Abstract: Corporate identity, which has several advantages such
that the employees become integrated with their corporations,
corporation is distinguished from its competitors and it is recognized
by the masses, is the total of the distinctive corporate features that
and corporation has. That the information takes part in production as
a more important component than labor and capital has required that
the corporations are reorganized as information-based. Therefore,
information and its management have reached a basic and prevalent
position in having sustainable competitive advantage. Thanks to the
information management which regulates the information and makes
it reachable and available, information will be produced in line with a
specific purpose in the corporations and be used in all the corporate
processes. As an auxiliary power for increase in the economic
potential, efficiency and productivity of the corporation, corporate
identity consists of four components. These are corporate philosophy,
corporate design, corporate behavior and corporate communication.
In this study, the effects of the information management on corporate
identity are discussed from the point of these four elements.
Abstract: Communication is an important factor and a prop in
directing corporate activities efficiently, in ensuring the flow of
knowledge which is necessary for the continuity of the institution, in
creating a common language in the institution, in transferring
corporate culture and ultimately in corporate success. The idea of
transmitting the knowledge among the workers in a healthy manner
has revived knowledge communication. Knowledge communication
can be defined as the act of mutual creation and communication of
intuitions, assessments, experiences and capabilities, as long as
maintained effectively, can provide advantages such as corporate
continuity, access to corporate objectives and making true
administrative decisions. Although the benefits of the knowledge
communication to corporations are known, and the necessary worth
and care is given, some hardships may arise which makes it difficult
or even block it. In this article, difficulties that prevent knowledge
communication will be discussed and solutions will be proposed.