Abstract: Healthcare providers sometimes use the power of
humor as a treatment and therapy for buffering mental health or easing
mental disorders because humor can provide relief from distress and
conflict. Humor is also very suitable for advertising because of similar
benefits. This study carefully examines humor's widespread use in
advertising and identifies relationships among humor mechanisms,
female depictions, and product types. The purpose is to conceptualize
how humor theories can be used not only to successfully define a
product as fitting within one of four color categories of the product
color matrix, but also to identify compelling contemporary female
depictions through humor in ads. The results can offer an idealization
for marketing managers and consumers to help them understand how
female role depictions can be effectively used with humor in ads. The
four propositions developed herein are derived from related literature,
through the identification of marketing strategy formulations that
achieve product memory enhancement by adopting humor
mechanisms properly matched with female role depictions.
Abstract: This study offers a new simple method for assessing
an axial part-through crack in a pipe wall. The method utilizes simple
approximate expressions for determining the fracture parameters K,
J, and employs these parameters to determine critical dimensions of a
crack on the basis of equality between the J-integral and the J-based
fracture toughness of the pipe steel. The crack tip constraint is taken
into account by the so-called plastic constraint factor C, by which the
uniaxial yield stress in the J-integral equation is multiplied. The
results of the prediction of the fracture condition are verified by burst
tests on test pipes.
Abstract: In the present research, two nutraceuticals made from
red grape and walnut that showed previously to improve kidney
dysfunction were incorporated separately into functional foods' bread
made from barley and rice bran. The functional foods were evaluated
in rats in which chronic renal failure was induced through feeding
diet rich in adenine and phosphate (APD). The evaluation based on
assessing kidney function, oxidative stress, inflammatory biomarkers
and body weight gain. Results showed induction of chronic kidney
failure reflected in significant increase in plasma urea, creatinine,
malondialdehyde, tumor necrosis factor- α and low density
lipoprotein cholesterol along with significant reduction of plasma
albumin, and total antioxidant and creatinine clearance and body
weight gain on feeding APD compared to control healthy group.
Feeding the functional foods produced amelioration in the different
biochemical parameters and body weight gain indicating
improvement in kidney function.
Abstract: A dual-reciprocity boundary element method is presented
for the numerical solution of a class of axisymmetric elastodynamic
problems. The domain integrals that arise in the integrodifferential
formulation are converted to line integrals by using the
dual-reciprocity method together suitably constructed interpolating
functions. The second order time derivatives of the displacement
in the governing partial differential equations are suppressed by
using Laplace transformation. In the Laplace transform domain, the
problem under consideration is eventually reduced to solving a system
of linear algebraic equations. Once the linear algebraic equations are
solved, the displacement and stress fields in the physical domain can
be recovered by using a numerical technique for inverting Laplace
transforms.
Abstract: This paper presents the design, fabrication and
evaluation of magneto-rheological damper. Semi-active control
devices have received significant attention in recent years because
they offer the adaptability of active control devices without requiring
the associated large power sources. Magneto-Rheological (MR)
dampers are semi- active control devices that use MR fluids to
produce controllable dampers. They potentially offer highly reliable
operation and can be viewed as fail-safe in that they become passive
dampers if the control hardware malfunction. The advantage of MR
dampers over conventional dampers are that they are simple in
construction, compromise between high frequency isolation and
natural frequency isolation, they offer semi-active control, use very
little power, have very quick response, has few moving parts, have a
relax tolerances and direct interfacing with electronics. Magneto-
Rheological (MR) fluids are Controllable fluids belonging to the
class of active materials that have the unique ability to change
dynamic yield stress when acted upon by an electric or magnetic
field, while maintaining viscosity relatively constant. This property
can be utilized in MR damper where the damping force is changed by
changing the rheological properties of the fluid magnetically. MR
fluids have a dynamic yield stress over Electro-Rheological fluids
(ER) and a broader operational temperature range. The objective of
this papert was to study the application of an MR damper to vibration
control, design the vibration damper using MR fluids, test and
evaluate its performance. In this paper the Rheology and the theory
behind MR fluids and their use on vibration control were studied.
Then a MR vibration damper suitable for vehicle suspension was
designed and fabricated using the MR fluid. The MR damper was
tested using a dynamic test rig and the results were obtained in the
form of force vs velocity and the force vs displacement plots. The
results were encouraging and greatly inspire further research on the
topic.
Abstract: Adopting the measured constitutive relationship of
stress-strain of river ice, the finite element analysis model of
percussive force of river ice and pier is established, by the explicit
dynamical analysis software package LS-DYNA. Effects of element
types, contact method and arithmetic of ice and pier, coupled modes
between different elements, mesh density of pier, and ice sheet in
contact area on the collision force are studied. Some of measures for
the collision force analysis of river ice and pier are proposed as
follows: bridge girder can adopt beam161 element with 3-node; pier
below the line of 1.30m above ice surface and ice sheet use solid164
element with 8-node; in order to accomplish the connection of
different elements, the rigid body with 0.01-0.05m thickness is defined
between solid164 and beam161; the contact type of ice and pier adopts
AUTOMATIC_SURFACE_TO_SURFACE, using symmetrical
penalty function algorithms; meshing size of pier below the line of
1.30m above ice surface should not less than 0.25×0.25×0.5m3. The
simulation results have the advantage of high precision by making a
comparison between measured and computed data. The research
results can be referred for collision force study between river ice and
pier.
Abstract: Soft clays are defined as cohesive soil whose water
content is higher than its liquid limits. Thus, soil-cement mixing is
adopted to improve the ground conditions by enhancing the strength
and deformation characteristics of the soft clays. For the above
mentioned reasons, a series of laboratory tests were carried out to
study some fundamental mechanical properties of cement stabilized
soft clay. The test specimens were prepared by varying the portion of
ordinary Portland cement to the soft clay sample retrieved from the
test site of RECESS (Research Centre for Soft Soil). Comparisons
were made for both homogeneous and columnar system specimens
by relating the effects of cement stabilized clay of for 0, 5 and 10 %
cement and curing for 3, 28 and 56 days. The mechanical properties
examined included one-dimensional compressibility and undrained
shear strength. For the mechanical properties, both homogeneous and
columnar system specimens were prepared to examine the effect of
different cement contents and curing periods on the stabilized soil.
The one-dimensional compressibility test was conducted using an
oedometer, while a direct shear box was used for measuring the
undrained shear strength. The higher the value of cement content, the
greater is the enhancement of the yield stress and the decrease of
compression index. The value of cement content in a specimen is a
more active parameter than the curing period.
Abstract: One of the main problems of suspended cable structures is initial shape change under the action of non uniform load. The problem can be solved by increasing of weight of construction or by using of prestressing. But this methods cause increasing of materials consumption of suspended cable structure. The cable truss usage is another way how the problem of shape change under the action of non uniform load can be fixed. The cable trusses with the vertical and inclined suspensions, cross web and single cable were analyzed as the main load-bearing structures of suspension bridge. It was shown, that usage of cable truss allows to reduce the vertical displacements up to 32% in comparison with the single cable in case of non uniformly distributed load. In case of uniformly distributed load single cable is preferable.
Abstract: In the paper the results of calculations of the dynamic
response of a multi-storey reinforced concrete building to a strong
mining shock originated from the main region of mining activity in
Poland (i.e. the Legnica-Glogow Copper District) are presented. The
representative time histories of accelerations registered in three
directions were used as ground motion data in calculations of the
dynamic response of the structure. Two variants of a numerical model
were applied: the model including only structural elements of the
building and the model including both structural and non-structural
elements (i.e. partition walls and ventilation ducts made of brick). It
turned out that non-structural elements of multi-storey RC buildings
have a small impact of about 10 % on natural frequencies of these
structures. It was also proved that the dynamic response of building
to mining shock obtained in case of inclusion of all non-structural
elements in the numerical model is about 20 % smaller than in case
of consideration of structural elements only. The principal stresses
obtained in calculations of dynamic response of multi-storey building
to strong mining shock are situated on the level of about 30% of
values obtained from static analysis (dead load).
Abstract: Oxidative stress is considered to be the cause for onset
and the progression of type 2 diabetes mellitus (T2DM) and
complications including neuropathy. It is a deleterious process that
can be an important mediator of damage to cell structures: protein,
lipids and DNA. Data suggest that in patients with diabetes and
diabetic neuropathy DNA repair is impaired, which prevents effective
removal of lesions. Objective: The aim of our study was to evaluate
the association of the hOGG1 (326 Ser/Cys) and XRCC1 (194
Arg/Trp, 399 Arg/Gln) gene polymorphisms whose protein is
involved in the BER pathway with DNA repair efficiency in patients
with diabetes type 2 and diabetic neuropathy compared to the healthy
subjects. Genotypes were determined by PCR-RFLP analysis in 385
subjects, including 117 with type 2 diabetes, 56 with diabetic
neuropathy and 212 with normal glucose metabolism. The
polymorphisms studied include codon 326 of hOGG1 and 194, 399
of XRCC1 in the base excision repair (BER) genes. Comet assay was
carried out using peripheral blood lymphocytes from the patients and
controls. This test enabled the evaluation of DNA damage in cells
exposed to hydrogen peroxide alone and in the combination with the
endonuclease III (Nth). The results of the analysis of polymorphism
were statistically examination by calculating the odds ratio (OR) and
their 95% confidence intervals (95% CI) using the ¤ç2-tests. Our data
indicate that patients with diabetes mellitus type 2 (including those
with neuropathy) had higher frequencies of the XRCC1 399Arg/Gln
polymorphism in homozygote (GG) (OR: 1.85 [95% CI: 1.07-3.22],
P=0.3) and also increased frequency of 399Gln (G) allele (OR: 1.38
[95% CI: 1.03-1.83], P=0.3). No relation to other polymorphisms
with increased risk of diabetes or diabetic neuropathy. In T2DM
patients complicated by neuropathy, there was less efficient repair of
oxidative DNA damage induced by hydrogen peroxide in both the
presence and absence of the Nth enzyme. The results of our study
suggest that the XRCC1 399 Arg/Gln polymorphism is a significant
risk factor of T2DM in Polish population. Obtained data suggest a
decreased efficiency of DNA repair in cells from patients with
diabetes and neuropathy may be associated with oxidative stress.
Additionally, patients with neuropathy are characterized by even
greater sensitivity to oxidative damage than patients with diabetes,
which suggests participation of free radicals in the pathogenesis of
neuropathy.
Abstract: Yeast cells live in a constantly changing environment that requires the continuous adaptation of their genomic program in order to sustain their homeostasis, survive and proliferate. Due to the advancement of high throughput technologies, there is currently a large amount of data such as gene expression, gene deletion and protein-protein interactions for S. Cerevisiae under various environmental conditions. Mining these datasets requires efficient computational methods capable of integrating different types of data, identifying inter-relations between different components and inferring functional groups or 'modules' that shape intracellular processes. This study uses computational methods to delineate some of the mechanisms used by yeast cells to respond to environmental changes. The GRAM algorithm is first used to integrate gene expression data and ChIP-chip data in order to find modules of coexpressed and co-regulated genes as well as the transcription factors (TFs) that regulate these modules. Since transcription factors are themselves transcriptionally regulated, a three-layer regulatory cascade consisting of the TF-regulators, the TFs and the regulated modules is subsequently considered. This three-layer cascade is then modeled quantitatively using artificial neural networks (ANNs) where the input layer corresponds to the expression of the up-stream transcription factors (TF-regulators) and the output layer corresponds to the expression of genes within each module. This work shows that (a) the expression of at least 33 genes over time and for different stress conditions is well predicted by the expression of the top layer transcription factors, including cases in which the effect of up-stream regulators is shifted in time and (b) identifies at least 6 novel regulatory interactions that were not previously associated with stress-induced changes in gene expression. These findings suggest that the combination of gene expression and protein-DNA interaction data with artificial neural networks can successfully model biological pathways and capture quantitative dependencies between distant regulators and downstream genes.
Abstract: This study explored the relationship between
occupational stress and the perceived effectiveness of men and
women managers in Ghanaian organizations. The exploration is
underlined by attempt to understand the degree to which male and
female managers in Ghanaian organizations experience occupational
stress at the workplace. The purpose is to examine the sources and
extents of occupational stress experienced by male and female
managers in Ghana. Data was collected using questionnaires and
analyzed using both descriptive statistics and correlation analysis.
The results showed that female managers in Ghana are more likely to
report of more stress experiences in the workplace than their male
counterparts. The female managers are more likely to perceive role
conflict and alienation as job stressors while the male managers
perceived blocked career as a major source of workplace stress. It is
concluded that despite the female managers experiencing enormous
level of occupational stress, there was no significant differences
between their managerial effectiveness and that of the male.
Abstract: In this paper the strength of adhesive joint under
tension and bending is discussed on the basis of intensity of
singular stress by the application of FEM. A useful method is
presented with focusing on the stress at the edge of interface
between the adhesive and adherent obtained by FEM. After
analyzing the adhesive joint strength with all material
combinations, it is found that to improve the interface strength,
thin adhesive layers are desirable because the intensity of
singular stress decreases with decreasing the thickness.
Abstract: Nozzle is the main part of various spinning systems
such as air-jet and Murata air vortex systems. Recently, many
researchers worked on the usage of the nozzle on different spinning
systems such as conventional ring and compact spinning systems. In
these applications, primary purpose is to improve the yarn quality. In
present study, it was produced the yarns with two different nozzle
types and determined the changes in yarn properties. In order to
explain the effect of the nozzle, airflow structure in the nozzle was
modelled and airflow variables were determined. In numerical
simulation, ANSYS 12.1 package program and Fluid Flow (CFX)
analysis method was used. As distinct from the literature, Shear
Stress Turbulent (SST) model is preferred. And also air pressure at
the nozzle inlet was measured by electronic mass flow meter and
these values were used for the simulation of the airflow. At last, the
yarn was modelled and the area from where the yarn is passing was
included to the numerical analysis.
Abstract: This experiment was carried out to study the effect of
AMF, drought stress and phosphorus on physiological growth indices of basil at Iran using by a split-plot design with three replications.
The main-plot factor included: two levels of irrigation regimes (control=no drought stress and irrigation after 80 evaporation=
drought stress condition) while the sub-plot factors included
phosphorus (0, 35 and 70 kg/ha) and application and non-application of Glomus fasciculatum. The results showed that total dry matter
(TDM), life area index (LAI), relative growth rate (RGR) and crop growth rate (CGR) were all highly significantly different among the
phosphorus, whereas drought stress had effect of practical
significance on TDM, LAI, RGR and CGR. The results also showed that the highest TDM, LAI, RGR and CGR were obtained from
application of Glomus fasciculatum under no-drought condition.
Abstract: In this paper some procedures for building confidence intervals for the reliability in stress-strength models are discussed and empirically compared. The particular case of a bivariate normal setup is considered. The confidence intervals suggested are obtained employing approximations or asymptotic properties of maximum likelihood estimators. The coverage and the precision of these intervals are empirically checked through a simulation study. An application to real paired data is also provided.
Abstract: The effect of porous medium on the capillary instability of a cylindrical interface in the presence of axial electric field has been investigated using viscous potential flow theory. In viscous potential flow, the viscous term in Navier-Stokes equation vanishes as
vorticity is zero but viscosity is not zero. Viscosity enters through normal stress balance in the viscous potential flow theory and tangential stresses are not considered. A dispersion relation that accounts for the growth of axisymmetric waves is derived and stability is discussed theoretically as well as numerically. Stability criterion is given by critical value of applied electric field as well as critical wave number. Various graphs have been drawn to show the effect of various physical parameters such as electric field, viscosity ratio, permittivity ratio on the stability of the system. It has been observed that the axial electric field and porous medium both have stabilizing effect on the stability of the system.
Abstract: In the study of honeycomb crushing under quasistatic loading, two parameters are important, the mean crushing stress and the wavelength of the folding mode. The previous theoretical models did not consider the true cylindrical curvature effects and the flow stress in the folding mode of honeycomb material. The present paper introduces a modification on Wierzbicki-s model based on considering two above mentioned parameters in estimating the mean crushing stress and the wavelength through implementation of the energy method. Comparison of the results obtained by the new model and Wierzbicki-s model with existing experimental data shows better prediction by the model presented in this paper.
Abstract: In this paper, the effect of bolt clamping force on the fatigue behavior of bolted single lap joints of aluminum alloy 2024- T3 have been studied using numerical finite element method. To do so, a three dimensional model according to the bolted single lap joint has been created and numerical analysis has been carried out using finite element based package. Then the stress distribution and also the slip amplitudes have been calculated in the critical regions and the outcome have been compared with the available experimental fatigue tests results. The numerical results show that in low applied clamping force, the fatigue failure of the specimens occur around the stress concentration location (the bolted hole edge) due to the tensile stresses and thus fatigue crack propagation, but with increase of the clamping force, the fatigue life increases and the cracks nucleate and propagate far from the hole edge because of fretting fatigue. In other words, with the further increase of clamping force value of the joint, the fatigue life reduces due to occurrence of the fretting fatigue in the critical location where the slip amplitude is within its critical occurs earlier.
Abstract: Formaldehyde is the illegal chemical substance used
for food preservation in fish and vegetable. It can promote
carcinogenesis. Superoxide dismutases are the important
antioxidative enzymes that catalyze the dismutation of superoxide
anion into oxygen and hydrogen peroxide. The resultant level of
oxidative stress in formaldehyde-treated lymphocytes was
investigated. The formaldehyde concentrations of 0, 20, 40, 60, 80
and 120μmol/L were treated in human lymphocytes for 12 hours.
After 12 treated hours, the superoxide dismutase activity change was
measured in formaldehyde-treated lymphocytes. The results showed
that the formaldehyde concentrations of 60, 80 and 120μmol/L
significantly decreased superoxide dismutase activities in
lymphocytes (P < 0.05). The change of superoxide dismutase
activity in formaldehyde-treated lymphocytes may be the biomarker
for detect cellular injury, such as damage to DNA, due to
formaldehyde exposure.