Abstract: In an era when everything is increasingly digital, consumers are always looking for new options in solutions to their everyday needs. In this context, mobile apps are developing at an exponential pace. One of the fastest growing segments of mobile technologies is, obviously, e-commerce. It can be predicted that mobile commerce will record nearly three times the global growth of e-commerce across all platforms, which indicates its importance in the given segment. The current coronavirus pandemic is also changing many of the existing paradigms both socially, economically, and technologically, which has a major impact on changing consumer behavior and the emphasis on simplification and clarity of mobile solutions. This is the area that User Experience (UX) and User Interface (UI) designers deal with. Their task is to design a sufficiently attractive and interesting solution that will be available on all mobile devices and at the same time will be easy enough for the customer/visitor to get to the destination or to get the necessary information in a few clicks. The basis for changes in UX design can now be obtained not only through online analytical tools, but also through neuromarketing, especially in the case of mobile devices. The paper highlights possibilities for testing UX design applications on mobile devices using a special platform that combines a stationary eye camera (eye tracking) and facial analysis (facial coding).
Abstract: The rise of smartphones brings new concept So-Lo-Mo (social-local-mobile) in mobile commerce area in recent years. However, current So-Lo-Mo services only focus on individual users but not a group of users, and the development of group commerce is not enough to satisfy the demand of real-time group buying and less to think about the social relationship between customers. In this research, we integrate mobile intelligence with group commerce and consider customers' preference, real-time context, and social influence as components in the mechanism. With the support of this mechanism, customers are able to gather near customers with the same potential purchase willingness through mobile devices when he/she wants to purchase products or services to have a real-time group-buying. By matching the demand and supply of mobile group-buying market, this research improves the business value of mobile commerce and group commerce further.
Abstract: Mobile payments have been deployed by businesses for more than a decade. Customers use mobile payments if they trust in this relatively new payment method, have a belief and confidence in, as well as reliance on its services and applications. Despite its potential, the current literature shows that there is lack of customer trust in B2C mobile payments, and a lack of studies that determine the factors that influence their trust in these payments; which make these factors yet to be understood, especially in the Middle East region. Thus, this study aims to explore the factors that influence customer trust in mobile payments. The empirical data for this explorative study was collected by establishing four focus group sessions in the UAE. The results indicate that the explored significant factors can be classified into five main groups: customer characteristics, environmental (social and cultural) influences, provider characteristics, mobile-device characteristics, and perceived risks.
Abstract: One challenging direction of mobile commerce (mcommerce)
that is getting a great deal of attention globally is mobile
financing. The smart-phone and PDA users all around the world are
facing difficulties to become accustomed and trust in m-commerce.
The main rationale can be the slow variation and lack of trust in
mobile payment systems. Mobile payment systems that are in use
need to be more effective and efficient. This paper proposes: the
interface design is not the only factor affecting the m-commerce
adoption and lack of trust; in fact it is the combined effect of
interface usability and trustworthy mobile payment systems, because
it-s the money that the user has to spend at the end of the day, which
the user requires to get transferred securely. The purpose of this
research is to identify the problems regarding the trust and adaption
of m-commerce applications by mobile users and to provide the best
possible solution with respect to human computer interaction (HCI)
principles.
Abstract: Due to the fast development of technology, the
competition of technological products is turbulent; therefore, it is
important to understand the market trend, consumers- demand and
preferences. As the smartphones are prevalent, the main purpose of
this paper is to utilize Analytic Hierarchy Process (AHP) to analyze
consumer-s purchase evaluation factors of smartphones. Through the
AHP expert questionnaire, the smartphones- main functions are
classified as “user interface", “mobile commerce functions",
“hardware and software specifications", “entertainment functions" and
“appearance and design", five aspects to analyze the weights. Then
four evaluation criteria are evaluated under each aspect to rank the
weights. Based on an analysis of data shows that consumers consider
when purchase factors are “hardware and software specifications",
“user interface", “appearance and design", “mobile commerce
functions" and “entertainment functions" in sequence. The “hardware
and software specifications" aspect obtains the weight of 33.18%; it is
the most important factor that consumers are taken into account. In
addition, the most important evaluation criteria are central processing
unit, operating system, touch screen, and battery function in sequence.
The results of the study can be adopted as reference data for mobile
phone manufacturers in the future on the design and marketing
strategy to satisfy the voice of customer.
Abstract: In the current study we present a system that is
capable to deliver proxy based differentiated service. It will help the
carrier service node to sell a prepaid service to clients and limit the
use to a particular mobile device or devices for a certain time. The
system includes software and hardware architecture for a mobile
device with moderate computational power, and a secure protocol for
communication between it and its carrier service node. On the
carrier service node a proxy runs on a centralized server to be
capable of implementing cryptographic algorithms, while the mobile
device contains a simple embedded processor capable of executing
simple algorithms. One prerequisite is needed for the system to run
efficiently that is a presence of Global Trusted Verification Authority
(GTVA) which is equivalent to certifying authority in IP networks.
This system appears to be of great interest for many commercial
transactions, business to business electronic and mobile commerce,
and military applications.
Abstract: Short Message Service (SMS) has grown in
popularity over the years and it has become a common way of
communication, it is a service provided through General System
for Mobile Communications (GSM) that allows users to send text
messages to others.
SMS is usually used to transport unclassified information, but
with the rise of mobile commerce it has become a popular tool for
transmitting sensitive information between the business and its
clients. By default SMS does not guarantee confidentiality and
integrity to the message content.
In the mobile communication systems, security (encryption)
offered by the network operator only applies on the wireless link.
Data delivered through the mobile core network may not be
protected. Existing end-to-end security mechanisms are provided
at application level and typically based on public key
cryptosystem.
The main concern in a public-key setting is the authenticity of
the public key; this issue can be resolved by identity-based (IDbased)
cryptography where the public key of a user can be derived
from public information that uniquely identifies the user.
This paper presents an encryption mechanism based on the IDbased
scheme using Elliptic curves to provide end-to-end security
for SMS. This mechanism has been implemented over the standard
SMS network architecture and the encryption overhead has been
estimated and compared with RSA scheme. This study indicates
that the ID-based mechanism has advantages over the RSA
mechanism in key distribution and scalability of increasing
security level for mobile service.