Abstract: This study adopts a qualitative approach, which
engages in the dialectical discussion on two levels of dyad opposite
views. The first level of the dyad opposite views is the Western
strategic perspective and the Eastern Tai-Chi thinking. The second
level of the dyad opposite views is resource-based view and resource
dependence theory. This study concludes the resource-oriented actions
for competitive advantage as the metaphor of Tai-Chi consisted of yin
and yang. This study argues that the focal firm should adopt bridging
strategy during the core competence development period because its
core competence development is likely to meet its competitor’s needs
of exploring strategy during the competitor’s external resource
development stage. In addition, the focal firm should adopt buffering
strategy during the external resource development period to prevent its
competitor’s the exploiting strategy from attack during the
competitor’s core competence development stage. Consequently, this
study takes a significant first step toward a novel contextualize
understanding of resource development based on strategic perspective
and Tai-Chi thinking providing more fully sustainable strategy for
competitive advantage.
Abstract: In recent years linguistic research has turned
increasing attention to covert/overt strategies to modulate authorial
stance and positioning in scientific texts, and to the recipients'
response. This study discussed some theoretical implications of the
use of rhetoric in scientific communication and analysed qualitative
data from the authoritative The Cognitive Neurosciences III (2004)
volume. Its genre-identity, status and readability were considered, in
the social interactive context of contemporary disciplinary discourses
– in their polyphony of traditional and new, emerging genres.
Evidence was given of the ways its famous authors negotiate and
shape knowledge and research results – explicitly appraising team
work and promoting faith in the fast-paced progress of Cognitive
Neuroscience, also through experiential metaphors – by presenting a
set of examples, ordered according to their dominant rhetorical
quality.
Abstract: Today, transport and logistic systems are often tightly
integrated in the production. Lean production and just-in-time delivering create multiple constraints that have to be fulfilled. As transport networks often have evolved over time they are very
expensive to change. This paper describes a discrete-event-simulation
system which simulates transportation models using real time
resource routing and collision avoidance. It allows for the
specification of own control algorithms and validation of new
strategies. The simulation is integrated into a virtual reality (VR)
environment and can be displayed in 3-D to show the progress.
Simulation elements can be selected through VR metaphors. All data
gathered during the simulation can be presented as a detailed summary afterwards. The included cost-benefit calculation can help to optimize the financial outcome. The operation of this approach is shown by the example of a timber harvest simulation.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: This paper attempts to explore the phenomenon of metaphorization in English newspaper headlines from the perspective of pragmatic investigation. With relevance theory as the guideline, this paper makes an explanation of the processing of metaphor with a pragmatic approach and points that metaphor is the stimulus adopted by journalists to achieve optimal relevance in this ostensive communication, as well as the strategy to fulfill their writing purpose.
Abstract: Metaphor has recently gained extensive interest most probably due to developments in cognitive sciences and the study of language as the reflection of humans- world perception. Metaphor is no longer reckoned as solely literary expressive means. Nowadays it is studied in a whole number of discourses, such as politics, law, medicine, sports, etc. with the purpose of the analysis and determining its role. The scientific language is not an exception. It might seem that metaphor cannot suit it; we would dare to draw a hypothesis that metaphor has indeed found its stable place in terminology. In comprehension of metaphorically represented terms the stage of visualization plays a significant role. We proceeded on the assumption that this stage is the main in provision of better term comprehension and would try to exemplify it with metaphoricallyoriented terms.
Abstract: In a recent major industry-supported research and development study, a novel framework was developed and applied for assessment of reliability and quality performance levels in reallife power systems with practical large-scale sizes. The new assessment methodology is based on three metaphors (dimensions) representing the relationship between available generation capacities and required demand levels. The paper shares the results of the successfully completed stud and describes the implementation of the new methodology on practical zones in the Saudi electricity system.
Abstract: Both software applications and their development environment are becoming more and more distributed. This trend impacts not only the way software computes, but also how it looks. This article proposes a Human Computer Interface (HCI) template from three representative applications we have developed. These applications include a Multi-Agent System based software, a 3D Internet computer game with distributed game world logic, and a programming language environment used in constructing distributed neural network and its visualizations. HCI concepts that are common to these applications are described in abstract terms in the template. These include off-line presentation of global entities, entities inside a hierarchical namespace, communication and languages, reconfiguration of entity references in a graph, impersonation and access right, etc. We believe the metaphor that underlies an HCI concept as well as the relationships between a bunch of HCI concepts are crucial to the design of software systems and vice versa.
Abstract: This article describes the aspects of the formation of
the national idea and national identity through the prism of gender
control and its contradistinction to the obsolete, Soviet component.
The role of females in ethnic and national projects is considered from
the point of view of Dr. Nira Yuval-Davis: as biological reproducers
of the ethnic communities- members; as reproducers of the boarders
of ethnic/national groups; as central participants in the ideological
reproduction of community and transducers of its culture; as symbols
in ideology, reproduction and transformation of ethnic/national
categories; and as participants of national, economical, political and
military combats. The society of the transitional type uses the
symbolic resources of the formation of gender component in the
national project. The gender patterns act like cultural codes,
executing the important ideological function in formation of the
national female- image, i.e. the discussion on hijab - it-s not just the
discussion on control over the female body, it-s the discussion on the
metaphor of social order.
Abstract: Many difficulties are faced in the process of learning
computer programming. This paper will propose a system framework
intended to reduce cognitive load in learning programming. In first
section focus is given on the process of learning and the
shortcomings of the current approaches to learning programming.
Finally the proposed prototype is suggested along with the
justification of the prototype. In the proposed prototype the concept
map is used as visualization metaphor. Concept maps are similar to
the mental schema in long term memory and hence it can reduce
cognitive load well. In addition other method such as part code
method is also proposed in this framework to can reduce cognitive
load.
Abstract: One of the determinants of a firm-s prosperity is the
customers- perceived service quality and satisfaction. While service
quality is wide in scope, and consists of various dimensions, there
may be differences in the relative importance of these dimensions in
affecting customers- overall satisfaction of service quality.
Identifying the relative rank of different dimensions of service quality
is very important in that it can help managers to find out which
service dimensions have a greater effect on customers- overall
satisfaction. Such an insight will consequently lead to more effective
resource allocation which will finally end in higher levels of
customer satisfaction. This issue –despite its criticality- has not
received enough attention so far. Therefore, using a sample of 240
bank customers in Iran, an artificial neural network is developed to
address this gap in the literature. As customers- evaluation of service
quality is a subjective process, artificial neural networks –as a brain
metaphor- may appear to have a potentiality to model such a
complicated process. Proposing a neural network which is able to
predict the customers- overall satisfaction of service quality with a
promising level of accuracy is the first contribution of this study. In
addition, prioritizing the service quality dimensions in affecting
customers- overall satisfaction –by using sensitivity analysis of
neural network- is the second important finding of this paper.