Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: A 3D industrial computed tomography (CT)
manufactured based on a first generation CT systems, single-source
– single-detector, was evaluated. Operation accuracy assessment of
the manufactured system was achieved using simulation in
comparison with experimental tests. 137Cs and 60Co were used as a gamma source. Simulations were achieved using MCNP4C code.
Experimental tests of 137Cs were in good agreement with the simulations
Abstract: This paper addresses the problem of building a unified
structure to describe a peer-to-peer system. Our approach uses the
well-known notations in the P2P area, and provides a global
architecture that puts a separation between the platform specific
characteristics and the logical ones. In order to enable the navigation
of the peer across platforms, a roaming layer is added. The latter
provides a capability to define a unique identification of peer and
assures the mapping between this identification and those used in
each platform. The mapping task is assured by special wrapper. In
addition, ontology is proposed to give a clear presentation of the
structure of the P2P system without interesting in the content and the
resource managed by the peer. The ontology is created according to
the web semantic paradigm and using OWL language; so, the
structure of the system is considered as a web resource.
Abstract: This paper describes a novel projection algorithm, the Projection Onto Span Algorithm (POSA) for wavelet-based superresolution and removing speckle (in wavelet domain) of unknown variance from Synthetic Aperture Radar (SAR) images. Although the POSA is good as a new superresolution algorithm for image enhancement, image metrology and biometric identification, here one will use it like a tool of despeckling, being the first time that an algorithm of super-resolution is used for despeckling of SAR images. Specifically, the speckled SAR image is decomposed into wavelet subbands; POSA is applied to the high subbands, and reconstruct a SAR image from the modified detail coefficients. Experimental results demonstrate that the new method compares favorably to several other despeckling methods on test SAR images.
Abstract: Ontology Matching is a task needed in various applica-tions, for example for comparison or merging purposes. In literature,many algorithms solving the matching problem can be found, butmost of them do not consider instances at all. Mappings are deter-mined by calculating the string-similarity of labels, by recognizinglinguistic word relations (synonyms, subsumptions etc.) or by ana-lyzing the (graph) structure. Due to the facts that instances are oftenmodeled within the ontology and that the set of instances describesthe meaning of the concepts better than their meta information,instances should definitely be incorporated into the matching process.In this paper several novel instance-based matching algorithms arepresented which enhance the quality of matching results obtainedwith common concept-based methods. Different kinds of formalismsare use to classify concepts on account of their instances and finallyto compare the concepts directly.KeywordsInstances, Ontology Matching, Semantic Web
Abstract: This paper presented a modified efficient inductive
powering link based on ASK modulator and proposed efficient class-
E power amplifier. The design presents the external part which is
located outside the body to transfer power and data to the implanted
devices such as implanted Microsystems to stimulate and monitoring
the nerves and muscles. The system operated with low band
frequency 10MHZ according to industrial- scientific – medical (ISM)
band to avoid the tissue heating. For external part, the modulation
index is 11.1% and the modulation rate 7.2% with data rate 1 Mbit/s
assuming Tbit = 1us. The system has been designed using 0.35-μm
fabricated CMOS technology. The mathematical model is given and
the design is simulated using OrCAD P Spice 16.2 software tool and
for real-time simulation, the electronic workbench MULISIM 11 has
been used.
Abstract: TUSAT is a prospective Turkish
Communication Satellite designed for providing mainly data
communication and broadcasting services through Ku-Band
and C-Band channels. Thermal control is a vital issue in
satellite design process. Therefore, all satellite subsystems and
equipments should be maintained in the desired temperature
range from launch to end of maneuvering life. The main
function of the thermal control is to keep the equipments and
the satellite structures in a given temperature range for various
phases and operating modes of spacecraft during its lifetime.
This paper describes the thermal control design which uses
passive and active thermal control concepts. The active
thermal control is based on heaters regulated by software via
thermistors. Alternatively passive thermal control composes of
heat pipes, multilayer insulation (MLI) blankets, radiators,
paints and surface finishes maintaining temperature level of
the overall carrier components within an acceptable value.
Thermal control design is supported by thermal analysis using
thermal mathematical models (TMM).
Abstract: Thanks to the interdisciplinary nature of crises, the
position of researchers in that field is rather difficult. Very often the
traditional methods of research cannot be applied there. The article is
aimed at the changes in crises research. It describes the substance of
individual changes and emphasizes the shift in research approaches
to the crisis.
Abstract: Scheduling of diversified service requests in
distributed computing is a critical design issue. Cloud is a type of
parallel and distributed system consisting of a collection of
interconnected and virtual computers. It is not only the clusters and
grid but also it comprises of next generation data centers. The paper
proposes an initial heuristic algorithm to apply modified ant colony
optimization approach for the diversified service allocation and
scheduling mechanism in cloud paradigm. The proposed optimization
method is aimed to minimize the scheduling throughput to service all
the diversified requests according to the different resource allocator
available under cloud computing environment.
Abstract: This paper presents a new circuit arrangement for a
current-mode Wheatstone bridge that is suitable for low-voltage
integrated circuits implementation. Compared to the other proposed
circuits, this circuit features severe reduction of the elements number,
low supply voltage (1V) and low power consumption (
Abstract: An experimental campaign of measurements for a
Darrieus vertical-axis wind turbine (VAWT) is presented for open
field conditions. The turbine is characterized by a twisted bladed
design, each blade being placed at a fixed distance from the rotational
shaft. The experimental setup to perform the acquisitions is described.
The results are lower than expected, due to the high influence of the
wind shear.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: This paper simulates the ad-hoc mesh network in rural areas, where such networks receive great attention due to their cost, since installing the infrastructure for regular networks in these areas is not possible due to the high cost. The distance between the communicating nodes is the most obstacles that the ad-hoc mesh network will face. For example, in Terranet technology, two nodes can communicate if they are only one kilometer far from each other. However, if the distance between them is more than one kilometer, then each node in the ad-hoc mesh networks has to act as a router that forwards the data it receives to other nodes. In this paper, we try to find the critical number of nodes which makes the network fully connected in a particular area, and then propose a method to enhance the intermediate node to accept to be a router to forward the data from the sender to the receiver. Much work was done on technological changes on peer to peer networks, but the focus of this paper will be on another feature which is to find the minimum number of nodes needed for a particular area to be fully connected and then to enhance the users to switch on their phones and accept to work as a router for other nodes. Our method raises the successful calls to 81.5% out of 100% attempt calls.
Abstract: In very narrow pathways, the speed of sound propagation and the phase of sound waves change due to the air viscosity. We have developed a new finite element method (FEM) that includes the effects of air viscosity for modeling a narrow sound pathway. This method is developed as an extension of the existing FEM for porous sound-absorbing materials. The numerical calculation results for several three-dimensional slit models using the proposed FEM are validated against existing calculation methods.
Abstract: Support Vector Domain Description (SVDD) is one of the best-known one-class support vector learning methods, in which one tries the strategy of using balls defined on the feature space in order to distinguish a set of normal data from all other possible abnormal objects. As all kernel-based learning algorithms its performance depends heavily on the proper choice of the kernel parameter. This paper proposes a new approach to select kernel's parameter based on maximizing the distance between both gravity centers of normal and abnormal classes, and at the same time minimizing the variance within each class. The performance of the proposed algorithm is evaluated on several benchmarks. The experimental results demonstrate the feasibility and the effectiveness of the presented method.
Abstract: Finding the minimal logical functions has important applications in the design of logical circuits. This task is solved by many different methods but, frequently, they are not suitable for a computer implementation. We briefly summarise the well-known Quine-McCluskey method, which gives a unique procedure of computing and thus can be simply implemented, but, even for simple examples, does not guarantee an optimal solution. Since the Petrick extension of the Quine-McCluskey method does not give a generally usable method for finding an optimum for logical functions with a high number of values, we focus on interpretation of the result of the Quine-McCluskey method and show that it represents a set covering problem that, unfortunately, is an NP-hard combinatorial problem. Therefore it must be solved by heuristic or approximation methods. We propose an approach based on genetic algorithms and show suitable parameter settings.
Abstract: The article is about government programs and projects
and their description which are aimed at improving the socioeconomic
situation in the Republic of Kazakhstan. A brief historical
overview, as well as information about current socio-economic,
political and transitional contexts of the country are provided. Two
theories were described in the article to inform this descriptive study.
According to the United Nation's Development Reports for 2005 and
2011, the country's human development index (HDI) rose by several
points despite the socio-economic and political imbalances taking
place in the republic since it gained its independence in 1991. It is
stated in the article that government support programs are one of the
crucial factors that increase the population welfare which in its turn
may lead to reduction of social crisis processes in the country.
Abstract: In our modern world, more physical transactions are being substituted by electronic transactions (i.e. banking, shopping, and payments), many businesses and companies are performing most of their operations through the internet. Instead of having a physical commerce, internet visitors are now adapting to electronic commerce (e-Commerce). The ability of web users to reach products worldwide can be greatly benefited by creating friendly and personalized online business portals. Internet visitors will return to a particular website when they can find the information they need or want easily. Dealing with this human conceptualization brings the incorporation of Artificial/Computational Intelligence techniques in the creation of customized portals. From these techniques, Fuzzy-Set technologies can make many useful contributions to the development of such a human-centered endeavor as e-Commerce. The main objective of this paper is the implementation of a Paradigm for the Intelligent Design and Operation of Human-Computer interfaces. In particular, the paradigm is quite appropriate for the intelligent design and operation of software modules that display information (such Web Pages, graphic user interfaces GUIs, Multimedia modules) on a computer screen. The human conceptualization of the user personal information is analyzed throughout a Cascaded Fuzzy Inference (decision-making) System to generate the User Ascribe Qualities, which identify the user and that can be used to customize portals with proper Web links.
Abstract: Australian government agencies have a natural desire
to provide migrants a wide range of opportunities. Consequently,
government online services should be equally available to migrants
with a non-English speaking background (NESB). Despite the
commendable efforts of governments and local agencies in Australia
to provide such services, in reality, many NESB communities are not
taking advantage of these services. This article–based on an
extensive case study regarding the use of online government services
by the Arabic NESB community in Australia–reports on the
possible reasons for this issue, as well as suggestions for
improvement. The conclusion is that Australia should implement
ICT-based or e-government policies, programmes, and services that
more accurately reflect migrant cultures and languages so that
migrant integration can be more fully accomplished. Specifically, this
article presents an NESB Model that adopts the value of usercentricity
or a more individual-focused approach to government
online services in Australia.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.