Abstract: This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand.
Abstract: In many countries, digital city or ubiquitous city
(u-City) projects have been initiated to provide digitalized economic
environments to cities. Recently in Korea, Kangwon Province has
started the u-Kangwon project to boost local economy with digitalized
tourism services. We analyze the limitations of the ubiquitous IT
approach through the u-Kangwon case. We have found that travelers
are more interested in quality over speed in access of information. For
improved service quality, we are looking to develop an
IT-convergence service design framework (ISDF). The ISDF is based
on the service engineering technique and composed of three parts:
Service Design, Service Simulation, and the Service Platform.