Abstract: The goal of this paper is to identify the main
differences in the way men and women perceive TV ads. This paper
is based on a research project conducted partly as a review of relevant
papers, which deals with gender influence on the cognitive process
and postmodern perception of advertising. In addition to that,
qualitative research was conducted by means of interviews and
structured questionnaires. Furthermore, data acquired from the
research were used to evaluate our objectives and hypotheses. The
goal of this paper is to compare women's and men's perception of
advertisement. Although women are able to perceive more details
than men, men are more susceptible to sexual appeals in advertising.
Significant differences were also found in the perception of sexual
appeals in the context of gender.
Abstract: Selenium is an-antioxidant which is important for
human health enters food chain through crops. In Kenya Zea mays is
consumed by 96% of population hence is a cheap and convenient
method to provide selenium to large number of population. Several
soil factors are known to have antagonistic effects on selenium
speciation hence the uptake by Zea mays. There are no studies in
Kenya that has been done to determine the effects of soil
characteristics (pH, Tcarbon, CEC, Eh) affect accumulation of
selenium in Zea mays grains in Maize Belt in Kenya. About 100 Zea mays grain samples together with 100 soil samples
were collected from the study site put in separate labeled Ziplocs and
were transported to laboratories at room temperature for analysis.
Maize grains were analyzed for selenium while soil samples were
analyzed for pH, Cat Ion Exchange Capacity, total carbon, and
electrical conductivity. The mean selenium in Zea mays grains varied from 1.82 ± 0.76
mg/Kg to 11±0.86 mg/Kg. There was no significant difference
between selenium levels between different grain batches {χ (Df =76)
= 26.04 P= 1.00} The pH levels varied from 5.43± 0.58 to 5.85±
0.32. No significant correlations between selenium in grains and soil
pH (Pearson’s correlations = - 0.143), and between selenium levels in
grains and the four (pH, Tcarbon, CEC, Eh) soil chemical
characteristics {F (4,91) = 0.721 p = 0.579} was observed. It can be concluded that the soil chemical characteristics in the
study site did not significantly affect the accumulation of native
selenium in Zea mays grains.
Abstract: This research was made during the 2015 growing
periods in the trial filed of "Research Station for Department of Field
Crops, Agricultural Faculty, Selcuk University" according to
“Randomized Blocks Design” with 3 replications. Research material
was the following pea lines; PS16, PS18, PS21, PS23, PS24, PS25,
PS36, PS47, PS49, PS51, PS54, PS58, PS67, PS69, PS71, PS73,
PS83, PS84, PS87 and PSKY and three cultivars and other 2
commercial varieties named as Bolero, Rondo and Ultrello. Some
agronomical characteristics such as plant height (cm) number of pod
per plant number of seed per pod number of seed per plant 100 seed
weight (g) and seed yield (kg ha-1) were determined. The highest seed
yield was obtained 2727.0 kg ha-1 in the PS71 line and the lowest
value was obtained 1238.0 kg ha-1 in the commercial variety of
Bolero. Results of the research implicated that the new developed
lines were superior compared with the control (commercial) varieties
by means of most of the characteristics. Nevertheless, similar
researches should be continued in different locations and years.
Abstract: The underutilization of biomass resources in the
Philippines, combined with its growing population and the rise in
fossil fuel prices confirms demand for alternative energy sources. The
goal of this paper is to provide a comparison of MODIS-based and
Landsat-based agricultural land cover maps when used in the
estimation of rice hull’s available energy potential. Biomass resource
assessment was done using mathematical models and remote sensing
techniques employed in a GIS platform.
Abstract: The aim of this study is to evaluate the effect of
supplementing broiler starter diet with different levels of an essential
oil blend (EOB) containing capsaicin, carvacrol and cinnamaldehyde
on the performance of broilers. A total of 300 day-old straight-run
Cobb broiler chicks were randomly assigned to three treatments after
7-day group brooding following a completely randomized design
(CRD). Birds assigned in treatment 1 were given starter basal diet
while those in treatments 2 and 3 were given starter basal diet with
400 mg/kg antibiotic growth promoter (AGP) and 150 mg/kg EOB,
respectively, until the 28th day. Basal finisher feed were given for all
the treatments until harvest. Following 37 d feeding, body weight
gain, feed consumption, feed efficiency, dressing percentage,
livability and jejunal villi height were determined. Results showed no
significant differences (P>0.05) in growth performance. However,
villi height and crypt depth was significantly lower for birds fed
EOB.
Abstract: A number of studies have been conducted recently to
investigate the influence of randomly oriented fibers on some
engineering properties of cohesive and cohesionless soils. However,
few studies have been carried out on freezing-thawing behavior of
fine-grained soils modified with discrete fiber inclusions and additive
materials. This experimental study was performed to investigate the
effect of randomly distributed polypropylene fibers (PP) and some
additive materials [e.g.., borogypsum (BG), fly ash (FA) and cement
(C)] on freezing-thawing durability (mass losses) of a fine-grained
soil for 6, 12, and 18 cycles. The Taguchi method was applied to the
experiments and a standard L9 orthogonal array (OA) with four
factors and three levels were chosen. A series of freezing-thawing
tests were conducted on each specimen. 0-20% BG, 0-20% FA, 0-
0.25% PP and 0-3% of C by total dry weight of mixture were used in
the preparation of specimens. Experimental results showed that the
most effective materials for the freezing-thawing durability (mass
losses) of the samples were borogypsum and fly ash. The values of
mass losses for 6, 12 and 18 cycles in optimum conditions were
16.1%, 5.1% and 3.6%, respectively.
Abstract: Gastric Cancer (GC) has high morbidity and fatality
rate in various countries. It is still one of the most frequent and
deadly diseases. Gastrokine1 (GKN1) and gastrokine2 (GKN2) genes
are highly expressed in the normal stomach epithelium and play
important roles in maintaining the integrity and homeostasis of
stomach mucosal epithelial cells. In this study, 47 paired samples that
were grouped according to the types of gastric cancer and the clinical
characteristics of the patients, including gender and average of age.
They were investigated with gene expression analysis and mutation
screening by monitoring RT-PCR, SSCP and nucleotide sequencing
techniques. Both GKN1 and GKN2 genes were observed significantly
reduced found by (Wilcoxon signed rank test; p
Abstract: Strong anthropogenic impact has uncontrolled
consequences on the nature of the soil. Hence, up-to-date sustainable
methods of soil state improvement are essential. Investigators provide
the evidence that biochar can positively effects physical, chemical,
and biological soil properties and the abundance of mycorrhizal fungi
which are in the focus of this study. The main aim of the present
investigation is to demonstrate the effect of two types of plant growth
promoting bacteria (PGPB) inoculums along with the beech wood
biochar and mineral N additives on mycorrhizal colonization.
Experiment has been set up in laboratory conditions with containers
filled with arable soil from the protection zone of the main water
source “Brezova nad Svitavou”. Lactuca sativa (lettuce) has been
selected as a model plant. Based on the obtained data, it can be
concluded that mycorrhizal colonization increased as the result of
combined influence of biochar and PGPB inoculums amendment. In
addition, correlation analyses showed that the numbers of main
groups of cultivated bacteria were dependent on the degree of
mycorrhizal colonization.
Abstract: This study aims to investigate the relationships
between human resource management and entrepreneurship in the
view of owner-managers and employees, and among employees with
in the SME in Thailand. The research method used qualitative
method to confirm the phenomenology interest with top management
position which women are regarding their career path by using
purposive sampling method. The results showed that human
resources management has positive relate with the corporate
entrepreneurship are including the recruitment process, training
worker, professional career development and reward system impact
to entrepreneur’s knowledge and innovation of corporate
entrepreneurship in respectively to bring a very reliable way. Then,
the key informant suggested that women’s career experiences
predisposed them to find an alternative route for entrepreneurship,
despite having achieved top management. The understanding factors
that successfully contribute to the development of women
entrepreneurs from career development perspective are critical
endeavour for any type of organization as well.
Abstract: In this paper, we propose the variational EM inference
algorithm for the multi-class Gaussian process classification model
that can be used in the field of human behavior recognition. This
algorithm can drive simultaneously both a posterior distribution of a
latent function and estimators of hyper-parameters in a Gaussian
process classification model with multiclass. Our algorithm is based
on the Laplace approximation (LA) technique and variational EM
framework. This is performed in two steps: called expectation and
maximization steps. First, in the expectation step, using the Bayesian
formula and LA technique, we derive approximately the posterior
distribution of the latent function indicating the possibility that each
observation belongs to a certain class in the Gaussian process
classification model. Second, in the maximization step, using a derived
posterior distribution of latent function, we compute the maximum
likelihood estimator for hyper-parameters of a covariance matrix
necessary to define prior distribution for latent function. These two
steps iteratively repeat until a convergence condition satisfies.
Moreover, we apply the proposed algorithm with human action
classification problem using a public database, namely, the KTH
human action data set. Experimental results reveal that the proposed
algorithm shows good performance on this data set.
Abstract: The present research aimed at studying the awareness
and attitudes of teachers towards inclusive education. The sample
consisted of 60 teachers, teaching in the primary section (1st – 4th) of
regular schools affiliated to the SSC board in Mumbai. Sample was
selected by Multi-stage cluster sampling technique. A semi-structured
self-constructed interview schedule and a self-constructed attitude
scale was used to study the awareness of teachers about disability and
Inclusive education, and their attitudes towards inclusive education
respectively. Themes were extracted from the interview data and
quantitative data was analyzed using SPSS package. Results revealed
that teachers had some amount of awareness but an inadequate
amount of information on disabilities and inclusive education.
Disability to most (37) teachers meant “an inability to do something”.
The difference between disability and handicap was stated by most as
former being cognitive while handicap being physical in nature. With
regard to Inclusive education, a large number (46) stated that they
were unaware of the term and did not know what it meant. Majority
(52) of them perceived maximum challenges for themselves in an
inclusive set up, and emphasized on the role of teacher training
courses in the area of providing knowledge (49) and training in
teaching methodology (53). Although, 83.3% of teachers held a
moderately positive attitude towards inclusive education, a large
percentage (61.6%) of participants felt that being in inclusive set up
would be very challenging for both children with special needs and
without special needs. Though, most (49) of the teachers stated that
children with special needs should be educated in regular classroom
but they further clarified that only those should be in a regular
classroom who have physical impairments of mild or moderate
degree.
Abstract: Selling has changed. Selling has taken on aspects of
relationship marketing and sales force play a critical role in
developing long-term relationships between buyers and sellers which
is seen to serve the company’s targets and create success for a long
run. The purpose of this study was to examine what really matters in
buyer-seller encounters and determine what expectations business
buyers have. We studied 17 business buyers by a qualitative
interview. We found that buyers appreciate encounters where the
salesperson face the buyer as a way he or she is as a person, map the
real needs to improve buyers’ business and build up cooperation for
long-term relationship. This study show that personality matters are a
key elements when satisfying business buyers’ expectations.
Abstract: The research explored the effect of morphemic analysis
awareness on ESL secondary school students’ vocabulary acquisition.
The quasi-experimental study was conducted with 100 ESL
secondary school students in two experimental groups (inflectional
and derivational) and one control group. The students’ vocabulary
acquisition was assessed through two measures: Morph-Analysis Test
and Morph-Vocabulary Test in the pretest and posttest before and
after an intervention programme. Results of ANCOVA revealed that
both the experimental groups achieved a significant score in Morph-
Analysis Test and Vocabulary-Morphemic Test. However, the
inflectional group obtained a fairly higher score than the derivational
group. Thus, the findings of the research are discussed in two main
areas. First, individual instructions of two types of morphemic
awareness have contributed significant results on inflectional and
derivational awareness among the ESL secondary school students.
Nevertheless, derivational morphology achieved a significant but
relatively smaller amount of effect on secondary school students’
morphological awareness compared to inflectional morphology in
this research. Second finding showed that the awareness of
inflectional and derivational morphology was found significantly
related to vocabulary achievement of ESL secondary school students.
Nevertheless, inflectional morphemic awareness had higher
significant effect on ESL secondary school students’ vocabulary
acquisition. Despite these findings, the study implies that morphemic
analysis awareness can serve as an alternative strategy for ESL
secondary school students in acquiring English vocabulary.
Abstract: The Com-Poisson (CMP) model is one of the most
popular discrete generalized linear models (GLMS) that handles
both equi-, over- and under-dispersed data. In longitudinal context,
an integer-valued autoregressive (INAR(1)) process that incorporates
covariate specification has been developed to model longitudinal
CMP counts. However, the joint likelihood CMP function is
difficult to specify and thus restricts the likelihood-based estimating
methodology. The joint generalized quasi-likelihood approach
(GQL-I) was instead considered but is rather computationally
intensive and may not even estimate the regression effects due
to a complex and frequently ill-conditioned covariance structure.
This paper proposes a new GQL approach for estimating the
regression parameters (GQL-III) that is based on a single score vector
representation. The performance of GQL-III is compared with GQL-I
and separate marginal GQLs (GQL-II) through some simulation
experiments and is proved to yield equally efficient estimates as
GQL-I and is far more computationally stable.
Abstract: The application of ESS (Energy Storage Systems) in
the future grids has been the solution of the microgrid. However, high
investment costs necessitate accurate modeling and control strategy of
ESS to justify its economic viability and further underutilization.
Therefore, the reasonable control strategy for ESS which is subjected
to generator and usage helps to curtail the cost of investment and
operation costs. The rated frequency in power system is decreased
when the load is increasing unexpectedly; hence the thermal power is
operated at the capacity of only its 95% for the Governor Free (GF) to
adjust the frequency as reserve (5%) in practice. The ESS can be
utilized with governor at the same time for the frequency response due
to characteristic of its fast response speed and moreover, the cost of
ESS is declined rapidly to the reasonable price. This paper presents the
ESS control strategy to extend usage of the ESS taken account into
governor’s ramp rate and reduce the governor’s intervention as well.
All results in this paper are simulated by MATLAB.
Abstract: Background: Breast milk may impact early brain
development, with potentially important biological, medical and
social implications. There is an important discussion on which is the
adequate breastfeeding extension to the development consolidation
and how the children breastfeeding affects their psychomotor
development, in the first year of life, and in following periods as
well. Some special fats (LC PUFA) contained in breast milk play a
key role in the brain’s maturation and cognitive development or
social skills. These capacities created during breastfeeding time
would be unfolded throughout all lifespan. Aim of the study: In our research, we have studied the effect of
breastfeeding in preschooler's psychomotor assessment.
Method: This study was conducted in a sample of 158 preschool
children in Vlorë, Albania. We have measured the psychometric
parameters of preschoolers with ASQ-3 (Age&Stage Questionnaires-
3). The studied sample was divided in three groups according to their
breastfeeding duration (3, 6 and 12 months). Results: Children breastfed for only 3 months have definitely
lower psychometric scores compared to the ones with 6 or more
months of breastfeeding (respectively 217 to 239 ASQ-3 scores). Six
and twelvemonth breastfed children have progressively more odds to
have high levels of psychomotor development comparing to those
with only 3 months of breastfeeding. The most affected psychometric
domains by shortness of breastfeeding are Communication and
Global motor. Conclusion: This leads to conclusion that to ensure high
psychomotor parameters during childhood is necessary breastfeeding
for at least 6 months.
Abstract: The rapid development technology and widespread
Internet make business environment changing a lot. In order to stand in
the global market and to keep subsistence, “changing” is unspoken
rule for the company’s survival. The purpose of this paper is building
up change model by using SWOT, strategy map, KPI and change
management theory. The research findings indicate that the company
needs to deal with employee’s resistance emotion firstly before
building up change model. The ways of providing performance
appraisal reward, consulting and counseling mechanisms that will
great help to achieve reducing staff negative emotions and motivate
staff’s efficiencies also. To revise strategy map, modify corporate
culture, and improve internal operational processes which is based on
change model. Through the change model, the increasing growth rate
of net income helps company to achieve the goals and be a leading
brand of precision machinery industry.
Abstract: Steel extended end plate bolted connections are
recommended to be widely utilized in special moment-resisting frame
subjected to monotonic loading. Improper design of steel beam to
column connection can lead to the collapse and fatality of structures.
Therefore comprehensive research studies of beam to column
connection design should be carried out. Also the performance and
effect of corrugated on the strength of beam column end plate
connection up to failure under monotonic loading in horizontal
direction is presented in this paper. The non-linear elastic–plastic
behavior has been considered through a finite element analysis using
the multi-purpose software package LUSAS. The effect of vertically
and horizontally types of corrugated web was also investigated.
Abstract: The aim of the study is to describe and analyze design
of mobile teaching for students collaborative learning in distance
higher education with a focus on mobile technologies as online
webinars (web-based seminars or conferencing) by using laptops,
smart phones, or tablets. These multimedia tools can provide face-toface
interactions, recorded flipped classroom videos and parallel chat
communications. The data collection consists of interviews with 22
students and observations of online face-to-face webinars, as well
two surveys. Theoretically, the study joins the research tradition of
Computer Supported Collaborative learning, CSCL, as well as
Computer Self-Efficacy, CSE concerned with individuals’ media and
information literacy. Important conclusions from the study
demonstrated mobile interactions increased student centered
learning. As the students were appreciating the working methods,
they became more engaged and motivated. The mobile technology
using among student also contributes to increased flexibility between
space and place, as well as media and information literacy.
Abstract: Diets high in processed foods have been found to lack
essential micro-nutrients for optimum human development and
overall health. Some micro-nutrients such as copper (Cu) have been
found to enhance the inflammatory response through its oxidative
functions, thereby having a role in cardiovascular disease, metabolic
syndrome, diabetes and related complications. This research study
was designed to determine if food crops could be bio-fortified with
micro-nutrients by growing sprouts on mineral fortified fiber mats. In
the feasibility study described in this contribution, recycled cellulose
fibers and clay, saturated with either micro-nutrient copper ions or
copper nanoparticles, were converted to a novel mineral-cellulose
fiber carrier of essential micro-nutrient and of antimicrobial
properties. Seeds of Medicago sativa (alfalfa), purchased from a
commercial, organic supplier were germinated on engineered
cellulose fiber mats. After the appearance of the first leaves, the
sprouts were dehydrated and analyzed for Cu content. Nutrient
analysis showed ~2 increase in Cu of the sprouts grown on the fiber
mats with copper particles, and ~4 increase on mats with ionic copper
as compared to the control samples. This study illustrates the
potential for the use of engineered mats as a viable way to increase
the micro-nutrient composition of locally-grown food crops and the
need for additional research to determine the uptake, nutritional
implications and risks of micro-nutrient bio-fortification.