Abstract: Monumental church paintings are often perceived either as the interior decoration of the temple or as the "Gospel for the illiterate," as the temple painting often contains scenes from Holy Scripture. In science the painting of the Orthodox Church is mainly the subject of study of art critics, but from the point of view of culturology and semiotics, it is insufficiently studied. The symbolism of monumental church painting is insufficiently revealed. The aim of this paper is to give a description of symbolic signs, to classify them, to give examples for each type of sign from the paintings of modern temples of Eastern Ukraine, on the basis of semiotic analysis of iconographic plots used in monumental church painting. We offer own classification of symbols of monumental church painting, using examples from the murals of modern Orthodox churches in Eastern Ukraine, mainly from the Donetsk region. When analyzing the semantics of symbolic signs, the following methods of the culturological approach were used: semiotic, iconological, iconographic, hermeneutic, culturological, descriptive, comparative-historical, visual-analytical. When interpreting the meanings of symbolic signs, scientific, cultural and theological literature were used. Photos taken by the author have been added to the article.
Abstract: The ancestral relationship between humans and geographical environment has long been at the center of an interdisciplinary dialogue, which sees one of its main research nodes in the relationship between memory and places. Given its deep complexity, this symbiotic connection continues to look for a proper definition that appears increasingly negotiated by different disciplines. Numerous fields of knowledge are involved, from anthropology to semiotics of space, from photography to architecture, up to subjects traditionally far from these reasonings. This is the case of Design of Communication, a young discipline, now confident in itself and its objectives, aimed at finding and investigating original forms of visualization and representation, between sedimented knowledge and new technologies. In particular, Design of Communication for the Territory offers an alternative perspective to the debate, encouraging the reactivation and reconstruction of the memory of places. Recognizing mnemotopes as a cultural object of vertical interpretation of the memory-place relationship, design can become a real mediator of the territorial fixation of memories, making them increasingly accessible and perceptible, contributing to build a topography of memory. According to a mnemotopic vision, Communication Design can support the passage from a memory in which the observer participates only as an individual to a collective form of memory. A mnemotopic form of Communication Design can, through geolocation and content map-based systems, make chronology a topography rooted in the territory and practicable; it can be useful to understand how the perception of the memory of places changes over time, considering how to insert them in the contemporary world. Mnemotopes can be materialized in different format of translation, editing and narration and then involved in complex systems of communication. The memory of places, therefore, if stabilized by the tools offered by Communication Design, can make visible ruins and territorial stratifications, illuminating them with new communicative interests that can be shared and participated.
Abstract: Communication in the modern world is increasingly becoming multimodal due to globalization and the digital space we live in which have remarkably affected how people communicate. Accordingly, Multimodal Discourse Analysis (MDA) is an emerging paradigm in discourse studies with the underlying assumption that other semiotic resources such as images, colours, scientific symbolism, gestures, actions, music and sound, etc. combine with language in order to communicate meaning. One of the effective multimodal media that combines both verbal and non-verbal elements to create meaning is political cartoons. Furthermore, since political and social issues are mirrored in political cartoons, these are regarded as potential objects of discourse analysis since they not only reflect the thoughts of the public but they also have the power to influence them. The aim of this paper is to analyze some selected cartoons on the recognition of Jerusalem as Israel's capital by the American President, Donald Trump, adopting a multimodal approach. More specifically, the present research examines how the various semiotic tools and resources utilized by the cartoonists function in projecting the intended meaning. Ten political cartoons, among a surge of editorial cartoons highlighted by the Anti-Defamation League (ADL) - an international Jewish non-governmental organization based in the United States - as publications in different Arabic-language newspapers in Egypt, Saudi Arabia, UAE, Oman, Iran and UK, were purposively selected for semiotic analysis. These editorial cartoons, all published during 6th–18th December 2017, invariably suggest one theme: Jewish and Israeli domination of the United States. The data were analyzed using the framework of Visual Social Semiotics. In accordance with this methodological framework, the selected visual compositions were analyzed in terms of three aspects of meaning: representational, interactive and compositional. In analyzing the selected cartoons, an interpretative approach is being adopted. This approach prioritizes depth to breadth and enables insightful analyses of the chosen cartoons. The findings of the study reveal that semiotic resources are key elements of political cartoons due to the inherent political communication they convey. It is proved that adequate interpretation of the three aspects of meaning is a prerequisite for understanding the intended meaning of political cartoons. It is recommended that further research should be conducted to provide more insightful analyses of political cartoons from a multimodal perspective.
Abstract: This text focuses on the visual construction of youth in press photographs in socialist Czechoslovakia. It deals with photographs in a magazine for young readers, Mladý svět, published by the Socialist Union of Youth of Czechoslovakia. The aim of this study was to develop a methodological tool for uncovering the values and the ideological messages in the strategies used in the visual construction of reality in the socialist press. Two methods of visual analysis were applied to the photographs, a quantitative content analysis and a social semiotic analysis. The social semiotic analysis focused on images representing youth in their free time. The study shows that the meaning of a socialist press photograph is a result of a struggle for ideological power between formal and informal ideologies. This struggle takes place within the process of production of the photograph and also within the process of interpretation of the photograph.
Abstract: The main purpose of this research was to study how to
communicate the identity of the Mueang district, SamutSongkram
province for ecotourism. The qualitative data was collected through
studying related materials, exploring the area, in-depth interviews
with three groups of people: three directly responsible officers who
were key informants of the district, twenty foreign tourists and five
Thai tourist guides. A content analysis was used to analyze the
qualitative data. The two main findings of the study were as follows:
1. The identity of Amphur (District) Mueang, SamutSongkram
province. This establishment was near the Mouth of Maekong
River for normal people and tourists, consisting of rest
accommodations. There are restaurants where food and drinks
are served, rich mangrove forests, Hoy Lod (Razor Clam) and
mangrove trees. Don Hoy Lod, is characterized by muddy
beaches, is a coastal wetland for Ramsar Site. It is at 1099th
ranging where the greatest number of Hoy Lod (Razor Clam)
can be seen from March to May each year.
2. The communication of the identity of AmphurMueang,
SamutSongkram province which the researcher could find and
design to present in English materials can be summed up in 4
items: 1) The history of AmphurMueang, SamutSongkram
province 2) WatPhetSamutWorrawihan 3) The Learning source
of Ecotourism: Don Hoy Lod and Mangrove forest 4) How to
keep AmphurMueang, SamutSongkram province for
ecotourism.
Abstract: The main purpose of this research was to study how to
communicate the identity of the Amphawa district, Samut Songkram
province for sustainable tourism. The qualitative data was collected
through studying related materials, exploring the area, in-depth
interviews with three groups of people: three directly responsible
officers who were key informants of the district, twenty foreign
tourists and five Thai tourist guides. A content analysis was used to
analyze the qualitative data. The two main findings of the study were
as follows:
1. The identity of the Amphawa District, Samut Songkram
province is the area controlled by Amphawa sub district (submunicipality).
The working unit which runs and looks after
Amphawa sub district administration is known as the Amphawa
mayor. This establishment was built to be a resort for normal
people and tourists visiting the Amphawa district near the
Maekong River consisting of rest accommodations. Along the
river there is a restaurant where food and drinks are served, rich
mangrove forests, a learning center, fireflies and cork trees. The
Amphawa district was built to honor and commemorate King
Rama II and is where the greatest number of fireflies and cork
trees can be seen in Thailand from May to October each year.
2. The communication of the identity of Amphawa District, Samut
Songkram Province which the researcher could find and design
to present in English materials can be summed up in 5 items: 1)
The history of the Amphawa District, Samut Songkram province
2) The history of King Rama II Memorial Park 3) The identity of
Amphawa Floating Market 4) The Learning center of
Ecosystem: Fireflies and Cork Trees 5) How to keep Amphawa
District, Samut Songkram Province for sustainable tourism.
Abstract: Knowledge is a key asset for any organisation to
sustain competitive advantages, but it is difficult to identify and
represent knowledge which is needed to perform activities in
business processes. The effective knowledge management and
support for relevant business activities definitely gives a huge impact
to the performance of the organisation as a whole. This is because
that knowledge have the functions of directing, coordinating and
controlling actions within business processes. The study has
introduced organisational morphology, a norm-based approach by
applying semiotic theories which emphasise on the representation of
knowledge in norms. This approach is concerned with the
identification of activities into three categories: substantive,
communication and control activities. All activities are directed by
norms; hence three types of norms exist; each is associated to a
category of activities. The paper describes the approach briefly and
illustrates the application of this approach through a case study of
academic activities in higher education institutions. The result of the
study shows that the approach provides an effective way to profile
business knowledge and the profile enables the understanding and
specification of business requirements of an organisation.
Abstract: The objective of the paper was to understand the use
of an important element of design, namely color in a Semiotic
system. Semiotics is the study of signs and sign processes, it is often
divided into three branches namely (i) Semantics that deals with the
relation between signs and the things to which they refer to mean, (ii)
Syntactics which addresses the relations among signs in formal
structures and (iii) Pragmatics that relates between signs and its
effects on they have on the people who use them to create a plan for
an object or a system referred to as design. Cubism with its versatility
was the key design tool prevalent across the 20th century. In order to
analyze the user's understanding of interaction and appreciation of
color through the movement of Cubism, an exercise was undertaken
in Dept. of Design, IIT Guwahati. This included tasks to design a
composition using color and sign process to the theme 'Between the
Lines' on a given tessellation where the users relate their work to the
world they live in, which in this case was the college campus of IIT
Guwahati. The findings demonstrate impact of the key design
element color on the principles of visual perception based on image
analysis of specific compositions.
Abstract: As an adult man and woman love each other and come to have faith in each other as their spouse, they marry each other. Recently people-s economic life has become individualized and women are enjoying a high education level and increased participation in social activities, and these changes are creating environment favorable for single life. Thus, an increasing number of people are choosing celibacy, and many people prefer cohabitation to marriage. Nevertheless, marriage is still regarded as a must-to-do in our thought. Most of people throughout the world admit marriage as one of natural processes of life, and is an important passage rite in life that all people experience as we can see everywhere in the world despite the diversity of lifestyles. With regard to wedding ceremony, however, each country and culture has its own unique tradition and style of festival. It is not just a congratulatory ceremony but contains multiple concepts representing the age, country or culture. Moreover, the form and contents of wedding ceremony changes over time, and such features of wedding ceremony are well represented in films. This study took note of the fact that films reflect and reproduce each country-s historicity, culturality and analyzed four films, which are believed to show differences between Eastern and Western wedding ceremonies. The selected films are: A Perfect Match (2002), Marriage Is a Crazy Thing (2001), Bride Wars (2009) and 27 Dresses (2008). The author attempted to examine wedding ceremonies described in the four films, differences between the East and the West suggested by the films, and changes in their societies.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: In films, visual effects have played the role of
expressing realities more realistically or describing imaginations as if
they are real. Such images are immediated images representing
realism, and the logic of immediation for the reality of images has
been perceived dominant in visual effects. In order for immediation to
have an identity as immediation, there should be the opposite concept
hypermediation.
In the mid 2000s, hypermediated images were settled as a code of
mass culture in Asia. Thus, among Asian films highly popular in those
days, this study selected five displaying hypermediated images – 2 Korean, 2 Japanese, and 1 Thailand movies – and examined the
semiotic meanings of such images using Roland Barthes- directional and implicated meaning analysis and Metz-s paradigmatic analysis
method, focusing on how hypermediated images work in the general
context of the films, how they are associated with spaces, and what
meanings they try to carry.