Abstract: This paper empirically investigates the relationship between Sabah state core tourism products and its destination image. Through a descriptive design using a quantitative method with a self-reported and self-administered questionnaire, this research surveyed the individual international tourists who had visited Sabah and experienced the state’s core tourism products. The research findings clearly indicate that Sabah, one of the states in Malaysia has a lot of valuable resources in the eyes of the international tourists. Interestingly, it was found that Sabah’s core tourism products namely unique marine resources, various nature attractions and cultural diversities have undoubtedly contributed to the state’s tourism image. Good feedbacks and the promising insights from the international tourists’ point of view offer varying consequences, repercussion, and implication to the state government and the relevant authorities. Collaboration and cooperation between all responsible authorities are therefore crucial in strengthening the “total tourism experience” among the international tourists in this state.
Abstract: This paper investigates and compares the community
support for tourism development between two groups of minority
ethnic descendants in Malacca, Malaysia, namely the Baba-Nyonya
and Portuguese. A descriptive research design using a quantitative
method with self-reported and self-administered questionnaires
through across-sectional approach was applied. Through the
descriptive and inferential statistics, some significantly useful
insights pertaining to the issue investigated were obtained. The
research outcomes indicate that the sense of community is somewhat
more effective in small communities in terms of togetherness,
closeness and a sense of belonging compared to the slightly bigger
minority group. In addition, the sense of community attributes
through membership, influence, integration and shared emotional
connections contributes to community participation in tourism
development regardless of which ethnic group one belongs to.
Abstract: The connection between past travel experience and
tourists’ revisit behavioral intentions has not been widely explored
but the existing studies suggest a close relationship between them.
Destination image can equally be construed as having effects on the
attitudes of the tourists at the end of their actual visitation and the
satisfaction of a tourist with his or her travel experiences contributes
to a revisit intention towards a particular destination. With strong
marketing efforts, UAE is not only considered to be successful in
attracting foreign investors, but is becoming the most popular tourism
destination in the Arab region. UAE is seriously developing its
tourism image and taking serious initiatives to attract new or repeat
visitations from the international tourists. This study empirically
investigates the causal relationships between tourism destination
image, tourist satisfaction and revisit intention using UAE as a
contextual study setting. A very clear picture emerged which
provides a host country with potential implications for its tourism
industry practitioners, Department of Tourism and Commerce
Marketing and the travel agencies who act as the intermediaries
between the potential tourists and the hotel operators.
Abstract: This paper reports the empirical investigation on the
effect of involuntary displacement of indigenous tribes on their sociocultural
and food practices. A descriptive research design using the
quantitative approach was applied and individual of indigenous tribes
as unit of analysis. Through a self-administered survey among two
selected Malaysia indigenous tribes, one hundred fifty questionnaires
were successfully collected. With the application of descriptive and
inferential statistic some useful insights pertaining to the issue
investigated was significantly obtained. Findings revealed that
improvement on the socio-culture, economy and knowledge is
apparent on the indigenous groups’ resulted from displacement
program. Displacement also has a slight impact on indigenous
groups’ food practices. These positive indications provide significant
implications, not only for the indigenous groups themselves, but also
for the responsible authorities.
Abstract: Postgraduate education is generally aimed at providing in-depth knowledge and understanding that include general philosophy in the world sciences, management, technologies, applications and other elements closely related to specific areas. In most universities, besides core and non-core subjects, a thesis is one of the requirements for the postgraduate student to accomplish before graduating. This paper reports on the empirical investigation into attributes that are associated with the obstacles to thesis accomplishment among postgraduate students. Using the quantitative approach the experiences of postgraduate students were tapped. Findings clearly revealed that information seeking, writing skills and other factors which refer to supervisor and time management, in particular, are recognized as contributory factors which positively or negatively influence postgraduates’ thesis accomplishment. Among these, writing skills dimensions were found to be the most difficult process in thesis accomplishment compared to information seeking and other factors. This pessimistic indication has provided some implications not only for the students but supervisors and institutions as a whole.
Abstract: Solidarity and kinship has long been an intangible
emblem to Malay community especially in the rural area. It is visibly
seen through the dependability among each unit of the community
either in religious and social events including the matrimonial or
wedding. Nevertheless, the inevitable phenomenon, modernization
legitimately alters every facets of human life not only the routines,
traditions, rituals, norms but also to the daily activities and the
specific occasion. Using triangulation approach of interview and self
completed questionnaire this study empirically examine the level of
alteration of Malays wedding foodways which relate to the
preparation and consumption of it and its impact on the community
social bonding. Some meaningful insights were obtained whereby
modernization through technology (modern equipments) and social
factors (education, migration, and high disposal income) significantly
contribute to the alteration of wedding foodways from preparation up
to consumption stages. The domino effect of this alteration
consequently leads to the fragility of social kinship or somehow
reduced cohesiveness and interaction among the individual of Malay
society in the rural area.
Abstract: Common acceptable cuisine usually discussed in the
multicultural/ethnic nation as it represents the process of sharing it
among the ethnic groups. The common acceptable cuisine is also
considered as a precursor in the process of constructing the national
food identity within ethnic groups in the multicultural countries. The
adaptation of certain ethnic cuisines through its types of food,
methods of cooking, ingredients and eating decorum by ethnic groups
is believed creating or enhancing the process of formation on
common acceptable cuisines in a multicultural country. Malaysia as
the multicultural country without doubt is continuing to experience
cross-culturing processes among the ethnic groups including cuisine.
This study empirically investigates the adaptation level of Malay,
Chinese and Indian chefs on each other ethnic cuisine attributes
toward the formation on common acceptable cuisines and national
food identity.
Abstract: Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, in-flight meals/food service is another important aspect of the airline operation. The in flight meals/food services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on in-flight meals/food attributes toward passengers- level of satisfaction and re-flying intention. Taste, freshness, appearance of in-flight meals/food served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers- levels of satisfaction but besides other factors slightly influence passengers- re- flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable in-flight meals/food along with other matter as marketing tools in attracting passengers to re-flying with them.
Abstract: Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions.