Abstract: The brand storytelling themes and emotional appeals of three major global brands were analysed by means of visual rhetoric in a digital environment focusing on the ethos communication technique. A well-known framework of five basic brand personality dimensions was used to delineate the analysis. Brand storytelling as a branding technique is becoming increasingly popular, especially since all brands can tell a story to connect and engage with consumers on an emotional level. Social media have changed the way in which brand stories are shared with online consumers, while social video networking sites in particular create an opportunity to share brand stories with a much greater target audience through electronic word of mouth (eWOM). The findings not only confirm three dimensions in the traditional brand personality framework, but can also serve as a heuristic tool for other researchers analyzing brand storytelling in a social video sharing network environment.
Abstract: Recent years have witnessed the rapid development of
the Internet and telecommunication techniques. Information security
is becoming more and more important. Applications such as covert
communication, copyright protection, etc, stimulate the research of
information hiding techniques. Traditionally, encryption is used to
realize the communication security. However, important information
is not protected once decoded. Steganography is the art and science
of communicating in a way which hides the existence of the communication.
Important information is firstly hidden in a host data, such
as digital image, video or audio, etc, and then transmitted secretly
to the receiver.In this paper a data hiding model with high security
features combining both cryptography using finite state sequential
machine and image based steganography technique for communicating
information more securely between two locations is proposed.
The authors incorporated the idea of secret key for authentication
at both ends in order to achieve high level of security. Before the
embedding operation the secret information has been encrypted with
the help of finite-state sequential machine and segmented in different
parts. The cover image is also segmented in different objects through
normalized cut.Each part of the encoded secret information has been
embedded with the help of a novel image steganographic method
(PMM) on different cuts of the cover image to form different stego
objects. Finally stego image is formed by combining different stego
objects and transmit to the receiver side. At the receiving end different
opposite processes should run to get the back the original secret
message.
Abstract: Multiple-Input-Multiple-Output (MIMO) is one of the most important communication techniques that allow wireless systems to achieve higher data rate. To overcome the practical difficulties in implementing Dirty Paper Coding (DPC), various suboptimal MIMO Broadcast (MIMO-BC) scheduling algorithms are employed which choose the best set of users among all the users. In this paper we discuss such a sub-optimal MIMO-BC scheduling algorithm which employs antenna selection at the receiver side. The channels for the users considered here are not Identical and Independent Distributed (IID) so that users at the receiver side do not get equal opportunity for communication. So we introduce a method of applying weights to channels of the users which are not IID in such a way that each of the users gets equal opportunity for communication. The effect of weights on overall sum-rate achieved by the system has been investigated and presented.
Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.