Building Trust of Mobile Users and their Adoption of M-Commerce

One challenging direction of mobile commerce (mcommerce) that is getting a great deal of attention globally is mobile financing. The smart-phone and PDA users all around the world are facing difficulties to become accustomed and trust in m-commerce. The main rationale can be the slow variation and lack of trust in mobile payment systems. Mobile payment systems that are in use need to be more effective and efficient. This paper proposes: the interface design is not the only factor affecting the m-commerce adoption and lack of trust; in fact it is the combined effect of interface usability and trustworthy mobile payment systems, because it-s the money that the user has to spend at the end of the day, which the user requires to get transferred securely. The purpose of this research is to identify the problems regarding the trust and adaption of m-commerce applications by mobile users and to provide the best possible solution with respect to human computer interaction (HCI) principles.

Authors:

• Shafiq Ur Rehman
• Jane-Lisa Coughlan

Keywords:

• m-commerce
• usability
• mobile payment method
• interface design.

References:

[1] Qingfei Min, Shuangming Li, Shaobo Ji, "An Empirical Study of MCommerce
Adoption from Usability Perspective". The 8th International
Conference of Mobile Business, 2009.
[2] Yu Chye Cheong and Cheng-Lin Tan,"Payments in mobile commerce".
TELECOM MEDIA NETWORKS HEAD OFFICE, Paris, France, 2001.
[3] Li, Y.M. and Yeh, Y.S. (2009), "Service quality-s impact on mobile
satisfaction and intention to use 3G service". Proceedings of the 42nd
Hawaii International Conference on System Sciences, Waikoloa, IEEE
Computer Society Press, Los Alamitos, CA, pp. 1-10.
[4] Y. E. LEE AND I. BENBASAT, "Interface Design for Mobile
Commerce". COMMUNICATIONS OF THE ACM December
2003/Vol. 46, No. 12.
[5] Yung Ming Li, Yung Shao Yeh, "Increasing Trust in Mobile Commerce
through Design Aesthectics". Computers in Human Behavior 26 (2010)
673-684.
[6] Stan Kurkovsky and Karthik Harihar, "Using Ubiquitous Computing in
Interactive Mobile Marketing". Personal and Ubiquitous Computing
journal, special issue on Interactive Mobile Information Access, Vol. 10,
No. 4, 2006. Springer London.
[7] Yung Ming Li, Yung Shao Yeh, "Building Trust in M-Commerce:
Contributions from Quality and Satisfaction". Online Information
Review Vol. 33 No. 6, 2009 pp. 1066-1086.