Abstract: Although a picture can be automatically a graphic
work, but especially in the field of graphics and images based on the
idea of advertising and graphic design will be prepared and
photographers to realize the design using his own knowledge and
skills to help does. It is evident that knowledge of photography,
photographer and designer of the facilities, fields of reaching a
higher level of quality offers. At the same time do not have a graphic
designer is also skilled photographer, but can execute your idea may
delegate to an expert photographer. Using technology and methods in
all fields of photography, graphic art may be applicable. But most of
its application in Iran, in works such as packaging, posters, Bill
Board, advertising, brochures and catalogs are. In this study, we
review how the images and techniques in the chart should be used in
Iranian graphic photo what impact has left. Using photography
techniques and procedures can be designed and helped advance the
goals graphic. Technique could not determine the idea. But what is
important to think about design and photography and his creativity
can flourish as a tool to be effective graphic designer in mind.
Computer software to help it's very promotes creativity techniques
shall graphic designer but also it is as a tool. Using images in various
fields, especially graphic arts and only because it is not being
documented, but applications are beautiful. As to his photographic
style from today is graphics. Graphic works try to affect impacts on
their audience. Hence the photo as an important factor is attention.
The other hand saw the man with the extent of forgiving and
understanding people's image, instead of using the word to your files,
allows large messages and concepts should be sent in the shortest
time. Posters, advertisements, brochures, catalog and packaging
products very diverse agricultural, industrial and food could not be
self-image. Today, the use of graphic images for a big score and the
photos to richen the role graphic design plays a major.
Abstract: The drug discovery process starts with protein
identification because proteins are responsible for many functions
required for maintenance of life. Protein identification further needs
determination of protein function. Proposed method develops a
classifier for human protein function prediction. The model uses
decision tree for classification process. The protein function is
predicted on the basis of matched sequence derived features per each
protein function. The research work includes the development of a
tool which determines sequence derived features by analyzing
different parameters. The other sequence derived features are
determined using various web based tools.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: One of the common problems encountered in software
engineering is addressing and responding to the changing nature of
requirements. While several approaches have been devised to address
this issue, ranging from instilling resistance to changing requirements
in order to mitigate impact to project schedules, to developing an
agile mindset towards requirements, the approach discussed in this
paper is one of conceptualizing the delta in requirement and
modeling it, in order to plan a response to it. To provide some
context here, change is first formally identified and categorized as
either formal change or informal change. While agile methodology
facilitates informal change, the approach discussed in this paper
seeks to develop the idea of facilitating formal change. To collect,
document meta-requirements that represent the phenomena of change
would be a pro-active measure towards building a realistic cognition
of the requirements entity that can further be harnessed in the
software engineering process.
Abstract: Cognitive Dissonance can be conceived both as a concept related to the tendency to avoid internal contradictions in certain situations, and as a higher order theory about information processing in the human mind. In the last decades, this last sense has been strongly surpassed by the former, as nearly all experiment on the matter discuss cognitive dissonance as an output of motivational contradictions. In that sense, the question remains: is cognitive dissonance a process intrinsically associated with the way that the mind processes information, or is it caused by such specific contradictions? Objective: To evaluate the effects of cognitive dissonance in the absence of rewards or any mechanisms to manipulate motivation. Method: To solve this question, we introduce a new task, the hypothetical social arrays paradigm, which was applied to 50 undergraduate students. Results: Our findings support the perspective that the human mind shows a tendency to avoid internal dissonance even when there are no rewards or punishment involved. Moreover, our findings also suggest that this principle works outside the conscious level.
Abstract: The Institute of Product Development is dealing
with the development, design and dimensioning of micro components
and systems as a member of the Collaborative Research
Centre 499 “Design, Production and Quality Assurance of
Molded micro components made of Metallic and Ceramic Materials".
Because of technological restrictions in the miniaturization
of conventional manufacturing techniques, shape and
material deviations cannot be scaled down in the same proportion
as the micro parts, rendering components with relatively
wide tolerance fields. Systems that include such components
should be designed with this particularity in mind, often requiring
large clearance. On the end, the output of such systems
results variable and prone to dynamical instability. To save
production time and resources, every study of these effects
should happen early in the product development process and
base on computer simulation to avoid costly prototypes. A
suitable method is proposed here and exemplary applied to a
micro technology demonstrator developed by the CRC499. It
consists of a one stage planetary gear train in a sun-planet-ring
configuration, with input through the sun gear and output
through the carrier. The simulation procedure relies on ordinary
Multi Body Simulation methods and subsequently adds
other techniques to further investigate details of the system-s
behavior and to predict its response. The selection of the relevant
parameters and output functions followed the engineering
standards for regular sized gear trains. The first step is to
quantify the variability and to reveal the most critical points of
the system, performed through a whole-mechanism Sensitivity
Analysis. Due to the lack of previous knowledge about the system-s
behavior, different DOE methods involving small and
large amount of experiments were selected to perform the SA.
In this particular case the parameter space can be divided into
two well defined groups, one of them containing the gear-s profile
information and the other the components- spatial location.
This has been exploited to explore the different DOE techniques
more promptly. A reduced set of parameters is derived for
further investigation and to feed the final optimization process,
whether as optimization parameters or as external perturbation
collective. The 10 most relevant perturbation factors and 4 to 6
prospective variable parameters are considered in a new, simplified
model. All of the parameters are affected by the mentioned
production variability. The objective functions of interest
are based on scalar output-s variability measures, so the
problem becomes an optimization under robustness and reliability constrains. The study shows an initial step on the development
path of a method to design and optimize complex micro
mechanisms composed of wide tolerated elements accounting
for the robustness and reliability of the systems- output.
Abstract: This paper proposes the hypothesis that multilateralism and regionalism are complementary, and that regional income convergence is likely with a like minded and committed regionalism that often has links geographically and culturally. The association between international trade, income per capita, and regional income convergence in founder members of ASEAN and SAARC, is explored by applying the Lumsdaine, and Papell approach. The causal relationships between the above variables are also studied in respective trade blocs by using Granger causality tests. The conclusion is that global reforms have had a greater impact on increasing trade for both trade blocs and induced convergence only in ASEAN-5 countries. The experience of ASEAN countries shows a two-way causal relationship between the flow from trade to regional income convergence, and vice versa. There is no evidence in SAARC countries for income convergence and causality.
Abstract: In the literature of information theory, there is
necessity for comparing the different measures of fuzzy entropy and
this consequently, gives rise to the need for normalizing measures of
fuzzy entropy. In this paper, we have discussed this need and hence
developed some normalized measures of fuzzy entropy. It is also
desirable to maximize entropy and to minimize directed divergence
or distance. Keeping in mind this idea, we have explained the method
of optimizing different measures of fuzzy entropy.
Abstract: The present paper discusses the basic concepts and the underlying principles of Multi-Agent Systems (MAS) along with an interdisciplinary exploitation of these principles. It has been found that they have been utilized for lots of research and studies on various systems spanning across diverse engineering and scientific realms showing the need of development of a proper generalized framework. Such framework has been developed for the Multi-Agent Systems and it has been generalized keeping in mind the diverse areas where they find application. All the related aspects have been categorized and a general definition has been given where ever possible.
Abstract: Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, in-flight meals/food service is another important aspect of the airline operation. The in flight meals/food services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on in-flight meals/food attributes toward passengers- level of satisfaction and re-flying intention. Taste, freshness, appearance of in-flight meals/food served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers- levels of satisfaction but besides other factors slightly influence passengers- re- flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable in-flight meals/food along with other matter as marketing tools in attracting passengers to re-flying with them.
Abstract: Cultural stories are political. They register cultural
phenomena and their relations with the world and society in term of
their existence, function, characteristics by using different context.
This paper will provide a new way of rethinking which will help us
to rethink the relationship between fiction and politics. It discusses
the theme of human rights and it shows the relevance between art and
politics by studying the civil society through a literary framework.
Reasons to establish a relationship between fiction and politics are
the relevant themes and universal issues among the two disciplines.
Both disciplines are sets of views and ideas formulated by the human
mind to explain political or cultural phenomenon. Other reasons are
the complexity and depth of the author-s vision, and the need to
explain the violations of human rights in a more active structure
which can relate to emotional and social existence.
Abstract: This paper is an exploration of the conceptual
confusion between E-learning and M-learning particularly in Africa.
Section I provides a background to the development of E-learning
and M-learning. Section II focuses on the conceptual analysis as it
applies to Africa. It is with an investigative and expansive mind that
this paper is elaborated to respond to a profound question of the
suitability of the concepts in a particular era in Africa. The aim of this
paper is therefore to shed light on which concept best suits the unique
situation of Africa in the era of cloud computing.
Abstract: We present a new quadrature rule based on the spline
interpolation along with the error analysis. Moreover, some error
estimates for the reminder when the integrand is either a Lipschitzian
function, a function of bounded variation or a function whose
derivative belongs to Lp are given. We also give some examples
to show that, practically, the spline rule is better than the trapezoidal
rule.
Abstract: Self-organizing map (SOM) provides both clustering and visualization capabilities in mining data. Dynamic self-organizing maps such as Growing Self-organizing Map (GSOM) has been developed to overcome the problem of fixed structure in SOM to enable better representation of the discovered patterns. However, in mining large datasets or historical data the hierarchical structure of the data is also useful to view the cluster formation at different levels of abstraction. In this paper, we present a technique to generate concept trees from the GSOM. The formation of tree from different spread factor values of GSOM is also investigated and the quality of the trees analyzed. The results show that concept trees can be generated from GSOM, thus, eliminating the need for re-clustering of the data from scratch to obtain a hierarchical view of the data under study.
Abstract: This research project is developed in order to study
managerial styles of modern Thai executives. The thorough
understanding will lead to continuous improvement and efficient
performance of Thai business organizations. Regarding managerial
skills, Thai executives focus heavily upon human skills. Also, the
negotiator roles are most emphasis in their management. In addition,
Thai executives pay most attention to the fundamental management
principles including Harmony and Unity of Direction of the
organizations. Moreover, the management techniques, consisting of
Team work and Career Planning are of their main concern. Finally,
Thai executives wish to enhance their firms- image and employees-
morale through conducting the ethical and socially responsible
activities. The major tactic deployed to stimulate employees- ethical
behaviors and mindset is Code of Ethics development.
Abstract: The development of entrepreneurial competences of
farmers has been pointed out as a necessary condition for the
modernization of land in facing the phenomenon of globalization.
However, the educational processes involved in such a development
have been studied little, especially in emerging economies. This
research aims to enlighten some of the critical issues behind the early
stages of the transformation of farmers into entrepreneurs, through in
depth interviews with farmers, entrepreneurial promoters and public
officials participating in a public pilot project in Mexico. Although
major impacts were expected only in the long run, important positive
changes in the mind set of farmers and other participants were found
in early stages of the intervention. Apparently, the farmers started a
process of becoming more conscious about the importance of
preserving the aquiferous resources, as well as more market and
entrepreneurial oriented.
Abstract: Roundabout work on the principle of circulation and
entry flows, where the maximum entry flow rates depend largely on
circulating flow bearing in mind that entry flows must give away to
circulating flows. Where an existing roundabout has a road hump
installed at the entry arm, it can be hypothesized that the kinematics
of vehicles may prevent the entry arm from achieving optimum
performance. Road humps are traffic calming devices placed across
road width solely as speed reduction mechanism. They are the
preferred traffic calming option in Malaysia and often used on single
and dual carriageway local routes. The speed limit on local routes is
30mph (50 km/hr). Road humps in their various forms achieved the
biggest mean speed reduction (based on a mean speed before traffic
calming of 30mph) of up to 10mph or 16 km/hr according to the UK
Department of Transport. The underlying aim of reduced speed
should be to achieve a 'safe' distribution of speeds which reflects the
function of the road and the impacts on the local community.
Constraining safe distribution of speeds may lead to poor drivers
timing and delayed reflex reaction that can probably cause accident.
Previous studies on road hump impact have focused mainly on speed
reduction, traffic volume, noise and vibrations, discomfort and delay
from the use of road humps. The paper is aimed at optimal entry and
circulating flow induced by road humps. Results show that
roundabout entry and circulating flow perform better in
circumstances where there is no road hump at entrance.
Abstract: Music has a great effect on human body and mind; it
can have a positive effect on hormone system. Objective of this study
is to analysis the effect of music (carnatic, hard rock and jazz) on
brain activity during mental work load using electroencephalography
(EEG). Eight healthy subjects without special musical education
participated in the study. EEG signals were acquired at frontal (Fz),
parietal (Pz) and central (Cz) lobes of brain while listening to music
at three experimental condition (rest, music without mental task and
music with mental task). Spectral powers features were extracted at
alpha, theta and beta brain rhythms. While listening to jazz music, the
alpha and theta powers were significantly (p < 0.05) high for rest as
compared to music with and without mental task in Cz. While
listening to Carnatic music, the beta power was significantly (p <
0.05) high for with mental task as compared to rest and music
without mental task at Cz and Fz location. This finding corroborates
that attention based activities are enhanced while listening to jazz and
carnatic as compare to Hard rock during mental task.
Abstract: In the globalization process, when the struggle for minds and values of the people is taking place, the impact of the virtual space can cause unexpected effects and consequences in the process of adjustment of young people in this world. Their special significance is defined by unconscious influence on the underlying process of meaning and therefore the values preached by them are much more effective and affect both the personal characteristics and the peculiarities of adjustment process. Related to this the challenge is to identify factors influencing the reflection characteristics of virtual subjects and measures their impact on the personal characteristics of the students.
Abstract: In this paper, we discuss the paradigm shift in bank
capital from the “gone concern" to the “going concern" mindset. We
then propose a methodology for pricing a product of this shift called
Contingent Capital Notes (“CoCos"). The Merton Model can
determine a price for credit risk by using the firm-s equity value as a
call option on those assets. Our pricing methodology for CoCos also
uses the credit spread implied by the Merton Model in a subsequent
derivative form created by John Hull et al . Here, a market implied
asset volatility is calculated by using observed market CDS spreads.
This implied asset volatility is then used to estimate the probability of
triggering a predetermined “contingency event" given the distanceto-
trigger (DTT). The paper then investigates the effect of varying
DTTs and recovery assumptions on the CoCo yield. We conclude
with an investment rationale.