Abstract: Under the variation of crude oil price and the impact of
greenhouse effect, it is urgent to find a potential alternative fuel.
Among these alternative fuels, non edible plant oils are the most
potential ones, because they don-t have the problem of food and
cropland competitions. Among the non-edible plant oils, Jatropha oil
is the most potential one. Jatropha oil is non-eatable oil and has good
oil quality and low temperature performance. It has potential to
become one of the most competitive biomass crude oils. The crude
plant oil will be blended with diesel fuel to be tested in a power
generator. The international collaboration between Taiwan and
Indonesia on the production of Jatropha in Indonesia will also be
presented in this study.
Abstract: As the advancement of technology, online shopping channel develops rapidly in recent years. According to the report of Taiwan Network Information Center, there are almost eighty percents of internet population shopping in online channel. Synthesizing insights from the previous research, this study develops the conceptual model to integrate Theory of Perceived Risk (TPR) and Technology Acceptance Model (TAM) to apply in online shopping. Using data collected from 637 respondents from online survey website, we use structural equation modeling to test measurement and structural models. The results suggest the need for consideration of perceived risk as an antecedent in the Technology Acceptance Model. The limitations and implications are discussed.
Abstract: The main purpose of this study is to analyze climbers
involved in motivation and risk perception and analysis of the
predictive ability of the risk perception "mountaineering" involved in
motivation. This study used questionnaires, to have to climb the
3000m high mountain in Taiwan climbers object to carry out an
investigation in order to non-random sampling, a total of 231 valid
questionnaires were. After statistical analysis, the study found that: 1.
Climbers the highest climbers involved in motivation "to enjoy the
natural beauty of the fun. 2 climbers for climbers "risk perception" the
highest: the natural environment of risk. 3. Climbers “seeking
adventure stimulate", “competence achievement" motivation highly
predictive of risk perception. Based on these findings, this study not
only practices the recommendations of the outdoor leisure industry,
and also related research proposals for future researchers.
Abstract: the data of Taiwanese 8th grader in the 4th cycle of
Trends in International Mathematics and Science Study (TIMSS) are
analyzed to examine the influence of the science teachers- preference
in experimental teaching on the relationships between the affective
variables ( the perceived usefulness of science, ease of using science
and science learning interest) and the academic achievement in science.
After dealing with the missing data, 3711 students and 145 science
teacher-s data were analyzed through a Hierarchical Linear Modeling
technique. The major objective of this study was to determine the role
of the experimental teaching moderates the relationship between
perceived usefulness and achievement.
Abstract: Although electrical motors are still the main devices
used in vehicular exhaust comprises more than 95 percent of the air
pollution in Taiwan's largest city, Taipei. On average, all commuters in Taipei travel 13.6 km daily, while motorcycle commuters travel 12.2 km. The convenience and mobility of motorcycles makes them
irreplaceable in Taiwan city traffic but they add significantly to air pollution problems. In order to improve air pollution conditions, some
new types of vehicles have been proposed, such as fuel cell driven and
hybrid energy vehicles. In this study, we develop a model pneumatic hybrid motorcycle system and simulate its acceleration and mileage
(km/L) performance. The results show that the pneumatic hybrid
motorcycle can improve efficiency.
Abstract: A Reading Comprehend (RC) Platform has been
constructed and developed to facilitate children-s English reading
comprehension. Like a learning bridge, the RC Platform focuses on
the integration of rich media and picture-book texts. The study is to
examine the effects of the project within the RC Platform for children.
Two classes of fourth graders were selected from a public elementary
school in an urban area of central Taiwan. The findings taken from the
survey showed that the students demonstrated high interest in the RC
Platform. The students benefited greatly and enjoyed reading via the
technology-enhanced project within the RC Platform. This Platform is
a good reading bridge to enrich students- learning experiences and
enhance their performance in English reading comprehension.
Abstract: To respond to the Kyoto Protocol, the policy of Payment for Environmental Service (PES), which was entitled “Plain Landscape Afforestation Program (PLAP)", was certified by Executive Yuan in Taiwan on 31 August 2001 and has been implementing for six years since 1 January 2002. Although the PLAP has received a lot of positive comments, there are still many difficulties during the process of implementation, such as insufficient technology for afforestation, private landowners- low interests in participating in PLAP, insufficient subsidies, and so on, which are potential threats that hinder the PLAP from moving forward in future. In this paper, selecting Ping-Tung County in Taiwan as a sample region and targeting those private landowners with and without intention to participate in the PLAP, respectively, we conduct an empirical analysis based on the Logit model to investigate the factors that determine whether those private landowners join the PLAP, so as to realize the incentive effects of the PLAP upon the personal decision on afforestation. The possible factors that might determine private landowner-s participation in the PLAP include landowner-s characteristics, cropland characteristics, as well as policy factors. Among them, the policy factors include afforestation subsidy amount (+), duration of afforestation subsidy (+), the rules on adjoining and adjacent areas (+), and so on, which do not reach the remarkable level in statistics though, but the directions of variable signs are consistent with the intuition behind the policy. As for the landowners- characteristics, each of age (+), education level (–), and annual household income (+) variables reaches 10% of the remarkable level in statistics; as for the cropland characteristics, each of cropland area (+), cropland price (–), and the number of cropland parcels (–) reaches 1% of the remarkable level in statistics. In light of the above, the cropland characteristics are the dominate factor that determines the probability of landowner-s participation in the PLAP. In the Logit model established by this paper, the probability of correctly estimating nonparticipants is 98%, the probability of correctly estimating the participants is 71.8%, and the probability for the overall estimation is 95%. In addition, Hosmer-Lemeshow test and omnibus test also revealed that the Logit model in this paper may provide fine goodness of fit and good predictive power in forecasting private landowners- participation in this program. The empirical result of this paper expects to help the implementation of the afforestation programs in Taiwan.
Abstract: The Taiwan government has started to promote the “Plain Landscape Afforestation and Greening Program" since 2002. A key task of the program was the payment for environmental services (PES), entitled the “Plain Landscape Afforestation Policy" (PLAP), which was certificated by the Executive Yuan on August 31, 2001 and enacted on January 1, 2002. According to the policy, it is estimated that the total area of afforestation will be 25,100 hectares by December 31, 2007. Until the end of 2007, the policy had been enacted for six years in total and the actual area of afforestation was 8,919.18 hectares. Among them, Taiwan Sugar Corporation (TSC) was accounted for 7,960 hectares (with 2,450.83 hectares as public service area) which occupied 86.22% of the total afforestation area; the private farmland promoted by local governments was accounted for 869.18 hectares which occupied 9.75% of the total afforestation area. Based on the above, we observe that most of the afforestation area in this policy is executed by TSC, and the achievement ratio by TSC is better than by others. It implies that the success of the PLAP is seriously related to the execution of TSC. The objective of this study is to analyze the relevant policy planning of TSC's participation in the PLAP, suggest complementary measures, and draw up effective adjustment mechanisms, so as to improve the effectiveness of executing the policy. Our main conclusions and suggestions are summarized as follows: 1. The main reason for TSC’s participation in the PLAP is based on their passive cooperation with the central government or company policy. Prior to TSC’s participation in the PLAP, their lands were mainly used for growing sugarcane. 2. The main factors of TSC's consideration on the selection of tree species are based on the suitability of land and species. The largest proportion of tree species is allocated to economic forests, and the lack of technical instruction was the main problem during afforestation. Moreover, the method of improving TSC’s future development in leisure agriculture and landscape business becomes a key topic. 3. TSC has developed short and long-term plans on participating in the PLAP for the future. However, there is no great willingness or incentive on budgeting for such detailed planning. 4. Most people from TSC interviewed consider the requirements on PLAP unreasonable. Among them, an unreasonable requirement on the number of trees accounted for the greatest proportion; furthermore, most interviewees suggested that the government should continue to provide incentives even after 20 years. 5. Since the government shares the same goals as TSC, there should be sufficient cooperation and communication that support the technical instruction and reduction of afforestation cost, which will also help to improve effectiveness of the policy.
Abstract: This research explores visitor-s expectations of service
quality in intelligent living space showroom – Living 3.0 in Taiwan.
Based on the five dimensions of PZB service quality, a specialist
questionnaire is utilized to establish a complete service quality
evaluation framework for Living 3.0. In this research, analysis
hierarchy process (AHP) is applied to find the relative weights among
the criteria. Finally, the service quality evaluation framework and
evaluation results can be used as a guide for Living 3.0 proprietors to
review, improve, and enhance service planning and service qualities in
the future.
Abstract: The hard clam (meretrix lusoria) cultivated industry
has been developed vigorously for recent years in Taiwan, and
seawater quality determines the cultivated environment. The pH
concentration variation affects survival rate of meretrix lusoria
immediately. In order to monitor seawater quality, solid-state sensing
electrode of ruthenium-doped titanium dioxide (TiO2:Ru) is developed
to measure hydrogen ion concentration in different cultivated
solutions. Because the TiO2:Ru sensing electrode has high chemical
stability and superior sensing characteristics, thus it is applied as a pH
sensor. Response voltages of TiO2:Ru sensing electrode are readout by
instrument amplifier in different sample solutions. Mean sensitivity
and linearity of TiO2:Ru sensing electrode are 55.20 mV/pH and 0.999
from pH1 to pH13, respectively. We expect that the TiO2:Ru sensing
electrode can be applied to real environment measurement, therefore
we collect two sample solutions by different meretrix lusoria
cultivated ponds in the Yunlin, Taiwan. The two sample solutions are
both measured for 200 seconds after calibration of standard pH buffer
solutions (pH7, pH8 and pH 9). Mean response voltages of sample 1
and sample 2 are -178.758 mV (Standard deviation=0.427 mV) and
-180.206 mV (Standard deviation =0.399 mV), respectively. Response
voltages of the two sample solutions are between pH 8 and pH 9 which
conform to weak alkali range and suitable meretrix lusoria growth. For
long-term monitoring, drift of cultivated solutions (sample 1 and
sample 2) are 1.16 mV/hour and 1.03 mV/hour, respectively.
Abstract: As research performance in academia is treated as one of indices for national competency, many countries devote much attention and resources to increasing their research performance. Understand the research trend is the basic step to improve the research performance. The goal of this research is to design an analysis system to evaluate research trends from analyzing data from different countries. In this paper, information system researches in Taiwan and other countries, including Asian countries and prominent countries represented by the Group of Eight (G8) is used as example. Our research found the trends are varied in different countries. Our research suggested that Taiwan-s scholars can pay more attention to interdisciplinary applications and try to increase their collaboration with other countries, in order to increase Taiwan's competency in the area of information science.
Abstract: This study was conducted using the data collected at the mouth of Jen-Gen River to investigate and analyze chromium (Cr) contained in the sediments, and to evaluate the accumulation of Cr and the degree of its potential risk. The results show that samples collected at all monitoring stations near the mouth of Jen-Gen River contain 92–567 mg/kg of Cr with average of 366±166 mg/kg. The spatial distribution of Cr reveals that the Cr concentration is relatively high in the river mouth region, and gradually diminishes toward the harbor region. This indicates that upstream industrial and municipal wastewater discharges along the river bank are major sources of pollution. The accumulation factor and potential ecological risk index indicate that the sedimentation at Jen-Gen River mouth has the most serious degree of Cr accumulation and the highest ecological potential risk.
Abstract: Internet addiction has become a critical problem on
adolescents in Taiwan, and its negative effects on various dimensions
of adolescent development caught the attention of educational and
psychological experts. This study examined the correlation between
cognitive (locus of control) and emotion (emotion venting strategies)
factors on internet addiction of adolescents in Taiwan. Using the
Compulsive Internet Use (CIU) and the Emotion Venting Strategy
scales, a survey was conducted and 215 effective samples (students
ranging from12 to14 years old) returned. Quantitative analysis
methods such as descriptive statistics, t-test, ANOVA, Pearson
correlations and multiple regression were adopted. The results were as
follows: 1. Severity of Internet addiction has significant gender
differences; boys were at a higher risk than girls in becoming addicted
to the Internet. 2. Emotion venting, locus of control and internet
addiction have been shown to be positive correlated with one another.
3. Setting the locus of control as the control variable, emotion venting
strategy has positive and significant contribution to internet addiction.
The results of this study suggest that coaching deconstructive emotion
strategies and cognitive believes are encouraged to integrate with
actual field work.
Abstract: The objective of this paper is to investigate a new
approach based on the idea of pictograms for food portion size. This
approach adopts the model of the United States Pharmacopeia- Drug
Information (USP-DI). The representation of each food portion size
composed of three parts: frame, the connotation of dietary portion
sizes and layout. To investigate users- comprehension based on this
approach, two experiments were conducted, included 122 Taiwanese
people, 60 male and 62 female with ages between 16 and 64 (divided
into age groups of 16-30, 31-45 and 46-64). In Experiment 1, the mean
correcting rate of the understanding level of food items is 48.54%
(S.D.= 95.08) and the mean response time 2.89sec (S.D.=2.14). The
difference on the correct rates for different age groups is significant
(P*=0.00
Abstract: With the proliferation of Weblogs (blogs) use in
educational contexts, gaining a better understanding of why
students are willing to utilize blog systems has become an
important topic for practitioners and academics. While perceived
enjoyment has been found to have a significant influence on
behavioral intentions to use blogs or hedonic systems, few studies
have investigated the antecedents of perceived enjoyment in the
acceptance of blogging. The main purpose of the present study is to
explore the individual difference antecedents of perceived
enjoyment and examine how they influence behavioral intention to
blog through the mediation of perceived enjoyment. Based on the
previous literature, the Big Five personality traits (i.e.,
extraversion, agreeableness, conscientiousness, neuroticism, and
openness to experience), as well as computer self-efficacy and
personal innovation in information technology (PIIT), are
hypothesized as potential antecedents of perceived enjoyment in
the acceptance of blogging. Data collected from 358 respondents in
Taiwan are tested against the research model using the structural
equation modeling approach. The results indicate that extraversion,
agreeableness, conscientiousness, and PIIT have a significant
influence on perceived enjoyment, which in turn significantly
influences the behavioral intention to blog. These findings lead to
several important implications for future research.
Abstract: This study explored the relationship between
psychological traits, demographics and financial behavioral biases for
individual investors in Taiwan stock market. By using questionnaire
survey method conducted in 2010, there are 554 valid convenient
samples collected to examine the determinants of three types of
behavioral biases. Based on literature review, two hypothesized
models are constructed and further used to evaluate the effects of big
five personality traits and demographic variables on investment biases
through Structural Equation Model (SEM) analysis. The results
showed that investment biases of individual investors are significantly
related to four personality traits as well as some demographics.
Abstract: This study was a part of the three-year longitudinal
research on setting up an math learning model for the disadvantaged
students in Taiwan. A target 2nd grade class with 10 regular students
and 6 disadvantaged students at a disadvantaged area in Taipei
participated in this study. Two units of a market basal math textbook
concerning fractions, three-dimensional figures, weight and capacity
were adapted to enhance their math learning motivations, confidences
and effects. The findings were (1) curriculum adaptation was effective
on enhancing students- learning motivations, confidences and effects;
(2) story-type problems and illustrations decreased difficulties on
understanding math language for students from new immigrant
families and students with special needs; (3) “concrete –
semiconcrete – abstract" teaching strategies and hands-on activities
were essential to raise students learning interests and effects; and (4)
curriculum adaptation knowledge and skills needed to be included in
the pre- and in-service teacher training programs.
Abstract: Background, measuring an individual-s Health
Literacy is gaining attention, yet no appropriate instrument is available
in Taiwan. Measurement tools that were developed and used in
western countries may not be appropriate for use in Taiwan due to a
different language system. Purpose of this research was to develop a
Health Literacy measurement instrument specific for Taiwan adults.
Methods, several experts of clinic physicians; healthcare
administrators and scholars identified 125 common used health related
Chinese phrases from major medical knowledge sources that easy
accessible to the public. A five-point Likert scale is used to measure
the understanding level of the target population. Such measurement is
then used to compare with the correctness of their answers to a health
knowledge test for validation. Samples, samples under study were
purposefully taken from four groups of people in the northern
Pingtung, OPD patients, university students, community residents,
and casual visitors to the central park. A set of health knowledge index
with 10 questions is used to screen those false responses. A sample
size of 686 valid cases out of 776 was then included to construct this
scale. An independent t-test was used to examine each individual
phrase. The phrases with the highest significance are then identified
and retained to compose this scale. Result, a Taiwan Health Literacy
Scale (THLS) was finalized with 66 health-related phrases under nine
divisions. Cronbach-s alpha of each division is at a satisfactory level
of 89% and above. Conclusions, factors significantly differentiate the
levels of health literacy are education, female gender, age, family
members of stroke victims, experience with patient care, and
healthcare professionals in the initial application in this study..
Abstract: This paper employs a the variable returns to scale DEA
model to take account of risky assets and estimate the operating
efficiencies for the 21 domestic listed securities firms during the
period 2005-2009. Evidence is found that on average the brokerage
securities firms- operating efficiencies are better than integrated
securities firms. Evidence is also found that the technical inefficiency
from inappropriate management constitutes the main source of the
operating inefficiency for both types of securities firms. Moreover, the
scale economies prevail in brokerage and integrated securities firms,
in other words, which exhibit the characteristic of increasing returns to
scale.
Abstract: The main purpose of this study was to establish Professional Competency Contents for International Marketer in Taiwan. To establish these contents a set of interviews with international marketing managers and three rounds of Delphi Technique surveys were employed. Five international marketing managers were interviewed for discussions on definitions, framework, and items of international marketing competency. A questionnaire for the " Delphi Technique Survey " was developed based on the results acquired from the interviews. The resulting questionnaire was distributed to another group of 30 international marketer of trading companies in Taiwan. After three rounds of Delphi Technique Survey with these participants, the "Contents of Professional Competency for International Marketer " was established. Five dimensions and thirty indicators were identified. It is hoped that the proposed contents could be served as a self-evaluation tool for international marketer as well as the basis for staffing and training programs for international marketer in Taiwan.