Abstract: Many jobs in society go underground, such as mine mining, tunnel construction and subways, which are vital to the development of society. Once accidents occur in these places, the interruption of traditional wired communication is not conducive to the development of rescue work. In order to realize the positioning, early warning and command functions of underground personnel and improve rescue efficiency, it is necessary to develop and design an emergency ground communication system. It is easy to be subjected to narrowband interference when performing conventional underground communication. Spreading communication can be used for this problem. However, general spread spectrum methods such as direct spread communication are inefficient, so it is proposed to use parallel combined spread spectrum (PCSS) communication to improve efficiency. The PCSS communication not only has the anti-interference ability and the good concealment of the traditional spread spectrum system, but also has a relatively high frequency band utilization rate and a strong information transmission capability. So, this technology has been widely used in practice. This paper presents a PCSS communication model-multiple detection parallel combined spread spectrum (MDPCSS) communication system. In this paper, the principle of MDPCSS communication system is described, that is, the sequence at the transmitting end is processed in blocks and cyclically shifted to facilitate multiple detection at the receiving end. The block diagrams of the transmitter and receiver of the MDPCSS communication system are introduced. At the same time, the calculation formula of the system bit error rate (BER) is introduced, and the simulation and analysis of the BER of the system are completed. By comparing with the common parallel PCSS communication, we can draw a conclusion that it is indeed possible to reduce the BER and improve the system performance. Furthermore, the influence of different pseudo-code lengths selected on the system BER is simulated and analyzed, and the conclusion is that the larger the pseudo-code length is, the smaller the system error rate is.
Abstract: Peace diplomacy is the most important international tool to maintain peace all over the World. This study consists of three parts. In the first part, the leadership of Devlet Bahçeli, leader of the Nationalist Movement Party, will be introduced as a tool of peace communication and peace management. Also, in this part, peace communication will be explained by the peace leadership traits of Devlet Bahçeli, who is one of the efficient political leaders representing the concepts of compromise and agreement on different sides of politics. In the second part of study, it is aimed to analyze Devlet Bahçeli’s leadership within the frame of peace communication and the final part of this study is about creating an original public communication model for public diplomacy based on Devlet Bahçeli as an example. As a result, the main purpose of this study is to develop an original peace communication model including peace modules, peace management projects, original dialogue procedures and protocols exhibited in the policies of Devlet Bahçeli. The political leadership represented by Devlet Bahçeli inspires political leaders to provide peace communication. In this study, principles and policies of peace leadership of Devlet Bahçeli will be explained as an original model on a peace communication platform.
Abstract: Advertising is commonly used to foster sales and reputation of an institution. It is at first the growth of print advertising that has increased the population and number of periodicals of newspaper and its circulation. The rise of Internet and online media has somehow blurred the role of media and advertising though the intention is still to reach out to audience and to increase sales. The relationship between advertising and audience on a product purchase through persuasion has been developing from print media to online media. From the changing media environment and audience, it is the concern of this research to study the impact of online advertising to such a relationship cycle. The content of online advertisements is much of text, multimedia, photo, audio and video. The messages of such content format may indeed bring impacts to its audience and its credibility. This study is therefore reflecting the effectiveness of online advertisement and its influences on generation Y in their purchasing behavior. This study uses Media Dependency Theory to analyze the relationship between the impact of online advertisement and media usage pattern of generation Y. Hierarchy of Effectiveness Model is used as a marketing communication model to study the effectiveness of advertising and further to determine the impact of online advertisement on generation Y in their purchasing decision making. This research uses online survey to reach out the sample of generation Y. The results have shown that online advertisements do not affect much on purchase decision making even though generation Y relies much on the media content including online advertisement for its information and believing in its credibility. There are few other external factors that may interrupt the effectiveness of online advertising. The very obvious influence of purchasing behavior is actually derived from the peers.
Abstract: This paper presents Carrier Sense Multiple Access
(CSMA) communication models based on SoC design methodology.
Such a model can be used to support the modeling of the complex
wireless communication systems. Therefore, the use of such
communication model is an important technique in the construction
of high-performance communication. SystemC has been chosen
because it provides a homogeneous design flow for complex designs
(i.e. SoC and IP-based design). We use a swarm system to validate
CSMA designed model and to show how advantages of incorporating
communication early in the design process. The wireless
communication created through the modeling of CSMA protocol that
can be used to achieve communication between all the agents and to
coordinate access to the shared medium (channel).
Abstract: This paper shows how we can integrate
communication modeling into the design modeling at early stages of
the design flow. We consider effect of incorporating noise such as
impulsive noise on system stability. We show that with change of the
system model and investigate the system performance under the
different communication effects. We modeled a unmanned aerial
vehicle (UAV) as a demonstration using SystemC methodology.
Moreover the system is modeled by joining the capabilities of UML
and SystemC to operate at system level.
Abstract: Through inward perceptions, we intuitively expect
distributed software development to increase the risks associated with
achieving cost, schedule, and quality goals. To compound this
problem, agile software development (ASD) insists one of the main
ingredients of its success is cohesive communication attributed to
collocation of the development team. The following study identified
the degree of communication richness needed to achieve comparable
software quality (reduce pre-release defects) between distributed and
collocated teams. This paper explores the relevancy of
communication richness in various development phases and its
impact on quality. Through examination of a large distributed agile
development project, this investigation seeks to understand the levels
of communication required within each ASD phase to produce
comparable quality results achieved by collocated teams. Obviously,
a multitude of factors affects the outcome of software projects.
However, within distributed agile software development teams, the
mode of communication is one of the critical components required to
achieve team cohesiveness and effectiveness. As such, this study
constructs a distributed agile communication model (DAC-M) for
potential application to similar distributed agile development efforts
using the measurement of the suitable level of communication. The
results of the study show that less rich communication methods, in
the appropriate phase, might be satisfactory to achieve equivalent
quality in distributed ASD efforts.
Abstract: Organizational communication is an administrative
function crucial especially for executives in the implementation of
organizational and administrative functions. Executives spend a
significant part of their time on communicative activities. Doing his or her daily routine, arranging meeting schedules, speaking on the telephone, reading or replying to business correspondence, or
fulfilling the control functions within the organization, an executive typically engages in communication processes.
Efficient communication is the principal device for the adequate implementation of administrative and organizational activities. For
this purpose, management needs to specify the kind of
communication system to be set up and the kind of communication
devices to be used. Communication is vital for any organization.
In conventional offices, communication takes place within the hierarchical pyramid called the organizational structure, and is known as formal or informal communication. Formal communication
is the type that works in specified structures within the organizational rules and towards the organizational goals. Informal communication, on the other hand, is the unofficial type taking place among staff as
face-to-face or telephone interaction.
Communication in virtual as well as conventional offices is
essential for obtaining the right information in administrative
activities and decision-making. Virtual communication technologies
increase the efficiency of communication especially in virtual teams.
Group communication is strengthened through an inter-group central
channel. Further, ease of information transmission makes it possible
to reach the information at the source, allowing efficient and correct decisions. Virtual offices can present as a whole the elements of information which conventional offices produce in different
environments.
At present, virtual work has become a reality with its pros and
cons, and will probably spread very rapidly in coming years, in line
with the growth in information technologies.
Abstract: There is wide range of scientific workflow systems
today, each one designed to resolve problems at a specific level. In
large collaborative projects, it is often necessary to recognize the
heterogeneous workflow systems already in use by various partners
and any potential collaboration between these systems requires
workflow interoperability. Publish/Subscribe Scientific Workflow
Interoperability Framework (PS-SWIF) approach was proposed to
achieve workflow interoperability among workflow systems. This
paper evaluates the PS-SWIF approach and its system to achieve
workflow interoperability using Web Services with asynchronous
notification messages represented by WS-Eventing standard. This
experiment covers different types of communication models provided
by Workflow Management Coalition (WfMC). These models are:
Chained processes, Nested synchronous sub-processes, Event
synchronous sub-processes, and Nested sub-processes
(Polling/Deferred Synchronous). Also, this experiment shows the
flexibility and simplicity of the PS-SWIF approach when applied to a
variety of workflow systems (Triana, Taverna, Kepler) in local and
remote environments.
Abstract: One of the most challengeable issues in ESL
(Electronic System Level) design is the lack of a general modeling
scheme for on chip communication architecture. In this paper some
of the mostly used methodologies for modeling and representation of
on chip communication are investigated. Our goal is studying the
existing methods to extract the requirements of a general
representation scheme for communication architecture synthesis. The
next step, will be introducing a modeling and representation method
for being used in automatically synthesis process of on chip
communication architecture.
Abstract: The lack of security obstructs a large scale de- ployment of the multicast communication model. There- fore, a host of research works have been achieved in order to deal with several issues relating to securing the multicast, such as confidentiality, authentication, non-repudiation, in- tegrity and access control. Many applications require au- thenticating the source of the received traffic, such as broadcasting stock quotes and videoconferencing and hence source authentication is a required component in the whole multicast security architecture. In this paper, we propose a new and efficient source au- thentication protocol which guarantees non-repudiation for multicast flows, and tolerates packet loss. We have simu- lated our protocol using NS-2, and the simulation results show that the protocol allows to achieve improvements over protocols fitting into the same category.
Abstract: Universities have an important role in social education in many aspects. In terms of creating awareness and convincing public about social issues, universities take a leading position for public. The best way to provide public support for social education is to develop public communication campaigns. The aim of this study is to present a public communication model which will be guided in social education practices. The study titled “Importance of public communication campaigns and art activities in Social Education “is based on the following topics: Effects of public communication campaigns on social education, Public relations techniques for education, communication strategies, Steps of public relations campaigns in social education, making persuasive messages for public communication campaigns, developing artistic messages and organizing art activities in social education. In addition to these topics, media planning for social education, forming a team as campaign managers, dialogues with opinion leaders in education and preparing creative communication models for social education will be taken into consideration. This study also aims to criticize social education Case studies in Turkey. At the same time, some communicative methods and principles will be given in the light of communication campaigns within the context of this notice.
Abstract: It is quite essential to form dialogue mechanisms and
dialogue channels to solve intercultural communication issues.
Therefore, every country should develop a intercultural education
project which aims to resolve international communication issues.
For proper mediation training, the first step is to reach an agreement
on the actors to run the project. The strongest mediation mechanisms
in the world should be analyzed and initiated within the educational
policies. A communication-based mediation model should be
developed for international mediation training. Mediators can use
their convincing communication skills as a part of this model. At the
first, fundamental stages of the mediation training should be specified
within the scope of the model. Another important topic at this point is
common sence and peace leaders to act as an ombudsman in this
process. Especially for solving some social issues and conflicts,
common sense leaders acting as an ombudsman would lead to
effective communication. In mediation training that is run by
universities and non-governmental organizations, another phase is to
focus on conducting the meetings. In intercultural mediation training,
one of the most critical topics is to conduct the meeting traffic and
performing a shuttle diplomacy. Meeting traffic is where the mediator
organizes meetings with the parties with initiative powers, in order to
contribute to the solution of the issue, and schedule these meetings.
In this notice titled “ Intercultural mediation training and the training
process of common sense leaders by the leadership of universities
communication and artistic campaigns" , communication models and
strategies about this topic will be constructed and an intercultural art
activities and perspectives will be presented.
Abstract: Recent research result has shown that two multidelay
feedback systems can synchronize each other under different
schemes, i.e. lag, projective-lag, anticipating, or projectiveanticipating
synchronization. There, the driving signal is significantly
complex due that it is constituted by multiple nonlinear transformations
of delayed state variable. In this paper, a secure communication
model is proposed based on synchronization of coupled multidelay
feedback systems, in which the plain signal is mixed with a complex
signal at the transmitter side and it is precisely retrieved at the receiver
side. The effectiveness of the proposed model is demonstrated and
verified in the specific example, where the message signal is masked
directly by the complex signal and security is examined under the
breaking method of power spectrum analysis.