Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: Phrases has a long history in information retrieval, particularly in commercial systems. Implicit semantic relationship between words in a form of BaseNP have shown significant improvement in term of precision in many IR studies. Our research focuses on linguistic phrases which is language dependent. Our results show that using BaseNP can improve performance although above 62% of words formation in Malay Language based on derivational affixes and suffixes.
Abstract: The purpose of the present study is the investigation
of the relationship between knowledge management and enabling
managers based on achieving proper function. This research is
descriptive and investigative. The sample includes all male and
female high school managers of first and second regions of Urmia
including 98 school and accordingly 98 managers. The instrument
applied was a questionnaire. To sum up, there is a statistically
significant relationship between knowledge management and
empowering managers. In the end, several suggestions are provided.
Abstract: In this paper is shown that the probability-statistic methods application, especially at the early stage of the aviation gas turbine engine (GTE) technical condition diagnosing, when the flight information has property of the fuzzy, limitation and uncertainty is unfounded. Hence is considered the efficiency of application of new technology Soft Computing at these diagnosing stages with the using of the Fuzzy Logic and Neural Networks methods. Training with high accuracy of fuzzy multiple linear and non-linear models (fuzzy regression equations) which received on the statistical fuzzy data basis is made. Thus for GTE technical condition more adequate model making are analysed dynamics of skewness and kurtosis coefficients' changes. Researches of skewness and kurtosis coefficients values- changes show that, distributions of GTE work parameters have fuzzy character. Hence consideration of fuzzy skewness and kurtosis coefficients is expedient. Investigation of the basic characteristics changes- dynamics of GTE work parameters allows to draw conclusion on necessity of the Fuzzy Statistical Analysis at preliminary identification of the engines' technical condition. Researches of correlation coefficients values- changes shows also on their fuzzy character. Therefore for models choice the application of the Fuzzy Correlation Analysis results is offered. For checking of models adequacy is considered the Fuzzy Multiple Correlation Coefficient of Fuzzy Multiple Regression. At the information sufficiency is offered to use recurrent algorithm of aviation GTE technical condition identification (Hard Computing technology is used) on measurements of input and output parameters of the multiple linear and non-linear generalised models at presence of noise measured (the new recursive Least Squares Method (LSM)). The developed GTE condition monitoring system provides stage-bystage estimation of engine technical conditions. As application of the given technique the estimation of the new operating aviation engine temperature condition was made.
Abstract: With deep development of software reuse, componentrelated
technologies have been widely applied in the development of
large-scale complex applications. Component identification (CI) is
one of the primary research problems in software reuse, by analyzing
domain business models to get a set of business components with high
reuse value and good reuse performance to support effective reuse.
Based on the concept and classification of CI, its technical stack is
briefly discussed from four views, i.e., form of input business models,
identification goals, identification strategies, and identification
process. Then various CI methods presented in literatures are
classified into four types, i.e., domain analysis based methods,
cohesion-coupling based clustering methods, CRUD matrix based
methods, and other methods, with the comparisons between these
methods for their advantages and disadvantages. Additionally, some
insufficiencies of study on CI are discussed, and the causes are
explained subsequently. Finally, it is concluded with some
significantly promising tendency about research on this problem.
Abstract: This article is an extension and a practical application
approach of Wheeler-s NEBIC theory (Net Enabled Business
Innovation Cycle). NEBIC theory is a new approach in IS research
and can be used for dynamic environment related to new technology.
Firms can follow the market changes rapidly with support of the IT
resources. Flexible firms adapt their market strategies, and respond
more quickly to customers changing behaviors. When every leading
firm in an industry has access to the same IT resources, the way that
these IT resources are managed will determine the competitive
advantages or disadvantages of firm. From Dynamic Capabilities
Perspective and from newly introduced NEBIC theory by Wheeler,
we know that only IT resources cannot deliver customer value but
good configuration of those resources can guarantee customer value
by choosing the right emerging technology, grasping the economic
opportunities through business innovation and growth. We found
evidences in literature that SOA (Service Oriented Architecture) is a
promising emerging technology which can deliver the desired
economic opportunity through modularity, flexibility and loosecoupling.
SOA can also help firms to connect in network which can
open a new window of opportunity to collaborate in innovation and
right kind of outsourcing
Abstract: The article deals with dividends and their distribution from investors from a theoretical point of view. Some studies try to analyzed the reaction of the market on the dividend announcement and found out the change of dividend policy is associated with abnormal returns around the dividend announcement date. Another researches directly questioned the investors about their dividend preference and beliefs. Investors want the dividend from many reasons (e.g. some of them explain the dividend preference by the existence of transaction cost; investors prefer the dividend today, because there is less risky; the managers have private information about the firm). The most controversial theory of dividend policy was developed by Modigliani and Miller (1961) who demonstrated that in the perfect and complete capital markets the dividend policy is irrelevant and the value of the company is independent of its payout policy. Nevertheless, in the real world the capital markets are imperfect, because of asymmetric information, transaction costs, incomplete contracting possibilities and taxes.
Abstract: Current trends in manufacturing are characterized by
production broadening, innovation cycle shortening, and the products
having a new shape, material and functions. The production strategy
focused on time needed change from the traditional functional
production structure to flexible manufacturing cells and lines.
Production by automated manufacturing system (AMS) is one of the
most important manufacturing philosophies in the last years. The
main goals of the project we are involved in lies on building a
laboratory in which will be located a flexible manufacturing system
consisting of at least two production machines with NC control
(milling machines, lathe). These machines will be linked to a
transport system and they will be served by industrial robots. Within
this flexible manufacturing system a station for the quality control
consisting of a camera system and rack warehouse will be also
located. The design, analysis and improvement of this manufacturing
system, specially with a special focus on the communication among
devices constitute the main aims of this paper. The key determining
factors for the manufacturing system design are: the product, the
production volume, the used machines, the disposable manpower, the
disposable infrastructure and the legislative frame for the specific
cases.
Abstract: The paper deals with cartographic visualisation of
results of transport accessibility monitoring with the use of a semiautomated
method of unipolar anamorphosis, developed by the
authors in the GIS environment. The method is based on
transformation of distance in the map to values of a geographical
phenomenon. In the case of time accessibility it is based on
transformation of isochrones converted into the form of concentric
circles, taking into account selected topographic and thematic
elements in the map. The method is most suitable for analyses of
accessibility to or from a centre and for modelling its long-term
context.
The paper provides a detailed analysis of the procedures and
functionality of the method, discussing the issues of coordinates,
transformation, scale and visualisation. It also offers a discussion of
possible problems and inaccuracies. A practical application of the
method is illustrated by previous research results by the authors in
the filed of accessibility in Czechia.
Abstract: This paper examines whether or not immigration has a positive influence on the duration of unemployment, in a macroeconomic perspective. We analyse also whether the degree of labor market integration can influence migration. The integration of immigrants into the labor market is a recurrence theme in the work on the economic consequences of immigration. However, to our knowledge, no researchers have studied the impact of immigration on unemployment duration, and vice versa. With two methodology of research (panel estimations (OLS and 2SLS) and panel cointegration techniques), we show that migration seems to influence positively the short-term unemployment and negatively long-term unemployment, for 14 OECD destination countries. In addition, immigration seems to be conditioned by the structural and institutional characteristics of the labour market.
Abstract: This paper provides some thoughts about the lack of
attentiveness of building commissioning in the construction industry
and the lack of handling in project commissioning as an integral part
of the project life-cycle. Many have perceived commissioning as the
problem solving process of a project, rather than the start up of the
equipment, or the handing over of the project to the client. Therefore,
there is a lack of proper attention in the planning of commissioning
as a vital part of the project life-cycle. This review paper aims to
highlight the benefits of building commissioning and to propose the
lacking of knowledge gap on building commissioning. Finally, this
paper hopes to propose the shift of focus on this matter in future
research.
Abstract: BioEnergy is an archetypal appropriate technology
and alternate source of energy in rural areas of China, and can meet
the basic need for cooking fuel in rural areas. The paper introduces
with an alternate mean of research that can accelerate the biogas
energy production. Tithonia diversifolia or the Tree marigold can be
hailed as mesophillic anaerobic digestion to increase the production
of more Bioenergy. Tithonia diversifolia is very native to Mexico and
Central America, which can be served as ornamental plants- green
manure and can prevent soil erosion. Tithonia diversifolia is widely
grown and known to Asia, Africa, America and Australia as well.
Nowadays, Considering China’s geographical condition it is found
that Tithonia diversifolia is widely growing plant in the many tropical
and subtropical regions of southern Yunnan- which can have great
usage in accelerating and increasing the Bioenergy production
technology. The paper discussed aiming at proving possibility that
Tithonia diversifolia can be applied in biogas fermentation and its
biogas production potential, the research carried experiment on
Tithonia diversifolia biogas fermentation under the mesophilic
condition (35 Celsius Degree). The result revealed that Tithonia
diversifolia can be used as biogas fermentative material, and 6%
concentration can get the best biogas production, with the TS biogas
production rate 656mL/g and VS biogas production rate 801mL/g. It
is well addressed that Tithonia diversifolia grows wildly in 53
Counties and 9 cities of Yunnan Province, which mainly grows in
form of the road side plants, the edge of the field, countryside, forest
edge, open space; of which demersum-natures can form dense
monospecific beds -causing serious harm to agricultural production
landforms threatening the ecological system as a potentially harmful
exotic plant. There are also found the three types of invasive daisy
alien plants -Eupatorium adenophorum, Eupatorium Odorata and
Tithonia diversifolia in Yunnan Province of China-among them the
Tithonia diversifolia is responsible for causing serious harm to
agricultural production. In this paper we have designed the
experimental explanation of Biogas energy production that requires
anaerobic environment and some microbes; Tithonia diversifolia
plant has been taken into consideration while carrying experiments
and with successful resulting of generating more BioEnergy
emphasizing on the practical applications of Tithonia diversifolia.
This paper aims at- to find a new mechanism to provide a more
scientific basis for the development of this plant herbicides in Biogas
energy and to improve the utilization throughout the world as well.
Abstract: The objectives of this research are to search the
management pattern of Nakhon Pathom lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Nakhon Pathom style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and
information are collected by informal discussions with 12 managers
and 400 questionnaires. A mixed method of both qualitative research
and quantitative research are used. Bent Flyvbjerg’s phronesis is
utilized for this analysis. Our research will prove that sufficient
economy can help small business firms to solve their problems. We
think that the results of our research will be a financial model to
solve many problems of the entrepreneurs and this way will can be a
model for other provinces of Thailand.
Abstract: Researchers investigate arious strategies to develop composite beams and maximize the structural advantages. This study
attempted to conduct experiments and analysis of changes in the
neutral axis of positive moments of a Green Beam. Strain
compatibility analysis was used, and its efficiency was demonstrated
by comparing experimental and analytical values. In the comparison of
neutral axis, the difference between experimental and analytical values
was found to range from 8.8~26.2%. It was determined that strain
compatibility analysis can be useful for predicting the behaviors of
composite beams, with the ability to predict the behavior of not only
the elastic location of the composite member, but also of the plastic
location
Abstract: Double heterogeneity of randomly located pebbles in
the core and Coated Fuel Particles (CFPs) in the pebbles are specific
features in pebble bed reactors and usually, because of difficulty to
model with MCNP code capabilities, are neglected. In this study,
characteristics of HTR-10, Tsinghua University research reactor, are
used and not only double heterogeneous but also truncated CFPs and
Pebbles are considered.Firstly, 8335 CFPs are distributed randomly
in a pebble and then the core of reactor is filled with those pebbles
and graphite pebbles as moderator such that 57:43 ratio of fuel and
moderator pebbles is established.Finally, four different core
configurations are modeled. They are Simple Cubic (SC) structure
with truncated pebbles,SC structure without truncated pebble, and
Simple Hexagonal(SH) structure without truncated pebbles and SH
structure with truncated pebbles. Results like effective multiplication
factor (Keff), critical height,etc. are compared with available data.
Abstract: The purposes of researches - to estimate implicit ethnic attitudes by direct and indirect methods, to determine the accordance of two types measuring, to investigate influence of task type used in an experiment, on the results of measuring, as well as to determine a presence or communication between recent episodic events and chronologic correlations of ethnic attitudes. Method of the implicit measuring - an evaluative priming (EPT) carried out with the use of different SOA intervals, explicit methods of research are G.Soldatova-s types of ethnic identity, G.Soldatova-s index of tolerance, E.Bogardus scale of social distance. During five stages of researches received results open some aspects of implicit measuring, its correlation with the results of self-reports on different SOA intervals, connection of implicit measuring with emotional valence of episodic events of participants and other indexes, presenting a contribution to the decision of implicit measuring application problem for study of different social constructs
Abstract: Does the spatial perspective provide a common thread for rural sociology? Have rural sociologists succeeded in bringing order to their data using spatial analysis models and techniques? A trial answer to such questions, as touchstones of theoretical and applied sociological studies in rural areas, is the point at issue in the present paper. Spatial analyses have changed the way rural sociologists approach scientific problems. Rural sociology is spatial by nature because much, if not most, of its research topics has a spatial “awareness." However, such spatial awareness is not quite the same as spatial analysis because it is not typically associated with underlying theories and hypotheses about spatial patterns that are designed to be tested for their specific spatial content. This paper presents pressing issues for future research to reintroduce mainstream rural sociology to the concept of space.
Abstract: The friction between two metal surfaces results in a
high frequency noise (squealing) which also occurs during the
braking of wagons with rail brakes in the process of shunting at a
marshalling yard with a hump. At that point the noise level may
exceed 130dB, which is extremely unpleasant for workers and
inhabitants. In our research we developed a new composite material
which does not change braking properties, is capable of taking
extremely high pressure loads, reduces noise and is environmentally
friendly. The noise reduction results had been very good and had
shown a decrease of the high frequency noise almost completely (by
99%) at its source. With our technology we had also reduced general
noise by more than 30dBA.
Abstract: Although there have been many researches in cluster
analysis to consider on feature weights, little effort is made on sample
weights. Recently, Yu et al. (2011) considered a probability
distribution over a data set to represent its sample weights and then
proposed sample-weighted clustering algorithms. In this paper, we
give a sample-weighted version of generalized fuzzy clustering
regularization (GFCR), called the sample-weighted GFCR
(SW-GFCR). Some experiments are considered. These experimental
results and comparisons demonstrate that the proposed SW-GFCR is
more effective than the most clustering algorithms.
Abstract: Green buildings have been commonly cited to be more
expensive than conventional buildings. However, limited research
has been conducted to clearly identify elements that contribute to this
cost differential. The construction cost of buildings can be typically
divided into “hard" costs and “soft" cost elements. Using a review
analysis of existing literature, the study identified six main elements
in green buildings that contribute to the general cost elements that are
“soft" in nature. The six elements found are insurance, developer-s
experience, design cost, certification, commissioning and energy
modeling. Out of the six elements, most literatures have highlighted
the increase in design cost for green design as compared to
conventional design due to additional architectural and engineering
costs, eco-charettes, extra design time, and the further need for a
green consultant. The study concluded that these elements of soft cost
contribute to the green premium or cost differential of green
buildings.