Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: Compliance requires an effective communication
within an enterprise as well as towards a company-s external
environment. This requirement commences with the
implementation of compliance within large scale compliance
projects and still persists in the compliance reporting within
standard operations. On the one hand the understanding of
compliance necessities within the organization is promoted.
On the other hand reduction of asymmetric information with
compliance stakeholders is achieved. To reach this goal, a
central reporting must provide a consolidated view of different
compliance efforts- statuses. A concept which could be
adapted for this purpose is the balanced scorecard by Kaplan /
Norton. This concept has not been analyzed in detail
concerning its adequacy for a holistic compliance reporting
starting in compliance projects until later usage in regularly
compliance operations.
At first, this paper evaluates if a holistic compliance
reporting can be designed by using the balanced scorecard
concept. The current status of compliance reporting clearly
shows that scorecards are generally accepted as a compliance
reporting tool and are already used for corporate governance
reporting. Additional specialized compliance IT - solutions
exist in the market. After the scorecard-s adequacy is
thoroughly examined and proofed, an example strategy map as
the basis to derive a compliance balanced scorecard is defined.
This definition answers the question on proceeding in
designing a compliance reporting tool.
Abstract: We discuss a theoretical conceptual framework to help
understand how the new business analytics technologies have
diffused in firms. We draw on three theoretical perspectives for this
purpose. They are innovation diffusion theory, IT Business Value
and the technology-organization-environment theory. We develop a
conceptual framework that helps understand the interlinkages among
factors affecting diffusion of business analytics and its impact on
performance.
Abstract: The design of a complete expansion that allows for
compact representation of certain relevant classes of signals is a
central problem in signal processing applications. Achieving such a
representation means knowing the signal features for the purpose of
denoising, classification, interpolation and forecasting. Multilayer
Neural Networks are relatively a new class of techniques that are
mathematically proven to approximate any continuous function
arbitrarily well. Radial Basis Function Networks, which make use of
Gaussian activation function, are also shown to be a universal
approximator. In this age of ever-increasing digitization in the
storage, processing, analysis and communication of information,
there are numerous examples of applications where one needs to
construct a continuously defined function or numerical algorithm to
approximate, represent and reconstruct the given discrete data of a
signal. Many a times one wishes to manipulate the data in a way that
requires information not included explicitly in the data, which is
done through interpolation and/or extrapolation.
Tidal data are a very perfect example of time series and many
statistical techniques have been applied for tidal data analysis and
representation. ANN is recent addition to such techniques. In the
present paper we describe the time series representation capabilities
of a special type of ANN- Radial Basis Function networks and
present the results of tidal data representation using RBF. Tidal data
analysis & representation is one of the important requirements in
marine science for forecasting.
Abstract: Users of computer systems may often require the
private transfer of messages/communications between parties across
a network. Information warfare and the protection and dominance of
information in the military context is a prime example of an
application area in which the confidentiality of data needs to be
maintained. The safe transportation of critical data is therefore often
a vital requirement for many private communications. However,
unwanted interception/sniffing of communications is also a
possibility. An elementary stealthy transfer scheme is therefore
proposed by the authors. This scheme makes use of encoding,
splitting of a message and the use of a hashing algorithm to verify the
correctness of the reconstructed message. For this proof-of-concept
purpose, the authors have experimented with the random sending of
encoded parts of a message and the construction thereof to
demonstrate how data can stealthily be transferred across a network
so as to prevent the obvious retrieval of data.
Abstract: The purpose of this paper is to describe the process of
setting up a learning community within an elementary school in
Ontario, Canada. The description is provided through reflection and
examination of field notes taken during the yearlong training and
implementation process. Specifically the impact of teachers- capacity
on the creation of a learning community was of interest. This paper is
intended to inform and add to the debate around the tensions that
exist in implementing a bottom-up professional development model
like the learning community in a top-down organizational structure.
My reflections of the process illustrate that implementation of the
learning community professional development model may be
difficult and yet transformative in the professional lives of the
teachers, students, and administration involved in the change process.
I conclude by suggesting the need for a new model of professional
development that requires a transformative shift in power dynamics
and a shift in the view of what constitutes effective professional
learning.
Abstract: This paper presents a systematic procedure for modelling and simulation of a power system installed with a power system stabilizer (PSS) and a flexible ac transmission system (FACTS)-based controller. For the design purpose, the model of example power system which is a single-machine infinite-bus power system installed with the proposed controllers is developed in MATLAB/SIMULINK. In the developed model synchronous generator is represented by model 1.1. which includes both the generator main field winding and the damper winding in q-axis so as to evaluate the impact of PSS and FACTS-based controller on power system stability. The model can be can be used for teaching the power system stability phenomena, and also for research works especially to develop generator controllers using advanced technologies. Further, to avoid adverse interactions, PSS and FACTS-based controller are simultaneously designed employing genetic algorithm (GA). The non-linear simulation results are presented for the example power system under various disturbance conditions to validate the effectiveness of the proposed modelling and simultaneous design approach.
Abstract: Dual motor drives fed by single inverter is
purposely designed to reduced size and cost with respect to
single motor drives fed by single inverter. Previous researches
on dual motor drives only focus on the modulation and the
averaging techniques. Only a few of them, study the
performance of the drives based on different speed controller
other than Proportional and Integrator (PI) controller. This
paper presents a detailed comparative study on fuzzy rule-base
in Fuzzy Logic speed Controller (FLC) for Dual Permanent
Magnet Synchronous Motor (PMSM) drives. Two fuzzy speed
controllers which are standard and simplified fuzzy speed
controllers are designed and the results are compared and
evaluated. The standard fuzzy controller consists of 49 rules
while the proposed controller consists of 9 rules determined by
selecting the most dominant rules only. Both designs are
compared for wide range of speed and the robustness of both
controllers over load disturbance changes is tested to
demonstrate the effectiveness of the simplified/reduced rulebase.
Abstract: Arrack is one of the forms of alcoholic beverage or
liquor which is produced from palm or date juice and commonly
consumed by the lower social class of all religious/ethnic
communities in the north-western villages of Bangladesh. The
purpose of the study was to compare arrack drinking patterns
associated with socio-demographic status among the Muslim, Hindu,
Santal, and Oraon communities in the Rasulpur union of Bangladesh.
A total of 391 respondents (Muslim n-109, Hindu n-103, Santal n-89,
Oraon n-90) selected by cluster random sampling were interviewed
by ADP (Arrack Drinking Pattern) questionnaire. The results of
Pearson Chi-Squire test revealed that arrack drinking patterns were
significantly differed among the Muslim, Hindu, Santal, and Oraon
communities- drinkers. In addition, the results of Spearman-s
bivariate correlation coefficients also revealed that sociodemographic
characteristics of the communities- drinkers were the
significantly positive and negative associations with the arrack
drinking patterns in the Rasulpur union, Bangladesh. The study
suggests that further cross-cultural researches should be conducted
on the consequences of arrack drinking patterns on the communities-
drinkers.
Abstract: Groundwater is one of the most important water
resources in Fars province. Based on this study, 95 percent of the
total annual water consumption in Fars is used for agriculture,
whereas the percentages for domestic and industrial uses are 4 and 1
percent, respectively. Population growth, urban and industrial
growth, and agricultural development in Fars have created a
condition of water stress. In this province, farmers and other users are
pumping groundwater faster than its natural replenishment rate,
causing a continuous drop in groundwater tables and depletion of this
resource. In this research variation of groundwater level, their effects
and ways to help control groundwater levels in aquifer of the Niriz
plains in Fars plain were evaluated .Excessive exploitation of
groundwater in this aquifer caused the groundwater levels fall too
fast or to unacceptable levels. The average drawdown of the
groundwater level in this plain were 9.1 meters during 1997 to
2004. The purpose of this study is to evaluate water level changes in
the Niriz Aquifer in the Fars province in order to determine the areas
of greatest depletion, the cause of depletion, and predict the
remaining life of the aquifer.
Abstract: The purpose of this study is to review representative
cases of green space development in order to compare the Garden City
concept and Green Belt concept as applied and to examine its direction
in major Asian and Oceanic cities. The results of previous studies and
this study show that there are two major directions in such
green-oriented city planning. One direction is toward Multi-Regional
Development, and the other focuses on an Environmentally Symbiotic
City based on the Garden City concept. In large cities and the suburbs
where extremely strong pressure to urbanize makes it impossible to
keep Green Belts, it is essential to strictly control land use and adopt
the Garden City concept to conserve the urban environment.
Abstract: A lot of research made during these last 15 years
showed that the quantification of the springback has a significant role
in the industry of sheet metal forming. These studies were made with
the objective of finding techniques and methods to minimize or
completely avoid this permanent physical variation. Moreover, the
use of steel and aluminum alloys in the car industry and aviation
poses every day the problem of the springback. The determination in
advance of the quantity of the springback allows consequently the
design and manufacture of the tool. The aim of this paper is to study
experimentally the influence of the blank holder force BHF and the
radius of curvature of the die on the springback and their influence on
the strain in various zone of specimen.
The original of our purpose consist on tests which are ensured by
adapting a U-type stretching-bending device on a tensile testing
machine, where we studied and quantified the variation of the
springback according to displacement.
Abstract: Composite steel shear wall is a lateral load resisting system which consists of a steel plate with concrete wall attached to one or both sides to prevent it from elastic buckling. The composite behavior is ensured by utilizing high-strength bolts. This paper investigates the effect of distance between bolts, and for this purpose 14 one-story one-bay specimens with various bolts spacing were modeled by finite element code which is developed by the authors. To verify the model, numerical results were compared with a valid experiment which illustrate proper agreement. Results depict increasing the distance between bolts would improve the seismic ever, this increase must be limited, because of large distances will cause widespread buckling of the steel plate in free subpanels between bolts and would result in no improvement. By comparing the results in elastic region, it was observed initial stiffness is not affected by changing the distance.
Abstract: Hand gesture is an active area of research in the vision
community, mainly for the purpose of sign language recognition and
Human Computer Interaction. In this paper, we propose a system to
recognize alphabet characters (A-Z) and numbers (0-9) in real-time
from stereo color image sequences using Hidden Markov Models
(HMMs). Our system is based on three main stages; automatic segmentation
and preprocessing of the hand regions, feature extraction
and classification. In automatic segmentation and preprocessing stage,
color and 3D depth map are used to detect hands where the hand
trajectory will take place in further step using Mean-shift algorithm
and Kalman filter. In the feature extraction stage, 3D combined features
of location, orientation and velocity with respected to Cartesian
systems are used. And then, k-means clustering is employed for
HMMs codeword. The final stage so-called classification, Baum-
Welch algorithm is used to do a full train for HMMs parameters.
The gesture of alphabets and numbers is recognized using Left-Right
Banded model in conjunction with Viterbi algorithm. Experimental
results demonstrate that, our system can successfully recognize hand
gestures with 98.33% recognition rate.
Abstract: In recent times there has been a growing interest in the
development of quasi-two-dimensional niobium pentoxide (Nb2O5)
as a semiconductor for the potential electronic applications such as
capacitors, filtration, dye-sensitised solar cells and gas sensing
platforms. Therefore once the purpose is established, Nb2O5 can be
prepared in a number of nano- and sub-micron-structural
morphologies that include rods, wires, belts and tubes. In this study
films of Nb2O5 were prepared on gold plated silicon substrate using
spin-coating technique and subsequently by mechanical exfoliation.
The reason this method was employed was to achieve layers of less
than 15nm in thickness. The sintering temperature of the specimen
was 800oC. The morphology and structural characteristics of the
films were analyzed by Atomic Force Microscopy (AFM), Raman
Spectroscopy, X-ray Photoelectron Spectroscopy (XPS).
Abstract: Hot tear cracking and residual stress are two different consequences of thermal stress both of which can be considered as casting problem. The purpose of the present study is simulation of the effect of casting shape characteristic on hot tearing and residual stress. This study shows that the temperature range for simulation of hot tearing and residual stress are different. In this study, in order to study the development of thermal stress and to predict the hot tearing and residual stress of shaped casting, MAGMASOFT simulation program was used. The strategy of this research was the prediction of hot tear location using pinpointing hot spot and thermal stress concentration zones. The results shows that existing of stress concentration zone increases the hot tearing probability and consequently reduces the amount of remaining residual stress in casting parts.
Abstract: A computational study at the level density functional theory (DFT) was carried out to investigate the influences of Si and C-doping on the 14N and 27Al quadrupole coupling constant in the (10, 0) zigzag single ? walled Aluminum-Nitride nanotube (AlNNT). To this aim, a 1.16nm, length of AlNNT consisting of 40 Al atoms and 40 N atoms were selected where the end atoms are capped by hydrogen atom. To follow the purpose, three Si atoms and three C atoms were doped instead of three Al atoms and three N atoms as a central ring in the surface of the Si and C-doped AlNNT. At first both of systems optimized at the level of BLYP method and 6-31G (d) basis set and after that, the NQR parameters were calculated at the level BLYP method and 6-311+G** basis set in two optimized forms. The calculate CQ values for both optimized AlNNT systems, raw and Si and C-doped, reveal different electronic environments in the mentioned systems. It was also demonstrated that the end nuclei have the largest CQ values in both considered AlNNT systems. All the calculations were carried out using Gaussian 98 package of program.
Abstract: Successful intelligence (SI) is the integrated set of the
ability needed to attain success in life, within individual-s sociocultural
context. People are successfully intelligent by recognizing
their strengths and weaknesses. They will find ways to strengthen
their weakness and maintain their strength or even improve it. SI
people can shape, select, and adapt to the environments by using
balance of higher-ordered thinking abilities including; critical,
creative, and applicative. Aims: The purposes of this study were to;
1) develop curriculum that promotes SI for nursing students, and 2)
study the effectiveness of the curriculum development. Method:
Research and Development was a method used for this study. The
design was divided into two phases; 1) the curriculum development
which composed of three steps (needs assessment, curriculum
development and curriculum field trail), and 2) the curriculum
implementation. In this phase, a pre-experimental research design
(one group pretest-posttest design) was conducted. The sample
composed of 49 sophomore nursing students of Boromarajonani
College of Nursing, Surin, Thailand who enrolled in Nursing care of
Health problem course I in 2011 academic year. Data were carefully
collected using 4 instruments; 1) Modified essay questions test
(MEQ) 2) Nursing Care Plan evaluation form 3) Group processing
observation form (α = 0.74) and 4) Satisfied evaluation form of
learning (α = 0.82). Data were analyzed using descriptive statistics
and content analysis. Results: The results revealed that the sample
had post-test average score of SI higher than pre-test average score
(mean difference was 5.03, S.D. = 2.84). Fifty seven percentages of
the sample passed the MEQ posttest at the criteria of 60 percentages.
Students demonstrated the strategies of how to develop nursing care
plan. Overall, students- satisfaction on teaching performance was at
high level (mean = 4.35, S.D. = 0.46). Conclusion: This curriculum
can promote the attribute of characteristic of SI person and was
highly required to be continued.
Abstract: The purpose of this research is to increase our
knowledge as regards how Small-and-Medium-Sized Enterprises
(SMEs) tackle ERP implementation projects to achieve successful
adoption and use of these systems within the organization. SMEs
have scare resources to handle these kinds of projects which have
proved to be risky and costly. There are several studies focusing on
ERP implementation in larger companies, however, few studies
report on challenges experienced by SMEs. Our research seeks to
bridge this gap. Through a multiple case study of four companies, we
identified challenges and critical elements within the different phases
(pre-implementation, implementation and post-implementation) of
the ERP life cycle. To interpret our findings, we utilize a well-know
ERP life cycle model and critical success factors developed for larger
companies which are reported in former research literature. We
discuss if these models are relevant for SMEs and suggest additional
critical elements identified in this study to make a framework more
adapted to the SME context.
Abstract: Artificial Neural Network (ANN)s can be modeled for
High Energy Particle analysis with special emphasis on shower core
location. The work describes the use of an ANN based system which
has been configured to predict locations of cores of showers in the
range 1010.5 to 1020.5 eV. The system receives density values as
inputs and generates coordinates of shower events recorded for values
captured by 20 core positions and 80 detectors in an area of 100
meters. Twenty ANNs are trained for the purpose and the positions
of shower events optimized by using cooperative ANN learning. The
results derived with variations of input upto 50% show success rates
in the range of 90s.