Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: Phrases has a long history in information retrieval, particularly in commercial systems. Implicit semantic relationship between words in a form of BaseNP have shown significant improvement in term of precision in many IR studies. Our research focuses on linguistic phrases which is language dependent. Our results show that using BaseNP can improve performance although above 62% of words formation in Malay Language based on derivational affixes and suffixes.
Abstract: This paper presents a critical study about the
application of Neural Networks to ion-exchange process. Ionexchange
is a complex non-linear process involving many factors
influencing the ions uptake mechanisms from the pregnant solution.
The following step includes the elution. Published data presents
empirical isotherm equations with definite shortcomings resulting in
unreliable predictions. Although Neural Network simulation
technique encounters a number of disadvantages including its “black
box", and a limited ability to explicitly identify possible causal
relationships, it has the advantage to implicitly handle complex
nonlinear relationships between dependent and independent
variables. In the present paper, the Neural Network model based on
the back-propagation algorithm Levenberg-Marquardt was developed
using a three layer approach with a tangent sigmoid transfer function
(tansig) at hidden layer with 11 neurons and linear transfer function
(purelin) at out layer. The above mentioned approach has been used
to test the effectiveness in simulating ion exchange processes. The
modeling results showed that there is an excellent agreement between
the experimental data and the predicted values of copper ions
removed from aqueous solutions.
Abstract: With deep development of software reuse, componentrelated
technologies have been widely applied in the development of
large-scale complex applications. Component identification (CI) is
one of the primary research problems in software reuse, by analyzing
domain business models to get a set of business components with high
reuse value and good reuse performance to support effective reuse.
Based on the concept and classification of CI, its technical stack is
briefly discussed from four views, i.e., form of input business models,
identification goals, identification strategies, and identification
process. Then various CI methods presented in literatures are
classified into four types, i.e., domain analysis based methods,
cohesion-coupling based clustering methods, CRUD matrix based
methods, and other methods, with the comparisons between these
methods for their advantages and disadvantages. Additionally, some
insufficiencies of study on CI are discussed, and the causes are
explained subsequently. Finally, it is concluded with some
significantly promising tendency about research on this problem.
Abstract: Product Data Management (PDM) systems for Computer
Aided Design (CAD) file management are widely established
in design processes. This management system is indispensable for
design collaboration or when design task distribution is present. It is
thus surprising that engineering design curricula has not paid much
attention in the education of PDM systems. This is also the case
for eduction of ecodesign and environmental evaluation of products.
With the rise of sustainability as a strategic aspect in companies,
environmental concerns are becoming a key issue in design. This
paper discusses the establishment of a PDM platform to be used
among technical and vocational schools in Austria. The PDM system
facilitates design collaboration among these schools. Further, it will
be discussed how the PDM system has been prepared in order to
facilitate environmental evaluation of parts, components and subassemblies
of a product. By integrating a Business Intelligence
solution, environmental Life Cycle Assessment and communication
of results is enabled.
Abstract: This article examines the emergence and development
of the Kazakhstan species of humanism. The biggest challenge for
Kazakhstan in terms of humanism is connected with advocating
human values in parallel to promoting national interests; preserving
the continuity of traditions in various spheres of life, business and
culture. This should be a common goal for the entire society, the
main direction for a national intelligence, and a platform for the state
policy. An idea worth considering is a formation of national humanist
tradition model; the challenges are adapting people to live in the
context of new industrial and innovative economic conditions,
keeping the balance during intensive economic development of the
country, and ensuring social harmony in the society.
Abstract: To explore pipelines is one of various bio-mimetic
robot applications. The robot may work in common buildings such as
between ceilings and ducts, in addition to complicated and massive
pipeline systems of large industrial plants. The bio-mimetic robot finds
any troubled area or malfunction and then reports its data. Importantly,
it can not only prepare for but also react to any abnormal routes in the
pipeline. The pipeline monitoring tasks require special types of mobile
robots. For an effective movement along a pipeline, the movement of
the robot will be similar to that of insects or crawling animals. During
its movement along the pipelines, a pipeline monitoring robot has an
important task of finding the shapes of the approaching path on the
pipes. In this paper we propose an effective solution to the pipeline
pattern recognition, based on the fuzzy classification rules for the
measured IR distance data.
Abstract: This study explores how the mechanics of learning
paves the way to engineering innovation. Theories related to learning
in the new product/service innovation are reviewed from an
organizational perspective, behavioral perspective, and engineering
perspective. From this, an engineering team-s external interactions
for knowledge brokering and internal composition for skill balance
are examined from a learning and innovation viewpoints. As a result,
an integrated learning model is developed by reconciling the
theoretical perspectives as well as developing propositions that
emphasize the centrality of learning, and its drivers, in the
engineering product/service development. The paper also provides a
review and partial validation of the propositions using the results of a
previously published field study in the aerospace industry.
Abstract: The article deals with dividends and their distribution from investors from a theoretical point of view. Some studies try to analyzed the reaction of the market on the dividend announcement and found out the change of dividend policy is associated with abnormal returns around the dividend announcement date. Another researches directly questioned the investors about their dividend preference and beliefs. Investors want the dividend from many reasons (e.g. some of them explain the dividend preference by the existence of transaction cost; investors prefer the dividend today, because there is less risky; the managers have private information about the firm). The most controversial theory of dividend policy was developed by Modigliani and Miller (1961) who demonstrated that in the perfect and complete capital markets the dividend policy is irrelevant and the value of the company is independent of its payout policy. Nevertheless, in the real world the capital markets are imperfect, because of asymmetric information, transaction costs, incomplete contracting possibilities and taxes.
Abstract: We present in this paper a new approach for specific JPEG steganalysis and propose studying statistics of the compressed DCT coefficients. Traditionally, steganographic algorithms try to preserve statistics of the DCT and of the spatial domain, but they cannot preserve both and also control the alteration of the compressed data. We have noticed a deviation of the entropy of the compressed data after a first embedding. This deviation is greater when the image is a cover medium than when the image is a stego image. To observe this deviation, we pointed out new statistic features and combined them with the Multiple Embedding Method. This approach is motivated by the Avalanche Criterion of the JPEG lossless compression step. This criterion makes possible the design of detectors whose detection rates are independent of the payload. Finally, we designed a Fisher discriminant based classifier for well known steganographic algorithms, Outguess, F5 and Hide and Seek. The experiemental results we obtained show the efficiency of our classifier for these algorithms. Moreover, it is also designed to work with low embedding rates (< 10-5) and according to the avalanche criterion of RLE and Huffman compression step, its efficiency is independent of the quantity of hidden information.
Abstract: Imperfect transmission conditions modeling a thin reactive 2D interphases layer between two dissimilar bonded strips have been extracted. In this paper, the soundness of these transmission conditions for heat conduction problems are examined by the finite element method for a strong temperature-dependent source or sink and non-monotonic temperature distributions around the faces..
Abstract: E-government projects have potential for greater efficiency and effectiveness of government operations. For this reason, many developing countries governments have invested heavily in this agenda and an increasing number of e-government projects are being implemented. However, there is a lack of clear case material, which describes the potentialities and consequence experienced by organizations trying to manage with this change. The Ministry of State for Administrative Development (MSAD) is the organization responsible for the e-Government program in Egypt since early 2004. This paper presents a case study of the process of admission to public universities and institutions in Egypt which is led by MSAD. Underlining the key benefits resulting from the initiative, explaining the strategies and the development steps used to implement it, and highlighting the main obstacles encountered and how they were overcome will help repeat the experience in other useful e-government projects.
Abstract: Cell formation is the first step in the design of cellular
manufacturing systems. In this study, a general purpose
computational scheme employing a hybrid tabu search algorithm as
the core is proposed to solve the cell formation problem and its
variants. In the proposed scheme, great flexibilities are left to the
users. The core solution searching algorithm embedded in the scheme
can be easily changed to any other meta-heuristic algorithms, such as
the simulated annealing, genetic algorithm, etc., based on the
characteristics of the problems to be solved or the preferences the
users might have. In addition, several counters are designed to control
the timing of conducting intensified solution searching and diversified
solution searching strategies interactively.
Abstract: As the global climate changes, the threat from
landslides and debris flows increases. Learning how a watershed
initiates landslides under abnormal rainfall conditions and predicting
landslide magnitude and frequency distribution is thus important.
Landslides show a power-law distribution in the frequency-area
distribution. The distribution curve shows an exponent gradient 1.0 in
the Sandpile model test. Will the landslide frequency-area statistics
show a distribution similar to the Sandpile model under extreme
rainfall conditions? The purpose of the study is to identify the extreme
rainfall-induced landslide frequency-area distribution in the Laonong
River Basin in southern Taiwan. Results of the analysis show that a
lower gradient of landslide frequency-area distribution could be
attributed to the transportation and deposition of debris flow areas that
are included in the landslide area.
Abstract: This article presents a resistorless current-mode firstorder allpass filter based on second generation current controlled current conveyors (CCCIIs). The features of the circuit are that: the pole frequency can be electronically controlled via the input bias current: the circuit description is very simple, consisting of 2 CCCIIs and single grounded capacitor, without any external resistors and component matching requirements. Consequently, the proposed circuit is very appropriate to further develop into an integrated circuit. Low input and high output impedances of the proposed configuration enable the circuit to be cascaded in current-mode without additional current buffers. The PSpice simulation results are depicted. The given results agree well with the theoretical anticipation. The application example as a current-mode quadrature oscillator is included.
Abstract: Three new algorithms based on minimization of autocorrelation of transmitted symbols and the SLM approach which are computationally less demanding have been proposed. In the first algorithm, autocorrelation of complex data sequence is minimized to a value of 1 that results in reduction of PAPR. Second algorithm generates multiple random sequences from the sequence generated in the first algorithm with same value of autocorrelation i.e. 1. Out of these, the sequence with minimum PAPR is transmitted. Third algorithm is an extension of the second algorithm and requires minimum side information to be transmitted. Multiple sequences are generated by modifying a fixed number of complex numbers in an OFDM data sequence using only one factor. The multiple sequences represent the same data sequence and the one giving minimum PAPR is transmitted. Simulation results for a 256 subcarrier OFDM system show that significant reduction in PAPR is achieved using the proposed algorithms.
Abstract: In this paper, a novel feature-based image
watermarking scheme is proposed. Zernike moments which have
invariance properties are adopted in the scheme. In the proposed
scheme, feature points are first extracted from host image and several
circular patches centered on these points are generated. The patches
are used as carriers of watermark information because they can be
regenerated to locate watermark embedding positions even when
watermarked images are severely distorted. Zernike transform is then
applied to the patches to calculate local Zernike moments. Dither
modulation is adopted to quantize the magnitudes of the Zernike
moments followed by false alarm analysis. Experimental results show
that quality degradation of watermarked image is visually
transparent. The proposed scheme is very robust against image
processing operations and geometric attacks.
Abstract: This paper reviews recent studies and particularly the
effects of Climate Change in the North Tropical Atlantic by studying
atmospheric conditions that prevailed in 2005 ; Coral Bleaching
HotSpot and Hurricane Katrina. In the aim to better understand and
estimate the impact of the physical phenomenon, i.e. Thermal
Oceanic HotSpot (TOHS), isotopic studies of δ18O and δ13C on
marine animals from Guadeloupe (French Caribbean Island) were
carried out. Recorded measures show Sea Surface Temperature (SST)
up to 35°C in August which is much higher than data recorded by
NOAA satellites 32°C. After having reviewed the process that led to
the creation of Hurricane Katrina which hit New Orleans in August
29, 2005, it will be shown that the climatic conditions in the
Caribbean from August to October 2005 have influenced Katrina
evolution. This TOHS is a combined effect of various phenomenon
which represent an additional factor to estimate future climate
changes.
Abstract: This paper will focus on modeling, analysis and simulation of a 42V/14V dc/dc converter based architecture. This architecture is considered to be technically a viable solution for automotive dual-voltage power system for passenger car in the near further. An interleaved dc/dc converter system is chosen for the automotive converter topology due to its advantages regarding filter reduction, dynamic response, and power management. Presented herein, is a model based on one kilowatt interleaved six-phase buck converter designed to operate in a Discontinuous Conduction Mode (DCM). The control strategy of the converter is based on a voltagemode- controlled Pulse Width Modulation (PWM) with a Proportional-Integral-Derivative (PID). The effectiveness of the interleaved step-down converter is verified through simulation results using control-oriented simulator, MatLab/Simulink.
Abstract: In this work a new platform for mobile-health systems is
presented. System target application is providing decision support to
rescue corps or military medical personnel in combat areas. Software
architecture relies on a distributed client-server system that manages a
wireless ad-hoc networks hierarchy in which several different types of
client operate. Each client is characterized for different hardware and
software requirements. Lower hierarchy levels rely in a network of
completely custom devices that store clinical information and patient
status and are designed to form an ad-hoc network operating in the
2.4 GHz ISM band and complying with the IEEE 802.15.4 standard
(ZigBee). Medical personnel may interact with such devices, that are
called MICs (Medical Information Carriers), by means of a PDA
(Personal Digital Assistant) or a MDA (Medical Digital Assistant),
and transmit the information stored in their local databases as well as
issue a service request to the upper hierarchy levels by using IEEE
802.11 a/b/g standard (WiFi). The server acts as a repository that
stores both medical evacuation forms and associated events (e.g., a
teleconsulting request). All the actors participating in the diagnostic
or evacuation process may access asynchronously to such repository
and update its content or generate new events. The designed system
pretends to optimise and improve information spreading and flow
among all the system components with the aim of improving both
diagnostic quality and evacuation process.