Abstract: This paper examines the problem of strategic
management in highly turbulent dynamic business environmental
conditions. As shown the high complexity of the problem can be
managed with the use of System Dynamics Models and Computer
Simulation in obtaining insights, and thorough understanding of the
interdependencies between the organizational structure and the
business environmental elements, so that effective product –market
strategies can be designed. Simulation reveals the underlying forces
that hold together the structure of an organizational system in relation
to its environment. Such knowledge will contribute to the avoidance
of fundamental planning errors and enable appropriate proactive well
focused action.
Abstract: This paper presents the determination of the proper
quality costs parameters which provide the optimum return. The
system dynamics simulation was applied. The simulation model was
constructed by the real data from a case of the electronic devices
manufacturer in Thailand. The Steepest Descent algorithm was
employed to optimise. The experimental results show that the
company should spend on prevention and appraisal activities for 850
and 10 Baht/day respectively. It provides minimum cumulative total
quality cost, which is 258,000 Baht in twelve months. The effect of
the step size in the stage of improving the variables to the optimum
was also investigated. It can be stated that the smaller step size
provided a better result with more experimental runs. However, the
different yield in this case is not significant in practice. Therefore, the
greater step size is recommended because the region of optima could
be reached more easily and rapidly.