Abstract: The purpose of this study was primarily assessing how important economic factors namely: The Thai export price of white rice, the exchange rate, and the world rice consumption affect the overall Thai white rice export, using historical data during the period 1989-2013 from the Thai Rice Exporters Association, and Food and Agricultural Organization of the United Nations. The co-integration method, regression analysis, and error correction model were applied to investigate the econometric model. The findings indicated that in the long-run, the world rice consumption, the exchange rate, and the Thai export price of white rice were the important factors affecting the export quantity of Thai white rice respectively, as indicated by their significant coefficients. Meanwhile, the rice export price was an important factor affecting the export quantity of Thai white rice in the short-run. This information is useful in the business, export opportunities, price competitiveness, and policymaker in Thailand.
Abstract: This research is to study the types of products and
services that employs 'ambient media and respective techniques in its
advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media
approach in Thailand during the years 2004 to 2011. The 62 advertisement were qualifying advertisements of the Adman Awards
& Symposium under the category of Outdoor & Ambience. Analysis
results reveal that there is a total of 14 products and services that
chooses to utilize ambient media in its advertisement. Amongst all ambient media techniques, 'intrusion' uses the value of a medium in
its representation of content most often. Following intrusion is 'interaction', where consumers are invited to participate and interact
with the advertising materials. 'Illusion' ranks third in its ability to subject the viewers to distortions of reality that makes the division
between reality and fantasy less clear.
Abstract: The objectives of this research are to search the
management pattern of Bang Khonthi lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Samut Songkram style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and information
are collected by informal discussions with 8 managers and 400
questionnaires. A mixed methods of both qualitative research and
quantitative research are used. Bent Flyvbjerg-s phronesis is utilized
for this analysis. Our research will prove that sufficient economy can
help small business firms to solve their problems. We think that the
results of our research will be a financial model to solve many
problems of the entrepreneurs and this way will can be a model for
other provinces of Thailand.
Abstract: The three steps of the standard one-way nested grid
for a regional scale of the third generation WAve Model Cycle 4
(WAMC4) is scrutinized. The model application is enabled to solve
the energy balance equation on a coarse resolution grid in order to
produce boundary conditions for a smaller area by the nested grid
technique. In the present study, the model takes a full advantage of the
fine resolution of wind fields in space and time produced by the available
U.S. Navy Global Atmospheric Prediction System (NOGAPS)
model with 1 degree resolution. The nested grid application of the
model is developed in order to gradually increase the resolution from
the open ocean towards the South China Sea (SCS) and the Gulf of
Thailand (GoT) respectively. The model results were compared with
buoy observations at Ko Chang, Rayong and Huahin locations which
were obtained from the Seawatch project. In addition, the results were
also compared with Satun based weather station which was provided
from Department of Meteorology, Thailand. The data collected from
this station presented the significant wave height (Hs) reached 12.85
m. The results indicated that the tendency of the Hs from the model
in the spherical coordinate propagation with deep water condition in
the fine grid domain agreed well with the Hs from the observations.
Abstract: At present, increased concerns about global
environmental problems have magnified the importance of
sustainability management. To move towards sustainability,
companies need to look at everything from a holistic perspective in
order to understand the interconnections between economic growth
and environmental and social sustainability. This paper aims to gain
an understanding of key determinants that drive sustainability
management and barriers that hinder its development. It employs
semi-structured interviews with key informants, site observation and
documentation. The informants are production, marketing and
environmental managers of the leading wine producer, which aims to
become an Asia-s leader in wine & wine based products. It is found
that corporate image and top management leadership are the primary
factors influencing the adoption of sustainability management. Lack
of environmental knowledge and inefficient communication are
identified as barriers.
Abstract: Yam starch obtained from the water yam (munlued)
by the wet milling process was studied for some physicochemical
properties. Yam starch film was prepared by casting using glycerol as
a plasticizer. The effect of different glycerol (1.30, 1.65 and
2.00g/100g of filmogenic solution) and starch concentrations (3.30,
3.65 and 4.00g /100g of filmogenic solution) were evaluated on some
characteristics of the film. The temperature for obtaining the
gelatinized starch solution was 70-80°C and then dried at 45°C for 4
hours. The resulting starch from munlued granular morphology was
triangular and the average size of the granule was 26.68 μm. The
amylose content by colorimetric method was 26 % and the gelatinize
temperature was 70-80°C. The appearance of the film was smooth,
transparent, and glossy with average moisture content of 25.96% and
thickness of 0.01mm. Puncture deformation and flexibility increased
with glycerol content. The starch and glycerol concentration were a
significant factor of the yam starch film characteristics. Yam starch
film can be described as a biofilm providing many applications and
developments with the advantage of biodegradability.
Abstract: This study describes analysis of tower grounding
resistance effected the back flashover voltage across insulator string
in a transmission system. This paper studies the 500 kV transmission
lines from Mae Moh, Lampang to Nong Chok, Bangkok, Thailand,
which is double circuit in the same steel tower with two overhead
ground wires. The factor of this study includes magnitude of
lightning stroke, and front time of lightning stroke. Steel tower uses
multistory tower model. The assumption of studies based on the
return stroke current ranged 1-200 kA, front time of lightning stroke
between 1 μs to 3 μs. The simulations study the effect of varying
tower grounding resistance that affect the lightning current.
Simulation results are analyzed lightning over voltage that causes
back flashover at insulator strings. This study helps to know causes
of problems of back flashover the transmission line system, and also
be as a guideline solving the problem for 500 kV transmission line
systems, as well.
Abstract: This paper presents design features of a rescue robot, named CEO Mission II. Its body is designed to be the track wheel type with double front flippers for climbing over the collapse and the rough terrain. With 125 cm. long, 5-joint mechanical arm installed on the robot body, it is deployed not only for surveillance from the top view but also easier and faster access to the victims to get their vital signs. Two cameras and sensors for searching vital signs are set up at the tip of the multi-joint mechanical arm. The third camera is at the back of the robot for driving control. Hardware and software of the system, which controls and monitors the rescue robot, are explained. The control system is used for controlling the robot locomotion, the 5-joint mechanical arm, and for turning on/off devices. The monitoring system gathers all information from 7 distance sensors, IR temperature sensors, 3 CCD cameras, voice sensor, robot wheels encoders, yawn/pitch/roll angle sensors, laser range finder and 8 spare A/D inputs. All sensors and controlling data are communicated with a remote control station via IEEE 802.11b Wi-Fi. The audio and video data are compressed and sent via another IEEE 802.11g Wi-Fi transmitter for getting real-time response. At remote control station site, the robot locomotion and the mechanical arm are controlled by joystick. Moreover, the user-friendly GUI control program is developed based on the clicking and dragging method to easily control the movement of the arm. Robot traveling map is plotted from computing the information of wheel encoders and the yawn/pitch data. 2D Obstacle map is plotted from data of the laser range finder. The concept and design of this robot can be adapted to suit many other applications. As the Best Technique awardee from Thailand Rescue Robot Championship 2006, all testing results are satisfied.
Abstract: The mechanism of abiotic stress tolerance is crucial
for plants to survive in harsh condition and the knowledge of this
mechanism can be use to solve the problem of declining productivity
of plants or crops around the world. However in-depth description is
still unclear and it is argued, in particular that there is a relationship
between high salinity tolerance and the ability to tolerate high light
condition. In this study, Dunaliella salina, which can withstand high
salt was used as a model. Chlorophyll fluorometer for nonphotochemical
quenching (NPQ) measurement and high-performance
liquid chromatography for pigment determination was used. The
results show that NPQ value and the amount of pigment were
increased along with the levels of salinity. However, it establish a
clear relationship between high salt and high light but the further
study to optimized the solutions mentioned above is still required.
Abstract: This paper examines the depiction of Muslim militants in Thai newspapers in 2004. Stuart Hall-s “representation" and “public idioms" are used as theoretical frameworks. Critical Discourse Analysis is employed as a methodology to examine 240 news articles from two leading Thai language newspapers. The results show that the militants are usually labeled as “southern bandits." This suggests that they are just a culprit of the violence in the deep south of Thailand. They are usually described as people who cause turbulence. Consequently, the military have to get rid of them. However, other aspects of the groups such as their political agenda or the failures of the Thai state in dealing with the Malay Muslims were not mention in the news stories. In the time of violence, the researcher argues that this kind of newspaper coverage may help perpetuate the discourse of Malay Muslim, instead of providing fuller picture of the ongoing conflicts.
Abstract: Nowadays, several techniques such as; Fuzzy
Inference System (FIS) and Neural Network (NN) are employed for
developing of the predictive models to estimate parameters of water
quality. The main objective of this study is to compare between the
predictive ability of the Adaptive Neuro-Fuzzy Inference System
(ANFIS) model and Artificial Neural Network (ANN) model to
estimate the Biochemical Oxygen Demand (BOD) on data from 11
sampling sites of Saen Saep canal in Bangkok, Thailand. The data is
obtained from the Department of Drainage and Sewerage, Bangkok
Metropolitan Administration, during 2004-2011. The five parameters
of water quality namely Dissolved Oxygen (DO), Chemical Oxygen
Demand (COD), Ammonia Nitrogen (NH3N), Nitrate Nitrogen
(NO3N), and Total Coliform bacteria (T-coliform) are used as the
input of the models. These water quality indices affect the
biochemical oxygen demand. The experimental results indicate that
the ANN model provides a higher correlation coefficient (R=0.73)
and a lower root mean square error (RMSE=4.53) than the
corresponding ANFIS model.
Abstract: This research aims to study employment trends in
printing industry for prepress support by Suan Sunandha University
Fund. The objectives of this research are to explain the trends of the
employment in Thai Printing Industry for prepress in Bangkok and
the description of different personnel that prepress entrepreneur need
and also the problems of employment.
The population of prepress entrepreneurs is about 100
organizations in the area of Bangkok. The questionnaires has been
taken and analyzed with SPSS program by using the average
percentage and standard deviation.
This research is multiple case studies. The conceptual framework
is developed on the basis of the open systems theory.
The research result show that
1. The most of prepress entrepreneur have trend to choose the
employee by any sex, the age 25-29 years old, bachelor degree
and have 1-2 years experience.
2. The most problems are the understanding in job,
communication/relation and the understanding in new
technology.
3. The trends aims to employment in 1-3 years have 57.8% for
prepress industry in Bangkok.
This research suggests that:
1. Thai printing industry for prepress in Bangkok need quality
employee that expert in printing technology.
2. Prepress entrepreneur should have agreement to development
with university for practice the employee.
3. Prepress entrepreneur should support personal to fulfill the
knowledge.
Abstract: The objective of this paper is to study the analysis and testing for determining the torsional stiffness of the student formula-s space frame. From past study, the space frame for Chulalongkorn University Student Formula team used in 2011 TSAE Auto Challenge Student Formula in Thailand was designed by considering required mass and torsional stiffness based on the numerical method and experimental method. The numerical result was compared with the experimental results to verify the torsional stiffness of the space frame. It can be seen from the large error of torsional stiffness of 2011 frame that the experimental result can not verify by the numerical analysis due to the different between the numerical model and experimental setting. In this paper, the numerical analysis and experiment of the same 2011 frame model is performed by improving the model setting. The improvement of both numerical analysis and experiment are discussed to confirm that the models from both methods are same. After the frame was analyzed and tested, the results are compared to verify the torsional stiffness of the frame. It can be concluded that the improved analysis and experiments can used to verify the torsional stiffness of the space frame.
Abstract: The purposes of this research were 1) to survey the
number of drugstores that unlawful dispense of asthma prescription
drugs, in form of drug combinations in the Phaya Thai district of
Bangkok, 2) to find the steroids contained in that drug combinations,
3) to find a means for informing general public about the dangers of
drugs and for a campaign to stop dispensing them.
Researcher collected drug combinations from 69 drugstores in
Phaya Thai district from Feb 15, 2012 to Mar 15, 2012. The survey
found 30.43%, 21, drug stores, sold asthma drug combinations to
customers without a prescription. These collected samples were
tested for steroid contamination by using Immunochromatography
kits. Eleven samples, 52.38%, were found contaminated with
steroids. In short, there should be control and inspection of
drugstores in the distribution of steroid medications. To improve the
knowledge of self health maintenance and drug usage among public,
Thai Government and Department of Public Health should educate
people about the side effects of using drug combinations and steroids.
Abstract: To strengthen the capital market, there is a need to
integrate the capital markets within the region by removing legal or informal restriction, specifically, stock market liberalization. Thus the paper is to investigate the effects of the subsequent stock market liberalization on stock market integration in 4 ASEAN countries (Malaysia, Indonesia, Thailand, Singapore) and Korea from 1997 to 2007. The correlation between stock market liberalization and stock
market integration are to be examined by analyzing the stock prices
and returns within the region and in comparison with the world
MSCI index. Event study method is to be used with windows of ±12
months and T-7 + T. The results show that the subsequent stock
market liberalization generally, gives minor positive effects to stock
returns, except for one or two countries. The subsequent
liberalization also integrates the markets short-run and long-run.
Abstract: This study investigated the pattern and seasonal index of influenza cases in Thailand. Our results showed that southern Thailand had the highest influenza incidence among the four regions of Thailand (i.e. north, northeast, central and southern Thailand). The influenza pattern in southern Thailand was similar to that of northeastern Thailand. Seasonal index values of influenza cases in Thailand were higher in the hot season than in the wet season. Influenza cases started to increase at the beginning of the hot season (April), reached a maximum in August, rapidly declined in the middle of the wet season and reached the lowest value in December. Seasonal index values for northern Thailand differed from other regions of Thailand.
Abstract: Hydrogen that used as fuel in fuel cell vehicles can be
produced from renewable sources such as wind, solar, and hydro
technologies. PV-electrolyzer is one of the promising methods to
produce hydrogen with zero pollution emission. Hydrogen
production from a PV-electrolyzer system depends on the efficiency
of the electrolyzer and photovoltaic array, and sun irradiance at that
site. In this study, the amount of hydrogen is obtained using
mathematical equations for difference driving distance and sun peak
hours. The results show that the minimum of 99 PV modules are used
to generate 1.75 kgH2 per day for two vehicles.
Abstract: THEOS is the first earth observation spacecraft of Thailand which was launched on the 1st October 2008 and is currently operated by GISTDA. The transfer phase has been performed by Astrium Flight Dynamics team leading to a hand over to GISTDA teams starting mid-October 2008. The THEOS spacecraft-s orbit is LEO and has the same repetitivity (14+5/26) as the SPOT spacecraft, i.e. the same altitude of 822 km but it has a different mean local solar time (LST). Ground track maintenance manoeuvres are performed to maintain the ground track within a predefined control band around the reference ground track and the band is ±40 km for THEOS spacecraft. This paper presents the first ground track maintenance manoeuvre of THEOS spacecraft and the detailed results. In addition, it also includes one and a half year of operation as seen by GISTDA operators. It finally describes the foreseenable activities for the next orbit control manoeuvre (OCM) preparation.
Abstract: This paper presents an application of power line
carrier (PLC) for electrical power telemetering. This system has a
special capability of transmitting the measured values to a centralized
computer via power lines. The PLC modem as a passive high-pass
filter is designed for transmitting and receiving information. Its
function is to send the information carrier together with transmitted
data by superimposing it on the 50 Hz power frequency signal. A
microcontroller is employed to function as the main processing of the
modem. It is programmed for PLC control and interfacing with other
devices. Each power meter, connected via a PLC modem, is assigned
with a unique identification number (address) for distinguishing each
device from one another.
Abstract: The study site was located in Ratchaburi Province,
Thailand. Four experimental plots in dry dipterocarp forest (DDF)
and four plots in mixed deciduous forest (MDF) were set up to
estimate the above-ground biomass of tree, sapling and bamboo. The
allometry equations were used to investigate above-ground biomass
of these vegetation. Seedling and other understory were determined
using direct harvesting method. Carbon storage in above-ground
biomass was calculated based on IPCC 2006.
The results showed that the above-ground biomass of DDF at
20-40% slope,