Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: The comprehensive CFD models have been used to
represent and study the heterogeneous combustion of biomass. In the
present work, the operation of a global flue gas circuit in the sugarcane
bagasse combustion, from wind boxes below primary air grate
supply, passing by bagasse insertion in swirl burners and boiler
furnace, to boiler bank outlet is simulated. It uses five different
meshes representing each part of this system located in sequence:
wind boxes and grate, boiler furnace, swirl burners, superheaters and
boiler bank. The model considers turbulence using standard k-ε,
combustion using EDM, radiation heat transfer using DTM with 16
ray directions and bagasse particle tracking represented by Schiller-
Naumann model. The results showed good agreement with expected
behavior found in literature and equipment design. The more detailed
results view in separated parts of flue gas system allows observing
some flow behaviors that cannot be represented by usual
simplifications like bagasse supply under homogeneous axial and
rotational vectors and others that can be represented using new
considerations like the representation of 26 thousand grate orifices by
144 rectangular inlets.
Abstract: Damage status of RC buildings is greatly influenced
by the characteristics of the imposed ground motion. Peak Ground
Acceleration and frequency contents are considered the main two
factors that affect ground motion characteristics; hence, affecting the
seismic response of RC structures and consequently their damage
state. A detailed investigation on the combined effects of these two
factors on damage assessment of RC buildings is carried out. Twenty
one earthquake records are analyzed and arranged into three groups,
according to their frequency contents. These records are used in an
investigation to define the expected damage state that would be
attained by RC buildings, if subjected to varying ground motion
characteristics. The damage assessment is conducted through
examining drift ratios and damage indices of the overall structure and
the significant structural components of RC building. Base and story
shear of RC building model, are also investigated, for cases when the
model is subjected to the chosen twenty one earthquake records.
Nonlinear dynamic analyses are performed on a 2-dimensional model
of a 12-story RC building.
Abstract: In this research, TRACE model of Chinshan BWR/4
nuclear power plant (NPP) has been developed for the simulation and
analysis of ultimate response guideline (URG).The main actions of
URG are the depressurization and low pressure water injection of
reactor and containment venting. This research focuses to verify the
URG efficiency under Fukushima-like conditions. TRACE analysis
results show that the URG can keep the PCT below the criteria
1088.7 K under Fukushima-like conditions. It indicated that Chinshan
NPP was safe.
Abstract: The Speexx results revealed four main factors
affecting the success of 190 Thai sophomores as follows: 1) Future
English training should be pursued in applied Speexx development.
2) Thai students didn’t see the benefit of having an Online Language
Training Program. 3) There is a great need to educate the next
generation of learners on the benefits of Speexx within the
community. 4) A great majority of Thai Sophomores didn't know
what Speexx was.
A guideline for self-reliance planning consisted of four aspects: 1)
Development planning: by arranging groups to further improve
English abilities with the Speexx Language Training program and
encourage using Speexx into every day practice. Local communities
need to develop awareness of the usefulness of Speexx and share the
value of using the program among family and friends. 2) Humanities
and Social Science staff should develop skills using this Online
Language Training Program to expand on the benefits of Speexx
within their departments. 3) Further research should be pursued on
the Thai Students progression with Speexx and how it helps them
improve their language skills with Business English. 4) University’s
and Language centers should focus on using Speexx to encourage
learning for any language, not just English.
Abstract: In educational technology, the idea of innovation is
usually tethered to contemporary technological inventions and
emerging technologies. Yet, using long-known technologies in ways
that are pedagogically or experimentially new can reposition them as
emerging educational technologies. In this study we explore how a
subtle pivot in pedagogical thinking led to an innovative education
technology. We describe the design and implementation of an online
writing tool that scaffolds students in the evaluation of their own
informational texts. We think about how pathways to innovation can
emerge from pivots, namely a leveraging of longstanding practices in
novel ways has the potential to cultivate new opportunities for
learning. We first unpack Infowriter in terms of its design, then we
describe some results of a study in which we implemented an
intervention which included our designed application.
Abstract: Intermetallic materials are among advanced
technology materials that have outstanding mechanical and physical
properties for high temperature applications. Especially creep
resistance, low density and high hardness properties stand out in such
intermetallics. The microstructure, mechanical properties of %88Ni-
%10Cr and %2Mn powders were investigated using specimens
produced by tube furnace sintering at 900-1300°C temperature. A
composite consisting of ternary additions, a metallic phase, Fe, Cr
and Mn have been prepared under Ar shroud and then tube furnace
sintered. XRD, SEM (Scanning Electron Microscope), were
investigated to characterize the properties of the specimens.
Experimental results carried out for composition %88Ni-%10Cr and
%2Mn at 1300°C suggest that the best properties as 138,80HV and
6,269/cm3 density were obtained at 1300°C.
Abstract: While emerging technologies continue to emerge,
research into their use in learning contexts often focuses on a subset
of educational practices and ways of using technologies. In this study
we begin to explore the extent to which educational designs are
influenced by larger societal and education-related factors not usually
explicitly considered when designing or identifying technology-supported
education experiences for research study. We examine
patterns within and between factors via a content analysis across ten
years and 19 different journals of published peer-reviewed research
on technology-supported writing. Our findings have implications for
how researchers, designers, and educators approach technology-supported
educational design within and beyond the field of writing
and literacy.
Abstract: The article proposed intends to analyze the possibility
(and conditions) of a media regulation law in a democratic rule of law
in the twenty-first century. To do so, will be presented initially the
idea of the public sphere (by Jürgen Habermas), showing how it is
presented as an interface between the citizen and the state (or the
private and public) and how important is it in a deliberative
democracy. Based on this paradigm, the traditional perception of the
role of public information (such as system functional element) and on
the possibility of media regulation will be exposed, due to the public
nature of their activity. A critical argument will then be displayed
from two different perspectives: a) the formal function of the current
media information, considering that the digital age has fragmented
the information access; b) the concept of a constructive democracy,
which reduces the need for representation, changing the strategic
importance of the public sphere. The question to be addressed (based
on the comparative law) is if the regulation is justified in a
polycentric democracy, especially when it operates under the digital
age (with immediate and virtual communication). The proposal is to
be presented in the sense that even in a twenty-first century the media
in a democratic rule of law still has an extremely important role and
may be subject to regulation, but this should be on terms very
different (and narrower) from those usually defended.
Abstract: Super steel materials play a vital role in the
construction and fabrication of structural, piping and pipeline
components. In assuring the integrity of onshore and offshore
operating systems, they enable life cycle costs to be minimized. In
this context, Duplex stainless steel (DSS) material related welding on
constructions and fabrications plays a significant role in maintaining
and assuring integrity at an optimal expenditure over the life cycle of
production and process systems as well as associated structures. In
DSS welding, factors such as gap geometry, shielding gas supply
rate, welding current, and type of the welding process are vital to the
final joint performance. Hence, an experimental investigation has
been performed using an engineering robust design approach
(ERDA) to investigate the optimal settings that generate optimal
super DSS (i.e. UNS S32750) joint performance. This manuscript
illustrates the mathematical approach and experimental design,
optimal parameter settings and results of the verification experiment.
Abstract: Microstructural and electrical properties of
Cu-chromium alloy (Cu-Cr) dispersed with vapor-grown carbon fiber
(VGCF) prepared by powder metallurgy (P/M) process have been
investigated. Cu-0.7 mass% Cr pre-alloyed powder (Cu-Cr) made by
water atomization process was used as raw materials, which contained
solid solute Cr elements in Cu matrix. The alloy powder coated with
un-bundled VGCF by using oil coating process was consolidated at
1223 K in vacuum by spark plasma sintering, and then extruded at
1073 K. The extruded Cu-Cr alloy (monolithic alloy) had 209.3 MPa
YS and 80.4 IACS% conductivity. The extruded Cu-Cr with 0.1
mass% VGCF composites revealed a small decrease of YS compared
to the monolithic Cu-Cr alloy. On the other hand, the composite had a
higher electrical conductivity than that of the monolithic alloy. For
example, Cu-Cr with 0.1 mass% VGCF composite sintered for 5 h
showed 182.7 MPa YS and 89.7 IACS% conductivity. In the case of
Cu-Cr with VGCFs composites, the Cr concentration was observed
around VGCF by SEM-EDS analysis, where Cr23C6 compounds were
detected by TEM observation. The amount of Cr solid solution in the
matrix of the Cu-Cr composites alloy was about 50% compared to the
monolithic Cu-Cr sintered alloy, and resulted in the remarkable
increment of the electrical conductivity.
Abstract: Removal of the widespread used drug paracetamol
from water was investigated using activated carbon originated from
dende coconut mesocarp and babassu coconut mesocarp. Kinetic and
equilibrium data were obtained at different values of pH. Both
activated carbons showed high efficiency when pH ≤ pHPZC as the
carbonil group of paracetamol molecule are adsorbed due to
positively charged carbon surface. Microporosity also played an
important role in such process. Pseudo-second order model was better
adjusted to the kinetic results. Equilibrium data may be represented
by Langmuir equation.
Abstract: A Japanese manga character, Doraemon, was made by
Fujiko F. Fujio in 1969, was made into animation in 1973. The main
character, Doraemon, is a robot cat, and is a well-known Japanese
animated character. However, Doraemon is not only regarded as an
animation character but it is also used in educational and technological
programs in Japan.
This paper focuses on the background of Doraemon, educational
and technological perspectives on Doraemon, and comparison of the
original Japanese animation and the US remade version, and the
animator Fujiko’s dreams and hopes for Doraemon will be examined.
Since Doraemon has been exported as animation and manga to
overseas, perspectives toward Doraemon have changed. For example,
changes of stories and characters can been seen in the present
Doraemon animation. Not only the overseas TV productions which
broadcast Doraemon but also the Japanese production has to consider
violence, sexuality, etc. when editing episodes. Because of
representation of cultural differences, Japanese animation is thought to
contain more violence, discrimination, and sexuality in animation.
With responses from overseas, the Japanese production was cautious
about the US remade version. They cared about the US Broadcast
Standard, and tried to consider US customs and culture in the US
remade version. Seeing the difference, acculturation is necessary for
exports of animation overseas. Moreover, observing different aspects
of Doraemon domestically, Doraemon provides dreams and hopes to
children.
Abstract: This paper investigates simple implicit force control
algorithms realizable with industrial robots. A lot of approaches
already published are difficult to implement in commercial robot
controllers, because the access to the robot joint torques is necessary
or the complete dynamic model of the manipulator is used. In
the past we already deal with explicit force control of a position
controlled robot. Well known schemes of implicit force control are
stiffness control, damping control and impedance control. Using such
algorithms the contact force cannot be set directly. It is further
the result of controller impedance, environment impedance and
the commanded robot motion/position. The relationships of these
properties are worked out in this paper in detail for the chosen
implicit approaches. They have been adapted to be implementable
on a position controlled robot. The behaviors of stiffness control
and damping control are verified by practical experiments. For this
purpose a suitable test bed was configured. Using the full mechanical
impedance within the controller structure will not be practical in the
case when the robot is in physical contact with the environment. This
fact will be verified by simulation.
Abstract: Thousands of organisations store important and
confidential information related to them, their customers, and their
business partners in databases all across the world. The stored data
ranges from less sensitive (e.g. first name, last name, date of birth) to
more sensitive data (e.g. password, pin code, and credit card
information). Losing data, disclosing confidential information or
even changing the value of data are the severe damages that
Structured Query Language injection (SQLi) attack can cause on a
given database. It is a code injection technique where malicious SQL
statements are inserted into a given SQL database by simply using a
web browser. In this paper, we propose an effective pattern
recognition neural network model for detection and classification of
SQLi attacks. The proposed model is built from three main elements
of: a Uniform Resource Locator (URL) generator in order to generate
thousands of malicious and benign URLs, a URL classifier in order
to: 1) classify each generated URL to either a benign URL or a
malicious URL and 2) classify the malicious URLs into different
SQLi attack categories, and a NN model in order to: 1) detect either a
given URL is a malicious URL or a benign URL and 2) identify the
type of SQLi attack for each malicious URL. The model is first
trained and then evaluated by employing thousands of benign and
malicious URLs. The results of the experiments are presented in
order to demonstrate the effectiveness of the proposed approach.
Abstract: Transportation of long turbine blades from one place
to another is a difficult process. Hence a feasibility study of
modularization of wind turbine blade was taken from structural
standpoint through finite element analysis. Initially, a non-segmented
blade is modeled and its structural behavior is evaluated to serve as
reference. The resonant, static bending and fatigue tests are simulated
in accordance with IEC61400-23 standard for comparison purpose.
The non-segmented test blade is separated at suitable location based
on trade off studies and the segments are joined with an innovative
double strap bonded joint configuration. The adhesive joint is
modeled by adopting cohesive zone modeling approach in ANSYS.
The developed blade model is analyzed for its structural response
through simulation. Performances of both the blades are found to be
similar, which indicates that, efficient segmentation of the long blade
is possible which facilitates easy transportation of the blades and on
site reassembling. The location selected for segmentation and
adopted joint configuration has resulted in an efficient segmented
blade model which proves the methodology adopted for segmentation
was quite effective. The developed segmented blade appears to be the
viable alternative considering its structural response specifically in
fatigue within considered assumptions.
Abstract: The area of liberty, security and justice within the
European Union is still a work in progress. No one can deny that the
EU struggles between a monistic and a dualist approach.
The aim of our essay is to first review how the European law is
perceived by the rest of the international scene. It will then discuss
two main mechanisms at play: the interpretation of larger
international treaties and the penal mechanisms of European law.
Finally, it will help us understand the role of a penal Europe on the
international scene with concrete examples.
Special attention will be paid to cases that deal with fundamental
rights as they represent an interesting case study in Europe and in the
rest of the World. It could illustrate the aforementioned duality
currently present in the Union’s interpretation of international public
law. On the other hand, it will explore some specific European penal
mechanism through mutual recognition and the European arrest
warrant in the transnational criminality frame.
Concerning the interpretation of the treaties, it will first, underline
the ambiguity and the general nature of some treaties that leave the
EU exposed to tension and misunderstanding then it will review the
validity of an EU act (whether or not it is compatible with the rules of
International law).
Finally, it will focus on the most complete manifestation of liberty,
security and justice through the principle of mutual recognition. Used
initially in commercial matters, it has become “the cornerstone” of
European construction. It will see how it is applied in judicial
decisions (its main event and achieving success is via the European
arrest warrant) and how European member states have managed to
develop this cooperation.
Abstract: This paper presents a numerical investigation of two
horizontally mounted four-lobed swirl pipes in terms of swirl
induction effectiveness into flows passing through them. The swirl
flows induced by the two swirl pipes have the potential to improve
the efficiency of Clean-In-Place procedures in a closed processing
system by local intensification of hydrodynamic impact on the
internal pipe surface. Pressure losses, swirl development within the
two swirl pipe, swirl induction effectiveness, swirl decay and wall
shear stress variation downstream of two swirl pipes are analyzed and
compared. It was found that a shorter length of swirl inducing pipe
used in joint with transition pipes is more effective in swirl induction
than when a longer one is used, in that it has a less constraint to the
induced swirl and results in slightly higher swirl intensity just
downstream of it with the expense of a smaller pressure loss. The
wall shear stress downstream of the shorter swirl pipe is also slightly
larger than that downstream of the longer swirl pipe due to the
slightly higher swirl intensity induced by the shorter swirl pipe. The
advantage of the shorter swirl pipe in terms of swirl induction is more
significant in flows with a larger Reynolds Number.
Abstract: In this study, firstly democratic thoughts which
directly or indirectly affect economic development and/or the
interaction between authoritarian regimes and the economic
development and the direction and channels of this interaction were
studied and then the study tried to determine how democracy affects
economic development. It was concluded that the positive
contributions of democracy to economic development were more
determinant than the effects that were either negative or restrictive in
terms of development. When compared to autocracy, since
democracy is more successful in managing social conflicts, ensuring
political stability and preventing social disasters such as famine, it
contributes more to economic development. Democracy also
facilitates delegation of authority, provides a stable investment
environment and accelerates mobilization of resources in accordance
with economic growth/development. Democracy leads to an increase
in human capital accumulation and increases the growth rate through
reducing income inequality. It can be said that democratic regimes
are the most appropriate ones in terms of increasing economic
performance and supporting economic development through their
strong institutional structures and the assurance they will ensure in
property rights.
Abstract: A new steganographic method via the use of numeric
data on public websites with a self-authentication capability is
proposed. The proposed technique transforms a secret message into
partial shares by Shamir’s (k, n)-threshold secret sharing scheme with
n = k + 1. The generated k+1 partial shares then are embedded into the
numeric items to be disguised as part of the website’s numeric content,
yielding the stego numeric content. Afterward, a receiver links to the
website and extracts every k shares among the k+1 ones from the stego
numeric content to compute k+1 copies of the secret, and the
phenomenon of value consistency of the computed k+1 copies is taken
as an evidence to determine whether the extracted message is authentic
or not, attaining the goal of self-authentication of the extracted secret
message. Experimental results and discussions are provided to show
the feasibility and effectiveness of the proposed method.