Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
Abstract: This work deals with the design of the robotic assembly
system for the roller clamps. The task is characterized by high speed,
high yield and safety engagement. This paper describes the design of
different parts of an automated high speed machine to assemble the
parts of roller clamps. The roller clamp robotic assembly system
performs various processes in the assembly line which include clamp
body and roller feeding, inserting the roller into the clamp body, and
dividing the rejected clamp and successfully assembled clamp into
their own tray. The electrical/electronics design of the machine is
discussed. The target is to design a cost effective, minimum
maintenance and high speed machine for the industry applications.
Abstract: In this work we evaluate the possibility of predicting
the emotional state of a person based on the EEG. We investigate
the problem of classifying valence from EEG signals during
the presentation of affective pictures, utilizing the "frontal EEG
asymmetry" phenomenon. To distinguish positive and negative
emotions, we applied the Common Spatial Patterns algorithm.
In contrast to our expectations, the affective pictures did not
reliably elicit changes in frontal asymmetry. The classifying task
thereby becomes very hard as reflected by the poor classifier
performance. We suspect that the masking of the source of the
brain activity related to emotions, coming mostly from deeper
structures in the brain, and the insufficient emotional engagement
are among main reasons why it is difficult to predict the emotional
state of a person.
Abstract: Client expectations and preferences about therapy
represent an important area of investigation as research shows they
are linked to engagement in therapy and therapy outcomes. Studies
examining young people-s expectations and preferences of therapy
remain a neglected area of research. The present study explored what
expectations and preferences young people seeking professional help
held regarding: their role as a client, their therapist-s role, their
therapeutic outcomes, and the processes of therapy. Gender and age
differences were also examined. Participants included 188 young
people aged 12-25 who completed a survey while attending their
initial session at a youth mental health service. Data were analysed
using quantitative methods. Results found the young people held
significantly more pessimistic expectations around therapy when
compared to what they had wanted therapy to be like. Few age and
gender differences were found. Results highlight the importance of a
collaborative therapy approach when working with young people.
Abstract: The emergence of person-centred discourse based
around notions of 'personal development planning- and 'work'life
balance' has taken hold in education and the workplace in recent
years. This paper examines this discourse with regard to recent
developments in higher education as well as the inter-related issue of
work-life balance in occupational careers. In both cases there have
been national and trans-national policy initiatives directed towards
improving both personal opportunities and competitive advantage in
a global knowledge-based economy. However, despite an increasing
concern with looking outward at this globalised educational and
employment marketplace, there is something of a paradox in
encouraging people to look inward at themselves in order to become
more self-determined. This apparent paradox is considered from a
discourse analytic perspective in terms of the ideological effects of an
increasing concern with the personal world. Specifically, it is argued
that there are tensions that emerge from a concern with an innerdirected
process of self-reflection that dissolve any engagement with
wider political issues that impact upon educational and career
development.
Abstract: The recent development of Information and Communication Technology (ICT) enables new ways of "democratic" decision-making such as a page-ranking system, which estimates the importance of a web page based on indirect trust on that page shared by diverse group of unorganized individuals. These kinds of "democracy" have not been acclaimed yet in the world of real politics. On the other hand, a large amount of data about personal relations including trust, norms of reciprocity, and networks of civic engagement has been accumulated in a computer-readable form by computer systems (e.g., social networking systems). We can use these relations as a new type of social capital to construct a new democratic decision-making system based on a delegation network. In this paper, we propose an effective decision-making support system, which is based on empowering someone's vote whom you trust. For this purpose, we propose two new techniques: the first is for estimating entire vote distribution from a small number of votes, and the second is for estimating active voter choice to promote voting using a delegation network. We show that these techniques could increase the voting ratio and credibility of the whole decision by agent-based simulations.
Abstract: The dramatic effect of information technology on
society is undeniable. In education, it is evident in the use of terms
like active learning, blended learning, electronic learning and mobile
learning (ubiquitous learning). This study explores the perceptions of
54 learners in a higher education institution regarding the use of
mobile devices in a third year module. Using semi-structured
interviews, it was found that mobile devices had a positive impact on
learner motivation, engagement and enjoyment. It also improved the
consistency of learning material, and the convenience and flexibility
(anywhere, anytime) of learning. User-interfacelimitation, bandwidth
and cognitive overload, however, were of concern. The use of cloud
based resources like Youtube and Google Docs, through mobile
devices, positively influenced learner perceptions, making them
prosumers (both consumers and producers) of education content.
Abstract: Network-Centric Air Defense Missile Systems
(NCADMS) represents the superior development of the air defense
missile systems and has been regarded as one of the major research
issues in military domain at present. Due to lack of knowledge and
experience on NCADMS, modeling and simulation becomes an effective
approach to perform operational analysis, compared with
those equation based ones. However, the complex dynamic interactions
among entities and flexible architectures of NCADMS put forward
new requirements and challenges to the simulation framework
and models. ABS (Agent-Based Simulations) explicitly addresses
modeling behaviors of heterogeneous individuals. Agents have capability
to sense and understand things, make decisions, and act on the
environment. They can also cooperate with others dynamically to
perform the tasks assigned to them. ABS proves an effective approach
to explore the new operational characteristics emerging in
NCADMS. In this paper, based on the analysis of network-centric
architecture and new cooperative engagement strategies for
NCADMS, an agent-based simulation framework by expanding the
simulation framework in the so-called System Effectiveness Analysis
Simulation (SEAS) was designed. The simulation framework specifies
components, relationships and interactions between them, the
structure and behavior rules of an agent in NCADMS. Based on scenario
simulations, information and decision superiority and operational
advantages in NCADMS were analyzed; meanwhile some
suggestions were provided for its future development.
Abstract: The higher compounded growth rates coupled with
favourable demographics in emerging markets portend abundant
opportunities for multinational organizations. With many
organizations competing for talent in these growing markets, their
ability to succeed will depend on their understanding of local
workforce needs and aspirations. Using data from the Towers Watson
2010 Global Workforce Study, this paper highlights differences in
employee engagement, turnover risks, and attraction and retention
drivers between the two markets. Apart from looking at the
traditional drivers of employee engagement, the study also explores
the value placed by employees on elements like a strong senior
leadership, managerial capabilities and career advancement
opportunities. Results reveal that emerging markets employees seem
to be more engaged and value the non-traditional elements more
highly than the developed markets employees.
Abstract: Mobile learning (m-learning) is a new method in teaching and learning process which combines technology of mobile device with learning materials. It can enhance student's engagement in learning activities and facilitate them to access the learning materials at anytime and anywhere. In Kolej Poly-Tech Mara (KPTM), this method is seen as an important effort in teaching practice and to improve student learning performance. The aim of this paper is to discuss the development of m-learning application called Mobile EEF Learning System (MEEFLS) to be implemented for Electric and Electronic Fundamentals course using Flash, XML (Extensible Markup Language) and J2ME (Java 2 micro edition). System Development Life Cycle (SDLC) was used as an application development approach. It has three modules in this application such as notes or course material, exercises and video. MEELFS development is seen as a tool or a pilot test for m-learning in KPTM.
Abstract: This article discusses the concept of student ownership of knowledge and seeks to determine how to move students from knowledge acquisition to knowledge application and ultimately to knowledge generation in a virtual setting. Instructional strategies for fostering student engagement in a virtual environment are critical to the learner-s strategic ownership of the knowledge. A number of relevant theories that focus on learning, affect, needs and adult concerns are presented to provide a basis for exploring the transfer of knowledge from teacher to learner. A model under development is presented that combines the dimensions of knowledge approach, the teacher-student relationship with regards to knowledge authority and teaching approach to demonstrate the recursive and scaffolded design for creation of virtual learning environments.
Abstract: Within the healthcare system, training and continued professional development although essential, can be effected by cost and logistical restraints due to the nature of healthcare provision e.g employee shift patterns, access to expertise, cost factors in releasing staff to attend training etc. The use of multimedia technology for the development of e-learning applications is also a major cost consideration for healthcare management staff, and this type of media whether optical or on line requires careful planning in order to remain inclusive of all staff with potentially varied access to multimedia computing. This paper discusses a project in which the use of DVD authoring technology has been successfully implemented to meet the needs of distance learning and user considerations, and is based on film production techniques and reduced product turnaround deadlines.
Abstract: Higher education institutions are increasingly opting to outsourcing methods in order to sustain themselves and this creates a gap of literature in terms of how they perceive the relationship. This research paper attempts to identify the behavioral and psychological factors that exist in the engagement thus providing valuable information to practicing and potential clients, and vendors. The determinants were gathered from previous literatures and analyzed to formulate the factors. This study adopts the case study and survey approaches in which interviews and questionnaires are deployed on employees of IT-related department in a Malaysian higher education institution.
Abstract: In this study, the two dimensional heat conduction
problem for the dry friction clutch disc is modeled mathematically
analysis and is solved numerically using finite element method, to
determine the temperature field when band contacts occurs between
the rubbing surfaces during the operation of an automotive clutch.
Temperature calculation have been made for contact area of different
band width and the results obtained compared with these attained
when complete contact occurs. Furthermore, the effects of slipping
time and sliding velocity function are investigated as well. Both
single and repeated engagements made at regular interval are
considered.
Abstract: In conducting a case study to analyze the status-quo of
the extremists’ dominance in Egypt, the author of this paper uses
qualitative research method to analyze the evolution of extreme
Islamist groups in Egypt. In conducting this qualitative research, the
author of this paper intends to use several lenses to understand the
rise and the evolution of the hegemony of extremist groups, such as
the Muslim Brotherhood and other groups in Egypt. Therefore, unless
he intends to show an important nexus between the Egyptian groups
and their sister-groups in other countries, he will intentionally
exclude analyzing extreme Islamism of non-Egyptian origins. This
case study relies on the moral disengagement theory to shed light on
the ideological evolution of extremism in Egypt. The goal of this case
study is to help in understanding extreme-Islamism adverse to the
mainstream Islam; therefore, understanding the concept here should
help in preventing similar groups from threatening the international
community.
Abstract: The use of technology is increasingly adopted to
support flexible learning in Higher Education institutions. The
adoption of more sophisticated technologies offers a broad range of
facilities for communication and resource sharing, thereby creating a
flexible learning environment that facilitates and even encourages
students not to physically attend classes. However this emerging
trend seems to contradict class attendance requirements within
universities, inevitably leading to a dilemma between amending
traditional regulations and creating new policies for the higher
education institutions. This study presents an investigation into
student engagement in a technology enhanced/driven flexible
environment along with its relationship to attainment. We propose an
approach to modelling engagement from different perspectives in
terms of indicators and then consider what impact these indicators
have on student academic performance. We have carried out a case
study on the relation between attendance and attainment in a flexible
environment. Although our preliminary results show attendance is
quantitatively correlated with successful student development and
learning outcomes, our results also indicate there is a cohort that did
not follow such a pattern. Nevertheless the preliminary results could
provide an insight into pilot studies in the wider deployment of new
technology to support flexible learning.
Abstract: The paper presents the service learning project titled
DicDucFac (idea-leadership-product), that was planned and
conducted by the team of information sciences students. It was
planned as a workshop dealing with the application of modern social
media (Facebook, YouTube, Gmail) for the purposes of selfpromotion,
free advertising via social networks and marketing own
ideas and/or products in the virtual world. The workshop was
organized for highly-skilled computer literate unemployed youth.
These youth, as final beneficiaries, will be able to apply what they
learned in this workshop to “the real world“, increasing their chances
for employment and self-employment. The results of the project
reveal that the basic, active-learning principles embodied in our
teaching approach allow students to learn more effectively and gain
essential life skills (from computer applications to teamwork) that
can only be learned by doing. It also shows that our students received
the essentials of professional ethics and citizenship through direct,
personal engagement in professional activities and the life of the
community.