Abstract: The Malaysian government had consistently revived
its campaign for “Buy Malaysian Goods” from time to time. The
purpose of the campaign is to remind consumers to be ethnocentric
and patriotic when purchasing product and services. This is necessary
to ensure high demand for local products and services compared to
foreign products. However, the decline of domestic investment in
2012 has triggered concern for the Malaysian economy. Hence, this
study attempts to determine the drivers of actual purchasing behavior,
intention to purchase domestic products and ethnocentrism. The
study employs the cross-sectional primary data, self-administered on
household, selected using stratified random sampling in four
Malaysian regions. A nine factor driver of actual domestic purchasing
behavior (culture openness, conservatism, collectivism, patriotism,
control belief, interest in foreign travel, attitude, ethnocentrism and
intention) were measured utilizing 60 items, using 7-point Likertscale.
From 1000 questionnaires distributed, a sample of 486 were
returned representing 48.6 percent response rate. From the fit
generated structural model (SEM analysis), it was found that the
drivers of actual purchase behavior are collectivism, cultural
openness and patriotism; the drivers of intention to purchase
domestic product are attitude, control belief, collectivism and
conservatism; and drivers of ethnocentrism are cultural openness,
control belief, foreign travel and patriotism. It also shows that
Malaysian consumers scored high in ethnocentrism and patriotism.
The findings are discussed in the perspective of its implication to
Malaysian National Agenda.
Abstract: The 2008 Candlelight Protests of Korea was very
significant to portray the political environment among the South
Korean youth. Many challenges and new advanced technologies have
driven the youth community to be engaged in the political arena that
has shifted them from traditional Korean youth to a very greater
community. Due to historical perspective with the people of North
Korea, the young generation has embraced different view of ethnic
nationalism. This study examines the youth involvement in politics in
line with their level of acceptance the practice of democracy. The
increase usage of new media has shown great results in the survey
results whereby the youth used as a platform to gain political
information and brought higher degree of their sociopolitical interests
among them. Furthermore, the rise of nationalism and patriotism will
be discussed in this paper to the dynamism of the political approaches
used by the Korea government
Abstract: This paper applies an anthropological approach to illuminate the dynamic cultural geography of Kazakhstani Korean ethnicity focusing on its turning point, the historic “Seoul Olympic Games in 1988." The Korean ethnic group was easily considered as a harmonious and homogeneous community by outsiders, but there existed deep-seated conflicts and hostilities within the ethnic group. The majority-s oppositional dichotomy of superiority and inferiority toward the minority was continuously reorganized and reinforced by difference in experience, memory and sentiment. However, such a chronic exclusive boundary was collapsed following the patriotism ignited by the Olympics held in their mother country. This paper explores the fluidity of subject by formation of the boundary in which constructed cultural differences are continuously essentialized and reproduced, and by dissolution of cultural barrier in certain contexts.
Abstract: The nexus between language and culture is so
intertwined and very significant that language is largely seen as a
vehicle for cultural transmission. Culture itself refers to the aggregate
belief system of a people, embellishing its corporate national image
or brand. If we conceive national rebranding as a campaign to
rekindle the patriotic flame in the consciousness of a people towards
its sociocultural imperatives and values, then, Nigerian indigenous
linguistic flame has not been ignited. Consequently, the paper
contends that the current national rebranding policy remains a myth
in the confines of the elitists' intellectual squabble. It however
recommends that the use of our indigenous languages should be
supported by adequate legislation and also propagated by Nollywood
in order to revamp and sustain the people’s interest in their local
languages. Finally, the use of the indigenous Nigerian languages
demonstrates patriotism, an important ingredient for actualizing a
genuine national rebranding.
Abstract: An attempt has been made several times to identify
and discuss the U.S. experience on the formation of political nation in
political science. The purpose of this research paper is to identify the
main aspects of the formation of civic identity in the United States
and Kazakhstan, through the identification of similarities and
differences that can get practical application in making decisions of
national policy issues in the context of globalization, as well as to
answer the questions “What should unite the citizens of Kazakhstan
to the nation?" and “What should be the dominant identity: civil or
ethnic (national) one?"
Can Kazakhstan being multiethnic country like America, adopt its
experience in the formation of a civic nation? Since it is believed that
the “multi-ethnic state of the population is a characteristic feature of
most modern countries in the world," it states that “inter-ethnic
integration is one of the most important aspects of the problem of
forming a new social community (metaetnic - Kazakh people,
Kazakh nation" [1].