Abstract: Thai language is difficult in all four language skills,
especially reading. The first year students may have different abilities
in reading, so a teacher is required to find out a student’s reading
level so that the teacher can help and support them till they can
develop and resolve each problem themselves. This research is aimed
to study the prosody problem among Thai students and will be
focused on first year Thai students in the second semester. A total of
58 students were involved in this study. Four obstacles were found:
1. Interpretation from what they read and write
2. Incorrectness Pronunciation of Prosody
3. Incorrectness in Rhythm of the Poem
4. Incorrectness of the Thai Poem Pronunciation
Abstract: The objective of this research is to study principal
component analysis for classification of 67 soil samples collected from
different agricultural areas in the western part of Thailand. Six soil
properties were measured on the soil samples and are used as original
variables. Principal component analysis is applied to reduce the
number of original variables. A model based on the first two
principal components accounts for 72.24% of total variance. Score
plots of first two principal components were used to map with
agricultural areas divided into horticulture, field crops and wetland.
The results showed some relationships between soil properties and
agricultural areas. PCA was shown to be a useful tool for agricultural
areas classification based on soil properties.
Abstract: The objectives of this study are to determine the role of media that influence the values, attitudes and behaviors of Thai youths. Analytical qualitative research techniques were used for this purpose. Data collection based techniques was used which were individual interviews and focus group discussions with journalists, sample of high school and university students, and parents. The results show that “Social Media" is still the most popular media for Thai youths. It is also still in the hands of the marketing business and it can motivate Thai youths to do so many things. The main reasons of media exposure are to find quality information that they want quickly, get satisfaction and can use social media to get more exciting and to build communities. They believe that the need for media and information literacy skills is defined as making judgments, personal integrity, training of family and the behavior of close friends.
Abstract: This study is purely qualitative. The objectives of this study can be identified as two main factors: traditionally explanation and economically studying. The study of weddings, both in traditional beauty and the aggressively strong competitive in the wedding business market has limited population of the study only Thailand internal wedding consumers. Focus group with the new marriage couple and in-depth interview with fully experiences wedding businessman were used. Traditionally, Thai weddings are very various; therefore, the recent patterns were briefly concluded to be processes of traditional Thai wedding will be revealed and explained then give more details in the formal procedures. Economically, weddings business are related to many types of businesses from catering business, hospitality and tourism business, pre-wedding photography, and the complete full-serviced wedding organizer for examples. The situations, changes and obstacles of the wedding related business will be discussed.
Abstract: Studies of vocal communication in Sooty-headed
Bulbul were carried out from January to December 2011. Vocal
recordings and behavioral observations were made in their natural
habitats at some localities of Lampang, Thailand. After editing, cuts
of high quality recordings were analyzed with the help of Avisoft-
SASLab Pro (version 4.40) software. More than one thousand
element repertoires in five groups were found within two vocal
structures. The two structures were short sounds with single element
and phrases composed of elements, the frequency ranged from 1-10
kHz. Most phrases were composed of 2 to 5 elements that were often
dissimilar in structure, however, these phrases were not as complex
as song phrases. The elements and phrases were combined to form
many patterns. The species used ten types of calls; i.e. alert, alarm,
aggressive, begging, contact, courtship, distress, exciting, flying and
invitation. Alert and contact calls were used more frequently than
other calls. Aggressive, alarm and distress calls could be used for
interspecific communication among some other bird species in the
same habitats.
Abstract: Work stress causes the organizational work-life
imbalance of employees. Because of this imbalance, workers perform
with lower effort to finish assignments and thus an organization will
experience reduced productivity. In order to investigate the problem
of an organizational work-life imbalance, this qualitative case study
focuses on an organizational work-life imbalance among Thai
software developers in a German-owned company in Chiang Mai,
Thailand. In terms of knowledge management, fishbone diagram is
useful analysis tool to investigate the root causes of an organizational
work-life imbalance systematically in focus-group discussions.
Furthermore, fishbone diagram shows the relationship between
causes and effects clearly. It was found that an organizational worklife
imbalance among Thai software developers is influenced by
management team, work environment, and information tools used in
the company over time.
Abstract: This paper demonstrates an effort of a serviceoriented
engineering department in improving the sharing and
transfer of knowledge. Although the department consist of only six
employees, but it provides services in various chemical application in
an oil and gas business. The services provided span across Asia
Pacific region mainly Indonesia, Myanmar, Vietnam, Brunei,
Thailand and Singapore. Currently there are no effective tools or
integrated systems that support the sharing or transfer and
maintenance of knowledge so the department has considered
preserving this valuable knowledge by developing a Knowledge
Management System (KMS). This paper presents the development of
a KMS to support the sharing of knowledge in a service-oriented
engineering department of an oil and gas company. The embedded
features in the KMS like blog and forum will encourage iterative
process of knowledge sharing among the employees in the
department. The information and knowledge being shared, discussed
and communicated will be then achieved for future re-use. The re-use
of the knowledge allows the department to reduce redundant efforts
in providing consistent, up-to-date and cost effective of the best
solution to the its clients.
Abstract: In films, visual effects have played the role of
expressing realities more realistically or describing imaginations as if
they are real. Such images are immediated images representing
realism, and the logic of immediation for the reality of images has
been perceived dominant in visual effects. In order for immediation to
have an identity as immediation, there should be the opposite concept
hypermediation.
In the mid 2000s, hypermediated images were settled as a code of
mass culture in Asia. Thus, among Asian films highly popular in those
days, this study selected five displaying hypermediated images – 2 Korean, 2 Japanese, and 1 Thailand movies – and examined the
semiotic meanings of such images using Roland Barthes- directional and implicated meaning analysis and Metz-s paradigmatic analysis
method, focusing on how hypermediated images work in the general
context of the films, how they are associated with spaces, and what
meanings they try to carry.
Abstract: This study aims at providing empirical evidence on a
comparison of two equity valuation models: (1) the dividend discount
model (DDM) and (2) the residual income model (RIM), in
estimating equity values of Thai firms during 1995-2004. Results
suggest that DDM and RIM underestimate equity values of Thai
firms and that RIM outperforms DDM in predicting cross-sectional
stock prices. Results on regression of cross-sectional stock prices on
the decomposed DDM and RIM equity values indicate that book
value of equity provides the greatest incremental explanatory power,
relative to other components in DDM and RIM terminal values,
suggesting that book value distortions resulting from accounting
procedures and choices are less severe than forecast and
measurement errors in discount rates and growth rates.
We also document that the incremental explanatory power of book
value of equity during 1998-2004, representing the information
environment under Thai Accounting Standards reformed after the
1997 economic crisis to conform to International Accounting
Standards, is significantly greater than that during 1995-1996,
representing the information environment under the pre-reformed
Thai Accounting Standards. This implies that the book value
distortions are less severe under the 1997 Reformed Thai Accounting
Standards than the pre-reformed Thai Accounting Standards.
Abstract: The objective of this study is to identify the factors
that influence the online purchasing loyalty for Thai herbal products.
Survey research is used to gather data from Thai herb online
merchants to assess factors that have impacts on enhancing loyalty.
Data were collected from 300 online customers who had experience
in online purchasing of Thai Herbal products. Prior experience
consists of data from previous usage of online herbs, herb purchase
and internet usage. E-Quality data consists of information quality,
system quality, service quality and the product quality of Thai herbal
products sold online. The results suggest that prior experience, Equality,
attitude toward purchase and trust in online merchant have
major impacts on loyalty. The good attitude and E-Quality of
purchasing Thai herbal product online are the most significant
determinants affecting loyalty.
Abstract: This paper presents optimal based damping controllers of Unified Power Flow Controller (UPFC) for improving the damping power system oscillations. The design problem of UPFC damping controller and system configurations is formulated as an optimization with time domain-based objective function by means of Adaptive Tabu Search (ATS) technique. The UPFC is installed in Single Machine Infinite Bus (SMIB) for the performance analysis of the power system and simulated using MATLAB-s simulink. The simulation results of these studies showed that designed controller has an tremendous capability in damping power system oscillations.
Abstract: A new generation product made from bamboo strips,
known as laminated bamboo, has gained importance. The objective
of this research was to experiment the effect of three factors on the
mechanical property of laminated bamboo. The interested factors for
experimental design were (A) four bamboo species, namely Bambusa
blumeana Schultes (Pai See Suk), Dendrocalamus asper Backer (Pai
Tong), Dendrocalamus hamiltonii Nees (Pai Hok) and
Dendrocalamus sericeus Munro (Pai Sang Mon), (B) two types of
glue adhesive, polyvinyl acetate emulsion (PVAC) fortified with
urea-formaldehyde (UF) and urea-formaldehyde (UF) to make
parallel-oriented bamboo strips laminates and (C) glue weight per
strip area, 150 g/m2 and 190 g/m2. Experimental results showed that
Dendrocalamus asper Backer (Pai Tong) and Dendrocalamus
sericeus Munro (Pai Sang Mon) were best used for manufacturing
due to their highest MOR and MOE. The amount of glue weight 150
g/m2 yielded higher MOR and MOE than the amount of glue weight
190 g/m2. At the conclusion, the laminated bamboo manufacturers
can benefit from this research in order to select right materials
according to strength, cost and accessibility.
Abstract: This study investigated students- perception of self
efficacy and anxiety in acquiring English language, and consequently
examined the relationship existing among the independent variables,
confounding variables and students- performances in the English
language. The researcher tested the research hypotheses using a
sample group of 318 respondents out of the population size of 400
students. The results obtained revealed that there was a significant
moderate negative relationship between English language anxiety
and performance in English language, but no significant relationship
between self-efficacy and English language performance, among the
middle-school students. There was a significant moderate negative
relationship between English language anxiety and self-efficacy. It
was discovered that general self-efficacy and English language
anxiety represented a significantly more powerful set of predictors
than the set of confounding variables. Thus, the study concluded that
English language anxiety and general self-efficacy were significant
predictors of English language performance among middle-school
students in Satri Si Suriyothai School.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.
Abstract: The aim of research project is to evaluate quantity and
quality for conjunctive use of groundwater and surface water in lower
in the Lower Nam Kam area, Thailand, even though there have been
hints of saline soil and water. The mathematical model named
WUSMO and MIKE Basin were applied for the calculation of crop
water utilization. Results of the study showed that, in irrigation
command area, water consumption rely on various sources; rain water
21.56%, irrigation water 78.29%, groundwater and some small surface
storage 0.15%. Meanwhile, for non-irrigation command area, water
consumption depends on the Nam Kam and Nambang stream 42%,
rain water 36.75% and groundwater and some small surface storage
19.18%. Samples of surface water and groundwater were collected for
2 seasons. The criterion was determined for the assessment of suitable
water for irrigation. It was found that this area has very limited sources
of suitable water for irrigation.
Abstract: Most, if not all, public hospitals in Thailand have encountered a common problem regarding the increasing demand for medical services. The increasing number of patients causes so much strain on the hospital-s services, over-crowded, overloaded working hours, staff fatigue, medical error and long waiting time. This research studied the characteristics of operational processes of the medical care services at the medicine department in a large public university hospital. The research focuses on details regarding methods, procedures, processes, resources, and time management in overall processes. The simulation model is used as a tool to analyze the impact of various improvement strategies.
Abstract: The effect of wood vinegar, entomopathogenic
nematodes ((Steinernema thailandensis n. sp.) and fermented organic
substances from four plants such as: Derris elliptica Roxb, Stemona
tuberosa Lour, Tinospora crispa Mier and Azadirachta indica J. were
tested on the five varieties of sweetpotato with potential for
bioethanol production ie. Taiwan, China, PROC No.65-16, Phichit
166-5, and Phichit 129-6. The experimental plots were located at
Faculty of Agriculture, Natural Resources and Environment,
Naresuan University, Phitsanulok, Thailand. The aim of this study
was to compare the efficiency of the five treatments for growth, yield
and insect infestation on the five varieties of sweetpotato. Treatment
with entomopathogenic nematodes gave the highest average weight
of sweetpotato tubers (1.3 kg/tuber), followed by wood vinegar,
fermented organic substances and mixed treatment with yields of
0.88, 0.46 and 0.43 kg/tuber, respectively. Also the
entomopathogenic nematode treatment gave significantly higher
average width and length of sweet potato (9.82 cm and 9.45 cm,
respectively). Additionally, the entomopathogenic nematode
provided the best control of insect infestation on sweetpotato leaves
and tubers. Comparison among the varieties of sweetpotato, PROC
NO.65-16 showed the highest weight and length. However, Phichit
129-6 gave significantly higher weight of 0.94 kg/tuber. Lastly, the
lowest sweet potato weevil infestation on leaves and tubers occurred
on Taiwan and Phichit 129-6.
Abstract: This paper presents the determination of the proper
quality costs parameters which provide the optimum return. The
system dynamics simulation was applied. The simulation model was
constructed by the real data from a case of the electronic devices
manufacturer in Thailand. The Steepest Descent algorithm was
employed to optimise. The experimental results show that the
company should spend on prevention and appraisal activities for 850
and 10 Baht/day respectively. It provides minimum cumulative total
quality cost, which is 258,000 Baht in twelve months. The effect of
the step size in the stage of improving the variables to the optimum
was also investigated. It can be stated that the smaller step size
provided a better result with more experimental runs. However, the
different yield in this case is not significant in practice. Therefore, the
greater step size is recommended because the region of optima could
be reached more easily and rapidly.
Abstract: This research analyzes factors affecting the success of
Litecoin Value within Thailand and develops a guideline for selfreliance
for effective business implementation. Samples in this study
included 119 people through surveys. The results revealed four main
factors affecting the success as follows: 1) Future Career training
should be pursued in applied Litecoin development. 2) Didn't grasp
the concept of a digital currency or see the benefit of a digital
currency. 3) There is a great need to educate the next generation of
learners on the benefits of Litecoin within the community. 4) A great
majority didn't know what Litecoin was.
The guideline for self-reliance planning consisted of 4 aspects: 1)
Development planning: by arranging meet up groups to conduct
further education on Litecoin and share solutions on adoption into
every day usage. Local communities need to develop awareness of
the usefulness of Litecoin and share the value of Litecoin among
friends and family. 2) Computer Science and Business Management
staff should develop skills to expand on the benefits of Litecoin
within their departments. 3) Further research should be pursued on
how Litecoin Value can improve business and tourism within
Thailand. 4) Local communities should focus on developing Litecoin
awareness by encouraging street vendors to accept Litecoin as
another form of payment for services rendered.
Abstract: Successful intelligence (SI) is the integrated set of the
ability needed to attain success in life, within individual-s sociocultural
context. People are successfully intelligent by recognizing
their strengths and weaknesses. They will find ways to strengthen
their weakness and maintain their strength or even improve it. SI
people can shape, select, and adapt to the environments by using
balance of higher-ordered thinking abilities including; critical,
creative, and applicative. Aims: The purposes of this study were to;
1) develop curriculum that promotes SI for nursing students, and 2)
study the effectiveness of the curriculum development. Method:
Research and Development was a method used for this study. The
design was divided into two phases; 1) the curriculum development
which composed of three steps (needs assessment, curriculum
development and curriculum field trail), and 2) the curriculum
implementation. In this phase, a pre-experimental research design
(one group pretest-posttest design) was conducted. The sample
composed of 49 sophomore nursing students of Boromarajonani
College of Nursing, Surin, Thailand who enrolled in Nursing care of
Health problem course I in 2011 academic year. Data were carefully
collected using 4 instruments; 1) Modified essay questions test
(MEQ) 2) Nursing Care Plan evaluation form 3) Group processing
observation form (α = 0.74) and 4) Satisfied evaluation form of
learning (α = 0.82). Data were analyzed using descriptive statistics
and content analysis. Results: The results revealed that the sample
had post-test average score of SI higher than pre-test average score
(mean difference was 5.03, S.D. = 2.84). Fifty seven percentages of
the sample passed the MEQ posttest at the criteria of 60 percentages.
Students demonstrated the strategies of how to develop nursing care
plan. Overall, students- satisfaction on teaching performance was at
high level (mean = 4.35, S.D. = 0.46). Conclusion: This curriculum
can promote the attribute of characteristic of SI person and was
highly required to be continued.