Abstract: The purpose of this paper is to examine the inter
relationships among various leadership branding constructs of
entrepreneurs in small and medium sized enterprises (SMEs). We
employ a quantitative structural equation modeling through a new
leadership branding engagement model comprises constructs of
leader-s or entrepreneur-s personality, branding practice and
customer engagement. The results confirm that there are significant
relationships between the three constructs and the major fit indices
indicate that the data fits the proposed model. The findings provide
insights and fill in the literature gaps on statistically validated
representation of leadership branding for SMEs across new economic
regions of Malaysia that may implicate other economic zones with
similar situations. This study extends the establishment of a
leadership branding engagement model with a new mechanism of
using leaders- personality as a predictor to branding practice and
customer engagement performance.
Abstract: Total weighted tardiness is a measure of customer
satisfaction. Minimizing it represents satisfying the general
requirement of on-time delivery. In this research, we consider an ant
colony optimization (ACO) algorithm to solve the problem of
scheduling unrelated parallel machines to minimize total weighted
tardiness. The problem is NP-hard in the strong sense. Computational
results show that the proposed ACO algorithm is giving promising
results compared to other existing algorithms.
Abstract: Business Process Reengineering (BPR) is an essential tool before an information system project implementation. Enterprise Resource Planning (ERP) projects definitely require the standardization and fixation of business processes from customer order to shipment. Therefore, ERP implementations are well proven to be coupled with BPR, although the extend and timing of BPR with respect to ERP implementation differ. This study aims at analyzing the effects of BPR on ERP implementation success. Basing on two Turkish ERP implementations in pharmaceutical sector, a comparative study is performed. One of the ERP implementations took place after a BPR implementation, whereas the other implementation was without a prior BPR application. Both implementations have been realized with the same consultant team, the case with prior BPR implementation going live first. The results of the case study reveal that if business processes are not optimized and improved before an ERP implementation, ERP live system would face with disharmony problems of processes and processes automated by ERP. This suggests a definite precedence relationship between BPR and ERP applications
Abstract: Accurate software cost estimates are critical to both
developers and customers. They can be used for generating request
for proposals, contract negotiations, scheduling, monitoring and
control. The exact relationship between the attributes of the effort
estimation is difficult to establish. A neural network is good at
discovering relationships and pattern in the data. So, in this paper a
comparative analysis among existing Halstead Model, Walston-Felix
Model, Bailey-Basili Model, Doty Model and Neural Network
Based Model is performed. Neural Network has outperformed the
other considered models. Hence, we proposed Neural Network
system as a soft computing approach to model the effort estimation
of the software systems.
Abstract: Increasing attention has been given in academia to the concept of corporate social responsibility. Also, the number of companies that undertake social responsibility initiatives has been boosting day by day since behaving in a socially responsible manner brings a lot to the companies. Literature provides various benefits of social responsibility and under which situations these benefits could be realized. However, most of these studies focus on one aspect of the consequences of behaving in a socially responsible manner and there is no study that unifies the conditions that a company should fulfill to make customers prefer its brand. This study aims to fill this gap. More specifically, the purpose of this study is to identify the conditions that a socially responsible company should fulfill in order to attract customers. To this end, a scale is developed and its reliability and validity is assessed through the method of Multitrait- Multimethod Matrix.
Abstract: In this paper, a single period inventory model with resalable returns has been analyzed in an imprecise and uncertain mixed environment. Demand has been introduced as a fuzzy random variable. In this model, a single order is placed before the start of the selling season. The customer, for a full refund, may return purchased products within a certain time interval. Returned products are resalable, provided they arrive back before the end of the selling season and are found to be undamaged. Products remaining at the end of the season are salvaged. All demands not met directly are lost. The probabilities that a sold product is returned and that a returned product is resalable, both imprecise in a real situation, have been assumed to be fuzzy in nature.
Abstract: The main objectives of this study were to identify
attributes that influence customer satisfaction and determine their
relationships with customer satisfaction. The variables included in
this research are place/ambience, food quality and service quality as
independent variables and customer satisfaction as the dependent
variable. A survey questionnaire which consisted of three parts to
measure demographic factors, independent variables, and dependent
variables was constructed based on items determined by past
research. 149 respondents from one of the well known hotel in Kuala
Lumpur, MALAYSIA were selected as a sample. Psychometric
testing was conducted to determine the reliability and validity of the
questionnaire. From the findings, there were positive significant
relationship between place/ambience (r=0.563**, p=0.000) and
service quality (r=0.544**, p=0.000) with customer satisfaction.
However, although relationship between food quality and customer
satisfaction was significant, it was in the negative direction (r=-
0.268**, p=0.001). New findings were discovered after conducting
this research and previous research findings were strengthened by the
results of this research. Future researchers could concentrate on
determining attributes that influence customer satisfaction when
cost/price is not a factor and reasons for place/ambience is currently
becoming the leading factor in determining customer satisfaction.
Abstract: In the highly competitive and rapidly changing global
marketplace, independent organizations and enterprises often come
together and form a temporary alignment of virtual enterprise in a
supply chain to better provide products or service. As firms adopt the
systems approach implicit in supply chain management, they must
manage the quality from both internal process control and external
control of supplier quality and customer requirements. How to
incorporate quality management of upstream and downstream supply
chain partners into their own quality management system has recently
received a great deal of attention from both academic and practice.
This paper investigate the collaborative feature and the entities-
relationship in a supply chain, and presents an ontology of
collaborative supply chain from an approach of aligning
service-oriented framework with service-dominant logic. This
perspective facilitates the segregation of material flow management
from manufacturing capability management, which provides a
foundation for the coordination and integration of the business process
to measure, analyze, and continually improve the quality of products,
services, and process. Further, this approach characterizes the different
interests of supply chain partners, providing an innovative approach to
analyze the collaborative features of supply chain. Furthermore, this
ontology is the foundation to develop quality management system
which internalizes the quality management in upstream and
downstream supply chain partners and manages the quality in supply
chain systematically.
Abstract: A key element of many distribution systems is the
routing and scheduling of vehicles servicing a set of customers. A
wide variety of exact and approximate algorithms have been
proposed for solving the vehicle routing problems (VRP). Exact
algorithms can only solve relatively small problems of VRP, which is
classified as NP-Hard. Several approximate algorithms have proven
successful in finding a feasible solution not necessarily optimum.
Although different parts of the problem are stochastic in nature; yet,
limited work relevant to the application of discrete event system
simulation has addressed the problem. Presented here is optimization
using simulation of VRP; where, a simplified problem has been
developed in the ExtendSimTM simulation environment; where,
ExtendSimTM evolutionary optimizer is used to minimize the total
transportation cost of the problem. Results obtained from the model
are very satisfactory. Further complexities of the problem are
proposed for consideration in the future.
Abstract: Aim of this paper is to explore the prospect of a new approach of mobile phone banking in Libya. This study evaluates customer knowledge on commercial mobile banking in Libya. To examine the relationship between age, occupation and intention for using mobile banking for commercial purpose, a survey was conducted to gather information from one hundred Libyan bank clients. The results indicate that Libyan customers have accepted the new technology and they are ready to use it. There is no significant joint relationship between age and occupation found in intention to use mobile banking in Libya. On the other hand, the customers’ knowledge about mobile banking has a greater relationship with the intention. This study has implications for demographic researches and consumer behaviour disciplines. It also has profitable implications for banks and managers in Libya, as it will assist in better understanding of the Libyan consumers and their activities, when they develop their market strategies and new service.
Abstract: This paper aims to present a framework for the
organizational knowledge management, which seeks to deploy a
standardized structure for the integrated management of knowledge is
a common language based on domains, processes and global
indicators inspired by the COBIT framework 5 (ISACA, 2012),
which supports the integration of three technologies, enterprise
information architecture (EIA), the business process modeling (BPM)
and service-oriented architecture (SOA). The Gomak Framework is a
management platform that seeks to integrate the information
technology infrastructure, the structure of applications, information
infrastructure, and business logic and business model to support a
sound strategy of organizational knowledge management, low
process-based approach and concurrent engineering. Concurrent
engineering (CE) is a systematic approach to integrated product
development that respond to customer expectations, involving all
perspectives in parallel, from the beginning of the product life cycle.
(European Space Agency, 2000).
Abstract: Recently, business environment and customer needs
have become rapidly changing, hence it is very difficult to fulfill
sophisticated customer needs by product or service innovation only. In
practice, to cope with this problem, various manufacturing companies
have developed services to combine with their products. Along with
this, many academic studies on PSS (Product Service System) which is
the integrated system of products and services have been conducted
from the viewpoint of manufacturers. On the other hand, service
providers are also attempting to develop service-supporting products
to increase their service competitiveness and provide differentiated
value. However, there is a lack of research based on the service-centric
point of view. Accordingly, this paper proposes a concept generation
method for service-supporting product development from the
service-centric point of view. This method is designed to be executed
in five consecutive steps: situation analysis, problem definition,
problem resolution, solution evaluation, and concept generation. In
the proposed approach, some tools of TRIZ (Theory of Solving
Inventive Problem) such as ISQ (Innovative Situation Questionnaire)
and 40 inventive principles are employed in order to define problems
of the current services and solve them by generating
service-supporting product concepts. This research contributes to the
development of service-supporting products and service-centric PSSs.
Abstract: The importance of supply chain and logistics
management has been widely recognised. Effective management of
the supply chain can reduce costs and lead times and improve
responsiveness to changing customer demands. This paper proposes a
multi-matrix real-coded Generic Algorithm (MRGA) based
optimisation tool that minimises total costs associated within supply
chain logistics. According to finite capacity constraints of all parties
within the chain, Genetic Algorithm (GA) often produces infeasible
chromosomes during initialisation and evolution processes. In the
proposed algorithm, chromosome initialisation procedure, crossover
and mutation operations that always guarantee feasible solutions
were embedded. The proposed algorithm was tested using three sizes
of benchmarking dataset of logistic chain network, which are typical
of those faced by most global manufacturing companies. A half
fractional factorial design was carried out to investigate the influence
of alternative crossover and mutation operators by varying GA
parameters. The analysis of experimental results suggested that the
quality of solutions obtained is sensitive to the ways in which the
genetic parameters and operators are set.
Abstract: How to maintain the service speeds for the business
to make the biggest profit is a problem worthy of study, which is
discussed in this paper with the use of queuing theory. An M/M/1/N
queuing model with variable input rates, variable service rates and
impatient customers is established, and the following conclusions
are drawn: the stationary distribution of the model, the relationship
between the stationary distribution and the probability that there are n
customers left in the system when a customer leaves (not including
the customer who leaves himself), the busy period of the system,
the average operating cycle, the loss probability for the customers
not entering the system while they arriving at the system, the mean
of the customers who leaves the system being for impatient, the
loss probability for the customers not joining the queue due to the
limited capacity of the system and many other indicators. This paper
also indicates that the following conclusion is not correct: the more
customers the business serve, the more profit they will get. At last,
this paper points out the appropriate service speeds the business
should keep to make the biggest profit.
Abstract: The future of Higher Education Institutions (HEI) depend on their ability to attract and retain students, increase recognition and prestige. In order to respond to the 'customers' increasingly demanding, HEI need to identify the key factors that influence the satisfaction of a 'customers', thereby creating competitive advantages. These determinants of satisfaction are important elements that guide the strategy of an institution and allow the successful achievement of strategic plans, both teaching and administrative, to offer their ‘costumers’ services and products with higher quality. Following this way of thinking, the purpose of this study was to evaluate the satisfaction with the service quality of the School of Technology and Management of Bragança (ESTiG), of the Polytechnic Institute of Bragança, identifying, thus, the dimensions related to the quality of services that might influence students' satisfaction. The results showed that, in general, the students are satisfied with the performance of ESTiG.
Abstract: The growth of open networks created the interest to
commercialise it. The establishment of an electronic business
mechanism must be accompanied by a digital – electronic payment
system to transfer the value of transactions. Financial organizations
are requested to offer a secure e-payment synthesis with equivalent
level of security served in conventional paper-based payment
transactions. PKI, which is functioning as a chain of trust in security
architecture, can enable security services of cryptography to epayments,
in order to take advantage of the wider base either of
customer or of trading partners and the reduction of cost transaction
achieved by the use of Internet channels. The paper addresses the
possibilities and the implementation suggestions of PKI in relevance
to electronic payments by suggesting a framework that should be
followed.
Abstract: This paper presents an innovative computer system
that contributes to sustainable development of the enterprise. The
research refers to a rethinking of traditional systems of collaboration
and risk assessment, present in any organization, leading to a
sustainable enterprise. This concept integrates emerging tools that
allow the implementation and exploitation of the collective
intelligence of the enterprise, allowing the exchange of contextual,
agile and simplified information, and collaboration with networks of
customers and partners in an environment where risks are controlled.
Risk assessment is done in a systemic way: the enterprise as the
system compared to the contained departments and the enterprise as a
subsystem compared to: families of international standards and
sustainability-s responsibilities. The enterprise, in this systemic
vision, responds to the requirements that any existing system to
operate continuously in an indefinite future without reaching key
resource depletion. The research is done by integrating collaborative
science, engineering, management, psychology, obtaining thus a
cornerstone of sustainable development of the enterprise.
Abstract: The future of business intelligence (BI) is to integrate
intelligence into operational systems that works in real-time
analyzing small chunks of data based on requirements on continuous
basis. This is moving away from traditional approach of doing
analysis on ad-hoc basis or sporadically in passive and off-line mode
analyzing huge amount data. Various AI techniques such as expert
systems, case-based reasoning, neural-networks play important role
in building business intelligent systems. Since BI involves various
tasks and models various types of problems, hybrid intelligent
techniques can be better choice. Intelligent systems accessible
through web services make it easier to integrate them into existing
operational systems to add intelligence in every business processes.
These can be built to be invoked in modular and distributed way to
work in real time. Functionality of such systems can be extended to
get external inputs compatible with formats like RSS. In this paper,
we describe a framework that use effective combinations of these
techniques, accessible through web services and work in real-time.
We have successfully developed various prototype systems and done
few commercial deployments in the area of personalization and
recommendation on mobile and websites.
Abstract: In this paper we would like to introduce some of the
best practices of using semantic markup and its significance in the
success of web applications. Search engines are one of the best ways
to reach potential customers and are some of the main indicators of
web sites' fruitfulness. We will introduce the most important
semantic vocabularies which are used by Google and Yahoo.
Afterwards, we will explain the process of semantic markup
implementation and its significance for search engines and other
semantic markup consumers. We will describe techniques for slow
conceiving RDFa markup to our web application for collecting Call
for papers (CFP) announcements.
Abstract: The objective of this research was to study the
influence of marketing mix on customers purchasing behavior. A
total of 397 respondents were collected from customers who were the
patronages of the Chatuchak Plaza market. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences. The findings revealed that the
majority of respondents were male with the age between 25-34 years
old, hold undergraduate degree, married and stay together. The
average income of respondents was between 10,001-20,000 baht. In
terms of occupation, the majority worked for private companies. The
research analysis disclosed that there were three variables of
marketing mix which included price (X2), place (X3), and product
(X1) which had an influence on the frequency of customer
purchasing. These three variables can predict a purchase about 30
percent of the time by using the equation; Y1 = 6.851 + .921(X2) +
.949(X3) + .591(X1). It also found that in terms of marketing mixed,
there were two variables had an influence on the amount of customer
purchasing which were physical characteristic (X6), and the process
(X7). These two variables are 17 percent predictive of a purchasing
by using the equation: Y2 = 2276.88 + 2980.97(X6) + 2188.09(X7).