Applying Transformative Service Design to Develop Brand Community Service in Women, Children and Infants Retailing
This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand.
[1] D. Sangiogi, Transformative services and transformation design, International Journal of Design vol.5 no.1, 2011, pp. 29-40
[2] B. Joseph Pine II and J. H. Gilmore, The experience economy (Rev. ed.). Boston, MA: Harvard Business Review Press, 2011.
[3] C. Sung, Journal of Design, Vol. 19, 2014.
[4] J. Wong, Service design – Strengthen Taiwan Small and Medium Enterprise Soft Power, Taipei Economic Quarterly, No.10, pp. 23-30, 2012.
[5] M. Stickdorn and K. Schneider, This is service design thinking: basics, tools, cases, 2012.
[6] B. Mager and T. Sung, Special issue editorial: Designing for services. International Journal of Design, 5(2), 1-3.
[7] 31 volts service design, http://www.31volts.com/en/service-design, 2015.
[8] W. Xu, From designing service to service design – Social and industrial innovation driven by design in UK, HR Express, http://itriexpress.blogspot.tw/2012/03/blog-post_3910.html
[9] G. Lynn Shostack, "How to Design a Service", European Journal of Marketing, Vol. 16 Iss: 1, pp.49–63, 1982.
[10] Service Experience Engineering, IEEE, DOIT, MOEA, Taipei, 2008.
[11] C. Burns, H. Cottam, C. Vanstone & J. Winhall, RED paper 02: Transformation design. London: Design Council, 2006.
[12] M. Horne and T. Shirley, Coproduction in public services: a new partnership with citizens. Cabinet Office: The Strategy Unit, 2009.
[13] K. Lewin, "Action Research and Minority Problems." Journal of Social Issues. Vol 2(4), pp. 34-46, Nov. 1946.
[14] I. Chein, S. W. Cook, and J. Harding. “The field of action research”, American Psychologist, Vol 3(2), pp. 43-50, Feb 1948.
[15] A. Cornwall, Democratising engagement what the UK can learn from international experience. London: Demos, 2008.
[16] M. Horne and T. Shirley, Coproduction in public services: a new partnership with citizens. Cabinet Office: The Strategy Unit, 2009.
[17] P. Reason and H. Bradbury-Huang (Editor). Handbook of Action Research: Participative Inquiry and Practice. Bennett Books Ltd, 2001
[18] S-T. Yuan, Transformative service design workshop materials, prepared for ITRI, 2014
[19] IBM survey reveals new type of energy concern: lack of consumer understanding, http://www-03.ibm.com/press/us/en/pressrelease/35271.wss, 2011.
[20] Gartner Portals, Content and Collaboration Summit, http://www.gartner.com/newsroom/id/1826814, 2012.
[21] Business strategy recommendations for brand community service (report in Chinese), ITRI, Hsinchu, 2015.
[22] The 2015 App Marketing Guide by Localytics, http://www.slideshare.net/jordannlegal/the-2015-app-marketing-guide-by-localytics, 2015.
[23] Is your app sticky enough, Localytics, https://www.localytics.com/wp-content/themes/localytics/pdf/is-your-app-sticky-enough.pdf, 2014.
[1] D. Sangiogi, Transformative services and transformation design, International Journal of Design vol.5 no.1, 2011, pp. 29-40
[2] B. Joseph Pine II and J. H. Gilmore, The experience economy (Rev. ed.). Boston, MA: Harvard Business Review Press, 2011.
[3] C. Sung, Journal of Design, Vol. 19, 2014.
[4] J. Wong, Service design – Strengthen Taiwan Small and Medium Enterprise Soft Power, Taipei Economic Quarterly, No.10, pp. 23-30, 2012.
[5] M. Stickdorn and K. Schneider, This is service design thinking: basics, tools, cases, 2012.
[6] B. Mager and T. Sung, Special issue editorial: Designing for services. International Journal of Design, 5(2), 1-3.
[7] 31 volts service design, http://www.31volts.com/en/service-design, 2015.
[8] W. Xu, From designing service to service design – Social and industrial innovation driven by design in UK, HR Express, http://itriexpress.blogspot.tw/2012/03/blog-post_3910.html
[9] G. Lynn Shostack, "How to Design a Service", European Journal of Marketing, Vol. 16 Iss: 1, pp.49–63, 1982.
[10] Service Experience Engineering, IEEE, DOIT, MOEA, Taipei, 2008.
[11] C. Burns, H. Cottam, C. Vanstone & J. Winhall, RED paper 02: Transformation design. London: Design Council, 2006.
[12] M. Horne and T. Shirley, Coproduction in public services: a new partnership with citizens. Cabinet Office: The Strategy Unit, 2009.
[13] K. Lewin, "Action Research and Minority Problems." Journal of Social Issues. Vol 2(4), pp. 34-46, Nov. 1946.
[14] I. Chein, S. W. Cook, and J. Harding. “The field of action research”, American Psychologist, Vol 3(2), pp. 43-50, Feb 1948.
[15] A. Cornwall, Democratising engagement what the UK can learn from international experience. London: Demos, 2008.
[16] M. Horne and T. Shirley, Coproduction in public services: a new partnership with citizens. Cabinet Office: The Strategy Unit, 2009.
[17] P. Reason and H. Bradbury-Huang (Editor). Handbook of Action Research: Participative Inquiry and Practice. Bennett Books Ltd, 2001
[18] S-T. Yuan, Transformative service design workshop materials, prepared for ITRI, 2014
[19] IBM survey reveals new type of energy concern: lack of consumer understanding, http://www-03.ibm.com/press/us/en/pressrelease/35271.wss, 2011.
[20] Gartner Portals, Content and Collaboration Summit, http://www.gartner.com/newsroom/id/1826814, 2012.
[21] Business strategy recommendations for brand community service (report in Chinese), ITRI, Hsinchu, 2015.
[22] The 2015 App Marketing Guide by Localytics, http://www.slideshare.net/jordannlegal/the-2015-app-marketing-guide-by-localytics, 2015.
[23] Is your app sticky enough, Localytics, https://www.localytics.com/wp-content/themes/localytics/pdf/is-your-app-sticky-enough.pdf, 2014.
@article{"International Journal of Business, Human and Social Sciences:73683", author = "Shian Wan and Yi-Chang Wang and Yu-Chien Lin", title = "Applying Transformative Service Design to Develop Brand Community Service in Women, Children and Infants Retailing", abstract = "This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand.", keywords = "Service design, transformative service design, brand community.", volume = "10", number = "8", pages = "2822-9", }
