Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: In this paper the main objective is to analyze the
quality of service of the bus companies operating in the city of
Campos, located in the state of Rio de Janeiro, Brazil. This analysis,
based on the opinion of the bus customers, will help to determine
their degree of satisfaction with the service provided by the bus
companies. The result of this assessment shows that the bus
customers are displeased with the quality of service supplied by the
bus companies. Therefore, it is necessary to identify alternative
solutions to minimize the consequences of the main problems related
to customers- dissatisfaction identified in our evaluation and to help
the bus companies operating in Campos better fulfill their riders-
needs.
Abstract: This paper presents a method to support dynamic
packing in cases when no collision-free path can be found. The
method, which is primarily based on path planning and shrinking of
geometries, suggests a minimal geometry design change that results
in a collision-free assembly path. A supplementing approach to
optimize geometry design change with respect to redesign cost is
described. Supporting this dynamic packing method, a new method
to shrink geometry based on vertex translation, interweaved with
retriangulation, is suggested. The shrinking method requires neither
tetrahedralization nor calculation of medial axis and it preserves the
topology of the geometry, i.e. holes are neither lost nor introduced.
The proposed methods are successfully applied on industrial
geometries.
Abstract: In this paper discrete choice models, Logit and Probit
are examined in order to predict the economic recession or expansion
periods in USA. Additionally we propose an adaptive neuro-fuzzy
inference system with triangular membership function. We examine
the in-sample period 1947-2005 and we test the models in the out-of
sample period 2006-2009. The forecasting results indicate that the
Adaptive Neuro-fuzzy Inference System (ANFIS) model outperforms
significant the Logit and Probit models in the out-of sample period.
This indicates that neuro-fuzzy model provides a better and more
reliable signal on whether or not a financial crisis will take place.
Abstract: Demand of energy is increasing faster than the
generation. It leads shortage of power in all sectors of society. At
peak hours this shortage is higher. Unless we utilize energy efficient
technology, it is very difficult to minimize the shortage of energy. So
energy efficiency program and energy conservation has an important
role. Energy efficient technologies are cost intensive hence it is
always not possible to implement in country like India. In the recent
study, an educational building with operating hours from 10:00 a.m.
to 05:00 p.m. has been selected to quantify the possibility of lighting
energy conservation. As the operating hour is in daytime, integration
of daylight with artificial lighting system will definitely reduce the
lighting energy consumption. Moreover the initial investment has
been given priority and hence the existing lighting installation was
unaltered. An automatic controller has been designed which will be
operated as a function of daylight through windows and the lighting
system of the room will function accordingly. The result of the study
of integrating daylight gave quite satisfactory for visual comfort as
well as energy conservation.
Abstract: A spectrophotometric method was developed for simultaneous quantification of pseudoephedrine hydrochloride (PSE) triprolidine hydrochloride (TRI) using second derivative method (zero-crossing technique). The second derivative amplitudes of PSE and TRI were measured at 271 and 321 nm, respectively. The calibration curves were linear in the range of 200 to 1,000 g/ml for PSE and 10 to 50 g/ml for TRI. The method was validated for specificity, accuracy, precision, limit of detection and limit of quantitation. The proposed method was applied to the assaying and dissolution of PSE and TRI in commercial tablets without any chemical separation. The results were compared with those obtained by the official USP31 method and statistical tests showed that there is no significant between the methods at 95% confidence level. The proposed method is simple, rapid and suitable for the routine quality control application. KeywordsTriprolidine, Pseudoephedrine, Derivative spectrophotometry, Dissolution testing.
Abstract: Explosions may cause intensive damage to buildings
and sometimes lead to total and progressive destruction. Pressures
induced by explosions are one of the most destructive loads a
structure may experience. While designing structures for great
explosions may be expensive and impractical, engineers are looking
for methods for preventing destructions resulted from explosions. A
favorable structural system is a system which does not disrupt totally
due to local explosion, since such structures sustain less loss in
comparison with structural ones which really bear the load and
suddenly disrupt. Designing and establishing vital and necessary
installations in a way that it is resistant against direct hit of bomb and
rocket is not practical, economical, or expedient in many cases,
because the cost of construction and installation with such
specifications is several times more than the total cost of the related
equipment.
Abstract: A system for market identification (SMI) is presented.
The resulting representations are multivariable dynamic demand
models. The market specifics are analyzed. Appropriate models and
identification techniques are chosen. Multivariate static and dynamic
models are used to represent the market behavior. The steps of the
first stage of SMI, named data preprocessing, are mentioned. Next,
the second stage, which is the model estimation, is considered in more
details. Stepwise linear regression (SWR) is used to determine the
significant cross-effects and the orders of the model polynomials. The
estimates of the model parameters are obtained by a numerically stable
estimator. Real market data is used to analyze SMI performance.
The main conclusion is related to the applicability of multivariate
dynamic models for representation of market systems.
Abstract: In this research, the diffusion of innovation regarding
smartphone usage is analysed through a consumer behaviour theory.
This research aims to determine whether a pattern surrounding the
diffusion of innovation exists. As a methodology, an empirical study
of the switch from a conventional cell phone to a smartphone was
performed. Specifically, a questionnaire survey was completed by
general consumers, and the situational and behavioural characteristics
of switching from a cell phone to a smartphone were analysed. In
conclusion, we found that the speed of the diffusion of innovation, the
consumer behaviour characteristics, and the utilities of the product
vary according to the stage of the product life cycle.
Abstract: The utilization of cheese whey as a fermentation
substrate to produce bio-ethanol is an effort to supply bio-ethanol
demand as a renewable energy. Like other process systems, modeling
is also required for fermentation process design, optimization and
plant operation. This research aims to study the fermentation process
of cheese whey by applying mathematics and fundamental concept in
chemical engineering, and to investigate the characteristic of the
cheese whey fermentation process. Steady state simulation results for
inlet substrate concentration of 50, 100 and 150 g/l, and various
values of hydraulic retention time, showed that the ethanol
productivity maximum values were 0.1091, 0.3163 and 0.5639 g/l.h
respectively. Those values were achieved at hydraulic retention time
of 20 hours, which was the minimum value used in this modeling.
This showed that operating reactor at low hydraulic retention time
was favorable. Model of bio-ethanol production from cheese whey
will enhance the understanding of what really happen in the
fermentation process.
Abstract: Batch adsorption of recalcitrant melanoidin using the abundantly available coal fly ash was carried out. It had low specific surface area (SBET) of 1.7287 m2/g and pore volume of 0.002245 cm3/g while qualitative evaluation of the predominant phases in it was done by XRD analysis. Colour removal efficiency was found to be dependent on various factors studied. Maximum colour removal was achieved around pH 6, whereas increasing sorbent mass from 10g/L to 200 g/L enhanced colour reduction from 25% to 86% at 298 K. Spontaneity of the process was suggested by negative Gibbs free energy while positive values for enthalpy change showed endothermic nature of the process. Non-linear optimization of error functions resulted in Freundlich and Redlich-Peterson isotherms describing sorption equilibrium data best. The coal fly ash had maximum sorption capacity of 53 mg/g and could thus be used as a low cost adsorbent in melanoidin removal.
Abstract: Discrete choice model is the most used methodology for studying traveler-s mode choice and demand. However, to calibrate the discrete choice model needs to have plenty of questionnaire survey. In this study, an aggregative model is proposed. The historical data of passenger volumes for high speed rail and domestic civil aviation are employed to calibrate and validate the model. In this study, different models are compared so as to propose the best one. From the results, systematic equations forecast better than single equation do. Models with the external variable, which is oil price, are better than models based on closed system assumption.
Abstract: Glomerular filtration rate (GFR) is a measure of
kidney function. It is usually estimated from serum concentrations of
cystatin C or creatinine although there has been considerable debate
in the literature about (i) the best equation to use and (ii) the
variability in the correlation between the concentrations of creatinine
and cystatin C. The equations for GFR can be written in a general
form and from these I calculate the error of the GFR estimates
associated with analyte measurement error. These show that the
error of the GFR estimates is such that it is not possible to distinguish
between the equations over much of the concentration range of either
analyte. The general forms of the equations are also used to derive
an expression for the concentration of cystatin C as a function of the
concentration of creatinine. This equation shows that these analyte
concentrations are not linearly related. Clinical reports of cystatin C
and creatinine concentration are consistent with the expression
derived.
Abstract: In this paper delamination phenomenon in
Carbon-Epoxy laminated composite material is investigated
numerically. Arcan apparatus and specimen is modeled in ABAQUS
finite element software for different loading conditions and crack
geometries. The influence of variation of crack geometry on
interlaminar fracture stress intensity factor and energy release rate for
various mixed mode ratios and pure mode I and II was studied. Also,
correction factors for this specimen for different crack length ratios
were calculated. The finite element results indicate that for loading
angles close to pure mode-II loading, a high ratio of mode-II to
mode-I fracture is dominant and there is an opposite trend for loading
angles close to pure mode-I loading. It confirms that by varying the
loading angle of Arcan specimen pure mode-I, pure mode-II and a
wide range of mixed-mode loading conditions can be created and
tested. Also, numerical results confirm that the increase of the mode-
II loading contribution leads to an increase of fracture resistance in
the CF/PEI composite (i.e., a reduction in the total strain energy
release rate) and the increase of the crack length leads to a reduction
of interlaminar fracture resistance in the CF/PEI composite (i.e., an
increase in the total interlaminar strain energy release rate).
Abstract: An implant elicits a biological response in the
surrounding tissue which determines the acceptance and long-term
function of the implant. Dental implants have become one of the
main therapy methods in clinic after teeth lose. A successful implant
is in contact with bone and soft tissue represent by fibroblasts. In our
study we focused on the interaction between six different chemically
and physically modified titanium implants (Tis-MALP, Tis-O, Tis-
OA, Tis-OPAAE, Tis-OZ, Tis-OPAE) with alveolar fibroblasts as
well as with five type of microorganisms (S. epidermis, S.mutans, S.
gordonii, S. intermedius, C.albicans). The analysis of microorganism
adhesion was determined by CFU (colony forming unite) and biofilm
formation. The presence of α3β1 and vinculin expression on alveolar
fibroblasts was demonstrated using phospho specific cell based
ELISA (PACE). Alveolar fibroblasts have the highest expression of
these proteins on Tis-OPAAE and Tis-OPAE. It corresponds with
results from bacterial adhesion and biofilm formation and it was
related to the lowest production of collagen I by alveolar fibroblasts
on Tis-OPAAE titanium disc.
Abstract: This paper proposes a hybrid method for eyes localization
in facial images. The novelty is in combining techniques
that utilise colour, edge and illumination cues to improve accuracy.
The method is based on the observation that eye regions have dark
colour, high density of edges and low illumination as compared
to other parts of face. The first step in the method is to extract
connected regions from facial images using colour, edge density and
illumination cues separately. Some of the regions are then removed
by applying rules that are based on the general geometry and shape
of eyes. The remaining connected regions obtained through these
three cues are then combined in a systematic way to enhance the
identification of the candidate regions for the eyes. The geometry
and shape based rules are then applied again to further remove the
false eye regions. The proposed method was tested using images from
the PICS facial images database. The proposed method has 93.7%
and 87% accuracies for initial blobs extraction and final eye detection
respectively.
Abstract: This article considers with the influence of selected economic indicators for the development of the Zlin region. Development of the region is mainly influenced by business entities which are located in the region, as well as investors who contribute to the development of regions. For the development of the region it is necessary for skilled workers remain in the region and not to leave these skilled workers. The above-mentioned and other factors are affecting the development of each region.
Abstract: The paper investigates the potential of support vector
machines and Gaussian process based regression approaches to
model the oxygen–transfer capacity from experimental data of
multiple plunging jets oxygenation systems. The results suggest the
utility of both the modeling techniques in the prediction of the
overall volumetric oxygen transfer coefficient (KLa) from operational
parameters of multiple plunging jets oxygenation system. The
correlation coefficient root mean square error and coefficient of
determination values of 0.971, 0.002 and 0.945 respectively were
achieved by support vector machine in comparison to values of
0.960, 0.002 and 0.920 respectively achieved by Gaussian process
regression. Further, the performances of both these regression
approaches in predicting the overall volumetric oxygen transfer
coefficient was compared with the empirical relationship for multiple
plunging jets. A comparison of results suggests that support vector
machines approach works well in comparison to both empirical
relationship and Gaussian process approaches, and could successfully
be employed in modeling oxygen-transfer.
Abstract: The paper gives the pilot results of the project that is
oriented on the use of data mining techniques and knowledge
discoveries from production systems through them. They have been
used in the management of these systems. The simulation models of
manufacturing systems have been developed to obtain the necessary
data about production. The authors have developed the way of
storing data obtained from the simulation models in the data
warehouse. Data mining model has been created by using specific
methods and selected techniques for defined problems of production
system management. The new knowledge has been applied to
production management system. Gained knowledge has been tested
on simulation models of the production system. An important benefit
of the project has been proposal of the new methodology. This
methodology is focused on data mining from the databases that store
operational data about the production process.
Abstract: A framework to estimate the state of dynamically
varying environment where data are generated from heterogeneous
sources possessing partial knowledge about the environment is presented.
This is entirely derived within Dempster-Shafer and Evidence
Filtering frameworks. The belief about the current state is expressed
as belief and plausibility functions. An addition to Single Input
Single Output Evidence Filter, Multiple Input Single Output Evidence
Filtering approach is introduced. Variety of applications such as
situational estimation of an emergency environment can be developed
within the framework successfully. Fire propagation scenario is used
to justify the proposed framework, simulation results are presented.