of embryos from the two-cell stage to blastocyst stage in the media was with White Kwao was significantly higher (p
Abstract: The objective of this research is to develop the
performance indicators (PIs) in operational level for the Pre-hospital Emergency Medical Service (EMS) system employing in Thailand. This research started with ascertaining the current pre-hospital care
system. The team analyzed the strategies of Narerthorn, a government unit under the ministry of public health, and the existing PIs of the pre-hospital care. Afterwards, the current National Strategic Plan of EMS development (2008-2012) of the Emergency
Medical Institute of Thailand (EMIT) was considered using strategic
analysis to developed Strategy Map (SM) and identified the Success
Factors (SFs). The analysis results from strategy map and SFs were used to develop the Performance Indicators (PIs). To verify the set of
PIs, the team has interviewed with the relevant practitioners for the possibilities to implement the PIs. To this paper, it was to ascertain
that all the developed PIs support the objectives of the strategic plan. Nevertheless, the results showed that the operational level PIs suited
only with the first dimension of National Strategic Plan
(infrastructure and information technology development). Besides,
the SF was the infrastructure development (to contribute the EMS system to people throughout with standard and efficiency both in normally and disaster conditions). Finally, twenty-nine indicators
were developed from the analysis results of SM and SFs.
Abstract: The research aims to study the quality of surface water
for consumer in Samut Songkram province. Water sample were
collected from 217 sampling sites conclude 72 sampling sites in
Amphawa, 67 sampling sites in Bangkhonthee and 65 sampling sites
in Muang. Water sample were collected in December 2011 for
winter, March 2012 for summer and August 2012 for rainy season.
From the investigation of surface water quality in Mae Klong
River, main and tributaries canals in Samut Songkram province, we
found that water quality meet the type III of surface water quality
standard issued by the National Environmental Quality Act B.E.
1992. Seasonal variations of pH, Temperature, nitrate, lead and
cadmium have statistical differences between 3 seasons.
Abstract: The problem on the conservation programme of the Royal Thai Navy Sea Turtle Nursery, Phang-nga Province, Thailand is high mortality rate of juvenile green sea turtle (Cheloniamydas) on nursing period. So, during May to October 2012, postmortem examinations of juvenile green sea turtle were performed to determine the causes of dead. Fresh tissues of postmortem of 15 juvenile green sea turtles (1-3 months old) were investigated using paraffin section technique. The results showed normal ultrastructure of all tissue organs. These instances reviewed the health and stability of the environments in which juvenile green sea turtles live and concern for the survival rate. The present article also provides guidance for a review of the biology, guidelines for appropriate postmortem tissue, normal histology and sampling collection and procedures. The data also provides information for conservation of this endangered species in term of acknowledging and encouraging people to protect the animals and their habitats in nature.
Abstract: This research aimed to study the market feasibility for
new brand coffee house, the case study of Thailand.. This study is a
mixed methods research combining quantitative research and the
qualitative research. Primary data 350 sets of questionnaires were
distributed, and the high quality completed questionnaires of 320 sets
returned. Research samples are identified as customers’ of Hi-end
department stores in Thailand. The sources of secondary data were
critical selected from highly reliable sources, both from public and
private sectors. The results were used to classify the customer group
into two main groups, the younger than 25 and the older than 25years
old. Results of the younger group, are give priority to the dimension
of coffee house and its services dimension more than others, then
branding dimension and the product dimension respectively. On the
other hand, the older group give the difference result as they rate the
important of the branding, coffee house and its services, then the
product respectively. Coffee consuming is not just the trend but it
has become part of people lifestyle. And the new cultures also created
by the wise businessman. Coffee was long produced and consumed in
Thailand. But it is surprisingly the hi-end brand coffee houses in Thai
market are mostly imported brands. The café business possibility for
Thai brand coffee house in Thai market were discussed in the paper.
Abstract: This research studied recycled wastes by Recyclable Material Bank project of 17 universities of Thailand for evaluation of reducing greenhouse gasses emission compared with landfilling activity during January 2011 to December 2011. The results showed that the projects collected total amount of recyclable wastes about 1,626.917 metric ton. The office paper has the largest amount among these recycled wastes (55.61 % of total recycled wastes). Groups of recycled waste can be prioritized from high to low according to their amount as paper, plastic, glass, mixed recyclables and metal, respectively. The project reduced greenhouse gasses emission equivalent to about 5,263.481 metric ton of carbon dioxide. The most significant recycled waste that affects the reduction of greenhouse gasses emission is office paper which is 73.45% of total reduced greenhouse gasses emission. According to amount of reduced greenhouse gasses emission, groups of recycled waste can be prioritized from high to low significances as paper, plastic, metal, mixed recyclables and glass, respectively.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: This paper presents the methodology from machine
learning approaches for short-term rain forecasting system. Decision
Tree, Artificial Neural Network (ANN), and Support Vector Machine
(SVM) were applied to develop classification and prediction models
for rainfall forecasts. The goals of this presentation are to
demonstrate (1) how feature selection can be used to identify the
relationships between rainfall occurrences and other weather
conditions and (2) what models can be developed and deployed for
predicting the accurate rainfall estimates to support the decisions to
launch the cloud seeding operations in the northeastern part of
Thailand. Datasets collected during 2004-2006 from the
Chalermprakiat Royal Rain Making Research Center at Hua Hin,
Prachuap Khiri khan, the Chalermprakiat Royal Rain Making
Research Center at Pimai, Nakhon Ratchasima and Thai
Meteorological Department (TMD). A total of 179 records with 57
features was merged and matched by unique date. There are three
main parts in this work. Firstly, a decision tree induction algorithm
(C4.5) was used to classify the rain status into either rain or no-rain.
The overall accuracy of classification tree achieves 94.41% with the
five-fold cross validation. The C4.5 algorithm was also used to
classify the rain amount into three classes as no-rain (0-0.1 mm.),
few-rain (0.1- 10 mm.), and moderate-rain (>10 mm.) and the overall
accuracy of classification tree achieves 62.57%. Secondly, an ANN
was applied to predict the rainfall amount and the root mean square
error (RMSE) were used to measure the training and testing errors of
the ANN. It is found that the ANN yields a lower RMSE at 0.171 for
daily rainfall estimates, when compared to next-day and next-2-day
estimation. Thirdly, the ANN and SVM techniques were also used to
classify the rain amount into three classes as no-rain, few-rain, and
moderate-rain as above. The results achieved in 68.15% and 69.10%
of overall accuracy of same-day prediction for the ANN and SVM
models, respectively. The obtained results illustrated the comparison
of the predictive power of different methods for rainfall estimation.
Abstract: One of the important tropical diseases is
Chikunkunya. This disease is transmitted between the human by the
insect-borne virus, of the genus Alphavirus. It occurs in Africa, Asia
and the Indian subcontinent. In Thailand, the incidences due to this
disease are increasing every year. In this study, the transmission of
this disease is studied through dynamical model analysis.
Abstract: This research was conducted in the Lower Namkam
Irrigation Project situated in the Namkam River Basin in Thailand.
Degradation of groundwater quality in some areas is caused by saline
soil spots beneath ground surface. However, the tail regulated gate
structure on the Namkam River, a lateral stream of the Mekong
River. It is aimed for maintaining water level in the river at +137.5 to
+138.5 m (MSL) and flow to the irrigation canals based on a gravity
system since July 2009. It might leach some saline soil spots from
underground to soil surface if lack of understanding of the
conjunctive surface water and groundwater behaviors. This research
has been conducted by continuously the observing of both shallow
and deep groundwater level and quality from existing observation
wells. The simulation of surface water was carried out using a
hydrologic modeling system (HEC-HMS) to compute the ungauged
side flow catchments as the lateral flows for the river system model
(HEC-RAS). The constant water levels in the upstream of the
operated gate caused a slight rising up of shallow groundwater level
when compared to the water table. However, the groundwater levels
in the confined aquifers remained less impacted than in the shallow
aquifers but groundwater levels in late of wet season in some wells
were higher than the phreatic surface. This causes salinization of the
groundwater at the soil surface and might affect some crops. This
research aims for the balance of water stage in the river and efficient
groundwater utilization in this area.
Abstract: One of the most importance of intelligence in-car and
roadside systems is the cooperative vehicle-infrastructure system. In
Thailand, ITS technologies are rapidly growing and real-time vehicle
information is considerably needed for ITS applications; for example,
vehicle fleet tracking and control and road traffic monitoring
systems. This paper defines the communication protocols and
software design for middleware components of B-VIS (Burapha
Vehicle-Infrastructure System). The proposed B-VIS middleware architecture serves the needs of a distributed RFID sensor network and simplifies some intricate details of several communication standards.