Abstract: This study aims to explore and compare the current
condition of community radio stations in Phutthamonthon district,
Nakhon Pathom province, Thailand, as well as the challenges they
are facing. Qualitative research tools including in-depth interviews;
documentary analysis; focus group interviews; and observation, are
used to examine the content, programming, and management
structure of three community radio stations currently in operation
within the district. Research findings indicate that the management
and operational approaches adopted by the two non-profit stations
included in the study, Salaya Pattana and Voice of Dhamma, are
more structured and effective than that of the for-profit Tune Radio.
Salaya Pattana – backed by the Faculty of Engineering, Mahidol
University, and the charity-funded Voice of Dhamma, are
comparatively free from political and commercial influence, and able
to provide more relevant and consistent community-oriented content
to meet the real demand of the audience. Tune Radio, on the other
hand, has to rely solely on financial support from political factions
and business groups, which heavily influence its content.
Abstract: The objectives of this research are to search the
management pattern of Nakhon Pathom lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Nakhon Pathom style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and
information are collected by informal discussions with 12 managers
and 400 questionnaires. A mixed method of both qualitative research
and quantitative research are used. Bent Flyvbjerg’s phronesis is
utilized for this analysis. Our research will prove that sufficient
economy can help small business firms to solve their problems. We
think that the results of our research will be a financial model to
solve many problems of the entrepreneurs and this way will can be a
model for other provinces of Thailand.