Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Advances in information technology, recent changes in business environment, globalization, deregulation, privatization have made running a successful business more difficult than ever before. To remain successful and to be competitive have forced companies to react to the new changes in order to survive and succeed. The implementation of an Enterprise Resource planning (ERP) system improves information flow, reduce costs, establish linkage with suppliers and reduce response time to customer needs. This paper focuses on a sample of Greek companies, investigates the ERP market in Greece, the reasons why the Greek companies are investing in ERP systems, the benefits that users have achieved and the influence of ERP systems on the use of new accounting practices. The results indicate a greater level on information integration, flexibility in information access and greater functionality provided by ERP systems but little influence on the use of new accounting practices.
Abstract: Pulse code modulation is a widespread technique
in digital communication with significant impact on existing
modern and proposed future communication technologies. Its
widespread utilization is due to its simplicity and attractive
spectral characteristics. In this paper, we present a new
approach to the spectral analysis of PCM signals using
Riemann-Stieltjes integrals, which is very accurate for high bit
rates. This approach can serve as a model for similar spectral
analysis of other competing modulation schemes.
Abstract: Corporate identity, which has several advantages such
that the employees become integrated with their corporations,
corporation is distinguished from its competitors and it is recognized
by the masses, is the total of the distinctive corporate features that
and corporation has. That the information takes part in production as
a more important component than labor and capital has required that
the corporations are reorganized as information-based. Therefore,
information and its management have reached a basic and prevalent
position in having sustainable competitive advantage. Thanks to the
information management which regulates the information and makes
it reachable and available, information will be produced in line with a
specific purpose in the corporations and be used in all the corporate
processes. As an auxiliary power for increase in the economic
potential, efficiency and productivity of the corporation, corporate
identity consists of four components. These are corporate philosophy,
corporate design, corporate behavior and corporate communication.
In this study, the effects of the information management on corporate
identity are discussed from the point of these four elements.
Abstract: The software industry has been considered a critical
infrastructure for any nation. Several studies have indicated that
national competitiveness increasingly depends upon Information and
Communication Technology (ICT), and software is one of the major
components of ICT, important for both large and small enterprises.
Even though there has been strong growth in the software industry in
Thailand, the industry has faced many challenges and problems that
need to be resolved. For example, the amount of pirated software has
been rising, and Thailand still has a large gap in the digital divide.
Additionally, the adoption among SMEs has been slow. This paper
investigates various issues in the software industry in Thailand, using
information acquired through analysis of secondary sources,
observation, and focus groups. The results of this study can be used
as “lessons learned" for the development of the software industry in
any developing country.
Abstract: The paper presents an optimization study based on
genetic algorithms (GA-s) for a radio-frequency applicator used in
heating dielectric band products. The weakly coupled electro-thermal
problem is analyzed using 2D-FEM. The design variables in the
optimization process are: the voltage of a supplementary “guard"
electrode and six geometric parameters of the applicator. Two
objective functions are used: temperature uniformity and total active
power absorbed by the dielectric. Both mono-objective and multiobjective
formulations are implemented in GA optimization.
Abstract: Owing to extensive use of hydrogen in refining or
petrochemical units, it is essential to manage hydrogen network in
order to make the most efficient utilization of hydrogen. On the other
hand, hydrogen is an important byproduct not properly used through
petrochemical complexes and mostly sent to the fuel system. A few
works have been reported in literature to improve hydrogen network
for petrochemical complexes. In this study a comprehensive analysis
is carried out on petrochemical units using a modified automated
targeting technique which is applied to determine the minimum
hydrogen consumption. Having applied the modified targeting
method in two petrochemical cases, the results showed a significant
reduction in required fresh hydrogen.
Abstract: this study was carried out to investigate the changes in
quality parameters of rye bread packaged in different polymer films
during convection air-flow thermal treatment process. Whole loafs of
bread were placed in polymer pouches, which were sealed in reduced
pressure air ambiance, bread was thermally treated in
at temperature +(130; 140; and 150) ± 5 ºC within 40min, as long as
the core temperature of the samples have reached accordingly
+80±1 ºC. For bread packaging pouches were used: anti-fog
Mylar®OL12AF and thermo resistant combined polymer material.
Main quality parameters was analysed using standard methods:
temperature in bread core, bread crumb and crust firmness value,
starch granules volume and microflora. In the current research it was
proved, that polymer films significantly influence rye bread quality
parameters changes during thermal treatment. Thermo resistant
combined polymer material film could be recommendable for
packaged rye bread pasteurization, for maximal bread quality
parameter keeping.
Abstract: Aldehydes as secondary lipid oxidation products are highly specific to the oxidative degradation of particular polyunsaturated fatty acids present in foods. Gas chromatographic analysis of those volatile compounds has been widely used for monitoring of the deterioration of food products. Developed static headspace gas chromatography method using flame ionization detector (SHS GC FID) was applied to monitor the aldehydes present in processed foods such as bakery, meat and confectionary products.
Five selected aldehydes were determined in samples without any sample preparation, except grinding for bakery and meat products. SHS–GC analysis allows the separation of propanal, pentanal, hexanal, heptanal and octanal, within 15min. Aldehydes were quantified in fresh and stored samples, and the obtained range of aldehydes in crackers was 1.62±0.05 – 9.95±0.05mg/kg, in sausages 6.62±0.46 – 39.16±0.39mg/kg; and in cocoa spread cream 0.48±0.01 – 1.13±0.02mg/kg. Referring to the obtained results, the following can be concluded, proposed method is suitable for different types of samples, content of aldehydes varies depending on the type of a sample, and differs in fresh and stored samples of the same type.
Abstract: Optical Coherence Tomography (OCT) combined
with the Confocal Microscopy, as a noninvasive method, permits the
determinations of materials defects in the ceramic layers depth. For
this study 256 anterior and posterior metal and integral ceramic fixed
partial dentures were used, made with Empress (Ivoclar), Wollceram
and CAD/CAM (Wieland) technology. For each investigate area 350
slices were obtain and a 3D reconstruction was perform from each
stuck. The Optical Coherent Tomography, as a noninvasive method,
can be used as a control technique in integral ceramic technology,
before placing those fixed partial dentures in the oral cavity. The
purpose of this study is to evaluate the capability of En face Optical
Coherence Tomography (OCT) combined with a fluorescent method
in detection and analysis of possible material defects in metalceramic
and integral ceramic fixed partial dentures. As a conclusion,
it is important to have a non invasive method to investigate fixed
partial prostheses before their insertion in the oral cavity in order to
satisfy the high stress requirements and the esthetic function.
Abstract: In Lebanon, public construction projects are awarded
to the contractor submitting the lowest bid price based on a
competitive bidding process. The contractor has to make a strategic
decision in choosing the appropriate bid price that will offer a
satisfactory profit with a greater probability to win. A simulation
model for bid price decision making based on the lowest bid price
evaluation is developed. The model, built using Crystal Ball decisionengineering
software, considers two main factors affecting the
bidding process: the number of qualified bidders and the size of the
project. The validity of the model is tested on twelve separate
projects. The study also shows how to use the model to conduct risk
analysis and help any specific contractor to decide on his bid price
with associated certainty level in a scientific method.
Abstract: Building maintenance plays an important role among other activities in building operation. Building defect and damages are part of the building maintenance 'bread and butter' as their input indicated in the building inspection is very much justified, particularly as to determine the building performance. There will be no escape route or short cut from building maintenance work. This study attempts to identify a competitive performance that translates the Critical Success Factor achievements and satisfactorily meet the university-s expectation. The quality and efficiency of maintenance management operation of building depends, to some extent, on the building condition information, the expectation from the university sector and the works carried out for each maintenance activity. This paper reviews the critical success factor in building maintenance management practice for university sectors from four (4) perspectives which include (1) customer (2) internal processes (3) financial and (4) learning and growth perspective. The enhancement of these perspectives is capable to reach the maintenance management goal for a better living environment in university campus.
Abstract: The simulation of extrusion process is studied widely
in order to both increase products and improve quality, with broad
application in wire coating. The annular tube-tooling extrusion was
set up by a model that is termed as Navier-Stokes equation in
addition to a rheological model of differential form based on singlemode
exponential Phan-Thien/Tanner constitutive equation in a twodimensional
cylindrical coordinate system for predicting the
contraction point of the polymer melt beyond the die. Numerical
solutions are sought through semi-implicit Taylor-Galerkin pressurecorrection
finite element scheme. The investigation was focused on
incompressible creeping flow with long relaxation time in terms of
Weissenberg numbers up to 200. The isothermal case was considered
with surface tension effect on free surface in extrudate flow and no
slip at die wall. The Stream Line Upwind Petrov-Galerkin has been
proposed to stabilize solution. The structure of mesh after die exit
was adjusted following prediction of both top and bottom free
surfaces so as to keep the location of contraction point around one
unit length which is close to experimental results. The simulation of
extrusion process is studied widely in order to both increase products
and improve quality, with broad application in wire coating. The
annular tube-tooling extrusion was set up by a model that is termed
as Navier-Stokes equation in addition to a rheological model of
differential form based on single-mode exponential Phan-
Thien/Tanner constitutive equation in a two-dimensional cylindrical
coordinate system for predicting the contraction point of the polymer
melt beyond the die. Numerical solutions are sought through semiimplicit
Taylor-Galerkin pressure-correction finite element scheme.
The investigation was focused on incompressible creeping flow with
long relaxation time in terms of Weissenberg numbers up to 200. The
isothermal case was considered with surface tension effect on free
surface in extrudate flow and no slip at die wall. The Stream Line
Upwind Petrov-Galerkin has been proposed to stabilize solution. The
structure of mesh after die exit was adjusted following prediction of
both top and bottom free surfaces so as to keep the location of
contraction point around one unit length which is close to
experimental results.
Abstract: The seemingly ambiguous title of this paper – use of the terms maturity and innovation in concord – signifies the imperative of every organisation within the competitive domain. Where organisational maturity and innovativeness were traditionally considered antonymous, the assimilation of these two seemingly contradictory notions is fundamental to the assurance of long-term organisational prosperity. Organisations are required, now more than ever, to grow and mature their innovation capability – rending consistent innovative outputs. This paper describes research conducted to consolidate the principles of innovation and identify the fundamental components that constitute organisational innovation capability. The process of developing an Innovation Capability Maturity Model is presented. A brief description is provided of the basic components of the model, followed by a description of the case studies that were conducted to evaluate the model. The paper concludes with a summary of the findings and potential future research.
Abstract: Globalization, supported by information and
communication technologies, changes the rules of competitiveness
and increases the significance of information, knowledge and
network cooperation. In line with this trend, the need for efficient
trust-building tools has emerged. The absence of trust building
mechanisms and strategies was identified within several studies.
Through trust development, participation on e-business network and
usage of network services will increase and provide to SMEs new
economic benefits. This work is focused on effective trust building
strategies development for electronic business network platforms.
Based on trust building mechanism identification, the questionnairebased
analysis of its significance and minimum level of requirements
was conducted. In the paper, we are confirming the trust dependency
on e-Skills which play crucial role in higher level of trust into the
more sophisticated and complex trust building ICT solutions.
Abstract: This paper focuses on operational risk measurement
techniques and on economic capital estimation methods. A data
sample of operational losses provided by an anonymous Central
European bank is analyzed using several approaches. Loss
Distribution Approach and scenario analysis method are considered.
Custom plausible loss events defined in a particular scenario are
merged with the original data sample and their impact on capital
estimates and on the financial institution is evaluated. Two main
questions are assessed – What is the most appropriate statistical
method to measure and model operational loss data distribution? and
What is the impact of hypothetical plausible events on the financial
institution? The g&h distribution was evaluated to be the most
suitable one for operational risk modeling. The method based on the
combination of historical loss events modeling and scenario analysis
provides reasonable capital estimates and allows for the measurement
of the impact of extreme events on banking operations.
Abstract: This paper focuses on the data-driven generation
of fuzzy IF...THEN rules. The resulted fuzzy rule base can be
applied to build a classifier, a model used for prediction, or
it can be applied to form a decision support system. Among
the wide range of possible approaches, the decision tree and
the association rule based algorithms are overviewed, and two
new approaches are presented based on the a priori fuzzy
clustering based partitioning of the continuous input variables.
An application study is also presented, where the developed
methods are tested on the well known Wisconsin Breast Cancer
classification problem.
Abstract: Computational simulation of steam flow and heat transfer in power plant condensers on the basis of the threedimensional mathematical model for the flow through porous media is presented. In order to solve the mathematical model of steam flow and heat transfer in power plant condensers, the Streamline Upwind Petrov-Galerkin finite element method is applied. By comparison of the results of simulation with experimental results about an experimental condenser, it is confirmed that SUPG finite element method can be successfully applied for solving the three-dimensional mathematical model of steam flow and heat transfer in power plant condensers.
Abstract: Industrial robots become useless without end-effectors
that for many instances are in the form of friction grippers.
Commonly friction grippers apply frictional forces to different
objects on the basis of programmers- experiences. This puts a
limitation on the effectiveness of gripping force that may result in
damaging the object. This paper describes various stages of design
and development of a low cost sensor-based robotic gripper that
would facilitate the task of applying right gripping forces to different
objects. The gripper is also equipped with range sensors in order to
avoid collisions of the gripper with objects. It is a fully functional
automated pick and place gripper which can be used in many
industrial applications. Yet it can also be altered or further developed
in order to suit a larger number of industrial activities. The current
design of gripper could lead to designing completely automated robot
grippers able to improve the efficiency and productivity of industrial
robots.
Abstract: The influence of copper promoters and reaction
conditions on the formation of alcohols byproducts of a common
Fischer-Tropsch synthesis used iron-based catalysts were investigated.
A good compromise of 28%Cu/FeKLaSiO2 can lead to the
optimization of an improved Fischer-Tropsch catalyst. The product
distribution shifts towards hydrocarbons with increasing the reaction
temperature, while pressure promotes the formation of alcohols. It was
found that the production of either alcohols or hydrocarbons followed
A-S-F distributions, and their α parameters were essentially different
which indicated a competition in the growing chain between the two
species. TPD after acetaldehyde adsorption gave strong evidence of
the insertion of a C1 oxygen-containing species into an alkyl chain.