Abstract: Solidarity and kinship has long been an intangible
emblem to Malay community especially in the rural area. It is visibly
seen through the dependability among each unit of the community
either in religious and social events including the matrimonial or
wedding. Nevertheless, the inevitable phenomenon, modernization
legitimately alters every facets of human life not only the routines,
traditions, rituals, norms but also to the daily activities and the
specific occasion. Using triangulation approach of interview and self
completed questionnaire this study empirically examine the level of
alteration of Malays wedding foodways which relate to the
preparation and consumption of it and its impact on the community
social bonding. Some meaningful insights were obtained whereby
modernization through technology (modern equipments) and social
factors (education, migration, and high disposal income) significantly
contribute to the alteration of wedding foodways from preparation up
to consumption stages. The domino effect of this alteration
consequently leads to the fragility of social kinship or somehow
reduced cohesiveness and interaction among the individual of Malay
society in the rural area.
Abstract: Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, in-flight meals/food service is another important aspect of the airline operation. The in flight meals/food services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on in-flight meals/food attributes toward passengers- level of satisfaction and re-flying intention. Taste, freshness, appearance of in-flight meals/food served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers- levels of satisfaction but besides other factors slightly influence passengers- re- flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable in-flight meals/food along with other matter as marketing tools in attracting passengers to re-flying with them.
Abstract: Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions.